Ethical Marketing Through Data Governance Standards And Effective Technology

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Ethical Marketing Through Data Governance Standards and Effective Technology

Author : Shefali Saluja
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Ethical Marketing Through Data Governance Standards and Effective Technology by : Shefali Saluja

Download or read book Ethical Marketing Through Data Governance Standards and Effective Technology written by Shefali Saluja and published by . This book was released on 2024-05-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal ethics, and managing consumer feedback with the utmost utilization of technology in different ways. The pursuit for a unified source of information is fundamental for marketers in digital marketing. Ethical Marketing Through Data Governance Standards and Effective Technology delves into the intricacies of achieving this unity by addressing the challenges and presenting solutions in a structured manner. The book explores the fundamental necessity for an effective data governance strategy. It emphasizes the eradication of silos and the establishment of regulations governing data classification, storage, and processing. Within this framework, the application of artificial intelligence in marketing takes center stage. The book investigates Artificial Intelligence (AI) marketing, machine learning methods, and data management systems. Furthermore, the book studies advertising standards and challenges on online platforms. The intersection of technology and advertising is dissected, focusing on virtual assistance through avatars and their impact on consumer psychology. The importance of a comprehensive database governance strategy is underscored, presenting a complete approach for corporations to navigate the intricacies of online marketing while upholding ethical standards.

Ethical Marketing Through Data Governance Standards and Effective Technology

Author : Saluja, Shefali
Publisher : IGI Global
ISBN 13 :
Total Pages : 349 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Ethical Marketing Through Data Governance Standards and Effective Technology by : Saluja, Shefali

Download or read book Ethical Marketing Through Data Governance Standards and Effective Technology written by Saluja, Shefali and published by IGI Global. This book was released on 2024-05-13 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal ethics, and managing consumer feedback with the utmost utilization of technology in different ways. The pursuit for a unified source of information is fundamental for marketers in digital marketing. Ethical Marketing Through Data Governance Standards and Effective Technology delves into the intricacies of achieving this unity by addressing the challenges and presenting solutions in a structured manner. The book explores the fundamental necessity for an effective data governance strategy. It emphasizes the eradication of silos and the establishment of regulations governing data classification, storage, and processing. Within this framework, the application of artificial intelligence in marketing takes center stage. The book investigates Artificial Intelligence (AI) marketing, machine learning methods, and data management systems. Furthermore, the book studies advertising standards and challenges on online platforms. The intersection of technology and advertising is dissected, focusing on virtual assistance through avatars and their impact on consumer psychology. The importance of a comprehensive database governance strategy is underscored, presenting a complete approach for corporations to navigate the intricacies of online marketing while upholding ethical standards.

Data Governance: The Definitive Guide

Author : Evren Eryurek
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1492063460
Total Pages : 254 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Data Governance: The Definitive Guide by : Evren Eryurek

Download or read book Data Governance: The Definitive Guide written by Evren Eryurek and published by "O'Reilly Media, Inc.". This book was released on 2021-03-08 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: As your company moves data to the cloud, you need to consider a comprehensive approach to data governance, along with well-defined and agreed-upon policies to ensure you meet compliance. Data governance incorporates the ways that people, processes, and technology work together to support business efficiency. With this practical guide, chief information, data, and security officers will learn how to effectively implement and scale data governance throughout their organizations. You'll explore how to create a strategy and tooling to support the democratization of data and governance principles. Through good data governance, you can inspire customer trust, enable your organization to extract more value from data, and generate more-competitive offerings and improvements in customer experience. This book shows you how. Enable auditable legal and regulatory compliance with defined and agreed-upon data policies Employ better risk management Establish control and maintain visibility into your company's data assets, providing a competitive advantage Drive top-line revenue and cost savings when developing new products and services Implement your organization's people, processes, and tools to operationalize data trustworthiness.

