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Integrated Organisational Communication
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Book Synopsis Integrated Organisational Communication by : Rachel Barker
Download or read book Integrated Organisational Communication written by Rachel Barker and published by Juta and Company Ltd. This book was released on 2005-08 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.
Book Synopsis Integrated Organisational Communication by : Rachel Barker
Download or read book Integrated Organisational Communication written by Rachel Barker and published by . This book was released on 2013 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication flourishes in organisations and is central to their activities and functions: as marketing communication, public relations, management communication, corporate communication, etc. ; in determining and implementing strategy, operations and processes ; in all interaction -- interpersonal, mediated, digital and social ; as the foundation of corporate culture. Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations' communication, and then delves into the detail. This book adopts a multidisciplinary approach to organisational communication, and while it takes cognisance of individual academic and professional disciplines, it avoids alignment with any one of these."--Back cover.
Book Synopsis Discourse Perspectives on Organizational Communication by : Jolanta Aritz
Download or read book Discourse Perspectives on Organizational Communication written by Jolanta Aritz and published by Lexington Books. This book was released on 2012 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discourse Perspectives in Organizational Communication brings together researchers from the social sciences and humanities to look at discourse and how it shapes organizations and their social actors. Unlike others in the field, this book assumes that language creates and constitutes reality, rather than simply mirroring or describing it. This collection illustrates the variety of organizational phenomena that might be studied and the range of epistemological and methodological approaches that might be used in discourse analysis techniques.
Book Synopsis Key Issues in Organizational Communication by : Owen Hargie
Download or read book Key Issues in Organizational Communication written by Owen Hargie and published by Routledge. This book was released on 2004-02-24 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is often said that the practice of management is in crisis, and that managers are now finding it harder than ever to develop strategies which withstand the shocks of the marketplace. This illuminating book cuts through these conflicting issues to show how organizational communication plays a vital role in confronting uncertainty. Arguing that many managers fail to adequately consider the communication consequences of the decision making process and its impact on organizational effectiveness, Hargie and Tourish present here numerous organizational communication insights, and show how they reveal a way through these dilemmas. Based on cutting-edge research findings and case studies, this book features contributions from the UK, USA, Canada, New Zealand and Norway, bringing multiple perspectives to this topical subject. The result is a comprehensive guide to organizational communication useful for managers, academics and students.
Book Synopsis Integrated Organisational Communication 2e by : Rachel Barker
Download or read book Integrated Organisational Communication 2e written by Rachel Barker and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Evolution of Integrated Marketing Communications by : Don Schultz
Download or read book The Evolution of Integrated Marketing Communications written by Don Schultz and published by Routledge. This book was released on 2013-12-16 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have been dramatic changes in how IMC was initially envisioned and how it has developed over time. This book identifies and discusses these changes, how they have occurred and what they mean going forward for all types of marketers around the world. Thus, IMC, and indeed integration of communications at all organisational levels is an essential in the 21st century organisations. This book was published as a special issue of the Journal of Marketing Communications.
Book Synopsis Integrated Marketing Communications by : David Pickton
Download or read book Integrated Marketing Communications written by David Pickton and published by Financial Times/Prentice Hall. This book was released on 2005 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Net/pickton to find additional valuable teaching and learning materials. David Pickton is Head of the Marketing Department at Leicester Business School, De Montfort University. Amanda Broderick is Senior Lecturer in Marketing and Head of Research in the Marketing Group at Aston Business School.
Book Synopsis Integrated Business Communication by : Bonnye E. Stuart
Download or read book Integrated Business Communication written by Bonnye E. Stuart and published by John Wiley & Sons. This book was released on 2007-04-23 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrated Business Communication applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach – Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace. Ultimately, the book should be seen as a practical guide to help students understand that communication is key to decision making and fundamental to success in a global marketplace. This book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case studies to demonstrate various concepts. Theory will be introduced when necessary to the understanding of the practical application of the various concepts. This co-authored book will be broad enough in scope and method to be used as a core text in business communication. Case studies will be an integral part of the material. The book focuses on the practical application of theory and concepts Presents case studies from many sectors to illustrate concepts The book will have an interdisciplinary approach utilizing examples from communications, mass communications, marketing, public relations, management, and intercultural and organizational communication being used in many countries throughout the world There will be a strong pedagogical structure within the text with a website providing additional materials for students and lecturers Contributions from Katherine Van Wormer, Theresa Thao Pham, Charles Lankester, Elizabeth Dougall, Jean Watin-Augouard, Kristi LeBlanc, Geof Cox
Book Synopsis Organizational Communication by : Dennis K. Mumby
Download or read book Organizational Communication written by Dennis K. Mumby and published by SAGE Publications. This book was released on 2018-11-29 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: While traditional in its coverage of the major research traditions that have developed over the past 100 years, Organizational Communication is the first textbook in the field that is written from a critical perspective while providing a comprehensive survey of theory and research in organizational communication. Extensively updated and incorporating relevant current events, the Second Edition familiarizes students with the field of organizational communication—historically, conceptually, and practically—and challenges them to critically reflect on their common sense understandings of work and organizations, preparing them for participation in 21st-century organizational settings. Linking theory with practice, Dennis K. Mumby and new co-author Timothy R. Kuhn skillfully explore the significant role played by organizations and corporations in constructing our identities.
