Record Label Marketing

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Record Label Marketing

Author : Clyde Philip Rolston
Publisher : CRC Press
ISBN 13 : 1134705557
Total Pages : 524 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Record Label Marketing by : Clyde Philip Rolston

Download or read book Record Label Marketing written by Clyde Philip Rolston and published by CRC Press. This book was released on 2015-11-19 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.

Record Label Marketing

Author : Tom Hutchison
Publisher : Taylor & Francis
ISBN 13 : 1136124454
Total Pages : 463 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Record Label Marketing by : Tom Hutchison

Download or read book Record Label Marketing written by Tom Hutchison and published by Taylor & Francis. This book was released on 2012-07-26 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com. Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry

The Label Machine: How to Start, Run and Grow Your Own Independent Music Label

Author : Nick Sadler
Publisher : Velocity Press
ISBN 13 :
Total Pages : 250 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Label Machine: How to Start, Run and Grow Your Own Independent Music Label by : Nick Sadler

Download or read book The Label Machine: How to Start, Run and Grow Your Own Independent Music Label written by Nick Sadler and published by Velocity Press. This book was released on 2021-07-04 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you want to start a record label, self-release your own music, or are just an avid music lover, this book will give you information about the business of music. The Label Machine: How to Start, Run and Grow Your Own Independent Music Label is the first book to give music artists practical step-by-step comprehensive instructions for setting up and running an independent music label to successfully distribute and market their music. You will learn all about the music industry business and how to navigate the tricky dos and don'ts. You will finally understand and take control of your music copyright and get to grips with the legalities involved. You will build your music business effortlessly, learning how to professionally market your music and artists - allowing you to reach thousands of fans. And essentially, you will learn how to create multiple label revenue streams to create an established record label. It features a detailed breakdown of how every part of the industry works together, including copyright in the UK and US, record label set-up, record releases, and royalty collection. It also provides in-depth guides on marketing, covering; traditional PR, Facebook and Instagram advertising, Spotify playlisting, and fan growth. Includes templates for record label and management contracts, marketing and promotion schedules, press releases, and fan email automation.

Record Label Marketing

Author : Thomas William Hutchison
Publisher : Taylor & Francis
ISBN 13 : 0240807871
Total Pages : 428 pages
Book Rating : 4.2/5 (48 download)

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Book Synopsis Record Label Marketing by : Thomas William Hutchison

Download or read book Record Label Marketing written by Thomas William Hutchison and published by Taylor & Francis. This book was released on 2006 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry. Record Label Marketing... * Builds your knowledge base by introducing the basics of the marketing mix, market segmentation and consumer behavior * Gives you the tools necessary to understand and use SoundScan data, and to successfully manage the budget of a recorded music project * Presents vital information on label publicity, advertising, retail distribution and marketing research * Introduces you to industry resources like NARM, RIAA, and the IFPI * Offers essential marketing strategies including grassroots promotion and Internet/new media, as well as highlighting international marketing opportunities * Reveals how successful labels use video production, promotional touring and special products to build revenue * Looks to the future of the music business-how online developments, technological diffusion, and convergence and new markets are continually reshaping the industry This guide is accompanied by a website, www.recordlabelmarketing.com, which offers interactive assignments to strengthen your knowledge as well as updates on the latest news, industry figures and developments.

Record Label Marketing

Author : Clyde Philip Rolston
Publisher : CRC Press
ISBN 13 : 1134705484
Total Pages : 492 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Record Label Marketing by : Clyde Philip Rolston

Download or read book Record Label Marketing written by Clyde Philip Rolston and published by CRC Press. This book was released on 2015-11-19 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.

Marketing Recorded Music

Author : Tammy Donham
Publisher : CRC Press
ISBN 13 : 100058514X
Total Pages : 602 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Marketing Recorded Music by : Tammy Donham

Download or read book Marketing Recorded Music written by Tammy Donham and published by CRC Press. This book was released on 2022-06-12 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.

