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South African Marketing Cases For Decision Makers
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Book Synopsis South African Marketing Cases for Decision Makers by : Leyland F. Pitt
Download or read book South African Marketing Cases for Decision Makers written by Leyland F. Pitt and published by Juta and Company Ltd. This book was released on 2001 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of marketing cases from South African business, seeks to highlight the changes in the marketing discipline caused by developments on the Internet.
Download or read book SA Marketing written by Leyland F. Pitt and published by . This book was released on 1992 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing in South Africa by : R. N. Brits
Download or read book Marketing in South Africa written by R. N. Brits and published by . This book was released on 1985 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Chinese Economic Transition and International Marketing Strategy by : Ilan Alon
Download or read book Chinese Economic Transition and International Marketing Strategy written by Ilan Alon and published by Bloomsbury Publishing USA. This book was released on 2003-03-30 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses. Bringing divergent perspectives to bear from Hong Kong, the United States, the United Kingdom, Australia, New Zealand, and China itself, the marketers and scholars who contributed to this volume have integrated research relating to economic transition with strategic considerations for more effective and competitive marketing plans. In addition to the industry-specific information, this volume includes chapters on entry barriers, e-commerce, market research, branding, and promotion.
Book Synopsis Integrated Organisational Communication by : Rachel Barker
Download or read book Integrated Organisational Communication written by Rachel Barker and published by Juta and Company Ltd. This book was released on 2005-08 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.
Book Synopsis Marketing Management and Strategy by : George Tesar
Download or read book Marketing Management and Strategy written by George Tesar and published by Routledge. This book was released on 2013-02-11 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights with practical information from the cases, the reader is introduced to issues relating to marketing strategy formulation, managerial actions in designing and implementing marketing decisions, as well as the operational contexts within which these actions are taken. The book is essential reading for both undergraduate and graduate students in marketing, international strategy and international business who require an understanding of African business.
Book Synopsis Problems in Decision-making by : Thomas Joseph Seres
Download or read book Problems in Decision-making written by Thomas Joseph Seres and published by . This book was released on 1978 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing in South Africa by : John Simpson
Download or read book Marketing in South Africa written by John Simpson and published by Van Schaik Publishers. This book was released on 2004 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Tourism Management in Southern Africa by :
Download or read book Tourism Management in Southern Africa written by and published by Pearson South Africa. This book was released on 2003 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Enhancing Performance of Environmental Organisations in Southern Africa by :
Download or read book Enhancing Performance of Environmental Organisations in Southern Africa written by and published by . This book was released on 2000 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Case Studies of Emerging Farmers and Agribusinesses in South Africa by : Edward Mabaya
Download or read book Case Studies of Emerging Farmers and Agribusinesses in South Africa written by Edward Mabaya and published by AFRICAN SUN MeDIA. This book was released on 2011-09-01 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Emerging' (or 'black') farmers are often considered a homogeneous group. While individual emerging farmers and agribusinesses in South Africa share a common history, the case studies in this book show that in fact significant differences exist among them that are often hidden beneath the averaging and aggregation typical of most analytical research. Presenting fifteen case studies of emerging agribusinesses in South Africa, this book has three main objectives: (1) to capture the human stories behind the emerging farms and agribusinesses in South Africa in order to showcase their rich diversity, historical backgrounds, current context, and future directions; (2) to highlight the best practices, opportunities, and challenges facing South Africa?s emerging farmers and agribusinesses; and (3) to create a new set of instructional materials for academics and development practitioners, or as a point of reference for other entrepreneurs, members of government, and other practitioners engaged in agriculture and agribusiness. The case study format, a relatively new tool in the field of agribusiness management, allows for a close-up view of the entrepreneurs at the heart of the businesses, providing an ideal lens through which to take a snapshot of the agribusiness landscape of South Africa today.
Download or read book Marketing Research written by Jan Wiid and published by Juta and Company Ltd. This book was released on 2009 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find that data. Including details on finding such relevant facts as the size of a potential market, the shopping and buying habits of consumers in that market, and the competitive and environmental factors that may affect a campaign, this primer will guide readers to become savvy marketing managers.
Book Synopsis EBOOK: Principles and Practice of Marketing by : JOBBER, DAVID
Download or read book EBOOK: Principles and Practice of Marketing written by JOBBER, DAVID and published by McGraw Hill. This book was released on 2009-12-16 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing
Book Synopsis Readings in Gender in Africa by : Andrea Cornwall
Download or read book Readings in Gender in Africa written by Andrea Cornwall and published by Indiana University Press. This book was released on 2005-02-14 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readings in Gender in Africa collects the most important critical and theoretical writings on how gender issues have transformed contemporary views of Africa. Scholarship from North America, Europe, and Africa is represented in this comprehensive volume. A synthetic introduction by Andrea Cornwall discusses efforts to include women in research about Africa. The volume not only shows how gender relations have been constructed on the African continent but reflects the changes in approach and inquiry that have been brought about as scholars consider gender identities and difference in their work. Specific themes covered here include the contestation and representation of gender, femininity and masculinity, livelihoods and lifeways, gender and religion, gender and culture, and gender and governance. Readers from across the landscape of African studies will find this an essential sourcebook. Published in association with the International African Institute, London
Book Synopsis African Cases in International Business by :
Download or read book African Cases in International Business written by and published by . This book was released on 1995 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Dynamics of Marketing in African Nations by : Sonny Nwankwo
Download or read book Dynamics of Marketing in African Nations written by Sonny Nwankwo and published by Praeger. This book was released on 2002-05-30 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: International marketing specialists with a diverse range of experience and accomplishments uncover the factors that are now, or soon will become, the dominant determinants of success in marketing to African nations.
Book Synopsis Contemporary Cases in Southern African Marketing by : H. B. Klopper
Download or read book Contemporary Cases in Southern African Marketing written by H. B. Klopper and published by . This book was released on 2016 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: " ... a collection of case studies designed to provide a taste of local, regional and international marketing experiences across a broad spectrum of industries, with special attention being given to emerging market contexts. A handy reference grid is included that indicates which areas of marketing the different case studies deal with. Each case study has been carefully selected to emphasise the different critical aspects of marketing and includes questions that help to direct the reader's attention towards the most important points. [The book] is aimed at undergraduate and postgraduate students of marketing."--Back cover.
