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Entrepreneurshipcornell Celebration A Two Day Conference April 19 20 Cornell University Ithaca Ny
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Book Synopsis The Complete Idiot's Guide to Graphic Design by : Marcia Layton Turner
Download or read book The Complete Idiot's Guide to Graphic Design written by Marcia Layton Turner and published by Penguin. This book was released on 2008-10-07 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you can dream it, you can design it Whether your goal is to design your own marketing materials, launch a visually compelling blog, or just have some fun creating your own CD covers, The Complete Idiot’s Guide® to Graphic Design is your one-stop reference. Presented in an intuitive, accessible format, here are the fundamental elements of design and design principles, as well as instruction on how to apply those elements and principles to a variety of projects. • Covers art supplies, software, concept development, reproduction needs, and much more • Sample projects include business cards, print and web ads, and graphic T-shirts • Follows the success of other titles aimed at the aspiring artist, including the Complete Idiot’s Guide® titles on digital photography, drawing, and manga
Book Synopsis Finance Without Fear by : William S. Hettinger
Download or read book Finance Without Fear written by William S. Hettinger and published by Inst for Finance & Entrepre. This book was released on 2011 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finance Without Fear should be read by anyone starting or managing a business. The easy-to-read style helps remove the fear of finance for the entrepreneur, the small business owner, and the manager. Finance does not need to be mysterious and intimidating. Basic business finance is not hard to understand, and the business owner or manager who understands finance has a leg up on the competition. Finance Without Fear explains the key financial statements the cash flow statement, profit and loss statement, and balance sheet and provides the tools to analyze these financial statements. Genuine case studies of small businesses a retail shop, small manufacturing business, and medical office - are used throughout, so you can compare the way your business works to the case studies, and to industry norms. In the short amount of time it will take to read Finance Without Fear, you will learn the basics of finance, and the keys to creating and managing a profitable business.
Book Synopsis The Entrepreneurial Engineer by : Michael B. Timmons
Download or read book The Entrepreneurial Engineer written by Michael B. Timmons and published by Cambridge University Press. This book was released on 2014 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by teachers and successful entrepreneurs, this textbook includes guidance, instruction and practical lessons for the prospective entrepreneur.
Book Synopsis The Global Food Crisis by : Jennifer Clapp
Download or read book The Global Food Crisis written by Jennifer Clapp and published by Wilfrid Laurier Univ. Press. This book was released on 2009-09-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global food crisis is a stark reminder of the fragility of the global food system. The Global Food Crisis: Governance Challenges and Opportunities captures the debate about how to go forward and examines the implications of the crisis for food security in the world’s poorest countries, both for the global environment and for the global rules and institutions that govern food and agriculture. In this volume, policy-makers and scholars assess the causes and consequences of the most recent food price volatility and examine the associated governance challenges and opportunities, including short-term emergency responses, the ecological dimensions of the crisis, and the longer-term goal of building sustainable global food systems. The recommendations include vastly increasing public investment in small-farm agriculture; reforming global food aid and food research institutions; establishing fairer international agricultural trade rules; promoting sustainable agricultural methods; placing agriculture higher on the post-Kyoto climate change agenda; revamping biofuel policies; and enhancing international agricultural policy-making. Co-published with the Centre for International Governance Innovation
Book Synopsis Wound Closure Biomaterials and Devices by : Chih-Chang Chu
Download or read book Wound Closure Biomaterials and Devices written by Chih-Chang Chu and published by CRC Press. This book was released on 2018-05-04 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Virtually every wound, whether surgical or traumatic, needs to be closed to promote wound healing and prevent infection. Increasingly sophisticated and effective materials for the crucial surgical treatment of wound closure are being developed continuously. Keep up with the most recent research progress and future trends in this complex and rapidly changing field with Wound Closure Biomaterial and Devices. This state-of-the-art book provides detailed information and critical discussions on: ï
Download or read book Great on the Job written by Jodi Glickman and published by Macmillan + ORM. This book was released on 2011-05-10 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great on the Job offers a much-needed "people skills" primer and masterclass in all facets of workplace communication Do you know how to ask for help at work without sounding dumb? Do you know how to get valuable and useful feedback from your colleagues? Have you mastered your professional elevator pitch so that every time you meet someone, they remember and are impressed by you? If you answered "no" to any of these questions, you need Great on the Job. In 2008, Jodi Glickman launched Great on the Job, a communications consulting firm whose distinguished client list includes Harvard Business School, Wharton, The Stern School of Business, Merrill Lynch, and Citigroup. Now, Glickman's three-step training program is available in book form for the first time. With case studies, micro strategies, and example language, readers will learn communication skills that can be practiced and implemented immediately. In today's economy, it's not typically the smartest, hardest working or most technically savvy who succeed. Instead, the ability to communicate well is often the most important precursor to success in the workplace. So whether you're a star performer or a struggling novice, Great on the Job will give you the building blocks you need for every conversation you'll have at work.