Music is Your Business

Author : Christopher Knab
Publisher : Christopher Knab
ISBN 13 : 0974342033
Total Pages : 281 pages
Book Rating : 4.9/5 (743 download)

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Book Synopsis Music is Your Business by : Christopher Knab

Download or read book Music is Your Business written by Christopher Knab and published by Christopher Knab. This book was released on 2007 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes the mystery out of the music business! "Music Is Your Business" tells you who does what in the music industry. Music industry veteran Christopher Knab's honest, no-nonsense information will empower you to market and promote your music--whether you're an experienced performer or just starting out. Learn how to attract distributors, get radio airplay, negotiate offers, and create a demand for your music with topics like Con Jobs: Watch Out for the Flim Flam Man, 10 Reasons Why Musicians Fail (and How Not To), What A&R Reps Do, and Online Music Retailing. Straight to the point legal chapters by entertainment attorney Bartley F. Day include Filing Copyright Applications, Trademarking Band Names, and Making Sense of Recording Industry Contracts. A sample distributor one-sheet, band tour and work schedule, band bio, and more! Newly revised, updated, and 100 pages longer, the 3rd edition of "Music Is Your Business" is essential for independent musicians and record labels.

How to Start a Record Label - A 30 Day Guide

Author : Scott Orr
Publisher : Independently Published
ISBN 13 :
Total Pages : 146 pages
Book Rating : 4.7/5 (141 download)

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Book Synopsis How to Start a Record Label - A 30 Day Guide by : Scott Orr

Download or read book How to Start a Record Label - A 30 Day Guide written by Scott Orr and published by Independently Published. This book was released on 2021-03-16 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get Ready to Build, Launch, and Grow a Successful Record LabelDiscover how to create goals and define your audienceLearn how to manage royalties and contractsBuild a successful album campaignLearn about Digital and Physical DistributionLearn how to discover and sign new acts to your record labelUnderstand how to effectively pitch your music to the pressLearn how to manufacture vinyl, CDs, and cassettes How to Start a Record Label - A 30 Day GuideAre you looking to start a record label?Are you confused by some of the steps?Are there gatekeepers standing in your way?Do you love discovering great music and sharing those discoveries?Do you want to build a successful and sustainable record label?How to Start a Record Label - A 30 Day Guide will walk with you through this journey and help uncomplicate the entire process! Here's What You Get: A in-depth 30 day guide detailing the many facets of running a record labelStraight-forward tips and tricks to get your music heardPractical recommendations

Music Marketing for the DIY Musician

Author : Bobby Borg
Publisher : Rowman & Littlefield
ISBN 13 : 1538134632
Total Pages : 454 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Music Marketing for the DIY Musician by : Bobby Borg

Download or read book Music Marketing for the DIY Musician written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2020-01-07 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters

Punk Record Labels and the Struggle for Autonomy

Author : Alan O'Connor
Publisher : Lexington Books
ISBN 13 : 9780739126608
Total Pages : 162 pages
Book Rating : 4.1/5 (266 download)

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Book Synopsis Punk Record Labels and the Struggle for Autonomy by : Alan O'Connor

Download or read book Punk Record Labels and the Struggle for Autonomy written by Alan O'Connor and published by Lexington Books. This book was released on 2008 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the emergence of DIY punk record labels in the early 1980s. Based on interviews with sixty-one labels, including four in Spain and four in Canada, it describes the social background of those who run these labels. Using the ideas of French sociologist Pierre Bourdieu, this book shows how the field of record labels operates. The choice of independent or corporate distribution is a major dilemma. Other tensions are about signing bands to contracts, expectations of extensive touring, and use of professional promotion. There are often rivalries between big and small labels over bands that have become popular and have to decide whether to move to a more commercial record label. Unlike approaches to punk that consider it a subcultural style, this book breaks new ground by describing punk as a social activity. One of the surprising findings is how many parents actually support their children's participation in the scene. Rather than attempting to define punk as resistance or commercial culture, this book shows the dilemmas that actual punks struggle with as they attempt to live up to what the scene means for them. Book jacket.

Start & Run Your Own Record Label

Author : Daylle Deanna Schwartz
Publisher : Watson-Guptill Publications
ISBN 13 : 9780823084333
Total Pages : 258 pages
Book Rating : 4.0/5 (843 download)

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Book Synopsis Start & Run Your Own Record Label by : Daylle Deanna Schwartz

Download or read book Start & Run Your Own Record Label written by Daylle Deanna Schwartz and published by Watson-Guptill Publications. This book was released on 2003 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated guide to becoming a music mogul explores alternative markets for all musical genres, utilizing the power of the Internet and offering suggestions for marketing overseas.

