Broadening Cultural Horizons In Social Marketing

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Broadening Cultural Horizons in Social Marketing

Author : Rachel Hay
Publisher : Springer Nature
ISBN 13 : 9811585172
Total Pages : 304 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Broadening Cultural Horizons in Social Marketing by : Rachel Hay

Download or read book Broadening Cultural Horizons in Social Marketing written by Rachel Hay and published by Springer Nature. This book was released on 2020-11-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change social behaviour. The selection of case studies covers and compares aspects of public health and well-being, and public environmental consciousness in terms of driving attitudes towards implementing improved sustainability in developing and developed countries. Drawing on related policies and legislation, and examining social behaviour at the individual, community, and organisational levels, the authors propose innovative new methods in social marketing and social change research. The book is of interest to researchers and practitioners in social marketing, business ethics, behavioural science, public health, and development studies.

Social Marketing

Author : Nancy R. Lee
Publisher : SAGE Publications
ISBN 13 : 1071851632
Total Pages : 577 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Social Marketing by : Nancy R. Lee

Download or read book Social Marketing written by Nancy R. Lee and published by SAGE Publications. This book was released on 2023-04-18 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.

Accelerating Strategic Changes for Digital Transformation in the Healthcare Industry

Author : Patricia Ordonez de Pablos
Publisher : Elsevier
ISBN 13 : 0443153000
Total Pages : 426 pages
Book Rating : 4.4/5 (431 download)

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Book Synopsis Accelerating Strategic Changes for Digital Transformation in the Healthcare Industry by : Patricia Ordonez de Pablos

Download or read book Accelerating Strategic Changes for Digital Transformation in the Healthcare Industry written by Patricia Ordonez de Pablos and published by Elsevier. This book was released on 2023-05-30 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accelerating Strategic Changes for Digital Transformation in the Healthcare Industry discusses innovative conceptual frameworks, tools and solutions to tackle the challenges of mitigating major disruption caused by COVID-19 in the healthcare sector and society. It emphasizes global case studies and empirical studies, providing a comprehensive view of best lessons on digital tools to manage the health crisis. The book focuses on the role of advances in digital and collaborative technologies to offer rapid and effective tools for better health solutions for new and emerging health problems. Researchers, students, policymakers and members of the biomedical and medical fields will find this information invaluable. Specially, it pays attention to how information technologies help us in the current global health emergency and the coronavirus epidemic response, gaining more understanding of the new coronavirus and helping to contain the outbreak. In addition, it explores how these new tools and digital health solutions can support the economic and social recovery in the post-pandemic world. Discusses best experiences, tools and solutions provided by IT to solve the global disruption caused by the COVID-19 pandemic in societies, healthcare infrastructures and health workers Presents case studies with experiences of applications of digital healthcare solutions from around the world Encompasses the point of views of renown researchers and academics globally that are working collaboratively to explore new views and frameworks to develop solutions for emergent problems in the healthcare sector

Biosecurity

Author : Susan M Hester
Publisher : CRC Press
ISBN 13 : 1040016995
Total Pages : 287 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Biosecurity by : Susan M Hester

Download or read book Biosecurity written by Susan M Hester and published by CRC Press. This book was released on 2024-07-03 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Biosecurity: A Systems Perspective provides an overview of biosecurity as a system of related components, actors, and risks. This book—directed to the biosecurity practitioner, generalist scientist, and student—introduces overall features of the biosecurity system while walking the reader through the most up-to-date research on each step of the continuum (i.e. pre-border, border, and post-border activities). This book, which explicitly incorporates economic and social dimensions as well as varied decision-making contexts, paves the way for a more systemic approach to biosecurity risk management. The work spans statistics, ecology, mathematics, economics, veterinary science, human medicine, and sociology, involving collaborators across government, academia, and the private sector. This book uses a broad definition of biosecurity, rather than solely focusing on plant health, animal health, security, or one step of the biosecurity system (e.g. surveillance). As such, this book is a one-stop shop for readers interested in all aspects of biosecurity. The content and language are accessible to a wide range of audiences, including generalist scientists, biosecurity practitioners, and graduate students. More complex content is introduced in standalone boxes or chapters. The book follows a clear, simple structure within and among chapters (i.e. following the structure of the biosecurity system), making it a preferred option for graduate students. This book introduces novel cross-cutting themes, such as the importance of economic efficiency and institutional and social factors, going beyond the traditional science-based approach to biosecurity. Written in partnership with government agency practitioners, this book uses on-the-ground case studies to demonstrate how biosecurity principles are applied in practice. The book addresses challenges common to regulators in general, namely efficient regulation in uncertain and rapidly changing environments with multiple stakeholders who have—at times—conflicting priorities.

