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Dynamics Of Marketing In African Nations
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Book Synopsis Dynamics of Marketing in African Nations by : Sonny Nwankwo
Download or read book Dynamics of Marketing in African Nations written by Sonny Nwankwo and published by Bloomsbury Publishing USA. This book was released on 2002-05-30 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consider Africa—not with pre-established mindsets, unexamined assumptions, and bland generalizations—but for what Africa actually is: a setting in which marketers can gather new ideas and test old ones and perhaps emerge with a more varied, certain sense of what the marketing enterprise itself, is all about. Nwankwo, Aiyeku, and their contributing authors, all specialists with a remarkably wide range of experience and viewpoints, uncover the unexpected factors that they are certain will determine the success of selling just about any product or service to established or developing African nations. Original, eclectic, and agenda-setting, their book provides a startling insight into the dynamics of marketing in this fascinating region of the world as it continues to initiate the new macroeconomic and political reforms that are transforming the African continent into an important player on the international business scene. Nwankwo and Aiyeku see their book as a welcome attempt to identify and explore the institutional processes in which not only the study but also the practice of marketing is embedded. They work with three main themes: the processual issues, including theory development and the reconceptualization of conventional paradigms; the nature of the interrelationships that shape the dynamics of marketing overall; and the context-specific dimensions of marketing generally, its marketing operations. As the volume editors state: By and large, African nations present new contexts and new strategic challenges. As they become focused, certain general approaches as to how various characteristics influence marketing behaviors have to be established. This book, through addressing these contextual issues, provides a better focus for creating a relevant set of marketing activities in African situations.
Book Synopsis Housing Market Dynamics in Africa by : El-hadj M. Bah
Download or read book Housing Market Dynamics in Africa written by El-hadj M. Bah and published by Springer. This book was released on 2018-03-12 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book utilizes new data to thoroughly analyze the main factors currently shaping the African housing market. Some of these factors include the supply and demand for housing finance, land tenure security issues, construction cost conundrum, infrastructure provision, and low-cost housing alternatives. Through detailed analysis, the authors investigate the political economy surrounding the continent’s housing market and the constraints that behind-the-scenes policy makers need to address in their attempts to provide affordable housing for the majority in need. With Africa’s urban population growing rapidly, this study highlights how broad demographic shifts and rapid urbanization are placing enormous pressure on the limited infrastructure in many cities and stretching the economic and social fabric of municipalities to their breaking point. But beyond providing a snapshot of the present conditions of the African housing market, the book offers recommendations and actionable measures for policy makers and other stakeholders on how best to provide affordable housing and alleviate Africa’s housing deficit. This work will be of particular interest to practitioners, non-governmental organizations, private sector actors, students and researchers of economic policy, international development, and urban development.
Book Synopsis Marketing Management in Africa by : George Tesar
Download or read book Marketing Management in Africa written by George Tesar and published by Routledge. This book was released on 2018-04-27 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts: The creative stage Entrepreneurial and enterprise activities Understanding consumer behavior and market segments A project management-based framework. This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including health care, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.
Book Synopsis Exploring the Dynamics of Consumerism in Developing Nations by : Gbadamosi, Ayantunji
Download or read book Exploring the Dynamics of Consumerism in Developing Nations written by Gbadamosi, Ayantunji and published by IGI Global. This book was released on 2019-01-11 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations, which has resulted in numerous unanswered questions. Exploring the Dynamics of Consumerism in Developing Nations provides vital research on consumer behavior in developing countries and changes in the socio-cultural dimensions of marketing. While highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is ideally designed for researchers, advanced-level students, policymakers, and managers.
Book Synopsis The Routledge Companion to Business in Africa by : Sonny Nwankwo
Download or read book The Routledge Companion to Business in Africa written by Sonny Nwankwo and published by Routledge. This book was released on 2014-07-25 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although the world's poorest inhabited continent, Africa has recently shown signs of being a source of economic growth in the coming decades, with increased foreign investment - notably from China - and huge growth in GDP from a number of African states. In contrast to the heaving weight of books focusing on business opportunities in Asia, Eastern Europe and Latin America, Africa has been poorly served by academic publishing. This compendium of scholarship offers cutting-edge knowledge relating to business in Africa. The objectives of this collection include: To shed new light on the socio-cultural and historical underpinnings of business practice in Africa and their implications for promoting entrepreneurship and business behaviour in the region To consider the important constraints on business activities in Africa, and the emerging 'best practice' for redressing their real and potential impacts To facilitate a better understanding of contemporary business practice in Africa through the application of relevant theories and models, including emergent ones. The Routledge Companion to Business in Africa is a comprehensive reference resource that provides the perfect platform for embarking on research and study into Africa from the business perspective.