Book Synopsis The Cornell School of Hotel Administration on Hospitality by : Michael C. Sturman
Download or read book The Cornell School of Hotel Administration on Hospitality written by Michael C. Sturman and published by John Wiley & Sons. This book was released on 2011-03-31 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting edge and comprehensive book with contributions from the star faculty of Cornell University's School of Hotel Administration offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: Develop and manage a multinational career and become a leader in the hospitality industry Maximize profits from franchise agreements, management contracts, and leases Understand and predict customer choices, and motivate your staff to provide outstanding service Manage hospitality businesses and the real estate underlying the businesses Control costs, coordinate branding strategy, and manage operations across multiple locations
Download or read book Exploring Arduino written by Jeremy Blum and published by John Wiley & Sons. This book was released on 2019-10-24 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling beginner Arduino guide, updated with new projects! Exploring Arduino makes electrical engineering and embedded software accessible. Learn step by step everything you need to know about electrical engineering, programming, and human-computer interaction through a series of increasingly complex projects. Arduino guru Jeremy Blum walks you through each build, providing code snippets and schematics that will remain useful for future projects. Projects are accompanied by downloadable source code, tips and tricks, and video tutorials to help you master Arduino. You'll gain the skills you need to develop your own microcontroller projects! This new 2nd edition has been updated to cover the rapidly-expanding Arduino ecosystem, and includes new full-color graphics for easier reference. Servo motors and stepper motors are covered in richer detail, and you'll find more excerpts about technical details behind the topics covered in the book. Wireless connectivity and the Internet-of-Things are now more prominently featured in the advanced projects to reflect Arduino's growing capabilities. You'll learn how Arduino compares to its competition, and how to determine which board is right for your project. If you're ready to start creating, this book is your ultimate guide! Get up to date on the evolving Arduino hardware, software, and capabilities Build projects that interface with other devices—wirelessly! Learn the basics of electrical engineering and programming Access downloadable materials and source code for every project Whether you're a first-timer just starting out in electronics, or a pro looking to mock-up more complex builds, Arduino is a fantastic tool for building a variety of devices. This book offers a comprehensive tour of the hardware itself, plus in-depth introduction to the various peripherals, tools, and techniques used to turn your little Arduino device into something useful, artistic, and educational. Exploring Arduino is your roadmap to adventure—start your journey today!
Book Synopsis Hospitality Financial Management by : Agnes L. DeFranco
Download or read book Hospitality Financial Management written by Agnes L. DeFranco and published by Wiley. This book was released on 2006-10-20 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real-world advice for quick retention of the most important business concepts and skills of hospitality finance Hospitality Financial Management provides a straightforward, practical approach to help the hospitality manager effectively analyze hospitality industry management reports and financial statements; prepare accurate business forecasts, strategic pricing models, and effective cost-control systems; manage working capital; develop and finance growth strategies; perform investment analysis; prepare investment packages; negotiate and structure business deals; and ultimately increase shareholder value and personal wealth. This comprehensive how-to book includes: Feature Stories--brief histories of famous hospitality leaders highlighting how they have used financial management skills to attain success for their companies and significant financial rewards for themselves Learning Outcomes--a summary of key topics covered in each chapter Finance in Action--scenarios that apply the concepts, skills, and techniques presented in the chapter to real-world situations. A step-by-step solution is provided for each problem to walk the reader through the necessary financial calculations The Real Deal--boxed inserts that emphasize the relevance of the book by linking financial concepts to fun facts associated with situations students either have or will encounter in their everyday lives Concept Checks--case studies that reinforce the materials presented and enable students to practice their analytic and problem-solving skills Hospitality Financial Management is the perfect book for undergraduate and graduate hospitality management students, hospitality industry managers, and owners of small hospitality businesses.
