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Enter The World Of Mass Media
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Book Synopsis Enter The World Of Mass Media by : Barun Roy
Download or read book Enter The World Of Mass Media written by Barun Roy and published by Pustak Mahal. This book was released on 2009-09 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enter The World of Mass Media is an outcome of the author's interactions with numerous readers and Mass Communication enthusiasts all over the nation regarding the need of a good resource book on the subject. Essentially all encompassing, the book does not merely go through the different aspects of Mass Communication, but also sets standards for the future. This book with the help of some of the best known minds in the field of Mass Communication, Marketing and Information Technologies, seeks to set forward, for the first time in India, a germinating set of standards, norms and ethics to be followed on the Internet. Enter The World of Mass Media thus also sets out to lay grounds for the future of Mass Communication. A reader, after going through this book, will not only have an understanding of the subject, but coupled with his own added insights, he would also be capable of being a transforming force in the field.
Book Synopsis Exploring Mass Media for A Changing World by : Ray A Hiebert
Download or read book Exploring Mass Media for A Changing World written by Ray A Hiebert and published by Routledge. This book was released on 2017-10-23 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts, but does so in a tightly written, readable style. Taken together, this information can be thought of as a minimum repertoire that all citizens of the "information age" need in order to become literate consumers and users of mass communication. Features include: *Historical Framework--For ease of comprehension, media processes and individual media are placed in historical context to show their technological evolution and the effects of those changes on society. *Organization--The first seven chapters deal with the evolution of communication theories and processes common to all media. The next five deal with specific media in the chronological order in which they became mass media. Chapters 13 and 14 introduce two non-media institutions (advertising and public relations) whose exploration is essential in order to understand how mass media functions in our society. Finally, chapter 15 returns to the theme of technological evolution and its effects on society with an in-depth discussion of the internet. *Flexibility--Because it is concise, affordable, and comprehensive, it can be used either as a stand-alone text in mass media courses or as part of an instructional package in courses where mass communication is one of several major units. *Themes--The following themes are introduced early and carried throughout: (a) the evolution of media technology and its effects on society, (b) the global and culture-bound characteristics of mass media, and (c) the need for media literacy in the 21st century. *Supplements--An accompanying instructor's manual begins with a chapter-length essay on teaching the mass media course then offers the following items for each chapter: topical outline and key vocabulary; key ideas to be emphasized and pitfalls to be avoided; discussion questions; objective and essay test items; and both print and nonprint resources for further study.
Book Synopsis Mass Communication by : Ralph E. Hanson
Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2020-12-03 with total page 855 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-selling Mass Communication: Living in a Media World presents a highly accessible introduction to mass communication that equips students with the critical thinking skills to become savvy media consumers. To help students better retain the material, author Ralph E. Hanson uses a storytelling approach that weaves in examples drawn from everyday life. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. The thoroughly revised Eighth Edition highlights how social and digital media, video games, and the COVID-19 pandemic are changing the face of media. This title is accompanied by a complete teaching and learning package.
Book Synopsis Mass Media in 2025 by : Erwin K. Thomas
Download or read book Mass Media in 2025 written by Erwin K. Thomas and published by Bloomsbury Publishing USA. This book was released on 2001-08-30 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: The future of mass media may appear unpredictable and too complex to fathom, but Mass Media in 2025 takes a scholarly, theoretical approach to identifying trends and explaining their possibilities. Noted contributors approach a variety of media with a solid grounding in the history of each, and an eye for which may be vulnerable and which may thrive in the new technological age. Trends such as interactivity and niche building will affect everything from the newspaper to public relations, and this collection of essays provides a fascinating guide to where the next decades may take us. Regardless of the visual, aural, or printed form, Mass Media in 2025 illustrates the degree to which older media will have to incorporate the level of interaction and specialization offered by newer media if they are to survive. These effects can already be seen in the proliferation of television channels, in the ironic bent of advertising, in the rise of infotainment in news organizations. This book shows not only how all of this has come to be, but also, more importantly, where it will go.
Download or read book Media Today written by Joseph Turow and published by Routledge. This book was released on 2013-10-15 with total page 711 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors."—Philip Kemp, Times Higher Education Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Joseph Turow—who has been teaching Intro to Mass Communication for well over a decade—demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Book Synopsis Mass Media in a Changing World by : George Rodman
Download or read book Mass Media in a Changing World written by George Rodman and published by . This book was released on 2011 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Media in a Changing World introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. The new fourth edition features coverage of new media and the significance of mobile media in mass communication including new sections on the convergence of economics of the online and.
Book Synopsis The Media in Your Life by : Jean Folkerts
Download or read book The Media in Your Life written by Jean Folkerts and published by Allyn & Bacon. This book was released on 2001 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a strong emphasis on media convergence throughout, this book helps readers develop a system-wide view of the interacting social, historical, economic, and technological forces at work in today's rapidly evolving mass media. Written by two highly regarded scholars and teachers, this book goes beyond other textbooks to help readers understand where, how, and why they fit into the contemporary media environment. Too often, mass communication texts rely only on popular publications or on academic research. In this interactive text, they have combined the concrete practice of journalism with empirical research, enabling students to comprehend the impact of the dynamic media that are an integral part of our lives today. Folkerts and Lacy guide readers through today's whirlwind of mass communication by providing them with the information and critical thinking skills necessary to consider objectively the media and its roles in their lives. For anyone interested in gaining knowledge of the media.
