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Author : Robert Liljenwall
Publisher : Point-of-Purchase Advertising Intl
ISBN 13 : 9780970709912
Total Pages : 252 pages
Book Rating : 4.7/5 (99 download)
Download or read book The Power of Point-of-Purchase Advertising written by Robert Liljenwall and published by Point-of-Purchase Advertising Intl. This book was released on 2004-03 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ben Menin
Publisher : AMACOM/American Management Association
ISBN 13 : 9780814450185
Total Pages : 326 pages
Book Rating : 4.4/5 (51 download)
Download or read book The Power of Point-of-purchase Advertising written by Ben Menin and published by AMACOM/American Management Association. This book was released on 1992-01-01 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: From an apple grower's sign at the Farmer's Market to an interactive television monitor at the cosmetics counter, point of purchase is one of advertising's most powerful, yet undervalued, selling tools. With 66 percent of all buying decisions made in-store, P.O.P. has the ability to influence consumer purchasing like no other media vehicle available today. The Power of Point-of-Purchase Advertising can help put this dynamic advertising vehicle to work for you. Written by three industry experts, it is the first A-to-Z review, completely illustrated with outstanding P.O.P. examples and designed to help you plan and implement a cost-effective program--no matter what you have to sell. The book discusses every type of P.O.P advertising vehicle in detail, from store signage and packaging to the latest in electronics, laser technology, and holography. You'll get expert advice on handling the marketing, creative, and operational aspects of introducing a P.O.P. program, including: determining budgets, and establishing long-range goals and strategies; coordinating P.O.P. with other advertising vehicles; selecting the right P.O.P. vehicles and materials; understanding design and production options; choosing vendors; managing P.O.P in the field; and evaluating program results. The authors provide numerous examples of successful and award-winning uses of P.O.P by corporations like Richardson-Vicks, Alpo, Ford, McDonald's, Bacardi, and others. These advertisers experienced real sales increases--some as high as 200 percent--by allocating advertising dollars to P.O.P. And because P.O.P. is less expensive than traditional media like print and television, they were able to do so at a fraction of the cost. Even if your company is small, or just starting up, The Power of Point-of-Purchase Advertising can help you experience the same kind of success. This ground-breaking book gives serious marketers a competitive advantage: the ability to influence consumers at the point when they are most ready to buy.
Author : Point of Purchase Advertising International
Publisher :
ISBN 13 : 9780970709929
Total Pages : 272 pages
Book Rating : 4.7/5 (99 download)
Download or read book The Power of Marketing At-Retail written by Point of Purchase Advertising International and published by . This book was released on 2008-01-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Federal Trade Commission
Publisher :
ISBN 13 :
Total Pages : 2134 pages
Book Rating : 4.:/5 (321 download)
Download or read book Federal Trade Commission Decisions written by United States. Federal Trade Commission and published by . This book was released on 1976 with total page 2134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Markus Ståhlberg
Publisher : Kogan Page Publishers
ISBN 13 : 0749464720
Total Pages : 295 pages
Book Rating : 4.7/5 (494 download)
Download or read book Shopper Marketing written by Markus Ståhlberg and published by Kogan Page Publishers. This book was released on 2012-02-03 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.
Author : Gordon R. Foxall
Publisher : Routledge
ISBN 13 : 1317913469
Total Pages : 470 pages
Book Rating : 4.3/5 (179 download)
Download or read book The Routledge Companion to Consumer Behavior Analysis written by Gordon R. Foxall and published by Routledge. This book was released on 2015-08-20 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research and thinking in consumer behavior analysis. This comprehensive and innovative volume ranges over a broad multi-disciplinary perspective from economic psychology, behavioral psychology and experimental economics, but its chief focus is on the critical evaluation of consumer choice in the natural settings of affluent, marketing-oriented economies. By focussing on human economic and social choices, which involve social exchange, it explores and reveals the enormous potential of consumer behavior analysis to illuminate the role of modern marketing-oriented business organizations in shaping and responding to consumer choice. This will be of particular interest to academics, researchers and advanced students in marketing, consumer behavior, behavior analysis, social psychology, behavioral economics and behavioral psychology.
Author : P David Marshall
Publisher : Bloomsbury Publishing
ISBN 13 : 1137026251
Total Pages : 269 pages
Book Rating : 4.1/5 (37 download)
Download or read book Advertising and Promotional Culture written by P David Marshall and published by Bloomsbury Publishing. This book was released on 2017-12-21 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the blurring of advertising, news, art, education and entertainment characterises the attention economy. P. David Marshall and Joanne Morreale expertly trace these themes back to the origins of consumer culture and demonstrate that, while they have adapted to accord with new technologies, they remain the central foci of advertising today. Ideal for researchers of Media Studies, Communication, Cultural Studies or Advertising at all levels, this is the essential guide to understanding the contemporary milieu and future directions for the advertising industry.