Music Business For Dummies

Author : Loren Weisman
Publisher : John Wiley & Sons
ISBN 13 : 1119049652
Total Pages : 443 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Music Business For Dummies by : Loren Weisman

Download or read book Music Business For Dummies written by Loren Weisman and published by John Wiley & Sons. This book was released on 2015-06-29 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start your music career off right with this fun guide to the music industry Music Business For Dummies explains the ins and outs of the music industry for artists and business people just starting out. You'll learn how file-sharing, streaming, and iTunes have transformed the industry, and how to navigate your way through the new distribution models to capitalize on your work. It all begins with the right team, and this practical guide explains who you need to have on your side as you begin to grow and get more exposure. Coverage includes rehearsing, performing, recording, publishing, copyrights, royalties, and much more, giving you the information you need to start your career off smart. Music industry success has never been easy to achieve, and recent transformations and disruptions to the business side have made the whole idea even more daunting than before. This guide gives you a roadmap around the landmines, and provides expert advice for starting out on the right foot. Find the right players, agents, and business managers Make more money from your work with smart distribution Build your brand and get people talking about you Get gigs, go on tour, and keep on growing If music is your calling, you need to plan your career in a way that sets you up for success from the very beginning. Put the right people in place, get the most out of your investments, and learn how to work the crowd both virtually and in person. Music Business For Dummies is your companion on your journey to the music career you want.

Music Is Your Business

Author : Christopher Knab
Publisher : Fourfront Media and Music
ISBN 13 : 9780974342054
Total Pages : 354 pages
Book Rating : 4.3/5 (42 download)

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Book Synopsis Music Is Your Business by : Christopher Knab

Download or read book Music Is Your Business written by Christopher Knab and published by Fourfront Media and Music. This book was released on 2013 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Edition! Completely Updated and Expanded This book takes the mystery out of the NEW music business! The music industry has changed dramatically in the last five years. You need the "latest" information on how the music industry is set up, and you need legal information that is current, accurate, and targeted to independent record labels and musicians-whether you're an experienced performer or just starting out. Music industry veteran Christopher Knab's honest, no-nonsense information empowers you to sell, promote, publicize, and perform your music. Learn how to work with industry professionals, prepare a career plan and publicity campaign, connect with your fanbase, grab the attention of distributors, get radio airplay, negotiate offers for live performances, and create a demand for your music with traditional methods and social networking strategies. Entertainment law attorney Bartley F. Day's straight-to-the-point legal chapters include Making Sense of Music Industry Contracts, Recording a Cover Version, Trademarking Band Names, Insider Tips for Hiring a Music Attorney, Filing Copyright Applications, Recording Contract Advances and Royalty Rates, and a new chapter on the controversial 360 Deals now offered by many record labels. This edition is filled with brand new topics like Radio's Reasons Not to Play a Record, and updated favorites like, Ten Reasons Why Musicians Fail (and How Not To), and Con Jobs: Watch Out for the Flim-Flam Man. There's a sample Four Front Music Marketing Plan, a Distributor One-Sheet, a Band Tour and Work Schedule, a Band Bio, and much, much more. At 343 pages, this edition is over 70 pages longer than the 3rd edition. Newly revised, illustrated, and indexed, the 4th edition of "Music Is Your Business" is the essential book for independent musicians and record labels, and is used as a college and university textbook.

