Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Chinese Economic Transition And International Marketing Strategy
Download Chinese Economic Transition And International Marketing Strategy full books in PDF, epub, and Kindle. Read online Chinese Economic Transition And International Marketing Strategy ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Chinese Economic Transition and International Marketing Strategy by : Ilan Alon
Download or read book Chinese Economic Transition and International Marketing Strategy written by Ilan Alon and published by Bloomsbury Publishing USA. This book was released on 2003-03-30 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses. Bringing divergent perspectives to bear from Hong Kong, the United States, the United Kingdom, Australia, New Zealand, and China itself, the marketers and scholars who contributed to this volume have integrated research relating to economic transition with strategic considerations for more effective and competitive marketing plans. In addition to the industry-specific information, this volume includes chapters on entry barriers, e-commerce, market research, branding, and promotion.
Book Synopsis Marketing Issues in Modern China by : Robert Guang Tian
Download or read book Marketing Issues in Modern China written by Robert Guang Tian and published by North American Business Press. This book was released on 2013-03-01 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's world market no one would deny the importance of China marketing and no one will ignore the increasingly tight connections between China and the rest of the world. "As China goes, so goes the world" has become almost a common sense shared by the business leaders of the world. China is roaring into the 21st century with the force of a locomotive and its economy has doubled almost every six years. The great changes that have been made by the Chinese people in every aspect not only impact the domestic market in China but also the international economy (Wu, 2009; Yu et al., 2006). In Karl Gerth's recently published book, As China Goes, So Goes the World (Gerth, 2010), the famous Harvard Business School Spangler Family Professor William Kirby claims that the changes that define Chinese markets today may transform the world in the future. More than thirty years ago the economic system of China was a centralized planning system that remained largely closed to international trade, in which the market mechanism played a limited role in the production and consumption process. In the late 1970s and early 1980s, under the leadership of Deng Xiaoping, China launched its economic system reform and open door campaign. It is this campaign that brought China into a market oriented economy, created a rapidly growing for-profit sector, and made China a major player in the global economy. As such the market mechanism has became an important factor in the economic development of China (Tian and Wang, 2003; Tian 2008). Measured on a purchasing power parity (PPP) basis that adjusts for price differences, China in 2009 stood as the second largest economy in the world after the US, although in per capita terms the country is still lower middle-income (Central Intelligence Agency, 2010; Saxon, 2006). As the market oriented economic system in China is relatively new to the world, China marketing is even newer to marketers in the world. The new concept of China marketing refers to all the issues pertaining to effective marketing in China by domestic marketers and international marketers alike, issues including, but not limited to, product design and development, pricing strategy, distribution and logistics management, and advertising and promotions. As the market in China evolves and changes, marketing strategy must adapt to the changing environment. There is no doubt that the economic transition in China will definitely affect marketing strategies across a wide range of industries, namely telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and so on (Alon, 2003; Gerth, 2010).
Book Synopsis Transition and Opportunity by : Huiyao Wang
Download or read book Transition and Opportunity written by Huiyao Wang and published by Springer Nature. This book was released on 2022 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is open access under a CC BY-NC-ND 4.0 license. Multinational corporations (MNCs) have long played a crucial role in the Chinese economy. This role is one that is set to continue in the post-pandemic era as China works to transit to a high-quality growth model that is more sustainable and innovation-driven. With global experience and front-line involvement in some of the most pressing economic, technological, and environmental issues of our day, leading figures in MNCs and chambers of commerce are well placed to share insights that could potentially contribute to policymaking and development strategies so that everyone can “make the most” of China’s future. This collection of essay aims to share these invaluable insights with a wider audience, offering balanced and diverse perspectives from companies and advocacy groups working on a range of issues related to China’s domestic development, international economic cooperation, and China-US competition. These insights are useful not only for the wider business community, but also for academics, policymakers, students, and anyone trying to deepen their understanding of this exciting period of “transition and opportunity,” and make the most of China’s bright future. .
Book Synopsis Multinationals in China by : S. Zhang
Download or read book Multinationals in China written by S. Zhang and published by Springer. This book was released on 2011-12-02 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though it's widely understood that inward foreign direct investment has played a major role in mediating China's emergence into the international economic system, how and why MNEs have implemented their involvement as part of their global strategy is less well understood. This book explores the nature of the MNE in this era of globalization.
Book Synopsis China's Expansion in International Business by : Peter Baláž
Download or read book China's Expansion in International Business written by Peter Baláž and published by Springer Nature. This book was released on 2019-09-10 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capturing the overall development of the Chinese economy, this comprehensive book offers an introduction to one of the most astonishing economic growth stories of the last three decades. The authors identify the key stages and unique features of China’s development, exploring its geopolitical impact on the world economy, and in particular, on the European Union. Analysing factors such as education, urbanisation and innovation, this book highlights the reasons behind China’s success in the international market, and places a special focus on the country’s energy policy. By providing insights into such an important case of expansion and growth in international business, this innovative book will be of interest to those researching Asian business, internationalisation and the Chinese economy.
Book Synopsis The China Path to Economic Transition and Development by : Yinxing Hong
Download or read book The China Path to Economic Transition and Development written by Yinxing Hong and published by Springer. This book was released on 2016-04-01 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book by the renowned Chinese scholar Dr. Yinxing Hong provides the reader with a perceptive analysis of what has worked in China’s development model. Over the past 30 years, China has experienced a remarkable economic rise, but it now faces the challenge of switching the drivers of this economic growth, which have proven so successful. The path has not been an easy one, and many challenges lie ahead. However, the rise of the Chinese economy has been the most significant global development in recent years. Is there a specific Chinese model? How was the Chinese transition, from a Soviet-style economic structure to one that is more open to market influences and the global market, achieved? In 15 essays, Dr. Hong provides fascinating insights to these and other key questions. The essays cover the challenges involved in transition and how the market-oriented reforms progressed; what the consequences of the transition were for public goods provision and how China opened up its economic system. The essays in Part II address the remaining challenges facing rural areas trying to develop a more consumer-driven economic base, and how to effectively modify the model of economic development. This book provides a sound basis for policymakers and scholars alike, as well as anyone who wants to get an insider’s view of the progress and challenges faced by China’s economic development.
Book Synopsis The Chinese Economy by : Barry Naughton
Download or read book The Chinese Economy written by Barry Naughton and published by MIT Press. This book was released on 2007 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive English-language overview of the modern Chinese economy, covering China's economic development since 1949 and post-1978 reforms--from industrial change and agricultural organization to science and technology.
Book Synopsis Economic Growth, Transition, and Globalization in China by : Yanrui Wu
Download or read book Economic Growth, Transition, and Globalization in China written by Yanrui Wu and published by Edward Elgar Publishing. This book was released on 2006-01-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses a number of important topics and issues associated with China's economic transition, growth and global integration. The chapters, by a distinguished group of scholars, provide a timely assessment of recent developments in the Chinese economy. The authors employ contemporary economic theory and the latest statistics to analyze the sources and spillover effects of China's growth, to investigate the relationship between growth and business cycle, and to shed light on China's growth prospects in the coming decade. In the context of growth, transition and globalization, the chapters also cover issues such as labour economics, urban efficiency, banking and macroeconomic management. Economic Growth, Transition and Globalization in China is a highly focused and unique work of direct policy relevance and is aimed at an international audience. It is an invaluable combination of rigorous theoretical work and empirical material. This timely book should be an important reference for researchers and students of Asian studies, and the Chinese economy, in particular. It will also appeal to business analysts.
Book Synopsis China's Next Strategic Advantage by : George S. Yip
Download or read book China's Next Strategic Advantage written by George S. Yip and published by MIT Press. This book was released on 2017-09-15 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book for everyone who does business with China or in China. The history-making development of the Chinese economy has entered a new phase. China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future. Experts George Yip and Bruce McKern explain this epic transformation and propose strategies for both Western and Chinese companies. This book is for everyone who does business with China or in China, or is interested in the development of the world's fastest-growing economy. Western CEOs can learn from Chinese companies and can create an effective innovation process in China, for China and the world. Chinese CEOs can benefit from understanding the strategies of their peers as they strive to enter foreign markets. And all Western businesses should prepare for disruption from their new competitors. Yip and McKern provide case studies of successful firms, outline ten ways in which the managerial and innovative capabilities of these firms differ from those of Western firms, and describe how multinationals doing business in China can become part of the Chinese ecosystem of new knowledge and technology. Yip and McKern argue that these innovation capabilities will be the basis for creating world-class products and services to meet the challenges of a new era of global competition.
Author :Nicholas R. Lardy Publisher :Peterson Institute for International Economics ISBN 13 :0881327387 Total Pages :258 pages Book Rating :4.8/5 (813 download)
Book Synopsis The State Strikes Back by : Nicholas R. Lardy
Download or read book The State Strikes Back written by Nicholas R. Lardy and published by Peterson Institute for International Economics. This book was released on 2019-01-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: China's extraordinarily rapid economic growth since 1978, driven by market-oriented reforms, has set world records and continued unabated, despite predictions of an inevitable slowdown. In The State Strikes Back: The End of Economic Reform in China?, renowned China scholar Nicholas R. Lardy argues that China's future growth prospects could be equally bright but are shadowed by the specter of resurgent state dominance, which has begun to diminish the vital role of the market and private firms in China's economy. Lardy's book arrives in timely fashion as a sequel to his pathbreaking Markets over Mao: The Rise of Private Business in China, published by PIIE in 2014. This book mobilizes new data to trace how President Xi Jinping has consistently championed state-owned or controlled enterprises, encouraging local political leaders and financial institutions to prop up ailing, underperforming companies that are a drag on China's potential. As with his previous book, Lardy's perspective departs from conventional wisdom, especially in its contention that China could achieve a high growth rate for the next two decades—if it reverses course and returns to the path of market-oriented reforms.