Ethical Data and Information Management

Author : Katherine O'Keefe
Publisher : Kogan Page Publishers
ISBN 13 : 0749482052
Total Pages : 345 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Ethical Data and Information Management by : Katherine O'Keefe

Download or read book Ethical Data and Information Management written by Katherine O'Keefe and published by Kogan Page Publishers. This book was released on 2018-05-03 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information and how we manage, process and govern it is becoming increasingly important as organizations ride the wave of the big data revolution. Ethical Data and Information Management offers a practical guide for people in organizations who are tasked with implementing information management projects. It sets out, in a clear and structured way, the fundamentals of ethics, and provides practical and pragmatic methods for organizations to embed ethical principles and practices into their management and governance of information. Written by global experts in the field, Ethical Data and Information Management is an important book addressing a topic high on the information management agenda. Key coverage includes how to build ethical checks and balances into data governance decision making; using quality management methods to assess and evaluate the ethical nature of processing during design; change methods to communicate ethical values; how to avoid common problems that affect ethical action; and how to make the business case for ethical behaviours.

Digital Technologies for a Resource Efficient Economy

Author : Ordóñez de Pablos, Patricia
Publisher : IGI Global
ISBN 13 :
Total Pages : 346 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Digital Technologies for a Resource Efficient Economy by : Ordóñez de Pablos, Patricia

Download or read book Digital Technologies for a Resource Efficient Economy written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2024-05-06 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era marked by escalating environmental concerns and the imperative for sustainable development, a pressing challenge looms large: the urgent need for transitioning towards circular and climate-neutral economies. As industries grapple with the complexities of achieving these critical milestones, Digital Technologies for a Resource Efficient Economy explores innovative conceptual frameworks, case studies, and empirical studies, seeking to unravel the relationship between clean technologies, digital innovation, and knowledge management. Positioned at the intersection of academia and real-world solutions, its insightful exploration engages academic scholars, researchers, industry players, policymakers, and stakeholders in a dynamic discourse on the challenges, opportunities, and trends shaping the path towards a net-zero world in Asia and beyond. Targeting a diverse audience that includes professors, policymakers, corporate leaders, and students, Digital Technologies for a Resource Efficient Economy becomes a cornerstone in the exploration of artificial intelligence, circular economy, clean energy, and other pivotal topics. By combining academic rigor with practical applications, the book becomes an indispensable resource for navigating the complexities of building resilient, inclusive, and green societies. With its recommended topics spanning a global spectrum, encompassing regions from Asia to the EU, USA, Latin America, Africa, and the Gulf Region, the book takes on a truly comprehensive approach. Seamlessly weaving together the intricacies of technology, innovation, and sustainable development, this book positions itself as a crucial guide for anyone invested in shaping a future where economies thrive in harmony with the environment.

Marketing and Big Data Analytics in Tourism and Events

Author : Hashem, Tareq Nael
Publisher : IGI Global
ISBN 13 :
Total Pages : 313 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Marketing and Big Data Analytics in Tourism and Events by : Hashem, Tareq Nael

Download or read book Marketing and Big Data Analytics in Tourism and Events written by Hashem, Tareq Nael and published by IGI Global. This book was released on 2024-05-06 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, the tourism industry faces the challenge of effectively marketing destinations amidst a sea of competition and information. Marketing Information Systems (MkIS) and Big Data Analytics (BDA) hold immense potential. Yet, many organizations need help harnessing their power efficiently. Marketing and Big Data Analytics in Tourism and Events offer a comprehensive solution, deep-dive into integrating MkIS and BDA as a strategic approach to revolutionizing tourism marketing. The book aims to bridge the gap between theory and practice by examining the complexities and nuances of MkIS and BDA in promoting tourist destinations. It provides actionable insights and practical strategies for leveraging these technologies effectively. Readers will understand how AI-driven MkIS and BDA can enhance marketing campaigns, improve customer experiences, and drive business growth in the tourism sector.

Proceedings of the Future Technologies Conference (FTC) 2022, Volume 1

Author : Kohei Arai
Publisher : Springer Nature
ISBN 13 : 3031184610
Total Pages : 948 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Proceedings of the Future Technologies Conference (FTC) 2022, Volume 1 by : Kohei Arai

Download or read book Proceedings of the Future Technologies Conference (FTC) 2022, Volume 1 written by Kohei Arai and published by Springer Nature. This book was released on 2022-10-12 with total page 948 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seventh Future Technologies Conference 2022 was organized in a hybrid mode. It received a total of 511 submissions from learned scholars, academicians, engineers, scientists and students across many countries. The papers included the wide arena of studies like Computing, Artificial Intelligence, Machine Vision, Ambient Intelligence and Security and their jaw- breaking application to the real world. After a double-blind peer review process 177 submissions have been selected to be included in these proceedings. One of the prominent contributions of this conference is the confluence of distinguished researchers who not only enthralled us by their priceless studies but also paved way for future area of research. The papers provide amicable solutions to many vexing problems across diverse fields. They also are a window to the future world which is completely governed by technology and its multiple applications. We hope that the readers find this volume interesting and inspiring and render their enthusiastic support towards it.

