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Marketing In South Africa
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Book Synopsis Marketing in South Africa by : John Simpson
Download or read book Marketing in South Africa written by John Simpson and published by Van Schaik Publishers. This book was released on 2002 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This set of case studies aims to gather the best possible South African examples of marketing in theory and marketing in practice and was initiated in recognition of the need for case studies as a means of marketing training.
Book Synopsis Marketing Tourism in South Africa by : Richard George
Download or read book Marketing Tourism in South Africa written by Richard George and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Tourism in South Africa 6e offers a solid foundation in marketing theory applied to the unique context of the tourism industry in South Africa. This updated edition is a definitive source for universities, universities of technology and colleges where courses in Tourism Marketing and Event Marketing are offered. Marketing Tourism in South Africa 6e is written in a simple and concise style to appeal to both tourism students and practitioners. The text familiarises the reader with the tourism industry in South Africa its statistics, trends, main organisations and role-players."
Book Synopsis Marketing in South Africa by : Urath Gibson
Download or read book Marketing in South Africa written by Urath Gibson and published by . This book was released on 1981 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Management by : M. C. Cant
Download or read book Marketing Management written by M. C. Cant and published by Juta and Company Ltd. This book was released on 2009 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.
Book Synopsis South African Marketing Cases for Decision Makers by : Leyland F. Pitt
Download or read book South African Marketing Cases for Decision Makers written by Leyland F. Pitt and published by Juta and Company Ltd. This book was released on 2001 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of marketing cases from South African business, seeks to highlight the changes in the marketing discipline caused by developments on the Internet.
Book Synopsis MARKETING IN SOUTH AFRICA 4 by : J. LAPPERMAN. J. SIMPSON
Download or read book MARKETING IN SOUTH AFRICA 4 written by J. LAPPERMAN. J. SIMPSON and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing in South Africa written by and published by . This book was released on 2017 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis South Africa's "Black" Market by : Jeffrey Fadiman
Download or read book South Africa's "Black" Market written by Jeffrey Fadiman and published by Nicholas Brealey Publishing. This book was released on 2000 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Western investors, project managers and business pioneers who wish to tap this dynamic market must master African marketing methods. Author Jeffrey A. Fadiman considers Africa as the West's commercial blind spot. We have ignored it since the 1960s and thus have never learned how Africans do business.
Book Synopsis Marketing Management by : Michael C. Cant
Download or read book Marketing Management written by Michael C. Cant and published by Juta and Company Ltd. This book was released on 2011-03 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a fresh look at marketing and covers relevant and topical issues in the marketing world. This book not only covers the fundamental marketing issues but also focuses on emerging issues such as leadership in marketing, marketing metrics and the contribution to ROI, customer value and retention as prime strategies and marketing in developing countries. The book has been developed for South African students with a South African frame of reference. The well-designed text with ample examples and case studies will enable the students to understand and identify with this book.
Book Synopsis Dynamics of Marketing in African Nations by : Sonny Nwankwo
Download or read book Dynamics of Marketing in African Nations written by Sonny Nwankwo and published by Bloomsbury Publishing USA. This book was released on 2002-05-30 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consider Africa—not with pre-established mindsets, unexamined assumptions, and bland generalizations—but for what Africa actually is: a setting in which marketers can gather new ideas and test old ones and perhaps emerge with a more varied, certain sense of what the marketing enterprise itself, is all about. Nwankwo, Aiyeku, and their contributing authors, all specialists with a remarkably wide range of experience and viewpoints, uncover the unexpected factors that they are certain will determine the success of selling just about any product or service to established or developing African nations. Original, eclectic, and agenda-setting, their book provides a startling insight into the dynamics of marketing in this fascinating region of the world as it continues to initiate the new macroeconomic and political reforms that are transforming the African continent into an important player on the international business scene. Nwankwo and Aiyeku see their book as a welcome attempt to identify and explore the institutional processes in which not only the study but also the practice of marketing is embedded. They work with three main themes: the processual issues, including theory development and the reconceptualization of conventional paradigms; the nature of the interrelationships that shape the dynamics of marketing overall; and the context-specific dimensions of marketing generally, its marketing operations. As the volume editors state: By and large, African nations present new contexts and new strategic challenges. As they become focused, certain general approaches as to how various characteristics influence marketing behaviors have to be established. This book, through addressing these contextual issues, provides a better focus for creating a relevant set of marketing activities in African situations.
Book Synopsis Marketing in South Africa by : R. N. Brits
Download or read book Marketing in South Africa written by R. N. Brits and published by . This book was released on 1985 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Offbeat South Africa by : Richard George
Download or read book Offbeat South Africa written by Richard George and published by Struik Publishers. This book was released on 2007 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is both a guide and tribute to the strange and surreal people, places and things that make South Africa great. The text presents an off-the-radar directory of idiosyncratic attractions for all those who have dreamt of jumping in their car and following a road less travelled.
Book Synopsis The New Marketing by : Steven M. Burgess
Download or read book The New Marketing written by Steven M. Burgess and published by Zabra Press. This book was released on 1998 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing in South Africa by : Urath Gibson
Download or read book Marketing in South Africa written by Urath Gibson and published by . This book was released on 1984 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Tourism in South Africa by : Richard George
Download or read book Marketing Tourism in South Africa written by Richard George and published by Oxford University Press, USA. This book was released on 2008 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: This detailed textbook is the first to deal extensively with marketing in the South African tourism and hospitality industry, and provides comprehensive coverage of marketing theories for students.
Book Synopsis The Demography of Africa by : Bloomsbury Publishing
Download or read book The Demography of Africa written by Bloomsbury Publishing and published by Bloomsbury Publishing USA. This book was released on 1996-11-25 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written lucidly and simply to serve as an introduction to the study of the African continent from a human population perspective, this book demonstrates important factors in the ebb and flow of group size and structure using the example of the fastest growing region in the world. From a total original population of less than a quarter million in prehistoric times to the present count of 642 million people in 1990, Africa is now demonstrating an annual growth rate of 3.0%, the highest on the planet. While the rest of the world's population is expected to increase by 60%, Africa's is expected to increase by 100%, doubling by the year 2025 to a projected total of 1.6 billion people. The major factor creating the high growth rate is the drop in death rates while the fertility rates remain high. Stress on the population has been related to urbanization which has increased since African countries attained independence in the 1960s. Employment opportunities in cities are inadequate and slum conditions have appeared around most major cities. Since agriculture remains the major industry and occupation, rural development policies are seen to hold the most promise for stemming urban migration and reducing famine and poverty.
Book Synopsis Marketing Communications Management by : Ludi Koekemoer
Download or read book Marketing Communications Management written by Ludi Koekemoer and published by . This book was released on 1987 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:
