The Sponsor Effect

Download The Sponsor Effect full books in PDF, epub, and Kindle. Read online The Sponsor Effect ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

The Sponsor Effect

Author : Sylvia Ann Hewlett
Publisher : Harvard Business Press
ISBN 13 : 1633695662
Total Pages : 206 pages
Book Rating : 4.6/5 (336 download)

DOWNLOAD NOW!

Book Synopsis The Sponsor Effect by : Sylvia Ann Hewlett

Download or read book The Sponsor Effect written by Sylvia Ann Hewlett and published by Harvard Business Press. This book was released on 2019-05-28 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you investing in the right people? Many people know the benefit of finding a sponsor--someone who goes beyond traditional mentorship to partner with a junior-level employee to help build their skills, advocate for them when opportunities arise, and open doors. But few realize that being a sponsor is just as important to career growth as finding one. According to new research from economist and thought leader Sylvia Ann Hewlett, senior executives who sponsor rising talent are 53 percent more likely to be promoted than those who don't. Similarly, middle-level managers who have proteges are 167 percent more likely to be given stretch assignments. Well-chosen proteges contribute stellar performance, steadfast loyalty, and capabilities that you, the sponsor, may lack, thus increasing how fast and how far you can go. But how do you find standout proteges, let alone develop them so that they're able to come through for you and your organization? This book has the answers you need. Combining powerful new data and rich examples drawn from in-depth interviews with leaders from companies such as Unilever, Aetna, Blizzard Entertainment, and EY, The Sponsor Effect provides a seven-step playbook for how you can become a successful sponsor. You'll learn to: Identify the right mix of proteges Include those with differing perspectives Inspire your proteges and ignite their ambition Instruct them to develop key skill sets Inspect your picks for performance and loyalty Instigate a deal, detailing the terms of a relationship Invest three ways and reap the rewards Along the way, you'll discover the enormous benefits of investing in these valuable relationships.

Forget a Mentor, Find a Sponsor

Author : Sylvia Ann Hewlett
Publisher : Harvard Business Review Press
ISBN 13 : 1422187160
Total Pages : 248 pages
Book Rating : 4.4/5 (221 download)

DOWNLOAD NOW!

Book Synopsis Forget a Mentor, Find a Sponsor by : Sylvia Ann Hewlett

Download or read book Forget a Mentor, Find a Sponsor written by Sylvia Ann Hewlett and published by Harvard Business Review Press. This book was released on 2013-09-10 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who’s pulling for you? Who’s got your back? Who’s putting your hat in the ring? Odds are this person is not a mentor but a sponsor. Mentors can build your self-esteem and provide a sounding board—but they’re not your ticket to the top. If you’re interested in fast-tracking your career, what you need is a sponsor—a senior-level champion who believes in your potential and is willing to advocate for you as you pursue that next raise or promotion. In this powerful yet practical book, economist and thought leader Sylvia Ann Hewlett—author of ten critically acclaimed books, including the groundbreaking Off-Ramps and On-Ramps—shows why sponsors are your proven link to success. Mixing solid data with vivid real-life narratives, Hewlett reveals the “two-way street” that makes sponsorship such a strong and mutually beneficial alliance. The seven-step map at the heart of this book allows you to chart your course toward your greatest goals. Whether you’re looking to lead a company or drive a community campaign, Forget a Mentor, Find a Sponsor will help you forge the relationships that truly have the power to deliver you to your destination.

Off-Ramps and On-Ramps

Author : Sylvia Ann Hewlett
Publisher : Harvard Business Press
ISBN 13 : 1422159833
Total Pages : 299 pages
Book Rating : 4.4/5 (221 download)

DOWNLOAD NOW!

Book Synopsis Off-Ramps and On-Ramps by : Sylvia Ann Hewlett

Download or read book Off-Ramps and On-Ramps written by Sylvia Ann Hewlett and published by Harvard Business Press. This book was released on 2007-05-15 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: With talent shortages looming over the next decade, what can companies do to attract and retain the large number of professional women who are forced off the career highway? By documenting the successful efforts of a group of cutting-edge global companies to retain talented women and reintegrate them if they’ve already left, Off-Ramps and On-Ramps answers this critical question. Working closely with companies such as Ernst & Young, Goldman Sachs, Time Warner, General Electric and others, author Sylvia Ann Hewlett identifies what works and why. Based on firsthand experience with these companies, along with extensive data that provides the most comprehensive and nuanced portrait of women's career paths, this book documents the actions forward-thinking companies must take to reverse the female brain drain and ensure their access to talent over the long term.

Sponsor Effect 2. 0

Author : Sylvia Ann Hewlett
Publisher :
ISBN 13 : 9780983743675
Total Pages : 80 pages
Book Rating : 4.7/5 (436 download)

DOWNLOAD NOW!

Book Synopsis Sponsor Effect 2. 0 by : Sylvia Ann Hewlett

Download or read book Sponsor Effect 2. 0 written by Sylvia Ann Hewlett and published by . This book was released on 2012-11 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Sponsorship can be a game changer. Our research shows that men and women who have powerful advocates tend to get the stretch assignments and ask for the raises that translate into career mobility. Sponsors lever qualified women out of the marzipan layer into leadership roles." This comes from the abstract on page 1.

Carry This Message

Author : Joe McQ
Publisher : Accent Press
ISBN 13 : 1783752432
Total Pages : 160 pages
Book Rating : 4.7/5 (837 download)

DOWNLOAD NOW!

Book Synopsis Carry This Message by : Joe McQ

Download or read book Carry This Message written by Joe McQ and published by Accent Press. This book was released on 2015-01-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Having had a spiritual awakening as the result of these Steps, we tried to carry this message to others, and to practice these principles in all our affairs.” -STEP 12 of the TWELVE STEPS Sponsorship is a key construct in A. A. and other Twelve Step groups, and the twelfth step is the foundation of the sponsorship dynamic essential to recover – both for the sponsor and the sponsoree. This book addresses the concern of many in the A. A. community that sponsors have lost some skills in working with alcoholics. By offering tools for helping others find recovery and new life through the Twelve Step program, Joe McQ has created a guide for sponsors to use in working with others. By refocusing his readers on the Big Book, the Twelve Steps, and their message, McQ appeals for a return to the roots and essence of the A. A. program. Moreover, he issues a strong call to action, for return to the fullness and the integrity of the miraculous recovery program.

The Influence Effect

Author : Kathryn Heath
Publisher : Berrett-Koehler Publishers
ISBN 13 : 152308278X
Total Pages : 192 pages
Book Rating : 4.5/5 (23 download)

DOWNLOAD NOW!

Book Synopsis The Influence Effect by : Kathryn Heath

Download or read book The Influence Effect written by Kathryn Heath and published by Berrett-Koehler Publishers. This book was released on 2017-11-06 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women hold over half of all professional jobs today, yet they represent just four percent of CEOs in the S&P 500. Even worse, that percentage has barely budged in a decade. That's where The Influence Effect comes in. Based on recent research by the authors of the New York Times bestseller Break Your Own Rules, this book begins with the premise that when it comes to political savvy, what works for men at work won't work for women. Packed with the authors' coaching insights and their “Big Five” strategies designed specifically for female executives, this book guides women to break past political barriers and get right to what they really want—influence. Authors Kathryn Heath, Jill Flynn, Mary Davis Holt, and Diana Faison make success far less complex, helping women overcome entrenched resistance to their ideas, create their own access points to power, and attract followers in a way that works for them. They present tools such as Influence Loops (to organically increase influence), Personal Scaffolding (to grow a groundswell of support), and Scenario Thinking (a savvy twist on strategic planning). These and other smart strategies finally allow women to succeed on their own terms. Illustrated with dozens of engaging, real stories culled from the authors' many years of coaching experience, The Influence Effect moves women past the politics problem and offers a new path to power. Actually, it's more than a path—it's a runway—it frees women to take off in their careers on their own terms. The Influence Effect will work for women, not because gender barriers will no longer exist, but because they will no longer hold women back.

Centered Leadership

Author : Joanna Barsh
Publisher : Currency
ISBN 13 : 0804138885
Total Pages : 336 pages
Book Rating : 4.8/5 (41 download)

DOWNLOAD NOW!

Book Synopsis Centered Leadership by : Joanna Barsh

Download or read book Centered Leadership written by Joanna Barsh and published by Currency. This book was released on 2014-03-18 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: What enables some talented people to rise to the top and live their full ambitions at work and in life, while others stop short? In 2007, Joanna Barsh led a team at McKinsey & Company to answer that very question. In the process, they uncovered what distinguishes leaders who are successful from those who achieve true greatness, developing an approach called Centered Leadership. They drew on research from across the academic fields of leadership, organization behavior, neuroscience, evolutionary psychology and positive psychology. In addition, Barsh interviewed over 160 leaders from many fields – including business, government and the arts – and from many countries. With quantitative research, the team learned that these leaders have mastered practices to find their balance in the midst of chaos and lead from their most resourceful selves, unleashing the potential of others. In 2009, Johanne Lavoie joined to lead development of programs that help executives build these capabilities. Their research and development work continues as more and more leaders experience Centered Leadership. In the business bestseller, How Remarkable Women Lead, Barsh described Centered Leadership’s five capabilities and the research that underpins it. Here, with colleague Johanne Lavoie, Barsh provides a practical, actionable field guide for implementation. In Centered Leadership, Barsh and Lavoie will guide you through the Centered Leadership program. You’ll find the interactive tools, exercises, and practices that have helped the men and women participants in Centered Leadership programs gain the skills, courage and confidence to lead. And, along the way, you’ll read inspiring stories of remarkable men and women leaders who demonstrate the power of these skills in action. Those early in their careers will learn how to use these skills to explore their passions and accelerate their professional development. Those forming families will be able to use them to reconcile manage work and life to get the most out of both. And those who have already achieved success will be able use these practices to reach their next leadership horizon. No matter what stage you are currently at in your career, or what level of leadership you aspire to, this book will equip you with the tools to unlock your own Centered Leader and achieve more positive impact at work and outside it.

The Self-Made Billionaire Effect

Author : John Sviokla
Publisher : Penguin UK
ISBN 13 : 0241971519
Total Pages : 256 pages
Book Rating : 4.2/5 (419 download)

DOWNLOAD NOW!

Book Synopsis The Self-Made Billionaire Effect by : John Sviokla

Download or read book The Self-Made Billionaire Effect written by John Sviokla and published by Penguin UK. This book was released on 2015-01-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover and cultivate the secret traits of self-made billionaires with THE SELF-MADE BILLIONAIRE EFFECT by John Sviokla and Mitch Cohen Imagine what Atari might have achieved if Steve Jobs had stayed there. Or what Steve Case could have done for Pepsi if he hadn't left for a start-up that eventually became AOL. Scores of billionaires worked for established corporations before they struck out on their own. People like Michael Bloomberg and Mark Cuban went on to build iconic household brands. Why didn't their former employers hang onto to these people? And why are most big companies unable to create as much value as the world's 800 self-made billionaires? Billionaires aren't necessarily luckier, smarter or harder working than the rest of us - and they rarely build something brand-new. The key difference is their mindset. They redefine what's possible - and they are critical to any company looking to create massive value. The Self-Made Billionaire Effect breaks down the five critical habits of massive value-creators, so you can learn how to identify, encourage, and retain them - and even become one yourself. It will forever change the way you think about talent and business value. John J. Sviokla is the head of Global Thought Leadership with PricewaterhouseCoopers. He is a frequent speaker on innovation, growth, and customer behavior. In addition to working with clients, John serves on PwC's Advisory Leadership Group and Global Thought Leadership Council. He was on the faculty of the Harvard Business School for ten years and has written for Harvard Business Review, The Wall Street Journal, Financial Times, and Sloan Management Review. Mitch Cohen is PwC's Vice Chairman. During his 33 years at the firm and 20 years as a partner, Cohen has held a variety of leadership roles and served numerous Fortune 500 clients.

Twelve Step Sponsorship

Author : Hamilton B.
Publisher : Simon and Schuster
ISBN 13 : 1592857663
Total Pages : 288 pages
Book Rating : 4.5/5 (928 download)

DOWNLOAD NOW!

Book Synopsis Twelve Step Sponsorship by : Hamilton B.

Download or read book Twelve Step Sponsorship written by Hamilton B. and published by Simon and Schuster. This book was released on 2009-09-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twelve Step Sponsorship is the first truly comprehensive look at sponsorship, a role recovering people benefit from both as sponsees and ultimately as sponsors. Sponsorship is a rich and enduring part of tradition of Alcoholics Anonymous. Twelve Step Sponsorship delivers both the theory and practice--how to do it and why--in a clear, step-by-step presentation. Written by the author of Getting Started in AA, a widely acclaimed guide for the newcomer to the program of AA, Twelve Step Sponsorship is the first truly comprehensive look at sponsorship, a role recovering people benefit from both as sponsees and ultimately as sponsors. Twelve Step Sponsorship includes informative sections that deal with: finding a sponsor and being a sponsor. Twelve Step Sponsorship offers a welcome reinforcement to the tradition of "passing it on" from one generation of sponsors to the next.

The Dragonfly Effect

Author : Jennifer Aaker
Publisher : John Wiley & Sons
ISBN 13 : 0470614153
Total Pages : 244 pages
Book Rating : 4.4/5 (76 download)

DOWNLOAD NOW!

Book Synopsis The Dragonfly Effect by : Jennifer Aaker

Download or read book The Dragonfly Effect written by Jennifer Aaker and published by John Wiley & Sons. This book was released on 2010-09-28 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.

Model Rules of Professional Conduct

Author : American Bar Association. House of Delegates
Publisher : American Bar Association
ISBN 13 : 9781590318737
Total Pages : 216 pages
Book Rating : 4.3/5 (187 download)

DOWNLOAD NOW!

Book Synopsis Model Rules of Professional Conduct by : American Bar Association. House of Delegates

Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.

The Soul of Sponsorship

Author : Robert Fitzgerald
Publisher : Simon and Schuster
ISBN 13 : 161649123X
Total Pages : 160 pages
Book Rating : 4.6/5 (164 download)

DOWNLOAD NOW!

Book Synopsis The Soul of Sponsorship by : Robert Fitzgerald

Download or read book The Soul of Sponsorship written by Robert Fitzgerald and published by Simon and Schuster. This book was released on 2011-03-04 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Soul of Sponsorship explores the relationship of Bill Wilson, cofounder of Alcoholics Anonymous, and his spiritual adviser and friend, Father Ed Dowling. The Soul of Sponsorship explores the relationship of Bill Wilson, cofounder of Alcoholics Anonymous, and his spiritual adviser and friend, Father Ed Dowling. Many might consider that such a remarkable individual as Bill Wilson, who was the primary author of AA literature, would be able to deal with many of life's problems on his own. Reading The Soul of Sponsorship will illuminate and answer the question of how Father Ed, an Irish Catholic Jesuit priest who was not an alcoholic, was able to be of such great help to Bill Wilson. Part of AA's Twelfth Step reminds us "to carry this message to alcoholics," and The Soul of Sponsorship illustrates how sober alcoholics still need the principles of the Twelve Steps brought to them by friends, sponsors, and spiritual advisers. Some of the problems faced by Bill Wilson were:depression in recoverydependency issueswhether or not to experiment with LSDthe place of money and power in AAknowing God's plan and willlearning from mistakesFather Ed taught Bill the importance of "discernment." In Father Ed's Jesuit tradition, discernment was a gift, passed down to him from St. Ignatius, the founder of the Jesuits, who described his own struggle with discernment in Spiritual Exercises of St. Ignatius. The Twelve Steps of AA and the Spiritual Exercises of St. Ignatius presuppose that there is a caring God whose will can be known. The act of tuning in to God's action at one's center is discernment. The big question is, how do you know your Higher Power is speaking and revealing Himself through your feelings and desires?What Bill learned from Father Ed can be found in books and articles he wrote for AA. For the good of AA and himself, Bill learned to listen to his desires, be aware of his inner dynamics, and tune into the action of God within. Doing this meant learning to recognize and identify his personal movements -- those inner promptings and attractions often called emotions or affections -- which are part of ordinary human experiences. The person who helped Bill grow in discernment was Father Ed, the Jesuit priest with a cane who limped into the New York AA clubhouse one sleet-filled November night in 1940.The two "fellow travelers," Father Ed Dowling and Bill Wilson, gave each other perhaps the greatest gift friends can give: calling on each to know who he is -- before God.

Network Effect

Author : Martha Wells
Publisher : Tordotcom
ISBN 13 : 1250229847
Total Pages : 316 pages
Book Rating : 4.2/5 (52 download)

DOWNLOAD NOW!

Book Synopsis Network Effect by : Martha Wells

Download or read book Network Effect written by Martha Wells and published by Tordotcom. This book was released on 2020-05-05 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER of the 2021 Hugo, Nebula and Locus Awards! The first full-length novel in Martha Wells' New York Times and USA Today bestselling Murderbot Diaries series. An Amazon Best of the Year So Far Pick Named a Best of 2020 Pick for NPR | Book Riot | Polygon “I caught myself rereading my favorite parts... and I can’t recommend it enough.” —The New York Times You know that feeling when you’re at work, and you’ve had enough of people, and then the boss walks in with yet another job that needs to be done right this second or the world will end, but all you want to do is go home and binge your favorite shows? And you're a sentient murder machine programmed for destruction? Congratulations, you're Murderbot. Come for the pew-pew space battles, stay for the most relatable A.I. you’ll read this century. — I’m usually alone in my head, and that’s where 90 plus percent of my problems are. When Murderbot's human associates (not friends, never friends) are captured and another not-friend from its past requires urgent assistance, Murderbot must choose between inertia and drastic action. Drastic action it is, then. The Murderbot Diaries All Systems Red Artificial Condition Rogue Protocol Exit Strategy Network Effect Fugitive Telemetry System Collapse At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

Decoding Sponsorship

Author : Maggie Chan Jones
Publisher :
ISBN 13 : 9781737655725
Total Pages : pages
Book Rating : 4.6/5 (557 download)

DOWNLOAD NOW!

Book Synopsis Decoding Sponsorship by : Maggie Chan Jones

Download or read book Decoding Sponsorship written by Maggie Chan Jones and published by . This book was released on 2021-10-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Minecraft: The Island

Author : Max Brooks
Publisher : Random House Worlds
ISBN 13 : 0399181784
Total Pages : 218 pages
Book Rating : 4.3/5 (991 download)

DOWNLOAD NOW!

Book Synopsis Minecraft: The Island by : Max Brooks

Download or read book Minecraft: The Island written by Max Brooks and published by Random House Worlds. This book was released on 2017-07-18 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • The first official Minecraft novel! The author of World War Z tells the story of a hero—stranded in the world of Minecraft—who must unravel the secrets of a mysterious island in order to survive. “A rollicking adventure yarn; Robinson Crusoe for the digital age.”—NPR Washed up on a beach, the lone castaway looks around the shore. Where am I? Who am I? And why is everything made of blocks? But there isn’t much time to soak up the sun. It’s getting dark, and there’s a strange new world to explore! The top priority is finding food. The next is not becoming food. Because there are others out there on the island . . . like the horde of zombies that appears after nightfall. Crafting a way out of this mess is a challenge like no other. Who could build a home while running from exploding creepers, armed skeletons, and an unstoppable tide of hot lava? Especially with no help except for a few makeshift tools and sage advice from an unlikely friend: a cow. In this world, the rules don’t always make sense, but courage and creativity go a long way. There are forests to explore, hidden underground tunnels to loot, and undead mobs to defeat. Only then will the secrets of the island be revealed. Collect all of the official Minecraft books: Minecraft: The Island Minecraft: The Crash Minecraft: The Lost Journals Minecraft: The Survivors’ Book of Secrets Minecraft: Exploded Builds: Medieval Fortress Minecraft: Guide to Exploration Minecraft: Guide to Creative Minecraft: Guide to the Nether & the End Minecraft: Guide to Redstone Minecraft: Mobestiary Minecraft: Guide to Enchantments & Potions Minecraft: Guide to PVP Minigames Minecraft: Guide to Farming Minecraft: Let’s Build! Theme Park Adventure Minecraft for Beginners

The Politics of Promotion

Author : Bonnie Marcus
Publisher : John Wiley & Sons
ISBN 13 : 1118997425
Total Pages : 256 pages
Book Rating : 4.1/5 (189 download)

DOWNLOAD NOW!

Book Synopsis The Politics of Promotion by : Bonnie Marcus

Download or read book The Politics of Promotion written by Bonnie Marcus and published by John Wiley & Sons. This book was released on 2015-03-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Break into the power circle and build relationships that advance careers The Politics of Promotion offers women the tools and guidance they need to successfully navigate the realities of their organization, emphasizing the need to understand office politics to get the promotions and recognition they deserve. Written by Bonnie Marcus, a professional coach who focuses on helping women advance their careers, this book demonstrates the impact of relationships and sponsorship on career trajectory. Readers will learn why excellence and achievement aren't propulsion enough to get ahead, and how networking with power and intention can make all the difference in perception, reputation, and promotion. Far beyond the typical advice of "be assertive" and "embrace ambition," this book provides a unique and proven method for becoming a bigger player in the workplace and avoiding unexpected trip-ups that can add years to the climb—or end it for good. Many women focus on performance, thinking that good work garners promotion. Too often, they're left outside of the circles of power and influence where decisions are made that affect their careers. The Politics of Promotion provides a framework for breaking into that circle, and taking control of one's own career path, specifically showing how to: Navigate office politics successfully Build and nurture key relationships Get comfortable with self-promotion Avoid potentially disastrous "blindsides" Women who want to advance cannot afford to view politics as "dirty." It's the reality of the workplace, one that differs between organizations and fluctuates over time. Although being savvy about office politics is important for both genders, unconscious bias and stereotypes create special challenges for women. Learning to navigate these complex rules and customs is the key to professional recognition for women, fostering relationships that reach far beyond the next evaluation. Women looking to get ahead will find that the insights in The Politics of Promotion can help smooth the way.

Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799877523
Total Pages : 1008 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports by : Management Association, Information Resources

Download or read book Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-11-27 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt: From issues of racism to the severity of concussions to celebrity endorsements, the sports industry continues to significantly impact society. With the rise of eSports and its projection as the next billion dollar industry, it is vital that a multifaceted approach to sports research be undertaken. On one side, businesses are continually offering new methods for marketing and branding and finding the best ways to enhance consumer engagement and the consumer experience. On the other side, there has been progress and new findings in the physical fitness and training of the athletes themselves along with discussions on their psychology and wellbeing. This two-tiered approach to analyzing sports and eSports from a practical business perspective, along with a lens placed on the athletes themselves, provides a comprehensive view of the current advancements, technologies, and strategies within various aspects of the sports and esports industry. Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports covers the latest findings on all factors of sports: the branding and marketing of sports and eSports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry. This wide coverage of all fields of research recently conducted leads this book to be a well-rounded view of how sports are functioning in modern times. Highlighted topics include branding tactics, consumer engagement, eSports history and technologies, ethics and law, and psychological studies of athlete wellness. This book is ideal for sports managers, athletes, trainers, marketers, brand managers, advertisers, practitioners, stakeholders, researchers, academicians, and students interested working in the fields of sports medicine, law, physical education, assistive technologies, marketing, consumer behavior, and psychology.