Book Synopsis Organizational Communication by : Michael J. Papa
Download or read book Organizational Communication written by Michael J. Papa and published by SAGE. This book was released on 2007-11-20 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication in organizations has changed drastically since the release of the first edition of this bestselling textbook. This fully revised and updated edition delves into state-of-the-art studies, providing fresh insights into the challenges that organizations face today. Yet this foundational resource remains a cornerstone in the examination of classic research and theory in organization communication.
Book Synopsis Advances in Advertising Research (Vol. VII) by : George Christodoulides
Download or read book Advances in Advertising Research (Vol. VII) written by George Christodoulides and published by Springer. This book was released on 2016-08-24 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.
Book Synopsis Organizational Communication by : Cynthia Stohl
Download or read book Organizational Communication written by Cynthia Stohl and published by SAGE. This book was released on 1995-04-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recipient of the 1995 Best Book Award from the Organizational Communication division of the Speech Communication Association "I have just finished reading Organizational Communication. This is a magnificent piece of work bringing together current and past scholarship to form a persuasive argument for awareness. I will bring this work to the attention of a graduate class I'm teaching on organizational change and team building. . . . Above all, I recommend it to instructors of organizational communication." --William Gorden, Kent State University The lines between our personal and professional lives are blurred--naturally, one affects the other. Organizational Communication is the first book on the subject to take into account the personal context we bring into an organization. In addition to the connections between home life, social life, and professional activities, author Cynthia Stohl asserts that we must pay close attention to the linkages that individuals develop and maintain within their organizational contexts. Each chapter illustrates the ways in which today's changing social patterns, the increasing diversity of the workforce, the introduction of new communication technologies, and the challenges of global integration and competition create organizational and interpersonal networks that are intricately interwoven and complex. By reframing the network metaphor, the author challenges us to examine the ways in which organizational communication is always embedded in, and influenced by, overlapping systems of relationships. Organizational Communication is the ideal text for courses in organizational communication that focus on the organization as an integrated aspect of our lives, our culture, and our global society.
Book Synopsis Strategic Organizational Communication by : Charles Conrad
Download or read book Strategic Organizational Communication written by Charles Conrad and published by Holt McDougal. This book was released on 1990 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Corporate Communication in the Digital Age by : Mark Anthony Camilleri
Download or read book Strategic Corporate Communication in the Digital Age written by Mark Anthony Camilleri and published by Emerald Group Publishing. This book was released on 2021-02-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Book Synopsis The IABC Handbook of Organizational Communication by : Tamara Gillis
Download or read book The IABC Handbook of Organizational Communication written by Tamara Gillis and published by John Wiley & Sons. This book was released on 2011-03-21 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The IABC Handbook of Organizational Communication THIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole. Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits. The expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis. The book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail. Whether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization.
Book Synopsis Exploring Internal Communication by : Mr Kevin Ruck
Download or read book Exploring Internal Communication written by Mr Kevin Ruck and published by Gower Publishing, Ltd.. This book was released on 2015-04-28 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Exploring Internal Communication includes new chapters on the history of internal communication, the evolution of employee engagement, the current state of practice, change communication, storytelling, research and measurement, an internal communication measurement dashboard, intranet management and internal social media. It argues that internal communication practice is about keeping employees informed and at the same time giving them a voice that is treated seriously. The book is both a companion for internal communication courses and an exploration of key concepts for a strategic approach to practice that underpins employee engagement.
Book Synopsis Organizational Communication by : Michael W. Kramer
Download or read book Organizational Communication written by Michael W. Kramer and published by Oxford University Press, USA. This book was released on 2020 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Communication: A Lifespan Approach is a student-focused introduction to the field. Featuring real-world stories, helpful and unique illustrations, and practical applications of theory, this text engages students and shows them how to apply concepts, theories, and perspectives in every chapter. Organizational Communication helps students understand their communication as participants in organizations throughout their lifetimes. It begins with how pre-career experiences influence our expectations for organizational experiences and ends with organizational exits, including retirement. This approach provides a seamless integration of theory and application while helping students at any stage of life reflect on past experiences, prepare for new endeavors and roles, and understand vital organizational theories and perspectives in new and concrete ways.