Book Synopsis Understanding the Higher Education Market in Africa by : Emmanuel Mogaji
Download or read book Understanding the Higher Education Market in Africa written by Emmanuel Mogaji and published by Routledge. This book was released on 2020-03-06 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent; their marketing strategies and the students’ selection process. While acknowledging the vast size of the continent, this book aims to provide an understanding of the dynamics of higher education in Africa. This book recognises the private and government involvement in higher education provision and students and staff as stakeholders in the marketisation process. Strategic efforts are directed by universities to attract prospective students. This book further addresses issues such as the responses of higher education sectors to the notion of markets and marketing; consumerism and competition in higher education in Africa; conceptions of the commodification of higher education in Africa; and the dominance of Western epistemologies and their influence in transforming higher education sectors. Students as consumers in increasingly marketised higher education sectors in Africa are also discussed. Though primarily for marketing students and academic researchers, the book's feature of blended theoretical and practical knowledge means that it will also be of interest to marketing practitioners and university managers.
Book Synopsis Marketing in Developing Countries by : Emmanuel C. Alozie
Download or read book Marketing in Developing Countries written by Emmanuel C. Alozie and published by Routledge. This book was released on 2009-06 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critically exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic development of Nigeria and Sub-Saharan Africa, this volume examines the many facets of the African marketplace. Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy will aid current and potential investors and businesses in interpreting the cultural, socioeconomic, and technological evolution underway in this emerging economy, assist in their understanding of the challenges as well as opportunities they may encounter in this region, and encourage the creation of culturally sensitive advertising messages – that may ultimately support rather than distort Nigeria’s economic development.
Book Synopsis Strategic Marketing of Higher Education in Africa by : Emmanuel Mogaji
Download or read book Strategic Marketing of Higher Education in Africa written by Emmanuel Mogaji and published by Routledge. This book was released on 2020-01-20 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher Education landscape around the world is changing. There is global competition for students’ enrolments, universities are competing within their home market as well as in the international market, and as government funding for public universities is reducing there is pressure on universities to seek additional income by increasing their student enrolment. African universities are not an exception in this competitive market. This book is unique in providing a composite overview of strategic marketing and brand communications of higher education institutions in Africa. It recognises that there is a growing need for universities to understand the stakeholders and develop strategies on how best to engage with them effectively. Highlighting the unique characteristics, nature, and challenges of African universities, this book explores the marketisation strategies of African universities, with focus on the strategic digital marketing and brand management. The book provides significant theoretical and marketing practice implications for academics, higher-education administrators, and practitioners on how best to market higher education in Africa and reach out to prospective students. International practitioners aiming to market to Africans and start a partnership with an African university will also find this relevant in understanding the dynamics of the African market.
Book Synopsis Africa’s Development Dynamics 2021 Digital Transformation for Quality Jobs by : African Union Commission
Download or read book Africa’s Development Dynamics 2021 Digital Transformation for Quality Jobs written by African Union Commission and published by OECD Publishing. This book was released on 2021-01-19 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Africa’s Development Dynamics uses lessons learned in the continent’s five regions – Central, East, North, Southern and West Africa – to develop policy recommendations and share good practices. Drawing on the most recent statistics, this analysis of development dynamics attempts to help African leaders reach the targets of the African Union’s Agenda 2063 at all levels: continental, regional, national and local.
Book Synopsis African Marketing Data and Statistics by : Euromonitor International
Download or read book African Marketing Data and Statistics written by Euromonitor International and published by Euromonitor International. This book was released on 2011-05-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build profiles of countries in AfricaThis reference book brings together key marketing data for countries in Africa. Now in its 3rd edition the book has hard-to-find demographic, economic and marketing statistics for up to 52 African countries. A broad range of data is researched over 30 years. The research includes home ownership, health and population statistics. Buy this book and you have an ideal starting point for building detailed country profiles.African Marketing Data and Statistics includes • Hard-to-research demographic, economic and marketing statistics in one place• Data for 52 countries that can easily be compared across nations• Data spanning 30 years* for reviewing historic as well as recent trends (*1980-2010 where possible)Key areas researchedAdvertising; Agricultural resources and output; Automotives and transport; Banking and finance; Consumer Expenditure; Consumer Market Sizes; Consumer Prices and Costs; Economic Indicators; Education; Energy Resources and Output; Environmental Data; External Trade; Health; Home Ownership; Household Profiles; Income and Deductions; Industry; IT and Telecommunications; Labour; Media and Leisure; Population; Retailing; Travel and TourismDiscover • How many tonnes of eggs are produced each year in each country• How many mobile phone subscriptions there are in each country • How much the South Africans spend on Men’s grooming products Why buy this book• Uniquely comprehensive marketing data in one volume• Data presented in easy to read tables and comparable across countries• Ideal for company or academic libraries – excellent value for money• Euromonitor consults thousands of sources to research this data saving your research time • Broad appeal – useful to many library users
Book Synopsis Strategic Marketing for Social Enterprises in Developing Nations by : Chiweshe, Nigel
Download or read book Strategic Marketing for Social Enterprises in Developing Nations written by Chiweshe, Nigel and published by IGI Global. This book was released on 2019-06-29 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many governments in developing nations are finding it nearly impossible to address challenges posed to their countries, including poverty, disease, and high levels of youth unemployment. Thus, social entrepreneurs are attempting to address these social challenges through the creation of social enterprises. However, further research is needed as to what social entrepreneurship is and how these enterprises can utilize and formulate marketing strategies. Strategic Marketing for Social Enterprises in Developing Nations provides innovative insights for an in-depth understanding of where marketing and social entrepreneurship interact, providing clarity as to what social entrepreneurship is as an organizational offering, what drives social entrepreneurship, and the formulation of marketing strategies for social enterprises. Highlighting topics such as income generating, marketing management, and media dependency theory, it is designed for managers, entrepreneurial advisors, entrepreneurs, industry professionals, practitioners, researchers, academicians, and students.