AI-Driven Marketing Research and Data Analytics

Author : Masengu, Reason
Publisher : IGI Global
ISBN 13 :
Total Pages : 515 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis AI-Driven Marketing Research and Data Analytics by : Masengu, Reason

Download or read book AI-Driven Marketing Research and Data Analytics written by Masengu, Reason and published by IGI Global. This book was released on 2024-04-22 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical applications in the field of marketing has widened, leaving industry professionals, educators, and students seeking a comprehensive resource to navigate the intricacies of this transformative era. AI-Driven Marketing Research and Data Analytics is a groundbreaking book that serves as a beacon for marketers, educators, and industry leaders alike. With a keen focus on the symbiotic relationship between AI, data analytics, and marketing research, this book bridges the gap between theory and practice. It not only explores the historical evolution of marketing but also provides an innovative examination of how AI and data analytics are reshaping the landscape. Through real-time case studies, ethical considerations, and in-depth insights, the book offers a holistic solution to the challenges faced by marketing professionals in the digital age.

Integrating Intelligence and Sustainability in Supply Chains

Author : Bentalha, Badr
Publisher : IGI Global
ISBN 13 :
Total Pages : 365 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Integrating Intelligence and Sustainability in Supply Chains by : Bentalha, Badr

Download or read book Integrating Intelligence and Sustainability in Supply Chains written by Bentalha, Badr and published by IGI Global. This book was released on 2023-10-04 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrating Intelligence and Sustainability in Supply Chains is a comprehensive research guide that delves into the realm of sustainable and smart supply chains. With a focus on bridging the gap between intelligence and sustainability, this book provides a valuable resource for graduate students in business, management, industrial engineering, and industrial ecology. It serves as a unifying platform for researchers across various domains, including operations management, industrial ecology, industrial strategy, risk management, and life cycle assessment, who are passionate about sustainable and smart supply chains. This book offers a wealth of groundbreaking insights from renowned scholars and field experts. It serves as a theoretical and conceptual foundation for environmental researchers seeking a business, policy, or industry perspective. By addressing the key issues at the intersection of operations management and environmental and social responsibility, the book presents a novel approach to mitigating negative impacts and aligning logistics with sustainability and digitalization requirements. Structured in a modular format, this book allows readers to explore specific current topics relevant to their interests. It covers a wide range of subjects, such as measuring environmental impacts, transforming supply chains to meet sustainability challenges, business models for sustainable logistics, and integrative business strategies. Furthermore, the book addresses emerging technologies like big data analytics, artificial intelligence, and the Internet of Things (IoT), exploring their applications in supply chain management.

Business and the Ethical Implications of Technology

Author : Kirsten Martin
Publisher : Springer Nature
ISBN 13 : 3031187946
Total Pages : 301 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Business and the Ethical Implications of Technology by : Kirsten Martin

Download or read book Business and the Ethical Implications of Technology written by Kirsten Martin and published by Springer Nature. This book was released on 2022-12-11 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on how firms should engage ethical choices in developing and deploying digital technologies. Digital technologies are devices that rely on rapidly accelerating digital sensing, storage, and transmission capabilities to intervene in human processes. While the ethics of technology is analyzed across disciplines from science and technology studies (STS), engineering, computer science, critical management studies, and law, less attention is paid to the role that firms and managers play in the design, development, and dissemination of technology across communities and within their firm. This book covers the topic from three angles. First, it illuminates diverse facets of the intersection of technology and business ethics. Second, it uses themes to explore what business ethics offers to the study of technology and, third, what technology studies offers to the field of business ethics. Each field brings expertise that, together, improves our understanding of the ethical implications of technology. Chapter “A Micro-ethnographic Study of Big Data-Based Innovation in the Financial Services Sector: Governance, Ethics and Organisational Practices", chapter ”The Challenges of Algorithm-Based HR Decision-Making for Personal Integrity" and chapter “Female CEOs and Core Earnings Quality: New Evidence on the Ethics Versus Risk-Aversion Puzzle" are available open access under a Creative Commons Attribution 4.0 International license via link.springer.com.