Book Synopsis Cancer Genomics for the Clinician by : Ramaswamy Govindan, MD
Download or read book Cancer Genomics for the Clinician written by Ramaswamy Govindan, MD and published by Springer Publishing Company. This book was released on 2019-01-28 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cancer Genomics for the Clinician is a practical guide to cancer genomics and its application to cancer diagnosis and care. The book begins with a brief overview of the various types of genetic alterations that are encountered in cancer, followed by accessible and applicable information on next generation sequencing technology and bioinformatics; tumor heterogeneity; whole genome, exome, and transcriptome sequencing; epigenomics; and data analysis and interpretation. Each chapter provides essential explanations of concepts, terminology, and methods. Also included are tips for interpreting and analyzing molecular data, as well as a discussion of molecular predictors for targeted therapies covering hematologic malignancies and solid tumors. The final chapter explains the use of FDA-approved genomic-based targeted therapies for breast cancer, lung cancer, sarcomas, gastrointestinal cancers, urologic cancers, head and neck cancer, thyroid cancer, and many more. Assembled in an accessible format specifically designed for the non-expert, this book provides the clinical oncologist, early career practitioner, and trainee with an essential understanding of the molecular and genetic basis of cancer and the clinical aspects that have led to advancements in diagnosis and treatment. With this resource, physicians and trainees will increase their breadth of knowledge and be better equipped to educate patients and families who want to know more about their genetic predispositions to cancer and the targeted therapies that could be considered and prescribed. Key Features: Describes how cancer genomics and next generation sequencing informs cancer screening, risk factors, therapeutic options, and clinical management across cancer types Explains what mutations are, what tests are needed, and how to interpret the results Provides information on FDA-approved targeted therapies that are being used in the clinic Covers different sequencing platforms and technologies and how they perform in research settings Includes access to the fully searchable eBook
Download or read book Bag the Elephant! written by Steve Kaplan and published by Better Business Selling. This book was released on 2005 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A business consultant shares his insights into sales, presenting techniques and strategies designed to help readers land the "Elephant" client by crafting winning presentations and cultivating contacts.
Book Synopsis The Darwin Economy by : Robert H. Frank
Download or read book The Darwin Economy written by Robert H. Frank and published by Princeton University Press. This book was released on 2012-09-16 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: And the consequences of this fact are profound.
Book Synopsis Marketing Nutrition by : Brian Wansink
Download or read book Marketing Nutrition written by Brian Wansink and published by University of Illinois Press. This book was released on 2010-10-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.
Book Synopsis Seeds of Contention by : Per Pinstrup-Andersen
Download or read book Seeds of Contention written by Per Pinstrup-Andersen and published by Intl Food Policy Res Inst. This book was released on 2003-05-12 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years the media have reported on the increasing use of genetically modified crops in agriculture. This text focuses attention on the less discussed issues of the potential benefits of genetically modified crops for developing countries.
Book Synopsis Dig Your Well before You're Thirsty by : Harvey Mackay
Download or read book Dig Your Well before You're Thirsty written by Harvey Mackay and published by Crown Currency. This book was released on 1999-02-16 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author Harvey Mackay reveals his techniques for the most essential tool in business--networking, the indispensable art of building contacts. Now in paperback, Dig Your Well Before You're Thirsty is Harvey Mackay's last word on how to get what you want from the world through networking. For everyone from the sales rep facing a career-making deal to the entrepreneur in search of capital, Dig Your Well explains how meeting these needs should be no more than a few calls away. This shrewdly practical book distills Mackay's wisdom gleaned from years of "swimming with sharks," including: What kinds of networks exist How to start a network, and how to wring the most from it The smart way to downsize your list--who to keep, who to dump How to keep track of favors done and favors owed--Is it my lunch or yours? What you can do if you are not good at small talk Dig Your Well Before You're Thirsty is a must for anyone who wants to get ahead by reaching out.
Download or read book In Paran written by Larissa Shmailo and published by Blazevox Books. This book was released on 2009 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poetry. "In these visceral wanderings into Larissa Shmailo's narratives, we venture through the teeming back alleys of Brooklyn on through the poet's labyrinthine youth until we reach the trepidatious poetic psyche of a woman who has lost in love but keeps on gambling with a strength to envy and behold. IN PARAN is not here to soothe--this is a book willing to discomfit and excite anyone who has grown too comfortable, inciting them to `forget the right answers/consult necromancers/allow the forbidden/ignore the guilt ridden/unlearn all the learning/embrace this new burning'"--Amy King.
Book Synopsis Next Generation Business Strategies for the Base of the Pyramid by : Ted London
Download or read book Next Generation Business Strategies for the Base of the Pyramid written by Ted London and published by FT Press. This book was released on 2011 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shares proven, “on-the-ground” insights for building “Base of the Pyramid” businesses that really are sustainable and green, will help alleviate social ills, and can scale to significant size and profitability. Its “second-generation” techniques reflect crucial lessons learned by “BoP” pioneers: lessons that dramatically increase the likelihood of success.
