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Asian Brand Strategy Revised And Updated
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Book Synopsis Asian Brand Strategy (Revised and Updated) by : M. Roll
Download or read book Asian Brand Strategy (Revised and Updated) written by M. Roll and published by Springer. This book was released on 2016-02-11 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Download or read book Asian Brand Strategy written by M. Roll and published by Springer. This book was released on 2005-10-17 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
Book Synopsis U.S. Strategy in the Asian Century by : Abraham M. Denmark
Download or read book U.S. Strategy in the Asian Century written by Abraham M. Denmark and published by Columbia University Press. This book was released on 2020-08-18 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the Indo-Pacific emerges as the world’s most strategically consequential region and competition with China intensifies, the United States must adapt its approach if it seeks to preserve its power and sustain regional stability and prosperity. Yet as China grows more powerful and aggressive and the United States appears increasingly unreliable, the Indo-Pacific has become riven with uncertainty. These dynamics threaten to undermine the region’s unprecedented peace and prosperity. U.S. Strategy in the Asian Century offers vital perspective on the future of power dynamics in the Indo-Pacific, focusing on the critical roles that American allies and partners can play. Abraham M. Denmark argues that these alliances and partnerships represent indispensable strategic assets for the United States. They will be necessary in any effort by Washington to compete with China, promote prosperity, and preserve a liberal order in the Indo-Pacific. Blending academic rigor and practical policy experience, Denmark analyzes the future of major-power competition in the region, with an eye toward American security interests. He details a pragmatic approach for the United States to harness the power of its allies and partners to ensure long-term regional stability and successfully navigate the complexities of the new era.
Book Synopsis How Asia Advertises by : Jim Aitchison
Download or read book How Asia Advertises written by Jim Aitchison and published by . This book was released on 2002-06-06 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Asian marketing becomes more sophisticated, so too does Asian advertising. This book unravels the 100 most outstanding advertising campaigns from Asia, Australia and New Zealand to reveal the creative process and forces behind each campaign, to help readers better understand what advertising is all about in Asia. It looks into what makes each campaign tick by giving a complete rundown of its objectives, strategy, creative synergy and results
Book Synopsis 60-Minute Brand Strategist by : Idris Mootee
Download or read book 60-Minute Brand Strategist written by Idris Mootee and published by John Wiley & Sons. This book was released on 2013-05-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for 60-Minute Brand Strategist "A fresh take on the wisdom of putting brand strategy at the heart of corporate strategy. Brilliant insights for a fast-moving world." —Angela Ahrendts, CEO, Burberry "Idris Mootee paints a sharp, comprehensive, and finely articulated analysis of the potential of meaningful brands in the 21st century's cultural scenario and business landscape. The result is a smart manual that reminds you and your company how to build relevant, authentic, sustainable, and successful brands in an evolving society." —Mauro Porcini, Chief Design Officer, PepsiCo Inc. "Idris's book teaches us how to engage today's increasingly cynical consumers on a deeper emotional level to build real equity and leadership. He demonstrates how to break out of the box and connect business strategy to brand strategy, and how the right brand story never really ends!" —Blair Christie, SVP and CMO, Cisco Systems, Inc. "It's rare to find a book that's both inspiring and practical but Idris nailed it! He has crafted the ultimate guide to brand building in the connected world with visual clarity and thought-provoking strategy." —Eric Ryan, cofounder, Method Products, Inc. This book is about one thing only: branding. Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership. 60-Minute Brand Strategist offers a fast-paced, field-tested view of how branding decisions happen in the context of business strategy, not just in marketing communications. With a combi-nation of perspectives from business strategy, customer experience, and even anthropology, this new and updated edition outlines the challenges traditional branding faces in a hyper-connected world. This essential handbook of brand marketing offers an encyclopedia of do's and don'ts, including new case studies of how these concepts are being used by the world's most successful and valuable brands. 60-Minute Brand Strategist is your battle plan, filled with powerful branding tools and techniques to win your customers' hearts and defeat the competition.
