Customers Switching Intentions Behavior in Retail Hypermarket Kingdom of Saudi Arabia

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Author :
Publisher : Partridge Publishing Singapore
ISBN 13 : 1543752039
Total Pages : 192 pages
Book Rating : 4.5/5 (437 download)

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Book Synopsis Customers Switching Intentions Behavior in Retail Hypermarket Kingdom of Saudi Arabia by : Samrena Jabeen

Download or read book Customers Switching Intentions Behavior in Retail Hypermarket Kingdom of Saudi Arabia written by Samrena Jabeen and published by Partridge Publishing Singapore. This book was released on 2019-06-27 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retail Service Quality is a vital driver in determining customer satisfaction, which in turn promotes customer loyalty and reduces switching intentions. Service quality is a solution to build customer satisfaction which could lead to customer loyalty hence reducing switching intentions. The current study has investigated the interrelationship between service quality, customer satisfaction, customer loyalty with switching intentions of customers, and the moderating role of price discounts and store ethnicity, in a single framework. Random sampling was used by administering standardized questionnaires personally to 450 hypermarket customers located in the Eastern Province of Saudi Arabia. The results confirmed that retail service quality has significant positive influence on customer satisfaction, and the positive effect of customer satisfaction on customer loyalty. Besides, the study verified store ethnicity and price discounts acted as moderating mechanism for explaining the switching intentions of satisfied and loyal customers. The results serve as a guideline for top managers of the hypermarkets to design appropriate policies and strategies in terms of retail service quality, price discounts and identifying the needs of ethnic groups in a particular region. This will help to enhance customer satisfaction and customer loyalty hence reducing switching intentions of customers.

Digital and Social Media Marketing

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Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Bulletin of the Atomic Scientists

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Author :
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4./5 ( download)

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Book Synopsis Bulletin of the Atomic Scientists by :

Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1973-10 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.

E-Retailing

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Author :
Publisher : Routledge
ISBN 13 : 1134385889
Total Pages : 314 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis E-Retailing by : Eleonora Pantano

Download or read book E-Retailing written by Eleonora Pantano and published by Routledge. This book was released on 2004-08-26 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally. This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including: Ipod Nike Amazon e-Bay McDonald's Nokia. With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.

Noncommunicable Diseases in Saudi Arabia

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Publisher : World Bank Publications
ISBN 13 : 1464817170
Total Pages : 255 pages
Book Rating : 4.4/5 (648 download)

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Book Synopsis Noncommunicable Diseases in Saudi Arabia by : Ada Alqunaibet

Download or read book Noncommunicable Diseases in Saudi Arabia written by Ada Alqunaibet and published by World Bank Publications. This book was released on 2021-12-06 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Saudi Arabia is at an early stage of its demographic transition to an older population, and so it has an opportunity to prepare early for a rising noncommunicable disease (NCD) epidemic. NCDs, such as cancers, cardiovascular diseases, diabetes, and chronic respiratory diseases and their associated behavioral risk factors—tobacco use, unhealthy diet, and physical inactivity—are an increasing economic and public health challenge. An aging population is expected to significantly increase the prevalence of NCDs and the related demand for costlier health care services. Interventions and reforms to prevent NCDs, and to minimize current and future treatment costs, are needed now, particularly if Saudi Arabia is to achieve the Vision 2030 goal of increasing life expectancy from 75 years in 2021 to 80 years in 2030. To support strategic planning efforts, Noncommunicable Diseases in Saudi Arabia: Toward Effective Interventions for Prevention assesses the latest evidence on the prevalence and risk factors; explores the health and economic burden of NCDs, as well as their impact on human capital; and identifies key gaps in prevention efforts and ways to address these gaps. The book discusses the need for a national master plan for NCD prevention—one that is selective and targeted, with a particular focus on improving the implementation of cost-effective interventions and achieving results. To be successful, the national master plan will need to take into account the roles of the different stakeholders and their likely responsibilities in implementation. The book will be of interest to all those who work on NCDs in Saudi Arabia and beyond.

