Pop Displays 2004

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Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context

Author : S. Ramesh Kumar
Publisher : Pearson Education India
ISBN 13 : 9788131722367
Total Pages : 628 pages
Book Rating : 4.7/5 (223 download)

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Book Synopsis Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context by : S. Ramesh Kumar

Download or read book Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2009-09 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding

Official Gazette of the United States Patent and Trademark Office

Author :
Publisher :
ISBN 13 :
Total Pages : 1150 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Official Gazette of the United States Patent and Trademark Office by :

Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 2004 with total page 1150 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Power of Point-of-Purchase Advertising

Author : Robert Liljenwall
Publisher : Point-of-Purchase Advertising Intl
ISBN 13 : 9780970709912
Total Pages : 252 pages
Book Rating : 4.7/5 (99 download)

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Book Synopsis The Power of Point-of-Purchase Advertising by : Robert Liljenwall

Download or read book The Power of Point-of-Purchase Advertising written by Robert Liljenwall and published by Point-of-Purchase Advertising Intl. This book was released on 2004-03 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dangerous Hoops

Author : D. Larry Crumbley
Publisher : LSU Press
ISBN 13 : 0807139130
Total Pages : 247 pages
Book Rating : 4.8/5 (71 download)

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Book Synopsis Dangerous Hoops by : D. Larry Crumbley

Download or read book Dangerous Hoops written by D. Larry Crumbley and published by LSU Press. This book was released on 2011-08-15 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part crime novel, part textbook, Dangerous Hoops combines the principles of marketing and forensic accounting into a lively narrative to educate and entertain. Set in the world of professional sports, Dangerous Hoops introduces FBI agent Bill Douglass as he pursues a deadly extortionist in order to save lives -- and spare the NBA from a public relations nightmare. The adventurous storyline -- complete with demands for cash and diamonds, poisoned collectors' cards, and botched drop-offs -- also explores aspects of business and marketing with examples from the world of pro basketball. Both innovative and educational, Dangerous Hoops provides real instruction in a novel form and serves as a refreshing text for business majors and MBA students.

Tissue Paper Products and Crepe Paper Products from China

Author :
Publisher : DIANE Publishing
ISBN 13 : 1428955615
Total Pages : 92 pages
Book Rating : 4.4/5 (289 download)

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Book Synopsis Tissue Paper Products and Crepe Paper Products from China by :

Download or read book Tissue Paper Products and Crepe Paper Products from China written by and published by DIANE Publishing. This book was released on with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:

THOMAS REGIONAL INDUSTRIAL BUYING GUIDE NORTHERN CALIFORNIA 2004

Author :
Publisher :
ISBN 13 :
Total Pages : 1384 pages
Book Rating : 4./5 ( download)

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Book Synopsis THOMAS REGIONAL INDUSTRIAL BUYING GUIDE NORTHERN CALIFORNIA 2004 by :

Download or read book THOMAS REGIONAL INDUSTRIAL BUYING GUIDE NORTHERN CALIFORNIA 2004 written by and published by . This book was released on with total page 1384 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Management

Author : C. L. Tyagi
Publisher : Atlantic Publishers & Dist
ISBN 13 : 9788126902576
Total Pages : 452 pages
Book Rating : 4.9/5 (25 download)

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Book Synopsis Advertising Management by : C. L. Tyagi

Download or read book Advertising Management written by C. L. Tyagi and published by Atlantic Publishers & Dist. This book was released on 2004 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Is An Ideal And Most Comprehensive Textbook Presenting An Integrated Approach To The Principles, Concepts And The Cases In Advertising Management. Based On Authentic Publications And Practical Experience Of The Authors, The Book Deals With Advertising And Sales Promotion, Economic And Social Effectiveness Of Advertising Decisions And Plans. The Book Is Well-Written And Well-Structured In Lucid, Simple And Conversational Language. Different Topics Are Systematically Arranged With Proper Blend Of Theories And Models So As To Make Easy And Clear Understanding Of Principles And Their Applications In Advertising.The Book Will Be Very Useful For Students Doing M.B.A., M.Com., D.I.M. And B.B.M. It Will Also Be Most Valuable Reference Source For Advertising Professionals.

