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Book Synopsis Sell Yourself Without Selling Your Soul by : Susan Harrow
Download or read book Sell Yourself Without Selling Your Soul written by Susan Harrow and published by William Morrow. This book was released on 2002-05-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: A smart guide to self-promotion by a public relations professional shows women how to market themselves while still maintaining style and substance and offers helpful advice on the art of the interview, writing press materials, and how to handle the spotlight.
Book Synopsis How to Get Sponsorships and Endorsements by : Simon S. Tam
Download or read book How to Get Sponsorships and Endorsements written by Simon S. Tam and published by Simon Tam. This book was released on 2012-04-26 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building a relationship with a corporate sponsor is one of the most important things an organization needs to do in order to achieve its mission. Sponsors can not only provide a source of income, but also increased brand awareness, volunteers, and other valuable resources. However, marketing guru Simon Tam argues that the relationship can be so much more. How to Get Sponsorships and Endorsements provides step-by-step, practical advice on how to build sustainable, mutually beneficial partnerships that can help your organization succeed. Whether you are representing a non-profit organization, a musician in a band, or an athlete looking for product and cash support, this book will become a resource that you can turn to over and over again. Get specific advice on how to:* Find the right sponsor for your organization* Get information for the right contact at a company* Approach potential sponsors* Create an effective sponsorship proposal* Follow up the right wayTemplates for solicitation emails, silent auction propositions, sponsorship packets, reports for sponsors are also included!
Book Synopsis The Sponsorship Seeker's Toolkit by : Anne-Marie Grey
Download or read book The Sponsorship Seeker's Toolkit written by Anne-Marie Grey and published by McGraw-Hill Companies. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide is designed to equip new sponsorship practitioners with the basic theory skills and tools needed to sell, implement and manage sponsorships. It contains checklists, templates and tips to help form a solid foundation on which to build innovative and lasting partnerships.
Download or read book Get Corporate Sponsorship written by and published by Anisha Robinson Keeys. This book was released on 2015-02-22 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to get or increase your fundraising, this e-book is a roadmap of pertinent steps for raising money from corporations. Some of the secrets you'll learn inside include: 11 types of benefits you can offer corporations beyond logo recognitionThe list of 22 retailers in your neighborhood that want to help your organization raise money and steps to secure sponsorship with those retailers in the next few weeksThe 4 questions you must ask and answer before seeking funding from corporationsHow sending unsolicited proposals to corporations can destroy your organizations ability to earn a corporate funders respectWhy "we need the money" and “we are good cause” are not the answers to getting corporate funding (I'll tell you what is)How to structure the one hour meeting that can help raise thousands of dollars through your board or advisorsAfter reading this material you will:Have a sophisticated approach to creating and implementing your organization’s corporate sponsorship programBe ready to develop a corporate prospect listBe able to authentically align your organization’s deliverables with the goals of your corporate prospectsBe prepared to have a productive face-to-face meeting with prospective sponsorsKnow how to stand apart from the hundreds of proposals corporations receive every day and get the support you need PLUS- 5 time saving bonus samples materialsSample Sponsorship Proposals and FormsGuide for conducting a Prospect Research Meeting (sample email, invitation letter, and grid to record results)Sample Sponsorship Policy and ProceduresSample Cause Marketing AgreementSample Letter of Sponsorship Confirmation Get the secure instant download for $ 27.00
Book Synopsis Relationships Raise Money - A Guide to Corporate Sponsorship by : Roberto C. Candelaria
Download or read book Relationships Raise Money - A Guide to Corporate Sponsorship written by Roberto C. Candelaria and published by Total Publishing & Media. This book was released on 2011-10-01 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: "[Relationships Raise Money]... is a step-by-step guidebook to unravel the mystery of how Sponsorships work - AND - a manual that will give you the confidence to approach any sponsor with integrity and a Win-Win attitude." Barry Spilchuck, Founder, You're My Hero BooksYou've waited long enough to learn the secrets to securing corporate sponsorship. Relationships Raise Money: A Guide to Corporate Sponsorship will reveal what you need to know.This book will help you: Create effective campaigns Understand what can be sponsored Create sponsorship campaigns that get results Measure the effectiveness of your sponsorships Persuade your sponsors to renewRoberto C. Candelaria, a long-time non-profit veteran, has learned the sponsorship world from the ground up. After seeing firsthand the impact a well-run organization can have on the community, Roberto dedicated his life to teaching non-profit organizations profitability, growth, and long-term sustainability. An inspiring leader and in-demand, speaker, trainer and coach, Roberto has helped hundreds of leaders and organizations more effectively raise funds and execute their mission. As one client recently said, "If you follow his plan, success is inevitable." Roberto's products and presentations on board development and governance, online fundraising, corporate sponsorship and event planning and management, have made him an-in-demand, innovative expert in thenon-profit world.