Reference Architecture for the Telecommunications Industry

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Publisher : Springer
ISBN 13 : 3319467573
Total Pages : 253 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Reference Architecture for the Telecommunications Industry by : Christian Czarnecki

Download or read book Reference Architecture for the Telecommunications Industry written by Christian Czarnecki and published by Springer. This book was released on 2017-01-26 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reflects the tremendous changes in the telecommunications industry in the course of the past few decades – shorter innovation cycles, stiffer competition and new communication products. It analyzes the transformation of processes, applications and network technologies that are now expected to take place under enormous time pressure. The International Telecommunication Union (ITU) and the TM Forum have provided reference solutions that are broadly recognized and used throughout the value chain of the telecommunications industry, and which can be considered the de facto standard. The book describes how these reference solutions can be used in a practical context: it presents the latest insights into their development, highlights lessons learned from numerous international projects and combines them with well-founded research results in enterprise architecture management and reference modeling. The complete architectural transformation is explained, from the planning and set-up stage to the implementation. Featuring a wealth of examples and illustrations, the book offers a valuable resource for telecommunication professionals, enterprise architects and project managers alike.

Big Data and Knowledge Sharing in Virtual Organizations

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Publisher : IGI Global
ISBN 13 : 1522575200
Total Pages : 313 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Big Data and Knowledge Sharing in Virtual Organizations by : Gyamfi, Albert

Download or read book Big Data and Knowledge Sharing in Virtual Organizations written by Gyamfi, Albert and published by IGI Global. This book was released on 2019-01-25 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowledge in its pure state is tacit in nature—difficult to formalize and communicate—but can be converted into codified form and shared through both social interactions and the use of IT-based applications and systems. Even though there seems to be considerable synergies between the resulting huge data and the convertible knowledge, there is still a debate on how the increasing amount of data captured by corporations could improve decision making and foster innovation through effective knowledge-sharing practices. Big Data and Knowledge Sharing in Virtual Organizations provides innovative insights into the influence of big data analytics and artificial intelligence and the tools, methods, and techniques for knowledge-sharing processes in virtual organizations. The content within this publication examines cloud computing, machine learning, and knowledge sharing. It is designed for government officials and organizations, policymakers, academicians, researchers, technology developers, and students.

Retailing Logistics and Fresh Food Packaging

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749450347
Total Pages : 241 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Retailing Logistics and Fresh Food Packaging by : Kerstin Gustafsson

Download or read book Retailing Logistics and Fresh Food Packaging written by Kerstin Gustafsson and published by Kogan Page Publishers. This book was released on 2006-09-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The supply of fresh food is being transformed: retailers are gaining increasing power and control from manufacturers and the location and nature of production is evolving. The international practitioner and academic author team analyse state of the art packaging logistics for fresh food retailing and draw on primary research in the UK, Europe and the USA. It demonstrates the benefits to be gained from adopting new techniques and provides lessons on how to achieve successful implementation. It will help organizations and academics understand the changes and opportunities in modern fresh food supply chains and how to overcome the challenges.

Consumer Behavior in Theory and in Action

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Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.:/5 (37 download)

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Book Synopsis Consumer Behavior in Theory and in Action by : Steuart Henderson Britt

Download or read book Consumer Behavior in Theory and in Action written by Steuart Henderson Britt and published by . This book was released on 1970 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Emotional Branding

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Publisher : Crown Business
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Emotional Branding by : Daryl Travis