Printing Technology for Flexible Substrates

Author : Publishing Interlingua Publishing
Publisher : InterLingua Publishing
ISBN 13 : 1884730469
Total Pages : 253 pages
Book Rating : 4.8/5 (847 download)

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Book Synopsis Printing Technology for Flexible Substrates by : Publishing Interlingua Publishing

Download or read book Printing Technology for Flexible Substrates written by Publishing Interlingua Publishing and published by InterLingua Publishing. This book was released on 2006 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: A huge revolution is emerging in the format and manufacturing process of electronic devices including displays brought on by the use of plastic substrates and printing technology. Flexible substrates enable large displays that can be freely bent, lightweight, and easily transported, as a result. In addition, the new technology has the potential of achieving various new devices such as e-paper, a new display medium, which epitomizes the advantage of hard copy paper; solar cells which are 1/10 the weight; sensors that can be completely embedded in floors and personal clothing.This report analyzes the latest trends in the technology and materials surrounding the manufacturing process of flexible electronic devices, with the above exciting breakthrough features.

Marketing Communications

Author : Ludi Koekemoer
Publisher : Juta and Company Ltd
ISBN 13 : 9780702165092
Total Pages : 596 pages
Book Rating : 4.1/5 (65 download)

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Book Synopsis Marketing Communications by : Ludi Koekemoer

Download or read book Marketing Communications written by Ludi Koekemoer and published by Juta and Company Ltd. This book was released on 2004 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.

FX

Author :
Publisher :
ISBN 13 :
Total Pages : 932 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis FX by :

Download or read book FX written by and published by . This book was released on 2005 with total page 932 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Communications in Emerging Economies, Volume II

Author : Thomas Anning-Dorson
Publisher : Springer Nature
ISBN 13 : 3030813371
Total Pages : 313 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Marketing Communications in Emerging Economies, Volume II by : Thomas Anning-Dorson

Download or read book Marketing Communications in Emerging Economies, Volume II written by Thomas Anning-Dorson and published by Springer Nature. This book was released on 2022-01-01 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve performance and shares useful lessons on how to communicate hope by responding to customer emotions during uncertainties. The book contains valuable lessons and insights on communicating corporate social responsibility, effective social media communication, enacting brand purpose through communication, and using aesthetics in point-of-purchase advertising to drive purchase intention. It is the first of its kind to highlight key conceptual issues and provide critical empirical evidence on marketing communications in and from emerging economies. Corporate executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it lays bare some important strategic and operational insights specific to emerging markets.

Print Media Distribution

Author : Twyla J. Cummings
Publisher : RIT Cary Graphic Arts Press
ISBN 13 : 1933360313
Total Pages : 172 pages
Book Rating : 4.9/5 (333 download)

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Book Synopsis Print Media Distribution by : Twyla J. Cummings

Download or read book Print Media Distribution written by Twyla J. Cummings and published by RIT Cary Graphic Arts Press. This book was released on 2008 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Print: in the right hands, in the right place, at the right time. That's effective distribution a critical step in the print supply chain. A customer's bottom line can be radically impacted by distribution decisions. Thus in our industry we cannot risk handling print distribution as an afterthought, but rather treat it as a value-added service. Dr. Cummings' book is the culmination of several years' investigation into print media distribution, drawn from primary research studies, case-studies, and in-depth expert interviews. It is the first publication to comprehensively analyze each player's role in the distribution of printed product, offering workflow solutions that can provide significant advantages to print producers' business models. Distribution is often the single largest cost factor in a printed piece, so understanding this element is as important as understanding labor costs, equipment financing, and information technology. Print Media Distribution is an essential resource for savvy print and transportation service providers, as well as educators who will train the next wave of the workforce in the best practices of print product delivery.

Image and Video Technology

Author : Manoranjan Paul
Publisher : Springer
ISBN 13 : 3319757865
Total Pages : 515 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Image and Video Technology by : Manoranjan Paul

Download or read book Image and Video Technology written by Manoranjan Paul and published by Springer. This book was released on 2018-02-15 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the thoroughly refereed post-conference proceedings of the 8th Pacific Rim Symposium on Image and Video Technology, PSIVT 2017, held in Wuhan, China, in November 2017. The total of 39 revised papers was carefully reviewed and selected from 91 submissions. The Pacific-Rim Symposium on Image and Video Technology (PSIVT) is a high-quality series of symposia that aim at providing a forum for researchers and practitioners who are being involved, or are contributing to theoretical advances or practical implementations in image and video technology.