Career Opportunities in the Music Industry

Author : Shelly Field
Publisher : Infobase Publishing
ISBN 13 : 0816078017
Total Pages : 393 pages
Book Rating : 4.8/5 (16 download)

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Book Synopsis Career Opportunities in the Music Industry by : Shelly Field

Download or read book Career Opportunities in the Music Industry written by Shelly Field and published by Infobase Publishing. This book was released on 2010 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the previous edition: ..".a practical and concise guide...a valuable resource...recommended."--American Reference Books Annual

Work Hard Playlist Hard

Author : Mike Warner
Publisher :
ISBN 13 : 9781925939569
Total Pages : 112 pages
Book Rating : 4.9/5 (395 download)

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Book Synopsis Work Hard Playlist Hard by : Mike Warner

Download or read book Work Hard Playlist Hard written by Mike Warner and published by . This book was released on 2019-06-17 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mike Warner is an independent artist, curator and the go-to person when it comes to playlist strategies on music streaming services. This book teaches artists at any level how to grow their audience on streaming services through profile enhancement, data analysis, automation and creating value as a curator. In this book Mike sets the record straight what playlists really can do for artists' careers. You will learn how to customize your artist profiles on popular streaming services; build a playlist and grow it's following; pitch to independent curators; grow your network; release music catered to playlists. The book also has numerous helpful tips and tricks to show you along the way.

All You Need to Know About the Music Business, Seventh Edition

Author : Donald S Passman
Publisher : RosettaBooks, LLC
ISBN 13 : 9780795309762
Total Pages : 458 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis All You Need to Know About the Music Business, Seventh Edition by : Donald S Passman

Download or read book All You Need to Know About the Music Business, Seventh Edition written by Donald S Passman and published by RosettaBooks, LLC. This book was released on 2009 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: No one understands the music industry--from the technology, to the legalities, to the new industry practices--better than veteran music lawyer Donald Passman. In this completely revised and updated seventh edition of All You Need To Know About the Music Business, which the Los Angeles Times called “the industry bible” and which has sold hundreds of thousands of copies, Passman offers executives and artists, experts and novices alike the essential information they need not only to survive in these volatile and exciting times, but also to thrive. Drawing on his unique, up-to-the-minute experience as one of the most trusted advisors in the business, Passman offers advice concerning: - The Copyright Royalty Board’s latest decisions regarding online transmissions. - The developing new customs concerning new technologies such as streaming on demand, ringtones, and digital downloads. Passman also gives guidance on other fundamental issues such as how to: - Select and hire a winning team of advisors--personal and business managers, agents, and attorneys--and structure their commissions, percentages, and fees in a way that will protect you and maximize these relationships. - Master the big picture and the finer points of record deals. - Navigate the ins and outs of songwriting, music publishing, and copyright law. - Maximize concert touring and merchandising deals. Almost everyone in the music business, from musicians and songwriters to entertainment lawyers and record company executives, are scrambling to sort out what is going to happen next, and Passman is right in the thick of these changes. Here is a book for anyone interested in a music career: a comprehensive and crucial guide to making it in one of the world’s most dynamic industries.

Start and Run Your Own Record Label, Third Edition

Author : Daylle Deanna Schwartz
Publisher : Billboard Books
ISBN 13 : 0307774902
Total Pages : 356 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis Start and Run Your Own Record Label, Third Edition by : Daylle Deanna Schwartz

Download or read book Start and Run Your Own Record Label, Third Edition written by Daylle Deanna Schwartz and published by Billboard Books. This book was released on 2010-10-20 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: For everyone interested in starting a record label–to market new talent or to release and promote their own music–there has never been a better time to do it! Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic, Start & Run Your Own Record Label, to reflect industry changes and new opportunities for marketing music in today’s climate. Start & Run Your Own Record Label is a comprehensive guidebook to building a record label, packed with how-to information about market trends and revenue streams for music releases. In addition to updated information on physical distribution, generating publicity, marketing, and promotion, it also has new information about key issues including: •Balancing on and offline promotion and marketing •Making the most of online resources (social-networking sites, blogs, ringtones, videos, radio, and more) •Using digital distribution profitably •Licensing your recordings for use in the media •Marketing music overseas Ms. Schwartz has compiled new interviews with top industry professionals and independent labels–including recording artist CJ Baran (Push Play), Jed Carlson (founder, ReverbNation), Daniel Glass (founder, Glassnote Entertainment), blogger Perez Hilton, Scott Lapatine (founder, Stereogum), recording artist Ingrid Michaelson, Jeff Price (founder, Tunecore), MP3 bloggers, music-magazine editors, publicists, and others–for the most up-to-date, authoritative, and practical compendium available.