Book Synopsis Mass Media in a Changing World by : George Rodman
Download or read book Mass Media in a Changing World written by George Rodman and published by . This book was released on 2012 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Media in a Changing World introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. The new fourth edition features coverage of new media and the significance of mobile media in mass communication including new sections on the convergence of economics of the online and mobile industries and the history of mobile media
Book Synopsis Understanding Media by : Marshall McLuhan
Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Book Synopsis The Whole World Is Watching by : Todd Gitlin
Download or read book The Whole World Is Watching written by Todd Gitlin and published by Univ of California Press. This book was released on 2003-05 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: New preface for this classic of media studies. One of the founders of SDS describes the response of the various news organizations and arrives at the way the New Left came to be characterized.
Book Synopsis The Media and Globalization by : Terhi Rantanen
Download or read book The Media and Globalization written by Terhi Rantanen and published by SAGE. This book was released on 2005 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this provocative book Terhi Rantanen challenges conventional ways of thinking about globalization and shows how it cannot be understood without studying the role of the media. Rantanen begins with an accessible overview of globalization and the pivotal role of the media.
Book Synopsis Politics and the Mass Media by : Mark Wheeler
Download or read book Politics and the Mass Media written by Mark Wheeler and published by Wiley-Blackwell. This book was released on 1997-05-05 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This superlative introduction to the political role of the mass media provides a detailed consideration of the political and philosophical implications of the changing communications landscape
Book Synopsis Media & Culture by : Richard Campbell
Download or read book Media & Culture written by Richard Campbell and published by Macmillan Higher Education. This book was released on 2019-01-08 with total page 1907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 introduction to mass communication text, Media & Culture: Mass Communication in a Digital Age, is at the forefront of the ever-changing world of this dynamic course, addressing the most current issues of our time—including the proliferation of fake news, the #metoo movement, the use and abuse of social media platforms, consumer privacy, and the role media plays in our democracy. The Twelfth Edition of Media & Culture digs deeper than ever before into the worldwide reach and ethical implications of today’s media by highlighting global issues, such as foreign interference in social media and the effect of international box office revenue on decisions made by the domestic film industry,and ethical considerations, such as the fight against sexual harassment across the media industries and the coverage of recent mass shootings, throughout each chapter. This is an exciting and tumultuous time in the media. Developing an understanding of mass communication and becoming a critical consumer of the media is vitally important, especially now as the media are under siege and the lines between fact and fiction are being continuously blurred. Media & Culture reaches students where they are and puts the media industries into perspective historically and culturally, helping them to become more informed citizens who use critical thinking and media literacy skills in their daily lives, even as they are bombarded by information, in a variety of ways and via a variety of media. The Twelfth Edition of Media & Culture digs deeper than ever before into the worldwide reach and ethical implications of today’s media by highlighting global issues, such as foreign interference in social media; augmented reality gaming around the world; the effect of international box office revenue on decisions made by the domestic film industry; newspaper and television consumption around the globe; China’s dominant media corporations; new bias around the globe; and international media research; and ethical considerations such as the coverage of recent mass shootings; #MeToo and the fight against sexual harassment across the media industries; gender problems in digital gaming; breaking through Hollywood’s race barrier; contemporary politics reviving interest in classic novels; and public relations and "alternative facts".
Book Synopsis The Reality of the Mass Media by : Niklas Luhmann
Download or read book The Reality of the Mass Media written by Niklas Luhmann and published by Cultural Memory in the Present. This book was released on 2000 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Luhmann argues that the system of mass media is a set of recursive, self-referential programs of communication, whose functions are not determined by the external values of truthfulness, objectivity, or knowledge, nor by specific social interests or political directives.
Download or read book Mass Media written by James B. Martin and published by Nova Publishers. This book was released on 2002 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.
Download or read book Media and Society written by John Ryan and published by Allyn & Bacon. This book was released on 1999 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this large-scale, postindustrial society, the mass media has become deeply embedded into the lifestyles of everyday citizens. People are lured by television ratings, celebrity-sponsored products, and high-profile crimes and scandals, all finding their way into living rooms across America by satellites, cable wires, and modems. This book examines the real, imagined, and potential effects of the mass media on individuals and society. The book explores the processes through which the mass media is enabled and constrained by such factors as technology, law, industry structure, and occupational careers, accounting for the vast changes that have developed in recent years. This book is divided into two parts. Part I defines mass communication and locates its role in social life. Part II considers the factors which influence media content, providing insight into how the industry operates. Sociologists, Communication and Mass Media specialists, film, music, and pop culture critics, and enthusiasts of these fields.
Book Synopsis The Right to Tell by : Roumeen Islam
Download or read book The Right to Tell written by Roumeen Islam and published by World Bank Publications. This book was released on 2002 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the role of the news media in promoting equitable economic development, and considers the obstacles it faces as a catalyst for change and growth. It examines the capacity of investigative journalism to scrutinise public policy and the activities of the corporate sector, to facilitate public access to information, expose corruption and weak governance and thus promote greater transparency and accountable government. It contains contributions from journalists, television and newspaper editors, economists and academics, as well as the winner of the Nobel Prize for Economics Joseph Stiglitz, and for Literature, Gabriel Garcia Marquez. A number of case studies examine the work of the media and the challenges they face in various countries including Thailand, Bangladesh, Egypt, Zimbabwe and the former Soviet Union.