Cultural Intelligence for Marketers

Author : Anastasia Karklina Gabriel
Publisher : Kogan Page Publishers
ISBN 13 : 1398614041
Total Pages : 281 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Cultural Intelligence for Marketers by : Anastasia Karklina Gabriel

Download or read book Cultural Intelligence for Marketers written by Anastasia Karklina Gabriel and published by Kogan Page Publishers. This book was released on 2024-03-03 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketing and drive the cultural conversation. A brand today can build a marketing strategy that not only effectively resonates with audiences but also meaningfully impacts society at large. Learn how to produce inclusive marketing using an approach grounded in critical perspectives on society and the impact brands wield in shaping it. In this book, cultural theorist and strategist Anastasia Karklina Gabriel draws on social analysis, media theory, and semiotics to help marketers improve cultural fluency and future-proof brand strategy by embedding equity and inclusion into every aspect of marketing. Cultural Intelligence for Marketers explains how to create an inclusive marketing strategy using an actionable approach that draws on advanced insights into culture, identity, representation, and the power of media in driving social change. The book offers an in-depth dive into the urgent need for cultural competence in marketing using a framework rooted in 4Cs: Culture, communication, critical consciousness, and community. It delves into practical aspects of conscious marketing, inclusive innovation, cultural insights, brand activism, social impact, and responsibility in business. It features insights from current and former marketing leaders at Wieden+Kennedy, Mindshare, Dentsu, and Saatchi & Saatchi, among others. Drawing on case studies from brands that are actively pursuing inclusive marketing strategies, including Microsoft, Pinterest, Billie, and REI, Gabriel outlines the process of deploying cultural intelligence to attain commercial advantage while transforming society for the better.

Social Marketing and Advertising in the Age of Social Media

Author : Lukas Parker
Publisher : Edward Elgar Publishing
ISBN 13 : 1786434679
Total Pages : 192 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis Social Marketing and Advertising in the Age of Social Media by : Lukas Parker

Download or read book Social Marketing and Advertising in the Age of Social Media written by Lukas Parker and published by Edward Elgar Publishing. This book was released on 2020-11-27 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters cover the use of both positive and negative emotions in social marketing and advertising, and explore the ethical challenges associated with the practice in the age of social media.

Social Marketing

Author : Gerard Hastings
Publisher : Taylor & Francis
ISBN 13 : 100084790X
Total Pages : 478 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Social Marketing by : Gerard Hastings

Download or read book Social Marketing written by Gerard Hastings and published by Taylor & Francis. This book was released on 2023-04-20 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this fourth edition will arm you with: Fresh content on climate breakdown, inequality and diversity, public health and poverty The critical capacity to analyse the origins, workings and future of our economic system Contemporary case studies from around the world demonstrating how change happens Reflective questions and critical thinking tasks to aid understanding This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how, then it will help you apply this in a health, social and ecological context. If you come from a social science, public health or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings.

Cross-Cultural Social Media Marketing

Author : Emi Moriuchi
Publisher : Emerald Group Publishing
ISBN 13 : 1838671757
Total Pages : 160 pages
Book Rating : 4.8/5 (386 download)

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Book Synopsis Cross-Cultural Social Media Marketing by : Emi Moriuchi

Download or read book Cross-Cultural Social Media Marketing written by Emi Moriuchi and published by Emerald Group Publishing. This book was released on 2021-06-22 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: To increase brand awareness, engagement and revenue, companies are acknowledging the importance of integrating social media marketing in their overall marketing strategy. This book consists of a step-by-step guide in using social media successfully in an ever-growing consumer market, domestically and internationally.