Book Synopsis Research Frontiers on the International Marketing Strategies of Chinese Brands by : Zuohao Hu
Download or read book Research Frontiers on the International Marketing Strategies of Chinese Brands written by Zuohao Hu and published by Routledge. This book was released on 2016-08-05 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.
Book Synopsis Marketing Issues in Transitional Economies by : Rajeev Batra
Download or read book Marketing Issues in Transitional Economies written by Rajeev Batra and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Yet despite the important questions transition economies pose for policymakers and companies seeking to enter and compete in these new markets, there has been a relative absence of systematic research on these concerns. This book seeks to fill a gap in the existing literature by offering a pioneering and comprehensive examination of issues that have developed as markets in transitional economies become more deregulated and open. The countries discussed include China, the Czech Republic, Hungary, India, Poland, Romania, Russia, South Africa and South Korea. The topics covered are divided into five main sections, and the individual chapters are written by some of the world's leading academic experts on these issues. Most of the authors draw from freshly-collected data in new studies of consumers and/or firms in transitional economies. After an opening section which discusses the marketing issues and challenges multinational and local firms face in transitional economies, the next three sections offer detailed treatments of changing consumer behavior, measuring and improving the marketing orientation of firms, and implementing and managing distribution channels. The fifth and final section is devoted to firm strategies and tactics, examined variously from the perspective of multinational firms entering these new markets, from the viewpoint of existing local firms facing new competitive challenges from global entrants, and from the perspective of local firms seeking to establish themselves in foreign markets where they have not previously competed. Most of the individual chapters are revised versions of papers originally presented at a conference sponsored by the William Davidson Institute, which focuses on research related to emerging and transitional economies, and have not previously appeared in published form. Thus, the book is a unique collection of cutting-edge scholarship on the various aspects of marketing in transitional economies. It will prove valuable reading to academics, policymakers, and international business strategists.
Book Synopsis The Logic of the Market by : Weiying Zhang
Download or read book The Logic of the Market written by Weiying Zhang and published by Cato Institute. This book was released on 2015-01-20 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Logic of the Market by Weiying Zhang—considered China’s “leading market liberal”—comprises his most influential essays on economics over the past three decades. First published in China in 2010, this revised edition contains three new essays, which offer those outside China a deeper understanding of the Chinese economy. “Market competition is a really just competition to create value for others... Only through this approach did the Western economy advance over the past 200 years. It is also the reason for China’s economic marvel over the past 30 years,” writes Weiying. Readers will appreciate Weiying’s ability to address both everyday economic issues and the questions that confront a nation’s leaders, not the least a nation seeking to escape mass poverty. The economic reforms and subsequent growth in China may be the most astonishing and hopeful event of our age. Weiying was among the leaders who set China on its path of change. Here he elucidates the pitfalls and the progress of economic reform, celebrating leaders who mixed sustained idealism with judicious compromise. Readers seeking to learn from China’s successes will find much of interest here. Weiying emphasizes the importance of entrepreneurs in the new China. He concludes, “The key for China, as the country with the world’s largest population, to return to being the largest economy lies in allowing the entrepreneurial spirit to develop the potential of the domestic market.” For that to happen, Weiying recommends that China continue to reduce the state-owned economy, lessen government control over the economy, and—over the next 30 years—emphasize political reform to build a constitutional democracy. His thinking is not limited to China. Some of these essays also focus on the global financial crisis—how Keynesian policies can only be effective for the short term and will bring long-term negative consequences. Weiying provides a unique perspective on his country’s market economy, implementation of economic policies, and the potential for Chinese economic development. “I hope that the logic of the market becomes every person’s ideal,” he writes. “That is my reason for writing this book.”