Book Synopsis Strategy in Asia by : Thomas G Mahnken
Download or read book Strategy in Asia written by Thomas G Mahnken and published by Stanford University Press. This book was released on 2014-10-15 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Helps to articulate those pressing strategic questions necessary in formulating―and executing―American strategy in this critical part of the world.” ―Military Review Some of the United States’ greatest challenges over the coming decades are likely to emanate from the Asia-Pacific region, with China’s and India’s rise and the persistence of militant Islam in parts of South and Central Asia, and the threat of nuclear proliferation continuing in fits and starts. If America is to meet these challenges comprehensively, strategists will have to learn more about Asia, and Asian scholars, policymakers, and analysts will need to understand better the enduring and timeless principles of strategy. Based on the premise therefore that the increasing strategic weight of the Asia-Pacific region warrants greater attention from both scholars and practitioners alike, Strategy in Asia: The Past, Present, and Future of Regional Security aims to marry the fields of strategic studies and Asian studies in order to help academics and practitioners to begin addressing these challenges. The book uses the lenses of geography, culture, and economics to examine in depth the strategic context that Asia presents to the major nations of the region—including the U.S. as a Pacific nation—and the strategic scenarios that may well play out in the region in the future. Specific attention is paid to Asia as a warfighting environment, and to the warfighting traditions and current postures of the major nations. “Opens windows into the key lenses of strategic studies namely, history, geography and politics, and secondarily, culture and economics.” —Asian Politics and Policy
Book Synopsis China’s New Global Strategy by : Suisheng Zhao
Download or read book China’s New Global Strategy written by Suisheng Zhao and published by Routledge. This book was released on 2020-06-29 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rising as a global power and regarding the existing world order unjust and unreasonable enough to meet the interests of both itself and other emerging powers, China has demanded reform to global governance, and taken new initiatives using its new quotient of wealth and influence to draw countries into its orbit. This comprehensive volume focuses on the two most important of these initiatives: the Belt and Road Initiative (BRI), launched in 2013 to strengthen China’s connectivity with a large part of the world through infrastructure and economic development; and the Asian Infrastructure Investment Bank (AIIB), created in 2015, which represented China’s effort in the reconstruction of the international development rules. This book explores how these two initiatives are central to China’s emerging global strategy. The authors examine China’s geopolitical and geo-economic motivations and domestic political dynamics in launching these two initiatives. They also investigate the responses from the major foreign partners involved in both initiatives. This book will be of great interest to students, academics and researchers of China’s emerging global strategy. It comprises articles originally published in the Journal of Contemporary China.
Book Synopsis By More Than Providence by : Michael J. Green
Download or read book By More Than Providence written by Michael J. Green and published by Columbia University Press. This book was released on 2017-03-21 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: Soon after the American Revolution, ?certain of the founders began to recognize the strategic significance of Asia and the Pacific and the vast material and cultural resources at stake there. Over the coming generations, the United States continued to ask how best to expand trade with the region and whether to partner with China, at the center of the continent, or Japan, looking toward the Pacific. Where should the United States draw its defensive line, and how should it export democratic principles? In a history that spans the eighteenth century to the present, Michael J. Green follows the development of U.S. strategic thinking toward East Asia, identifying recurring themes in American statecraft that reflect the nation's political philosophy and material realities. Drawing on archives, interviews, and his own experience in the Pentagon and White House, Green finds one overarching concern driving U.S. policy toward East Asia: a fear that a rival power might use the Pacific to isolate and threaten the United States and prevent the ocean from becoming a conduit for the westward free flow of trade, values, and forward defense. By More Than Providence works through these problems from the perspective of history's major strategists and statesmen, from Thomas Jefferson to Alfred Thayer Mahan and Henry Kissinger. It records the fate of their ideas as they collided with the realities of the Far East and adds clarity to America's stakes in the region, especially when compared with those of Europe and the Middle East.
Book Synopsis Elusive Balances by : Prashanth Parameswaran
Download or read book Elusive Balances written by Prashanth Parameswaran and published by Springer Nature. This book was released on 2022-01-13 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book undertakes an in-depth examination of the dynamics of commitment in U.S.-Southeast Asia strategy. Drawing on cases including the U.S. withdrawal from Vietnam and Washington’s pivot to Asia amid China’s growing regional role, it constructs an original balance of commitment model to explain continuity and change in U.S.-Southeast Asia policy. Balance of commitment goes beyond balance of power approaches to explains how translating Southeast Asia’s importance in U.S. thinking into actual commitments has proven challenging for policymakers as it requires simultaneously calibrating adjustments to power shifts, threat perceptions and resource extraction. The book applies the balance of commitment approach to several practical case studies, based on hundreds of conversations with policymakers and experts in the United States and Southeast Asia, personal experiences across nearly two decades and primary and secondary source material across a half-century. The findings suggest that the challenges of U.S. commitment to the region are rooted not simply in differences between administrations or divergences in outlook between Washington and regional capitals, but tough balancing acts for U.S. policymakers in domestic politics and wider foreign policy. As such, shaping U.S. strategy in Southeast Asia and calibrating and sustaining commitment requires not just appreciating Southeast Asia’s significance, but committing to the region in ways that manage structural aspects of U.S. thinking, capabilities and resourcing.
Book Synopsis Global Brand Strategy by : Jan-Benedict Steenkamp
Download or read book Global Brand Strategy written by Jan-Benedict Steenkamp and published by Springer. This book was released on 2017-01-03 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm’s market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses. The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what’s their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed? World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamp’s book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
Book Synopsis Obama and China's Rise by : Jeffrey A. Bader
Download or read book Obama and China's Rise written by Jeffrey A. Bader and published by Brookings Institution Press. This book was released on 2012 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Detailed evaluation from an insider of the Obama administration's efforts, between 2009 and spring 2011, to develop a stable relationship with China while countering China's rise by reinforcing and initiating relationships with other nations in the region"--Provided by the publisher.
