Marketing Research

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Marketing Research

Author : Bruce Wrenn
Publisher : Routledge
ISBN 13 : 1135178518
Total Pages : 629 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Marketing Research by : Bruce Wrenn

Download or read book Marketing Research written by Bruce Wrenn and published by Routledge. This book was released on 2013-08-21 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teach your students the most effective research strategies—including Internet surveys! Over the last few years changes in the marketing research process have been dramatic and far-reaching with the emergence of the Internet and other technologies. Marketing Research: Text and Cases, Second Edition, the completely updated edition of the classic Haworth textbook not only takes students step-by-step through cutting-edge design, conducting, and interpreting of market research, but is now updated to include Internet surveying. The topic of marketing research is comprehensively examined, including strategic and tactical decisions, choosing the proper research design, and successfully presenting results. The book provides clear explanations of complex issues and includes helpful charts, graphs, figures, sample questionnaires, and case studies which make important points easier to grasp. The practice cases (including an SPSS 11.0 data disk) offer engaging real-world problems that test the student’s research and analysis skills. Marketing Research: Text and Cases, Second Edition includes the updated and improved instructor’s manual, test bank, and PowerPoint slides. A brand-new section details procedures on how to successfully perform and effectively use Internet surveys, and includes a list of online survey providers, bulk email providers, and sample emails to use with online surveys. Stressing a practical, “hands on” project approach to learning, this guide not only prepares students for real-world experiences, but allows practitioners who are preparing market analysis reports needing background material to guide them through the process. Marketing Research: Text and Cases, Second Edition offers all the course-planning extras you need, including: thorough instructor’s manual sample syllabus research project tips, assignments, and forms test bank with true-false and multiple choice questions also available: 20-30 PowerPoint slides per chapter Marketing Research: Text and Cases, Second Edition gives instructors the tools they need for thorough course planning and is an ideal textbook for introductory marketing research courses and for practitioners looking for a guidebook.

Marketing Research for Managers

Author : Sunny Crouch
Publisher : Routledge
ISBN 13 : 0750654538
Total Pages : 392 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Marketing Research for Managers by : Sunny Crouch

Download or read book Marketing Research for Managers written by Sunny Crouch and published by Routledge. This book was released on 2003 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical introduction to marketing research covers the range of marketing research techniques. It describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses.

Marketing Research Report

Author :
Publisher :
ISBN 13 :
Total Pages : 706 pages
Book Rating : 4.3/5 (117 download)

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Book Synopsis Marketing Research Report by :

Download or read book Marketing Research Report written by and published by . This book was released on with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Research for Agricultural Produce Cultivated by Smal Farmers in the Atlantic Zone of Costa Rica

Author :
Publisher : Bib. Orton IICA / CATIE
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4./5 ( download)

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Book Synopsis Marketing Research for Agricultural Produce Cultivated by Smal Farmers in the Atlantic Zone of Costa Rica by :

Download or read book Marketing Research for Agricultural Produce Cultivated by Smal Farmers in the Atlantic Zone of Costa Rica written by and published by Bib. Orton IICA / CATIE. This book was released on with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Research Methods

Author : S. N. Murthy
Publisher : Excel Books India
ISBN 13 : 9788174465795
Total Pages : 416 pages
Book Rating : 4.4/5 (657 download)

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Book Synopsis Business Research Methods by : S. N. Murthy

Download or read book Business Research Methods written by S. N. Murthy and published by Excel Books India. This book was released on 2009 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business research methods will serve as a text book on marketing research for students pursuing courses in management and commerce. The main focus is on the Indian context. Various analytical tools used in research methods are given along with exhaustive coverage and illustrations. Assignments are included in various chapters to help in acquiring in-depth subject knowledge and application orientation. The book contains 7 sections divided into 23 chapters. Case studies are included which will help to develop analytical skills. SPSS application has been described wherever necessary. The book can be of great help to MBA, PGDBM, MMS, BBA and Commerce students.

Essentials of Business Research Methods

Author : Joe F. Hair Jr.
Publisher : Routledge
ISBN 13 : 0429511957
Total Pages : 508 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Essentials of Business Research Methods by : Joe F. Hair Jr.

Download or read book Essentials of Business Research Methods written by Joe F. Hair Jr. and published by Routledge. This book was released on 2019-11-05 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hiring and retaining individuals with the required data analytics skills? The new fourth edition of Essentials of Business Research Methods explains research methods and analytical techniques for individuals who aren't data scientists. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. They include critical topics, such as the increasing role of online research, ethical issues, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This is also the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive as well as much easier to understand than in other texts. A realistic continuing case used throughout the book, applied research examples, and ethical dilemma mini cases enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including instructors’ manuals, PowerPoint slides, and test banks.