Creating and Sustaining an Information Governance Program

Author : Helge, Kris
Publisher : IGI Global
ISBN 13 :
Total Pages : 390 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Creating and Sustaining an Information Governance Program by : Helge, Kris

Download or read book Creating and Sustaining an Information Governance Program written by Helge, Kris and published by IGI Global. This book was released on 2024-04-26 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in an era defined by data proliferation and digital transformation, and the effective management of information has become a concern for organizations across the globe. Creating and Sustaining an Information Governance Program is a comprehensive academic guide that delves into the intricate realm of Information Governance (IG), focusing on the key components and strategies essential for establishing and perpetuating a robust IG program. This book elucidates the intricacies of establishing and nurturing an information governance program, and it equips readers with the knowledge and tools to navigate the challenges and opportunities inherent in this endeavor. It delves into the cultural shifts, communication strategies, and training methods necessary for success. It emphasizes the vital importance of collaboration across organizational silos, the cultivation of administrative support, securing appropriate funding, and educating stakeholders on the purpose and benefits of an IG program. This book is ideal for individuals across academia, corporate sectors, government agencies, and for-profit and not-for-profit organizations. Its insights are universally applicable, spanning industries such as law firms, general corporate environments, government entities, educational institutions, and businesses of all sizes. Creating and Sustaining an Information Governance Program guides organizations of all stripes toward effective information governance, compliance, and risk mitigation in a data-centric world.

Achieving Greater Educational Impact Through Data Intelligence: Practice, Challenges And Expectations Of Education

Author : Bian Wu
Publisher : World Scientific
ISBN 13 : 981123292X
Total Pages : 214 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Achieving Greater Educational Impact Through Data Intelligence: Practice, Challenges And Expectations Of Education by : Bian Wu

Download or read book Achieving Greater Educational Impact Through Data Intelligence: Practice, Challenges And Expectations Of Education written by Bian Wu and published by World Scientific. This book was released on 2021-11-24 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is data intelligence? How can data intelligence influence education system systematically? The paradigm shift of scientific research implies a coming age of data-driven educational research and practice. This book presents research and practice of data intelligence in education from three levels: (i) educational governance, (ii) teaching practice, and (iii) student learning. Each chapter gives an analysis of fundamental knowledge, key themes, the state-of-the-art technologies and education application cases. This interdisciplinary book is essential reading for anyone interested in applying big data technology in education and for different stakeholders including education administrators, teachers, students, and researchers to broaden their minds to wisely use educational data to solve complex problems in the education field.

DAMA-DMBOK

Author : Dama International
Publisher :
ISBN 13 : 9781634622349
Total Pages : 628 pages
Book Rating : 4.6/5 (223 download)

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Book Synopsis DAMA-DMBOK by : Dama International

Download or read book DAMA-DMBOK written by Dama International and published by . This book was released on 2017 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defining a set of guiding principles for data management and describing how these principles can be applied within data management functional areas; Providing a functional framework for the implementation of enterprise data management practices; including widely adopted practices, methods and techniques, functions, roles, deliverables and metrics; Establishing a common vocabulary for data management concepts and serving as the basis for best practices for data management professionals. DAMA-DMBOK2 provides data management and IT professionals, executives, knowledge workers, educators, and researchers with a framework to manage their data and mature their information infrastructure, based on these principles: Data is an asset with unique properties; The value of data can be and should be expressed in economic terms; Managing data means managing the quality of data; It takes metadata to manage data; It takes planning to manage data; Data management is cross-functional and requires a range of skills and expertise; Data management requires an enterprise perspective; Data management must account for a range of perspectives; Data management is data lifecycle management; Different types of data have different lifecycle requirements; Managing data includes managing risks associated with data; Data management requirements must drive information technology decisions; Effective data management requires leadership commitment.