Download or read book Brand Breakout written by Nirmalya Kumar and published by Springer. This book was released on 2013-06-13 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Book Synopsis Global Brand Strategy by : Sicco Van Gelder
Download or read book Global Brand Strategy written by Sicco Van Gelder and published by Kogan Page Publishers. This book was released on 2005 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A triumph...the definitive work on the subject. Should be obligatory reading for academics and practitioners alike." Simon Anholt, Chairman, Earthspeak, and author of Brand New Justice "His analyses are accurate and enlightening, explained in a clear concise fashion without being unduly simplified for advanced marketers." Jack Yan, CEO, Jack Yan and Associates "A wonderful piece of work, extremely comprehensive and should provide an invaluable guide for brand management and development." K.N. Tang Emeritus Chairman ACNielsen Asia-Pacific "His contribution to global brand strategy is a considerable one, marrying as he does an in-depth knowledge of how brands work to a keen awareness of cultural particularities." The Journal of Brand Management The purpose of this book is to clarify for brand managers what they must consider when managing their brands across diverse cultures and markets throughout the world. Each brand has its own particular assets and vulnerabilities when it comes to extending across geographic and cultural borders. Brand managers can find themselves faced with a multitude of complex issues, not least the language barrier. Global Brand Strategy is the first book to provide a rigorous analytical framework that can be used comparatively across markets to reveal how to extend the brand and realise its true value. Contents include: *The brand environment *The brand expression *The brand domain * The brand reputation *The brand affinity *The brand recognition *Local brand management *Harmonising a global brand *Extending a global brand *Creating a new global brand. Containing a wealth of analytical models, real-life examples and global case studies, Global Brand Strategy will provide fresh insights for managers and students alike into how to ensure the success of extending a brand globally.
Download or read book Branding in Asia written by Paul Temporal and published by John Wiley & Sons. This book was released on 2000-02-10 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Paul Temporal shows how the fundamental principles of brand building are transferable to the Asian environment. A diverse collection of Asian caselets should convince us that the 21st century will see the emergence of more Asian regional and global megabrands." Professor John A Quelch Dean London Business School "Branding in Asia addresses an unusual situation in Asia - how is it that a region which has such high brand appreciation, produces few international brands of its own? The author's analysis of actual case studies, ranging from powerful global brands to local companies, illustrates his points clearly. This, coupled with a sensitive understanding of the cultural differences in the region makes it an excellent reference for everyone working with brands." Felix Herrnberger President BMW Asia Pte Ltd "Paul Temporal succinctly dissects the often mystical qualities that make up a successful brand. Too often Western insights, models and case studies are applied arbitrarily across the globe, it is so refreshing to see branding tackled from a purely Asian perspective. An invaluable reference book and eminently readable, the step-by-step style and volume of relevant cases and examples makes this a must have for any manager in Asia looking to embark on creating his own regional or global brand." Ray Dempsey Area manager McCann-Erickson South East Asia
Book Synopsis International Luxury Brand Strategy by : Pierre Xiao Lu
Download or read book International Luxury Brand Strategy written by Pierre Xiao Lu and published by Routledge. This book was released on 2021-11-21 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple business dimensions. It also explains the application of theories and models and illustrates specific issues through case studies drawn from international markets such as China and France. The Chinese cases provide unique opportunities and insights into how these new luxury brands were created and how they have benefited from the international market over time. From the international brand management perspective, this book is a useful reference for anyone who wants to learn more about luxury brand management and to better understand how the international market has evolved and how products may change the rules of the game.
Book Synopsis From Bland to Brand - the Essential Branding Handbook for Asian Businesses by : Catherine Chai
Download or read book From Bland to Brand - the Essential Branding Handbook for Asian Businesses written by Catherine Chai and published by Rethink Press. This book was released on 2016-04 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your brand exactly right for your business; does it sell your products and services to your ideal customers and clients? If not, what should you do? Where do you start? Who can help? From Bland to Brand offers brand owners, business leaders and marketers an indispensable and practical guide to developing a robust brand strategy. This book gives you: An easy, step-by-step process for bringing out your brand's unique value proposition; Exercises, practical examples and up-to-date case studies from Asia and around the world to inspire your brand development; Actionable ideas to create a memorable brand experience; Cost-effective ways to collect market intelligence to grow your brand. User-friendly and highly informative, From Bland to Brand is a uniquely useful and relevant companion for brand builders in Asia.
Book Synopsis The New US Strategy towards Asia by : William T Tow
Download or read book The New US Strategy towards Asia written by William T Tow and published by Routledge. This book was released on 2014-12-17 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Barack Obama’s "rebalancing" or "pivot" strategy, intended to demonstrate continued US commitment to the Asia-Pacific region in a variety of military, economic, and diplomatic contexts, was launched with much fanfare in 2011. Implicit in the new strategy is both a focus on China – engagement with, and containment of – and a heavy reliance by the United States on its existing friends and allies in the region in order to implement its strategy. This book explores the impact of the new strategy on America’s regional friends and allies. It shows how these governments are working with Washington to advance and protect their distinct national interests, while at the same time avoiding any direct confrontation with China. It also addresses the reasons why many of these regional actors harbour concerns about the ability of the US to sustain the pivot strategy in the long run. Overall, the book illustrates the deep complexities of the United States’ exercise of power and influence in the region.