Marketing Information and Research

Author : Matthew Housden
Publisher : Routledge
ISBN 13 : 0750689641
Total Pages : 221 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Marketing Information and Research by : Matthew Housden

Download or read book Marketing Information and Research written by Matthew Housden and published by Routledge. This book was released on 2008 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. .The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). .Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. .Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. .Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk * Written specially for the Marketing in Practice module by the Senior Examiners * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

Essentials of Business Research

Author : Jonathan Wilson
Publisher : SAGE
ISBN 13 : 1446293475
Total Pages : 376 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Essentials of Business Research by : Jonathan Wilson

Download or read book Essentials of Business Research written by Jonathan Wilson and published by SAGE. This book was released on 2014-01-20 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor's expectations. Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams. Key student features include: 'You're the Supervisor' sections - helps students to meet learning objectives 'Common questions and answers' - real-world advice on how to tackle common challenges Examples from different types of international businesses Detailed guidance on software packages such as SPSS Student case studies Annotated further reading Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students' multiple choice questions to test progress. Available on publication: www.uk.sagepub.com/jonathanwilson2e. A must-have title for all business and management students; this is the ideal companion for achieving success in your research project. Lecturers/instructors - request a free digital inspection copy here

Problems in Marketing

Author : Luiz Moutinho
Publisher : SAGE
ISBN 13 : 1849202621
Total Pages : 337 pages
Book Rating : 4.8/5 (492 download)

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Book Synopsis Problems in Marketing by : Luiz Moutinho

Download or read book Problems in Marketing written by Luiz Moutinho and published by SAGE. This book was released on 2007-12-12 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

Business-to-business Marketing

Author : Ray Wright
Publisher : Pearson Education
ISBN 13 : 9780273646471
Total Pages : 540 pages
Book Rating : 4.6/5 (464 download)

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Book Synopsis Business-to-business Marketing by : Ray Wright

Download or read book Business-to-business Marketing written by Ray Wright and published by Pearson Education. This book was released on 2004 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business-to-business markets are markets where one business markets and sells products and services for an organisation's own use or to sell on to other businesses for their own use. This text provides an overview of business-to-business marketing.

Sports Marketing

Author : Matthew D. Shank
Publisher : Routledge
ISBN 13 : 1317743458
Total Pages : 672 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Sports Marketing by : Matthew D. Shank

Download or read book Sports Marketing written by Matthew D. Shank and published by Routledge. This book was released on 2014-10-03 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

ECRM2014-Proceedings of the 13th European Conference on Research Methodology for Business and Management Studies

Author : Dr Martin Rich
Publisher : Academic Conferences Limited
ISBN 13 : 1909507571
Total Pages : 479 pages
Book Rating : 4.9/5 (95 download)

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Book Synopsis ECRM2014-Proceedings of the 13th European Conference on Research Methodology for Business and Management Studies by : Dr Martin Rich

Download or read book ECRM2014-Proceedings of the 13th European Conference on Research Methodology for Business and Management Studies written by Dr Martin Rich and published by Academic Conferences Limited. This book was released on 2014-06-16 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer - The Boss (Essentials on Consumer Behaviour and marketing Strategies)

Author : Dr A Madeswaran
Publisher : Archers & Elevators Publishing House
ISBN 13 : 8194706572
Total Pages : pages
Book Rating : 4.1/5 (947 download)

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Book Synopsis Consumer - The Boss (Essentials on Consumer Behaviour and marketing Strategies) by : Dr A Madeswaran

Download or read book Consumer - The Boss (Essentials on Consumer Behaviour and marketing Strategies) written by Dr A Madeswaran and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Pioneers in Marketing

Author : D.G. Brian Jones
Publisher : Routledge
ISBN 13 : 1136334378
Total Pages : 212 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Pioneers in Marketing by : D.G. Brian Jones

Download or read book Pioneers in Marketing written by D.G. Brian Jones and published by Routledge. This book was released on 2011-12-21 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.

Rural Marketing: Text and Cases

Author : Krishnamacharyulu
Publisher : Pearson Education India
ISBN 13 : 8131753840
Total Pages : 608 pages
Book Rating : 4.1/5 (317 download)

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Book Synopsis Rural Marketing: Text and Cases by : Krishnamacharyulu

Download or read book Rural Marketing: Text and Cases written by Krishnamacharyulu and published by Pearson Education India. This book was released on with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural Marketing: Text and Cases provides a comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that in

Management of Marketing

Author : Paul Reynolds
Publisher : Routledge
ISBN 13 : 1136386041
Total Pages : 304 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Management of Marketing by : Paul Reynolds

Download or read book Management of Marketing written by Paul Reynolds and published by Routledge. This book was released on 2005-06-02 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them. Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered.

Ethnic Marketing

Author : Guilherme Pires
Publisher : Routledge
ISBN 13 : 1135046387
Total Pages : 391 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Ethnic Marketing by : Guilherme Pires

Download or read book Ethnic Marketing written by Guilherme Pires and published by Routledge. This book was released on 2014-12-05 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture, many ethnic minorities seek to preserve their identities, both as diasporic communities and within their adopted countries. For marketers it has been recognised as crucial to understand the unique needs of these individuals and to develop superior marketing strategies that meet their preferences. Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries. Since the publication of Pires' and Stanton's 2005 book there has been continuing changes in the political, social and economic environment in many countries which have growing ethnic minorities. Incorporating new research across disciplines on the marketing relevance of ethnic minorities, this book also integrates contributions and excerpts from in-depth interviews conducted with leading marketing experts, whose views and insights stimulate discussion and result in in an invaluable guide to best practice in ethnic marketing across the world, plus expert insights into the future of this dynamic area. This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.