Author :Food and Agriculture Organization of the United Nations Publisher :Food & Agriculture Org. ISBN 13 :9251304653 Total Pages :96 pages Book Rating :4.2/5 (513 download)
Book Synopsis Agricultural policy incentives in sub-Saharan Africa in the last decade (2005-2016) by : Food and Agriculture Organization of the United Nations
Download or read book Agricultural policy incentives in sub-Saharan Africa in the last decade (2005-2016) written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2018-06-01 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: FAO Agricultural development economics technical study This report shows diverging results across countries and commodities, although aggregate figures indicate that price incentives to agriculture were increasing across the period overall. Import tariffs and price support are thought to be the main drivers of this trend.
Book Synopsis The Conduct of Wheat Marketing in North Africa by : George R. Gardner
Download or read book The Conduct of Wheat Marketing in North Africa written by George R. Gardner and published by . This book was released on 1986 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The International Journal of African Historical Studies by :
Download or read book The International Journal of African Historical Studies written by and published by . This book was released on 2002 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Culpability: Who Is to Blame for the African Nation's Small Business Owners' Insolvency by : Dr. Chris Inyang
Download or read book Culpability: Who Is to Blame for the African Nation's Small Business Owners' Insolvency written by Dr. Chris Inyang and published by Xlibris Corporation. This book was released on 2022-07-20 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book describes the insolvencies of small businesses in the African nation's economic development and why owners cannot measure up to world standards. The book illustrates the step-by-step approach that small business entrepreneurs must follow to perform as successful business owners. The book demonstrates what entrepreneurs need to be aware of prior to embarking on business ventures. The book outlines the necessities for business owners to become viable leaders in business ventures. This book explains the modalities that cause business insolvencies and how business owners can avoid repeating mistakes others made in the past. Nonetheless, this book is largely intended for those who want to start or are already running their own businesses and have a desire to understand the elements of running a successful business. This book shows countries in the world, including African countries, their positions in small business entrepreneurship. This book highlighted the twelve determining traits that made small business owners into successful entrepreneurs. Furthermore, this book provides the reasons for the acceptability of locally made products or services by customers and explains why customers don’t buy from small businesses. Overall, if owners follow the advice in this book, they will be able to make their dreams come true.
Book Synopsis Contemporary Multicultural Orientations and Practices for Global Leadership by : Atiku, Sulaiman Olusegun
Download or read book Contemporary Multicultural Orientations and Practices for Global Leadership written by Atiku, Sulaiman Olusegun and published by IGI Global. This book was released on 2018-11-02 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise of the global economy, business operations and activities are no longer restricted by geographic territory. Therefore, development of diverse and adaptive leadership practices are necessary in order to succeed in a multicultural, complex, and often uncertain global environment. Contemporary Multicultural Orientations and Practices for Global Leadership is an essential reference source that seeks to enhance multicultural competencies and leadership attributes of contemporary global leadership practice to better navigate global business environments. Featuring research on topics such as human resource strategies, social responsibility, and psychological capital, this book is ideally designed for managers, business leaders, and researchers seeking coverage on multicultural intelligence and its relation to leadership development and the success of organizations.
Book Synopsis The Dynamics of International Student Circulation in a Global Context by :
Download or read book The Dynamics of International Student Circulation in a Global Context written by and published by BRILL. This book was released on 2008-01-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study has been undertaken by five scholars from different parts of the world in the context of the 2005-2006 New Century Scholars Programme 'Higher Education in the Twenty- First Century', of the Fulbright Programme.