Book Synopsis The Globalization of Chinese Companies by : Arthur Yeung
Download or read book The Globalization of Chinese Companies written by Arthur Yeung and published by John Wiley & Sons. This book was released on 2011-06-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: China business experts analyze the next wave of Chinese corporate giants as they emerge into the global marketplace The rise of China and its major corporations will be a key economic development in this century. Even as leading Chinese firms show their muscle through ambitious acquisitions of firms like Thinkpad and RCA, many western investors and business leaders know little or nothing about them. This book looks at the rise of Chinese firms, who they are, how they'll change the global competitive landscape, their strengths and weaknesses, and how established western firms might meet the challenges and opportunities this trend presents. Throughout the book, the authors examine and highlight the major differences between Chinese and western firms, particularly differences related to corporate leadership and organizational structure, how and why they choose M&A targets, global workforces, and political issues like unionization. A comprehensive, expert examination of emerging Chinese global corporations and how they will affect the global economy Ideal for investors and executives of western companies Written by a team of top China business experts and curated by the editor of the Chinese edition of the Harvard Business Review For anyone who wants to understand the future of Chinese companies and the opportunities and challenges their global emergence will present, The Globalization of Chinese Companies offers comprehensive, expert insight.
Book Synopsis China's Economic Development Strategies: Transformation And Innovation by : Rui Liu
Download or read book China's Economic Development Strategies: Transformation And Innovation written by Rui Liu and published by World Scientific. This book was released on 2020-04-28 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: China is a powerful engine of the global economy and the country's rise is undoubtedly the outcome of its protracted campaign of designing and implementing national development strategies since the founding of the People's Republic of China in 1949. This book reviews the transformation and innovation of China's economic development strategies, especially Deng Xiaoping's Three-Step strategy and Xi Jinping's internal and external strategies. By introducing the concept of strategic paradigm, it analyzes the theoretical basis of myriads of economic development strategies and predicts China's choice. With the evolutionary process and the outstanding problems in national development planning as the main thread, it discusses the improvement of the national planning system, specifically of the national overall planning system, the regional planning system, the interplay and conflict between regional planning. It also studies the reform of city-county planning system, major function-oriented zones (MFOZs) and planning legislation and institutionalization. It also attempts to put forward proposals to coordinate the interests of planning departments and make different types of planning at different administrative levels compatible.
Book Synopsis The Chinese Tao of Business by : George T. Haley
Download or read book The Chinese Tao of Business written by George T. Haley and published by John Wiley & Sons. This book was released on 2004-10-07 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can managers discover, develop and implement successful business strategies for China and our global economy? Drawing on in-depth research with top executives of successful Chinese and Western companies, this book provides a road map for profitable business strategies in our interconnected economy. In the process, the authors describe and examine both Chinese and Western strategic management, their weaknesses and strengths. Starting with an analysis of the historical, cultural and legal antecedents of Chinese strategy, the authors identify potential for synergy and dominance between companies from Western, industrialized economies and Chinese companies. The book closes with recommendations on how the managements of non-Chinese companies, now pouring into China, can most effectively compete and interact with Chinese businesspersons and governments. The Chinese Tao of Business offers guidance to compete successfully against local companies and in foreign markets through: Unique insights into Chinese bus iness strategy, including its origins and influencing factors; Insightful perspectives on the evolution of China’s market and business environments; Incisive analysis of Eastern and Western strategic decision-making styles and how they differ; Cogent identification of hidden and overt threats, pitfalls and opportunities that Western companies face in China and how to plan for them; Effective direction through an Adaptive-Action Road Map (ARM) for successful business strategies in China and the global economy.
Book Synopsis Greater China in the Global Market by : Yigang Pan
Download or read book Greater China in the Global Market written by Yigang Pan and published by Psychology Press. This book was released on 2000 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets of doing business successfully in China! From tips on how to run joint ventures with Chinese companies to research on the tastes of Chinese consumers, Greater China in the Global Market contains the most up-to-date information on business and marketing strategies in China. This volume brings you the practical advice and empirical research of top experts in the field, including John Farley of Dartmouth College, John Child of Cambridge University, and Rohit Despande of Harvard University. Tapping China's huge economy can be highly profitable, but only if you understand the subtleties of doing business in the Chinese culture. Greater China in the Global Market offers insider's views of guanxi, the Chinese concept of relationship that can make or break international business ventures in China, as well as the expertise in Chinese corporate and consumer cultures you will need to establish successful business strategies. Greater China in the Global Market presents a comprehensive view of the essential factors in marketing to China, including: the difference in corporate culture between joint ventures and state-owned enterprises the most effective ways to manage the value chain activities in joint ventures the merits and limitations of various entry strategies, including umbrella companies, franchising, and contractual joint ventures, among others the influence of risk-absorption capability and risk-dispersion mechanisms on the choice of entry mode the factors that influence timing your entry into the market the changing tastes of Chinese consumers the correlation between brand consciousness and income in younger consumers a thorough literature review of twenty years of marketing research on China Greater China in the Global Market is a valuable resource for front-line marketing executives in China as well as corporate decision makers in their headquarters at home. It is a must read for academics and business practitioners with an interest in China.