New Horizons in Arts, Heritage, Nonprofit and Social Marketing

Author : Roger Bennett
Publisher : Routledge
ISBN 13 : 1135743800
Total Pages : 199 pages
Book Rating : 4.1/5 (357 download)

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Book Synopsis New Horizons in Arts, Heritage, Nonprofit and Social Marketing by : Roger Bennett

Download or read book New Horizons in Arts, Heritage, Nonprofit and Social Marketing written by Roger Bennett and published by Routledge. This book was released on 2013-09-13 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of these organisations are likely to be at the cutting edge of the application of the very latest marketing methods. Research in the arts, heritage, non-profit and social marketing fields is intellectually rigorous, relevant for user communities, and has a great deal to offer to marketing theory as well as to promotional practice. This book presents a collection of stimulating articles that report some of the freshest and most innovative research and thinking in the authors’ specialist domains. Collectively the chapters offer a balance of empirical and conceptual research in arts, heritage, non-profit and social marketing. They explore new ideas, challenge pre-existing orthodoxies, develop knowledge, and demonstrate the epistemological importance of current research in these critical areas. This book was originally published as a special issue of the Journal of Marketing Management.

Expanding Horizons

Author : Michael Gessler
Publisher : Springer Nature
ISBN 13 : 3658437421
Total Pages : 291 pages
Book Rating : 4.6/5 (584 download)

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Book Synopsis Expanding Horizons by : Michael Gessler

Download or read book Expanding Horizons written by Michael Gessler and published by Springer Nature. This book was released on with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Media Marketing 2024, 2025: Build Your Business, Skyrocket in Passive Income, Stop Working a 9-5 Lifestyle, True Online Working from Home

Download Social Media Marketing 2024, 2025: Build Your Business, Skyrocket in Passive Income, Stop Working a 9-5 Lifestyle, True Online Working from Home PDF Online Free

Author : Kara Hawkins
Publisher : Megan Hollis
ISBN 13 :
Total Pages : 159 pages
Book Rating : 4./5 ( download)

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Book Synopsis Social Media Marketing 2024, 2025: Build Your Business, Skyrocket in Passive Income, Stop Working a 9-5 Lifestyle, True Online Working from Home by : Kara Hawkins

Download or read book Social Media Marketing 2024, 2025: Build Your Business, Skyrocket in Passive Income, Stop Working a 9-5 Lifestyle, True Online Working from Home written by Kara Hawkins and published by Megan Hollis. This book was released on 2024-04-21 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embark on an electrifying journey into the future of social media marketing with "Social Media Marketing 2024, 2025" by Kara Hawkins. Brace yourself for a seismic shift in your business strategy as you harness the power of cutting-edge techniques to skyrocket your success and break free from the shackles of the 9-5 grind! In this adrenaline-fueled guide, Kara Hawkins unveils the closely-guarded secrets and game-changing tactics that will propel your business to unprecedented heights. From riding the crest of the latest social media trends to monetizing your online presence like never before, prepare to revolutionize your approach to digital marketing. Unleash the full potential of your brand across multiple platforms, captivating your audience with magnetic charisma and forging unbreakable connections that transcend the virtual realm. But that's just the beginning—brace yourself for a tidal wave of passive income streams, as you master the art of turning clicks into cash and transforming your online hustle into a lucrative empire. Time is your most valuable asset, and Kara Hawkins ensures that every moment counts. Dive into a treasure trove of time-tested techniques and expert strategies designed to supercharge your workflow, freeing up precious hours to focus on what truly matters—building a thriving business and living life on your own terms. Prepare to ignite a revolution as you cultivate a vibrant online community of die-hard followers and brand evangelists who will stop at nothing to champion your cause. Packed with actionable insights, real-world case studies, and pragmatic tips, "Social Media Marketing 2024, 2025" is your indispensable roadmap to navigating the ever-evolving landscape of digital marketing. Whether you're a seasoned entrepreneur hungry for fresh insights or a digital novice eager to make your mark, this book is your ticket to unlocking untold riches and seizing control of your destiny. Don't just dream of success—seize it with both hands. Order your copy now and join the vanguard of social media trailblazers!

Beyond Hofstede

Author : Cheryl Nakata
Publisher : Springer
ISBN 13 : 0230240836
Total Pages : 290 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Beyond Hofstede by : Cheryl Nakata

Download or read book Beyond Hofstede written by Cheryl Nakata and published by Springer. This book was released on 2009-07-16 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives

Author : Aiello, Lucia
Publisher : IGI Global
ISBN 13 : 1466650087
Total Pages : 486 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives by : Aiello, Lucia

Download or read book Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives written by Aiello, Lucia and published by IGI Global. This book was released on 2014-01-31 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.

