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Consumer Behaviour And Branding Concepts Readings And Cases The Indian Context
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Book Synopsis Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context by : S. Ramesh Kumar
Download or read book Consumer Behaviour And Branding: Concepts, Readings And Cases-The Indian Context written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2009-09 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of the book. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study. This book focuses on the behavioural principles of marketing and its application to branding in the Indian context. * Consumer behaviour concepts associated with branding * A combination of recent and traditional examples reflecting the application of behavioural concepts * Touch of reality boxes to indicate context-based examples * Caselets and cases drawn from real-life situations * Research findings associated with the Indian context * Topical issues in consumer behaviour like cultural aspects, digital marketing and experiential branding
Book Synopsis Consumer Behaviour : The Indian Context (Concepts and Cases) by : S. Ramesh Kumar
Download or read book Consumer Behaviour : The Indian Context (Concepts and Cases) written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2017 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developments in the realm of digitalization, cultural scenario and in consumer decision making— witnessed in the last couple of years—had brought about a need to revise Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context.
Book Synopsis Conceptual Issues in Consumer Behaviour by : S. Ramesh Kumar
Download or read book Conceptual Issues in Consumer Behaviour written by S. Ramesh Kumar and published by . This book was released on 2006 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising, Brands and Consumer Behaviour by : S. Ramesh Kumar
Download or read book Advertising, Brands and Consumer Behaviour written by S. Ramesh Kumar and published by Sage Publications Pvt. Limited. This book was released on 2020-04-10 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook will be useful for students of MBA and PGDM courses. It will also be useful to attendees of Executive and Management Development Programs.Advertising and branding are inseparable aspects of a brand's success and understanding consumer behaviour acts as the key to achieve this. The textbook introduces the reader to different concepts of consumer behaviour through discussions on several leading brands and advertisements. It explains how the advertisements are intricately linked to behavioural (psychological) dimensions of the consumer. The concepts used are drawn from classical and contemporary literature on consumer behaviour. In order to keep the reader in sync with recent developments in the field, the book integrates social media and digital advertisements with traditional ones.Each chapter ends with suggested in-depth journal readings that are relevant to the concepts explained in the respective chapter and a set of discussion points to aid classroom teaching and learning process.Key Features:* Focuses on building a strong conceptual perspective that triggers critical thinking and detects alternatives in a given context* Provides real-life examples of brands (creating theory-practice linkages)* Covers several well-known Indian brands across product categories* Includes online resources explaining the use of the book for instructors of consumer behaviour courses and related subjects
Book Synopsis Conceptual Issues in Consumer Behaviour The Indian Context by :
Download or read book Conceptual Issues in Consumer Behaviour The Indian Context written by and published by Pearson Education India. This book was released on 2008 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Case Studies in Marketing Management by : S. Ramesh Kumar
Download or read book Case Studies in Marketing Management written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2012 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Managing Indian Brands by : S Ramesh Kumar
Download or read book Managing Indian Brands written by S Ramesh Kumar and published by Vikas Publishing House. This book was released on 2009-11-01 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The text bridges the gap between academic concepts and marketing practice. The theory is blended with apt real-life case studies that would enable the reader to get an integrated view of how brands could make use of marketing concepts to formulate strategies.
Book Synopsis Integrated Marketing Communications for Public Policy by : Shriram Kadia
Download or read book Integrated Marketing Communications for Public Policy written by Shriram Kadia and published by Springer Nature. This book was released on 2022-12-15 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on detailed empirical research conducted to analyse the communication dissemination approach applied to the world’s largest employment guarantee program MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act). To uncover the insights, perspectives and understanding of the program, more than 30 villages in Western parts of India were visited and more than 400 MGNREGA beneficiaries were contacted personally by the author. The book connects the two concepts of Integrated Marketing Communications (IMC) and Public Policy and highlights the importance of using the IMC tools for a meaningful and comprehensible communication dissemination strategies and campaigns. A global overview of public policy dissemination approaches adopted by federal governments in Brazil, Niger, Philippines, Indonesia, Pakistan, Bangladesh, South Africa, and Kenya have been presented to sensitize the readers with the communication dissemination strategies used at the global level. The book presents and discusses a conceptual framework for the ideal public policy communication initiatives and highlights the apt communications vehicles for the illiterate, vulnerable and marginalized beneficiaries.
Book Synopsis CONSUMER BEHAVIOUR (IN INDIAN CONTEXT) by : MONIKA BHATT
Download or read book CONSUMER BEHAVIOUR (IN INDIAN CONTEXT) written by MONIKA BHATT and published by S. Chand Publishing. This book was released on 2004-09 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book on Consumer Behavior
Book Synopsis New Trends in Marketing and Consumer Science by : Tarnanidis, Theodore K.
Download or read book New Trends in Marketing and Consumer Science written by Tarnanidis, Theodore K. and published by IGI Global. This book was released on 2024-05-17 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.