Download or read book Emotional Branding written by Daryl Travis and published by Crown Business. This book was released on 2000 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you launch a product in today's ultra-competitive and often saturated markets, break through the clutter, and develop strong and lasting customer loyalty? Get in touch with your customers' deepest emotions, of course. Emotional Branding teaches you the how's and why's of, "How does our product or service make our customers feel?" Author Daryl Travis (with a little help from Harry) leads you on a journey filled with colorful ideas and bottom-line lessons that will teach you how to instill brand loyalty in your customers. Whether you are a CEO, an advertising guru, or an innovative businessperson, you will discover how to use a brand's mystique to create powerful and lasting emotional connections with your customers. Travis also addresses: ·Branding as a product of intuitive thinking ·How people develop emotional responses to brands ·Bringing together a company's elements to form a brand ·Developing successful offshoot brands from existing ones ·And much more! Emotional Branding teaches you how to identify and empower your product's appeal and connect it to your customers' experiences with your product. The results unlock the secrets to emotional branding, enhance the brand-consumer relationship, and show you and your business new prosperity—all from discovering and applying these powerful new ways to use the "F" word, F-E-E-L-I-N-G-S. "Today's marketplace confusion can only be sorted out one way: by brand power. Daryl Travis's Emotional Branding sings, a book to savor and ponder. And, if approached in the right spirit, a book to change your worldview and renovate your bottom line. Hint: It's for finance and human resource folks as much as for marketers, as much for three-person architectural studios as for Virgin or GE execs." —Tom Peters, coauthor of In Search of Excellence "Every CEO's job is to create value and build assets, and every company's most formidable asset is its brand. Daryl's book is an important reminder that brands must be protected and nurtured. Read it, take it to heart, and expect some amazing things to happen in your business." —James Berrien, president of Forbes magazine "I've been in the business of building global brands for more than 25 years, and I've yet to read a better account of what it takes to make a brand. Apply all the analytics you want to a great company or brand and in the end you'll find it comes down to how people feel about it. This book reveals why." —Thomas Oliver, CEO of Bass Hotels & Resorts, former executive VP of marketing, FedEx

Consumer Behavior

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Author :
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780072865493
Total Pages : 0 pages
Book Rating : 4.8/5 (654 download)

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Book Synopsis Consumer Behavior by : Delbert I. Hawkins

Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Being Young, Male and Saudi

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Author :
Publisher : Cambridge University Press
ISBN 13 : 1107185114
Total Pages : 379 pages
Book Rating : 4.1/5 (71 download)

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Book Synopsis Being Young, Male and Saudi by : Mark C. Thompson

Download or read book Being Young, Male and Saudi written by Mark C. Thompson and published by Cambridge University Press. This book was released on 2019-10-03 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on remarkable primary research, this unique contemporary account of the lives of young Saudi men reveals a distinct group of voices.

Good Strategy Bad Strategy

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Publisher : Currency
ISBN 13 : 0307886239
Total Pages : 338 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis Good Strategy Bad Strategy by : Richard Rumelt

Download or read book Good Strategy Bad Strategy written by Richard Rumelt and published by Currency. This book was released on 2011-07-19 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

Consumer Behavior and Marketing Strategy

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Author :
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 792 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Consumer Behavior and Marketing Strategy by : J. Paul Peter

Download or read book Consumer Behavior and Marketing Strategy written by J. Paul Peter and published by Irwin Professional Publishing. This book was released on 1996 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.

Killer Cover Letters and Resumes

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Author :
Publisher : WETFEET, INC.
ISBN 13 : 158207741X
Total Pages : 140 pages
Book Rating : 4.5/5 (82 download)

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Book Synopsis Killer Cover Letters and Resumes by : WetFeet (Firm)

Download or read book Killer Cover Letters and Resumes written by WetFeet (Firm) and published by WETFEET, INC.. This book was released on 2008 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bulletin of the Atomic Scientists

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Author :
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4./5 ( download)

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Book Synopsis Bulletin of the Atomic Scientists by :

Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1973-10 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.

Consumer Behavior

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Author :
Publisher : Pearson Education India
ISBN 13 : 9788177580327
Total Pages : 562 pages
Book Rating : 4.5/5 (83 download)

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Book Synopsis Consumer Behavior by : Solomon

Download or read book Consumer Behavior written by Solomon and published by Pearson Education India. This book was released on 1971 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: