Marketing Ethics Society

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Marketing Ethics & Society

Author : Lynne Eagle
Publisher : SAGE
ISBN 13 : 1473934028
Total Pages : 458 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Marketing Ethics & Society by : Lynne Eagle

Download or read book Marketing Ethics & Society written by Lynne Eagle and published by SAGE. This book was released on 2015-09-15 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.

Marketing Ethics & Society

Author : Lynne Eagle
Publisher :
ISBN 13 : 9781473923454
Total Pages : pages
Book Rating : 4.9/5 (234 download)

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Book Synopsis Marketing Ethics & Society by : Lynne Eagle

Download or read book Marketing Ethics & Society written by Lynne Eagle and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

Business, Ethics and Society

Author : John G. Cullen
Publisher : SAGE
ISBN 13 : 1529738202
Total Pages : 385 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Business, Ethics and Society by : John G. Cullen

Download or read book Business, Ethics and Society written by John G. Cullen and published by SAGE. This book was released on 2021-10-06 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an emphasis on psychoanalytic theory, Business, Ethics and Society: Key Concepts, Current Debates and Contemporary Innovations provides a clear, concise introduction to the field of business ethics, while addressing contemporary issues and debates around the impacts of artificial intelligence, social media, the gig economy and populist politics on business and society. The book features mini-case studies from a variety of contexts and companies, including Gillette, Nike, Dove, British Airways and Microsoft, as well as thought-provoking questions throughout. Also included are: - Learning objectives - Chapter summaries - Recommended reading Business, Ethics and Society: Key Concepts, Current Debates and Contemporary Innovations serves as an ideal introductory text for students of undergraduate business ethics-related courses. Lecturers can access a range of online resources for use in their teaching, including an instructor’s manual, PowerPoint slides and SAGE Business Cases.

Ethics in Marketing

Author : Patrick E. Murphy
Publisher : Taylor & Francis
ISBN 13 : 1317235657
Total Pages : 198 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Ethics in Marketing by : Patrick E. Murphy

Download or read book Ethics in Marketing written by Patrick E. Murphy and published by Taylor & Francis. This book was released on 2016-12-13 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.

The SAGE Handbook of Marketing Ethics

Author : Lynne Eagle
Publisher : SAGE
ISBN 13 : 1529738571
Total Pages : 975 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The SAGE Handbook of Marketing Ethics by : Lynne Eagle

Download or read book The SAGE Handbook of Marketing Ethics written by Lynne Eagle and published by SAGE. This book was released on 2020-10-05 with total page 975 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections

Ethics in Business and Society

Author : Gerhold K. Becker
Publisher : Springer Science & Business Media
ISBN 13 : 3642614426
Total Pages : 238 pages
Book Rating : 4.6/5 (426 download)

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Book Synopsis Ethics in Business and Society by : Gerhold K. Becker

Download or read book Ethics in Business and Society written by Gerhold K. Becker and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: faces the urgent problem of determining what political and social conditions must be preserved in order to ensure a continu. ing thriving economy. "2 And the ethicist, we may add, can draw on all of those problems and quite a few more characteristic of situations when traditional communities struggle with the impact of sudden and unprecedented wealth as well as with a technological transformation of their society of singular proportions. Hong Kong is truly a society in transition, a society whose time is running short and which therefore cannot afford to wait long before it has to make decisive choices, choices also in ethics. The time factor which is so infamous in various ethical dilemmas applies here to the society as a whole; it may also account for some of its not just morally significant shortcomings. II. Ethics in a Cross-cultural Perspective The authors of this volume are scholars and researchers based in Hong 3 Kong who have been living and working in the territory for many years. They are not only representative of the increased research interest in ethical issues across the academic spectrum of Hong Kong universities, but also of the inter disciplinary approach which has become the hallmark of work in applied eth ics. As is well documented, ethics research, at long last, has left behind its disciplinary confines and, even more so, the philosophical ivory tower and begun to permeate the full scope of the academic and scientific agenda.

The SAGE Encyclopedia of Business Ethics and Society

Author : Robert W. Kolb
Publisher : SAGE Publications
ISBN 13 : 1483381536
Total Pages : 9415 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE Encyclopedia of Business Ethics and Society by : Robert W. Kolb

Download or read book The SAGE Encyclopedia of Business Ethics and Society written by Robert W. Kolb and published by SAGE Publications. This book was released on 2018-03-27 with total page 9415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly revised, updated, and expanded, The SAGE Encyclopedia of Business Ethics and Society, Second Edition explores current topics, such as mass social media, cookies, and cyber-attacks, as well as traditional issues including accounting, discrimination, environmental concerns, and management. The new edition also includes an in-depth examination of current and recent ethical affairs, such as the dangerous work environments of off-shore factories for Western retailers, the negligence resulting in the 2010 BP oil spill, the gender wage gap, the minimum wage debate and increasing income disparity, and the unparalleled level of debt in the U.S. and other countries with the challenges it presents to many societies and the considerable impact on the ethics of intergenerational wealth transfers. Key Features Include: Seven volumes, available in both electronic and print formats, contain more than 1,200 signed entries by significant figures in the field Cross-references and suggestions for further readings to guide students to in-depth resources Thematic Reader's Guide groups related entries by general topics Index allows for thorough browse-and-search capabilities in the electronic edition

Ethics, Social Responsibility and Sustainability in Marketing

Author : Ipek Altinbasak-Farina
Publisher : Springer
ISBN 13 : 9811379246
Total Pages : 279 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis Ethics, Social Responsibility and Sustainability in Marketing by : Ipek Altinbasak-Farina

Download or read book Ethics, Social Responsibility and Sustainability in Marketing written by Ipek Altinbasak-Farina and published by Springer. This book was released on 2019-07-03 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.

Ethics, Meaning, and Market Society

Author : Laszlo Zsolnai
Publisher : Routledge
ISBN 13 : 1351799126
Total Pages : 121 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Ethics, Meaning, and Market Society by : Laszlo Zsolnai

Download or read book Ethics, Meaning, and Market Society written by Laszlo Zsolnai and published by Routledge. This book was released on 2017-12-12 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the underlying causes of the pervasive dominance of ‘unethics’ in contemporary affairs in economics, business, and society. It is argued that the state of unethics is related to the overexpansion of market and market values in all spheres of social life and human activities. A correlate of this development is the emergence of an extremely individualistic, materialistic and narcissistic mind-set that dictates the decisions and behavior of people and organizations. The author argues that art can help to overcome the dominant market metaphysics of our age, as genuine art creates models of 'poetic dwelling,' which can generate non-linear, progressive change that opens up a larger playing field for ethics. Aesthetics and ethics go hand in hand. Ethical action is not just right for its own sake, but makes the world a richer, livable and more beautiful place. Ethics, Meaning, and Market Society will be of interest to students at an advanced level, academics, researchers and professionals. It addresses the topics with regard to ethics in economics, business, and society in a contemporary context.

Ethical and Social Marketing in Asia

Author : Bang Nguyen
Publisher : Chandos Publishing
ISBN 13 : 0081001045
Total Pages : 342 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis Ethical and Social Marketing in Asia by : Bang Nguyen

Download or read book Ethical and Social Marketing in Asia written by Bang Nguyen and published by Chandos Publishing. This book was released on 2015-02-16 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on ‘clusters’; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion. explores the nature of ethical and social marketing from an Asian perspective discusses current ethical and social marketing researches and practices in different areas, industries, commercial and non-commercial sectors serves as an invaluable resource for marketing academics and practitioners requiring more than anecdotal evidence of different ethical and social marketing applications compares and contrasts unethical situations covering important aspects related to ethics, society and fairness includes an interesting mix of theory, research findings and practices

Between Enterprise and Ethics

Author : John Hendry
Publisher : Oxford University Press
ISBN 13 : 0199267553
Total Pages : 310 pages
Book Rating : 4.1/5 (992 download)

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Book Synopsis Between Enterprise and Ethics by : John Hendry

Download or read book Between Enterprise and Ethics written by John Hendry and published by Oxford University Press. This book was released on 2004 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author explores the phenomenon of 'bimorality', whereby we live our lives by two contrasting sets of principles, one set by traditional modernity, the other by the modern emphasis on entrepreneurial self-interest. This book sets business within the context of this moral culture.

Marketing Ethics

Author : George G. Brenkert
Publisher : Wiley-Blackwell
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marketing Ethics by : George G. Brenkert

Download or read book Marketing Ethics written by George G. Brenkert and published by Wiley-Blackwell. This book was released on 2008-03-03 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work addresses the ethical questions underlying major domains of marketing such as marketing research, distribution, advertising, and retailing.

Business and Society

Author : Anne T. Lawrence
Publisher : McGraw-Hill College
ISBN 13 : 9780072986211
Total Pages : 535 pages
Book Rating : 4.9/5 (862 download)

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Book Synopsis Business and Society by : Anne T. Lawrence

Download or read book Business and Society written by Anne T. Lawrence and published by McGraw-Hill College. This book was released on 2004-04-01 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business and Society: Stakeholder Relations, Ethics and Public Policy by Lawrence/Weber/Post, has continued through several successive author teams to be the market-leader in its field. For over thirty years, Business and Society has been updated and reinvented in response to societyâ€™s relationship to business. Business and Society, 11e highlights why government regulation is sometimes required as well as new models of business-community collaboration. Business and Society, 11e is a book with a point of view. Lawrence, Weber and Post believe that businesses have social (as well as economic) responsibilities to society; that business and government both have important roles to play in the modern economy; and that ethics and integrity are essential to personal fulfillment and to business success. The book is designed to be easily modularized; an instructor who wishes to focus on a particular portion of the material may select individual chapters or cases to be packaged in a Primis custom product.

Business and Society: Stakeholders, Ethics, Public Policy

Author : Anne Lawrence
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 600 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Business and Society: Stakeholders, Ethics, Public Policy by : Anne Lawrence

Download or read book Business and Society: Stakeholders, Ethics, Public Policy written by Anne Lawrence and published by McGraw-Hill/Irwin. This book was released on 2008 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition includes chapters on managing public issues, the challenges of globalization, influencing the political environment, managing technological changes, and managing a diverse workplace, amongst others.

Ethical Approaches to Marketing

Author : Carolyn Strong
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 311065573X
Total Pages : 259 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Ethical Approaches to Marketing by : Carolyn Strong

Download or read book Ethical Approaches to Marketing written by Carolyn Strong and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-08-23 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing. With the continued and unwavering criticism of marketing across the globe, with accusations of persuasion, exploitation and manipulation and more this book aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers. It reframes the way we think about marketing and society offering a number of emotional and motivational topics written by world leading academics, bringing together the great minds of ethical academics in a profound and dynamic monograph. The range of scholars includes new and upcoming academics taking on the opportunity to publish their work alongside eminent scholars. Contributions support the notion that marketing is good for society and impacts on consumer wellbeing, lifestyle, communities and positive consumer behaviours. This book asks the reader to think differently, feel the change that is rapidly developing in marketing through the interconnections of personal ethical values which are becoming interdependent with professional marketing values. "As problems linked to health, the environment and social injustice mount during the 21st century, harnessing the power of marketing to help find and promote positive solutions is going to be crucial for all our futures. Billy Bob Thornton once claimed publicly that ‘Marketing is the Devil’, but this collection demonstrates the potential for marketing and marketers to make important contributions on the side of the angels." (Professor Ken Peattie)

Ethics in Marketing

Author : Patrick E. Murphy
Publisher : Routledge
ISBN 13 : 113647787X
Total Pages : 193 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Ethics in Marketing by : Patrick E. Murphy

Download or read book Ethics in Marketing written by Patrick E. Murphy and published by Routledge. This book was released on 2012-02-13 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Caterpillar, Coca Cola, Cadbury and Facebook are featured. The two introductory chapters cover initial and advanced perspectives on ethical and socially responsible marketing, in order to provide students with the necessary theoretical foundation to engage in ethical reasoning. A decision-making model is also presented, for use in the case analyses. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement to the readings for other marketing classes.

Encyclopedia of Business Ethics and Society

Author : Robert W. Kolb
Publisher : SAGE
ISBN 13 : 1412916526
Total Pages : 2593 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Encyclopedia of Business Ethics and Society by : Robert W. Kolb

Download or read book Encyclopedia of Business Ethics and Society written by Robert W. Kolb and published by SAGE. This book was released on 2008 with total page 2593 pages. Available in PDF, EPUB and Kindle. Book excerpt: This encyclopedia spans the relationships among business, ethics and society, with an emphasis on business ethics and the role of business in society.