Book Synopsis Cause Marketing For Dummies by : Joe Waters
Download or read book Cause Marketing For Dummies written by Joe Waters and published by John Wiley & Sons. This book was released on 2011-07-13 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a mutually beneficial partnership between nonprofit and for-profit enterprises Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes. Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla Features case studies that illustrate successful campaign techniques Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.
Book Synopsis The Corporate Sponsorship Toolkit by : Kim Skildum-Reid
Download or read book The Corporate Sponsorship Toolkit written by Kim Skildum-Reid and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This comprehensive manual for corporate sponsorship will guide readers through the mindset, strategies and tactics to develop amazing, best-practice sponsorships that add value to people's event experiences and nurture their connection with those target markets, building preference, loyalty and advocacy for real impact on the bottom line."--Publisher's website.
Book Synopsis How to Jump-start Your Sponsorship Strategy in Tough Times by : Bower & Company Consulting LLC
Download or read book How to Jump-start Your Sponsorship Strategy in Tough Times written by Bower & Company Consulting LLC and published by . This book was released on 2009-07 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Sponsorship Handbook by : Pippa Collett
Download or read book The Sponsorship Handbook written by Pippa Collett and published by John Wiley & Sons. This book was released on 2011-03-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post
Book Synopsis Forget a Mentor, Find a Sponsor by : Sylvia Ann Hewlett
Download or read book Forget a Mentor, Find a Sponsor written by Sylvia Ann Hewlett and published by Harvard Business Review Press. This book was released on 2013-09-10 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who’s pulling for you? Who’s got your back? Who’s putting your hat in the ring? Odds are this person is not a mentor but a sponsor. Mentors can build your self-esteem and provide a sounding board—but they’re not your ticket to the top. If you’re interested in fast-tracking your career, what you need is a sponsor—a senior-level champion who believes in your potential and is willing to advocate for you as you pursue that next raise or promotion. In this powerful yet practical book, economist and thought leader Sylvia Ann Hewlett—author of ten critically acclaimed books, including the groundbreaking Off-Ramps and On-Ramps—shows why sponsors are your proven link to success. Mixing solid data with vivid real-life narratives, Hewlett reveals the “two-way street” that makes sponsorship such a strong and mutually beneficial alliance. The seven-step map at the heart of this book allows you to chart your course toward your greatest goals. Whether you’re looking to lead a company or drive a community campaign, Forget a Mentor, Find a Sponsor will help you forge the relationships that truly have the power to deliver you to your destination.
Book Synopsis Sponsorship's Holy Grail by : Raymond Bednar
Download or read book Sponsorship's Holy Grail written by Raymond Bednar and published by iUniverse. This book was released on 2005 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who holds the upper hand when a company considers investing millions of dollars in a hot sponsorship property? All too often, sponsors find themselves considering what look like "take it or leave it" deals with little or no guarantee of a return on their investment. Sponsorship's Holy Grail levels the playing field for sponsors by providing an objective, step-by-step, process-driven methodology that assures that the relationship will deliver measurable results. Whether considering a new sponsorship opportunity, monitoring performance of an existing relationship or entering into negotiations for renewal, Sponsorship's Holy Grail puts the prospective sponsor in an unprecedented position of strength. Learn to negotiate based on business goals. Obtain the most essential sponsorship benefits without paying for unproductive frills. Compare opportunities with confidence. Best of all, be confident and prepared when the chairman calls to find out what the company is getting for its money. A ballplayer wouldn't think of stepping up to home plate without a bat in his hands. After reading Sponsorship's Holy Grail, corporate decision-makers will be ready to knock their next sponsorship deal out of the park.
Book Synopsis What Sponsors Want: An Inspirational Guide For Event Marketers by : Mark Harrison
Download or read book What Sponsors Want: An Inspirational Guide For Event Marketers written by Mark Harrison and published by World Scientific. This book was released on 2020-08-27 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' — experiences which are miraculously secured with money. The author asks questions such as: 'Do any corporate sponsors really believe that more logos are what their consumers want?' and, 'do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?'In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.
Book Synopsis The Sponsor Effect by : Sylvia Ann Hewlett
Download or read book The Sponsor Effect written by Sylvia Ann Hewlett and published by Harvard Business Press. This book was released on 2019-05-28 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you investing in the right people? Many people know the benefit of finding a sponsor--someone who goes beyond traditional mentorship to partner with a junior-level employee to help build their skills, advocate for them when opportunities arise, and open doors. But few realize that being a sponsor is just as important to career growth as finding one. According to new research from economist and thought leader Sylvia Ann Hewlett, senior executives who sponsor rising talent are 53 percent more likely to be promoted than those who don't. Similarly, middle-level managers who have proteges are 167 percent more likely to be given stretch assignments. Well-chosen proteges contribute stellar performance, steadfast loyalty, and capabilities that you, the sponsor, may lack, thus increasing how fast and how far you can go. But how do you find standout proteges, let alone develop them so that they're able to come through for you and your organization? This book has the answers you need. Combining powerful new data and rich examples drawn from in-depth interviews with leaders from companies such as Unilever, Aetna, Blizzard Entertainment, and EY, The Sponsor Effect provides a seven-step playbook for how you can become a successful sponsor. You'll learn to: Identify the right mix of proteges Include those with differing perspectives Inspire your proteges and ignite their ambition Instruct them to develop key skill sets Inspect your picks for performance and loyalty Instigate a deal, detailing the terms of a relationship Invest three ways and reap the rewards Along the way, you'll discover the enormous benefits of investing in these valuable relationships.
Book Synopsis Event Sponsorship by : Bruce E. Skinner
Download or read book Event Sponsorship written by Bruce E. Skinner and published by Wiley. This book was released on 2002-10-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: State-of-the-art methods for finding, securing, and retaining the best corporate sponsors The authoritative guide to creating and closing deals with irresistible ROIs Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal. Learn how to bring increased sponsorship dollars to any event by: Placing value on sponsorships Expanding the value of a sponsor Creating the best image for an event Networking with other event professionals worldwide With complete coverage including case studies, legal issues, the Internet, the sophisticated corporate customer, non-sports sponsorship opportunities, and an international view of sponsorship, Event Sponsorship is a powerful tool for event managers and other event professionals. THE WILEY EVENT MANAGEMENT SERIES-Series Editor, Dr. Joe Goldblatt, CSEP THE WILEY EVENT MANAGEMENT SERIES provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.
Download or read book Sponsorship written by Ryan McGinness and published by . This book was released on 2005 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book is a Collection of Essays and Interviews with Various Artists, Curators, and Writers Originally Published in 2003 on the Topic of Corporate Sponsorship and Fine Art. The Book Looks at How Corporate Over-sponsorship and Pseudo-Patronage of the Arts Have Achieved Inappropriate Levels in Which Companies that Want to Appear to be Down with a Certain Demographic Have Attempted to CO-OPT an Honest, Organic, and Real Culture with a Commercial One. In These Essays and Interviews, McGinness and His Peers Examine What it Means to Produce Limited-Edition Products Such As T-Shirts, Books, Skateboards, Prints, Figurines, Etc. As Well As What it Means for Artists to Work With Corporations. Book jacket.
Book Synopsis How to Get Happily Published by : Judith Appelbaum
Download or read book How to Get Happily Published written by Judith Appelbaum and published by Plume Books. This book was released on 1982-04 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applebaum's popular book, now in its third edition considers the ways of getting a publisher interested, the contract and relationship and how to self-publish. A good annotated bibliography of related works. Annotation copyrighted by Book News, Inc., Portland, OR
Book Synopsis Me, Myself & Ideas by : Carrie Anton
Download or read book Me, Myself & Ideas written by Carrie Anton and published by Andrews McMeel Publishing. This book was released on 2019-04-30 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A mother-daughter duo of creativity consultants share this practical guide to generating fresh ideas—without setting foot in a conference room. An essential resource for any self-employed, freelance, or work-from-home professional, Me, Myself & Ideas offers tips, tools, and a host of exercises aimed at crushing mental blocks and forging ahead with creative solutions. Whether you're stuck on a logistical problem or experiencing a creative dry spell, the activities in this book are sure to get you thinking (and creating) in new and powerful ways.