Intelligent Engineering Applications and Applied Sciences for Sustainability

Author : Mishra, Brojo Kishore
Publisher : IGI Global
ISBN 13 :
Total Pages : 568 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Intelligent Engineering Applications and Applied Sciences for Sustainability by : Mishra, Brojo Kishore

Download or read book Intelligent Engineering Applications and Applied Sciences for Sustainability written by Mishra, Brojo Kishore and published by IGI Global. This book was released on 2023-08-25 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engineering plays a major role in solving real-world problems, from small inconveniences to societal or global concerns around food scarcity, water shortages, environmental damage, problems in housing or infrastructure and more. In today's rapidly evolving world, the development of the latest generation of engineering and technology is crucial for maintaining productivity, innovation, and improving our overall quality of life. Intelligent Engineering Applications and Applied Sciences for Sustainability is an essential research book that serves as a compilation of cutting-edge research and advancements in engineering, science, and technology, and more importantly, how the application of these advancements will guide the path to a more sustainable future. This book focuses on intelligent engineering applications, which encompass the design and implementation of embedded technologies in various domains. It covers a wide range of fields and their influence on the Sustainable Development Goals (SDGs), fostering interdisciplinary approaches and innovative solutions, including additive manufacturing technologies, aerospace science and engineering, agricultural advancements, computer science for sustainable development, applied biosciences, applied mathematics, industrial engineering, robotics and automation, transportation, future mobility, and much more. As an academic, rigorous exploration of various disciplines, this book serves as an invaluable resource for researchers, scholars, and professionals seeking to advance the frontiers of intelligent engineering applications and applied sciences for a sustainable future.

Marketing Management

Author : Kailas Sree Chandran
Publisher : Kailas Sree Chandran
ISBN 13 : 9353966256
Total Pages : 156 pages
Book Rating : 4.3/5 (539 download)

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Book Synopsis Marketing Management by : Kailas Sree Chandran

Download or read book Marketing Management written by Kailas Sree Chandran and published by Kailas Sree Chandran. This book was released on 2020-01-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes the basics of Marketing Management which is essential for any university course. Includes topics like Marketing Environment, Market planning, Marketing mix, Product life cycle, market research, segmentation, targeting, positioning, Marketing research, testing and launching, promotion mix, consumer behavior etc. and other topics

Effective Directors

Author : Charlotte Valeur
Publisher : Routledge
ISBN 13 : 1000431983
Total Pages : 274 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Effective Directors by : Charlotte Valeur

Download or read book Effective Directors written by Charlotte Valeur and published by Routledge. This book was released on 2021-10-10 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license. Being a good board member is not about knowing everything; it is about asking the right questions and challenging appropriately. Effective Directors: The Right Questions To Ask (QTA) is a reference book for board members and executives globally to support them in their work. With chapters written by senior company board members and respected figures in corporate governance, the questions have been drawn together to offer food for thought and useful prompts that take boards beyond operational discussions. The book clearly presents key areas to be considered by the board (there are over 50 in total) and range from board composition, to data security, diversity and inclusion, and succession planning. The questions are ones that boards, in any organisation, should be asking themselves, their fellow board members, service providers, executives, and other stakeholders to ensure that the right issues are raised, transparency and effective oversight are achieved, and the board is fulfilling its role in governing the organisation. In addition to being invaluable for board members, the book is also a very useful tool for executives in understanding the kind of questions their board members are likely to ask, and the kind of questions that should be asked and discussed in the boardroom.

Digital Citizenship in a Datafied Society

Author : Arne Hintz
Publisher : John Wiley & Sons
ISBN 13 : 1509527192
Total Pages : 144 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Digital Citizenship in a Datafied Society by : Arne Hintz

Download or read book Digital Citizenship in a Datafied Society written by Arne Hintz and published by John Wiley & Sons. This book was released on 2018-11-26 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitization has transformed the way we interact with our social, political and economic environments. While it has enhanced the potential for citizen agency, it has also enabled the collection and analysis of unprecedented amounts of personal data. This requires us to fundamentally rethink our understanding of digital citizenship, based on an awareness of the ways in which citizens are increasingly monitored, categorized, sorted and profiled. Drawing on extensive empirical research, Digital Citizenship in a Datafied Society offers a new understanding of citizenship in an age defined by data collection and processing. The book traces the social forces that shape digital citizenship by investigating regulatory frameworks, mediated public debate, citizens' knowledge and understanding, and possibilities for dissent and resistance.