Book Synopsis Routledge Handbook of Hospitality Marketing by : Dogan Gursoy
Download or read book Routledge Handbook of Hospitality Marketing written by Dogan Gursoy and published by Routledge. This book was released on 2017-10-02 with total page 1093 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV–IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry’s past mistakes as well as future opportunities. The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.
Book Synopsis Promotional Practices and Perspectives from Emerging Markets by : Sudhir Rana
Download or read book Promotional Practices and Perspectives from Emerging Markets written by Sudhir Rana and published by Taylor & Francis. This book was released on 2022-09-05 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers. With the objective to ensure sustainable growth, there is a need for multinationals belonging to and working in emerging economies to learn best practices and continuously evolve. To conduct business in both urban and rural areas, marketing and promotions are potent tools when applied correctly to portray the right brand image. The book studies recent trends and developments in promotional practices as business strategy, sustainability, and innovation across businesses, including retail, textile, and digital technology. It highlights the path that managers should take in order to better understand the potential of distinct market segments and take marketing managerial decisions accordingly. This book will be useful to scholars and researchers of marketing, management studies, business management, financial management, business economics, international business, finance, digital technologies, development studies, and economics. It will also interest policymakers and practitioners in the field.
Book Synopsis Case Studies in Consumer Behaviour, 1e by : Ivey Kumar
Download or read book Case Studies in Consumer Behaviour, 1e written by Ivey Kumar and published by Pearson Education India. This book was released on with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trends associated with consumer behaviour in the emerging Indian context have certain unique aspects. The huge market at the lower economic strata running to several millions of households for fast-moving consumer goods, the vast youth population that makes the market especially attractive to several multinational brands, the growth of luxury markets, the appearance of modern retail outlets in an environment that is still characterized by kirana shops and the enhanced rural patronage of goods and services spanning several categories are just some of the important factors that make the Indian context significantly different from the western markets. Case Studies in Consumer Behaviour adds value to the understanding of these context-specific challenges. This case collection on consumer behaviour has been ed based on the rich contextual and conceptual experience of the editor and the insights provided by Professor Paul Beamish of Ivey Business School, who has worked extensively on cases that relate to the Asian context. The cases provide an opportunity for students to blend theory with practice and understand how consumer behaviour concepts contribute to marketing strategies of brands. The Indian cases added to the collection provide an ethnic touch to the repertoire of issues pertinent to consumer behaviour. The digital era characterized by the social media and smart tablets require a basic understanding of the core concepts that influence consumers and this collection of cases provides the anchor on which several layers of thinking associated with consumer behaviour can be envisaged.
Book Synopsis Researching Marketing Decisions by : Ritu Mehta
Download or read book Researching Marketing Decisions written by Ritu Mehta and published by Taylor & Francis. This book was released on 2019-05-22 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face. The chapters highlight how theories have been borrowed from sociology, psychology and economics to understand phenomena such as customer preferences and decision-making, and how operations research and statistical tools have been applied to take optimal decisions on marketing-related issues such as channel management and pricing. The volume covers an array of topics including marketing orientation, consumer behaviour, and marketing mix comprising the elements of product, price, promotion and place. The articles offer both methodological and theoretical contributions, and also discuss some key results of implementation of marketing strategies by various firms. This book will be of interest to researchers and students of marketing, consumer behaviour, business management, economics, finance, international marketing, services marketing and international business.
Download or read book Business India written by and published by . This book was released on 2009-07 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing and Branding by : S. Ramesh Kumar
Download or read book Marketing and Branding written by S. Ramesh Kumar and published by Pearson Education India. This book was released on 2007 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Behaviour written by M. Khan and published by New Age International. This book was released on 2007 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book Presents A Comprehensive Coverage Of The Subject With Examples From The Indian Scenario. The Book Stresses On Consumer Decision-Making And Clearly Explains The Five Stages Of Problem Recognition, Information Search, Evaluation Of Alternatives, Purchase And Post-Purchase Behaviour. It Also Explains Outlet Selection And Purchase.The External Environment And Its Influence On Decision-Making Is Highlighted. These Are Demographical, Political, Cultural And Technological Factors. Along With These, The Internal Determinants Of Beliefs, Attitudes, Personality, Memory And Values Have Also Been Discussed In This Book.Contemporary Developments Like E-Consumer Behaviour And Consumer Delight In Place Of Consumer Satisfaction Have Also Been Discussed.Relevant Case Studies And Review Exercises Are Additional Highlights Of This Book. With Its Clear Style And Systematic Approach, This Book Would Be Extremely Useful For Students Of Marketing Management. Management Consultants And Professionals Would Also Find This Book To Be A Valuable Reference Source.In The Second Edition Of The Book Some Useful Information Has Been Added. This Contains A Small Case. Other Examples Of Marketing Strategies And Marketing Implications Have Been Added. One Extra Chapter On Changing Consumer Behaviour Has Been Added. The Book Will Be Found Of Great Help To All Who Are Interested In Getting A Knowledge Of Consumer Behaviour.