Customers Switching Intentions Behavior in Retail Hypermarket Kingdom of Saudi Arabia

Author : Samrena Jabeen
Publisher : Partridge Publishing Singapore
ISBN 13 : 1543752039
Total Pages : 178 pages
Book Rating : 4.5/5 (437 download)

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Book Synopsis Customers Switching Intentions Behavior in Retail Hypermarket Kingdom of Saudi Arabia by : Samrena Jabeen

Download or read book Customers Switching Intentions Behavior in Retail Hypermarket Kingdom of Saudi Arabia written by Samrena Jabeen and published by Partridge Publishing Singapore. This book was released on 2019-06-27 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail Service Quality is a vital driver in determining customer satisfaction, which in turn promotes customer loyalty and reduces switching intentions. Service quality is a solution to build customer satisfaction which could lead to customer loyalty hence reducing switching intentions. The current study has investigated the interrelationship between service quality, customer satisfaction, customer loyalty with switching intentions of customers, and the moderating role of price discounts and store ethnicity, in a single framework. Random sampling was used by administering standardized questionnaires personally to 450 hypermarket customers located in the Eastern Province of Saudi Arabia. The results confirmed that retail service quality has significant positive influence on customer satisfaction, and the positive effect of customer satisfaction on customer loyalty. Besides, the study verified store ethnicity and price discounts acted as moderating mechanism for explaining the switching intentions of satisfied and loyal customers. The results serve as a guideline for top managers of the hypermarkets to design appropriate policies and strategies in terms of retail service quality, price discounts and identifying the needs of ethnic groups in a particular region. This will help to enhance customer satisfaction and customer loyalty hence reducing switching intentions of customers.

Inadvertent File Sharing Over Peer-to-peer Networks

Author : United States. Congress. House. Committee on Oversight and Government Reform
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Inadvertent File Sharing Over Peer-to-peer Networks by : United States. Congress. House. Committee on Oversight and Government Reform

Download or read book Inadvertent File Sharing Over Peer-to-peer Networks written by United States. Congress. House. Committee on Oversight and Government Reform and published by . This book was released on 2008 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Communications Industry Forecast

Author :
Publisher :
ISBN 13 :
Total Pages : 374 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Communications Industry Forecast by :

Download or read book Communications Industry Forecast written by and published by . This book was released on 2000 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Data Interpretation & Data Sufficiency

Author : Ananta Ashisha
Publisher : Arihant Publications India limited
ISBN 13 : 9352039246
Total Pages : 395 pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis Data Interpretation & Data Sufficiency by : Ananta Ashisha

Download or read book Data Interpretation & Data Sufficiency written by Ananta Ashisha and published by Arihant Publications India limited. This book was released on 2018-04-20 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Interpretation & Data Sufficiency which is an equally weighed section in many competitive examinations tests the thinking power and mind applicability skills of the candidates. The questions asked in various competitive examinations are not easy to solve without having enough practice. The Accredited Guide to Data Interpretation & Data Sufficiency will help aspirants master the ‘Tricks of the Trade’. This book has been divided into nine chapters namely Analysis of Data, Data Table, Bar Chart, Line Graph, Pie Chart or Circle Graph, Mixed Graph, Case Studies, Miscellaneous Charts & Data Sufficiency, each sub-divided into number of chapters with different types of questions of multiple patterns asked in various exams. Ample numbers of solved problems have been covered in each chapter followed by practice exercises at the end to help aspirants revised and practice the concepts discussed in each chapter. Also the book contains previous years’ solved questions of different competitive examinations like CAT, MAT, CMAT, Bank (PO/Clerk), UPSC, SSC and other state PSC Exams, etc to help aspirants get an insight into the types of reasoning questions asked. The book will be highly useful for aspirants preparing for Management (CAT, XAT, CMAT, IIFT, SNAP & other), Bank (PO & Clerk), SSC (CGL/CPO), UPSC & other state PSC Exams, etc. As the book covers Data Interpretation & Data Sufficiency both in detail with ample number of solved problems, it for sure will help aspirants prepare both the types in a thorough manner and will act as a Accredited Guide to Data Interpretation & Data Sufficiency.