Author : Jeanne Dancette
Publisher : PUM
ISBN 13 : 2760617769
Total Pages : 376 pages
Book Rating : 4.7/5 (66 download)
Download or read book Analytical Dictionary of Retailing written by Jeanne Dancette and published by PUM. This book was released on 2000 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Craig Smith
Publisher : John Wiley & Sons
ISBN 13 : 0470685417
Total Pages : 523 pages
Book Rating : 4.4/5 (76 download)
Download or read book Marketing for Dummies written by Craig Smith and published by John Wiley & Sons. This book was released on 2009-11-03 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're looking to expand your business or you're about to start out, this straight-forward guide leads you step by step through every aspect of marketing. Packed with expert tips on identifying customers, using online resources, satisfying your customer's needs and boosting your sales, Marketing For Dummies will help you put together a winning marketing strategy and turn your plans in to profit. Discover how to Understand the basics of effective marketing Research customers, competitors and industry Create a compelling marketing strategy Increase consumer awareness Satisfy clients' needs Boost sales
Author : Linda M. Orr
Publisher : Apress
ISBN 13 : 1430260890
Total Pages : 348 pages
Book Rating : 4.4/5 (32 download)
Download or read book Eliminating Waste in Business written by Linda M. Orr and published by Apress. This book was released on 2014-04-03 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Redundant employees. Storerooms full of extra stock "in case we need it." Marketing money sprayed in all directions in the vain hope it will create customers. Duplicate IT systems. HR policies that fatten the corporate waistline rather than keeping it trim. Budgeting exercises that result in "more of the same, plus 2%." Nearly every corner of most established businesses harbors waste—wasted money, time, effort, or all three. As any runner can tell you, a lean body runs faster and wins races. The same goes when it comes to the competitive race all businesses engage in. Lean companies innovate faster, market more effectively, operate more smoothly, and achieve greater profitability. Eliminating Waste in Business: Run Lean, Boost Profitability highlights common ways that businesses across all industries waste money without realizing it. Taking an analytical, hands-on view, this book challenges universally accepted business practices—some even taught in business schools—by pointing out how these practices drive waste, and then showing how to eliminate it and reap the benefits. In eight meaty chapters, operations expert Dave J. Orr, and sales and marketing authority Linda M. Orr, tackle some of the obvious and easy-to-get-rid-of organizational fat and time wasters (meetings, anyone?) that for whatever reason many managers are blind to. They'll also show you how to employ lean six sigma and other methods to improve operational processes, inventory management, and more. But this book goes beyond these things and covers such areas as marketing and advertising spending, headcount and personnel administration, finance, and the many categories that make up what is in many companies a bloated monster: overhead. With an emphasis on employing technology and smart management to drive down costs, this book will take a comprehensive view of the broad spectrum of money and time wasters and show you how to get rid of them once and for all.
Author : Katrijn Gielens
Publisher : Edward Elgar Publishing
ISBN 13 : 1786430282
Total Pages : 480 pages
Book Rating : 4.7/5 (864 download)
Download or read book Handbook of Research on Retailing written by Katrijn Gielens and published by Edward Elgar Publishing. This book was released on 2018-08-31 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Even successful companies cannot sit back and rest, but need to prepare for the next wave of change. In the face of this complexity, it is all the more important to take stock of current knowledge, based on insights and experience from leading scholars in the field. What do we know from extant studies, and what are the ensuing best practices? What evolutions are ahead, and will current recipes still work in the future? This Handbook sheds light on these issues.
Author : Sharon Zukin
Publisher : Psychology Press
ISBN 13 : 9780415945974
Total Pages : 346 pages
Book Rating : 4.9/5 (459 download)
Download or read book Point of Purchase written by Sharon Zukin and published by Psychology Press. This book was released on 2004 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accessible, smart and expansive, 'Point of Purchase' shows the incredible impact shopping has had on American life, stretching from the mid-19th century to today's shopping trends from the Internet to Zagat guides.
Author : Peeter Verlegh
Publisher : Springer
ISBN 13 : 3658105585
Total Pages : 406 pages
Book Rating : 4.6/5 (581 download)
Download or read book Advances in Advertising Research (Vol. VI) written by Peeter Verlegh and published by Springer. This book was released on 2015-09-07 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.
Author : Gregory Brooks
Publisher : John Wiley & Sons
ISBN 13 : 1119992311
Total Pages : 395 pages
Book Rating : 4.1/5 (199 download)
Download or read book Marketing For Dummies written by Gregory Brooks and published by John Wiley & Sons. This book was released on 2010-11-18 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is one of the most important aspects in business today, but it’s also highly competitive and complicated, with intricate strategies and methods of delivery to understand and retain. This straight-forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it’s packed with expert tips on identifying customers, using online resources, satisfying your customer’s needs and boosting your sales. Discover how to: Understand the basics of effective marketing Research customers, competitors and industry Create a compelling marketing strategy Increase consumer awareness Satisfy clients’ needs and boost sales
Author :
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.U/5 (183 download)
Download or read book Printing Art written by and published by . This book was released on 1940 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joëlle Rouanet-Laplace
Publisher : Editions Bréal
ISBN 13 : 9782842918293
Total Pages : 164 pages
Book Rating : 4.9/5 (182 download)
Download or read book Les mots-clés de la communication des entreprises written by Joëlle Rouanet-Laplace and published by Editions Bréal. This book was released on 2001 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Solomon
Publisher : Pearson Higher Education AU
ISBN 13 : 1486014380
Total Pages : 562 pages
Book Rating : 4.4/5 (86 download)
Download or read book Marketing: Real People, Real Choices written by Michael Solomon and published by Pearson Higher Education AU. This book was released on 2013-09-05 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. The authors explain core concepts and theories in Marketing, while allowing the reader to search for the information and then apply it to their own experiences as a consumer, so that they can develop a deeper understanding of how marketing is used every day of the week, in every country of the world. The new third edition is enhanced by a strong focus on Value Creation and deeper coverage of modern marketing communications practices.