The Role of Culture in Social Media Marketing. A Systematic Literature Review

Author : Nivedha Mahendran
Publisher : GRIN Verlag
ISBN 13 : 3668896054
Total Pages : 84 pages
Book Rating : 4.6/5 (688 download)

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Book Synopsis The Role of Culture in Social Media Marketing. A Systematic Literature Review by : Nivedha Mahendran

Download or read book The Role of Culture in Social Media Marketing. A Systematic Literature Review written by Nivedha Mahendran and published by GRIN Verlag. This book was released on 2019-03-11 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of Bamberg, language: English, abstract: This present master thesis examines the role of culture on “Social Media Marketing” being a form of modern marketing and a bundle of marketing-related activities using social media. With the help of a systematic literature review, answers are sought to the question as to which extent cultural differences influence the effectiveness of social media marketing. The main objective is to adequately present the state of research on the interdisciplinary topic and to identify research gaps. The findings from peer-reviewed journals ascribe an indispensable value to the cultural component and illuminate the topic from different contemporary relevant perspectives. The results indicate that social media marketing is generally covered from a cultural point of view. Moreover, the insights provide valuable knowledge from both consumers research perspective and from applied social media practices in multicultural settings. However, the findings also reveal extant research gaps in several directions that need to be addressed in the near future to provide theoretical approaches and scientifically proven evidence on successful utilization of social media marketing in multicultural settings. The fact that social media plays an extremely important component in the worldwide dynamic technology development is an irrefutable fact. Companies are forced to integrate social media in the most diverse areas in order to be lucrative in the long term, to save costs and to survive in competition. Typical fields of application include all departments that deal with external corporate communication, e.g. HR for recruiting and talent acquisition, PR for professionally maintaining a favorable public image or in the marketing department as revolutionary marketing and sales platforms. According to a new study, 69% of marketing employees stated that marketing activities on social media helped to increase important marketing indicators and strengthen customer and brand loyalty. Nevertheless, social media offer great opportunities, but also hold challenges. A major challenge is to choose the right medium which depends to a great extent on the target group.

Beyond the Sociology of Development

Author : Ivar Oxaal
Publisher : Routledge
ISBN 13 : 1136856927
Total Pages : 312 pages
Book Rating : 4.1/5 (368 download)

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Book Synopsis Beyond the Sociology of Development by : Ivar Oxaal

Download or read book Beyond the Sociology of Development written by Ivar Oxaal and published by Routledge. This book was released on 2012-08-21 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conceived as a response to the economic naïvety and implicit metropolitan bias of many 1950s and 60s studies of ‘the sociology of development’ , this volume, first published in 1975, provides actual field studies and theoretical reviews to indicate the directions which a conceptually more adequate study of developing societies should take. Much of the book reflects strongly the influence of Andre Gunder Frank, but the contributors adopt a critical attitude to his ideas, applying them in empirical situations within such African and American countries as Kenya, Guyana, Tanzania and Peru. Others pursue the lines of enquiry opened up by Latin American theories of economic ‘dependency’ and by the new school of French economic anthropology.

A Research Agenda for Service Marketing

Author : Olivier Furrer
Publisher : Edward Elgar Publishing
ISBN 13 : 1803923172
Total Pages : 403 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis A Research Agenda for Service Marketing by : Olivier Furrer

Download or read book A Research Agenda for Service Marketing written by Olivier Furrer and published by Edward Elgar Publishing. This book was released on 2024-02-12 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse range of future directions available to researchers.

Expanding Disciplinary Space: On the Potential of Critical Marketing

Author : Douglas Brownlie
Publisher : Routledge
ISBN 13 : 131785022X
Total Pages : 232 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Expanding Disciplinary Space: On the Potential of Critical Marketing by : Douglas Brownlie

Download or read book Expanding Disciplinary Space: On the Potential of Critical Marketing written by Douglas Brownlie and published by Routledge. This book was released on 2014-10-14 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection of marketing experts discuss the eclectic character and potential of the critical turn within marketing theory and practice. Chapters explore topics such as marketing academia, consumer research, political marketing, marketing ethics, postcolonial epistemic ideology in marketing, marketing theory, and marketing for community development. The text is essential reading for all those interested in contemporary developments in marketing theory and practice irrespective of the discipline from which they originate. This book was originally published as a special issue of the Journal of Marketing Management.