Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Mass Media full books in PDF, epub, and Kindle. Read online Mass Media ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author :
Publisher :
ISBN 13 :
Total Pages : 33 pages
Book Rating : 4.:/5 (954 download)
Download or read book Mass Media in Society written by and published by . This book was released on 1970 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christopher Harper
Publisher :
ISBN 13 : 9780395921081
Total Pages : 372 pages
Book Rating : 4.9/5 (21 download)
Download or read book The New Mass Media written by Christopher Harper and published by . This book was released on 2001-10-29 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This engaging text focuses on the role of technology in the development of the various media and the professions of advertising, journalism and public relations. The book is a highly visual text with its central components including the impact of the Internet on various media and the professions, the history of each medium and the demassification of various media. The issue of corporate ownership is also addressed and its effect on individuals and society. Christopher Harper writes in a lively, direct and journalistic style, which will have enormous appeal to students. Additionally, the text incorporates numerous aid boxes to assist learning such as: - Timeline boxes - Think About It boxes - Personal Journal boxes - People in the Media boxes
Author : J. Charles Sterin
Publisher : Allyn & Bacon
ISBN 13 : 9780205591480
Total Pages : 0 pages
Book Rating : 4.5/5 (914 download)
Download or read book Mass Media Revolution written by J. Charles Sterin and published by Allyn & Bacon. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Debuting in its first edition Mass Media Revolution is a revolutionary learning and teaching tool designed to reflect the way students experience mass media today. With a storytelling narrative and chapter-specific videos, Mass Media Revolution helps students experience mass media, enhancing their development as critical consumers. They can study, read, interact and consume their course material in print and online in a way that best suits their individual learning needs
Author : Catherine A. Luther
Publisher : John Wiley & Sons
ISBN 13 : 1444344528
Total Pages : 400 pages
Book Rating : 4.4/5 (443 download)
Download or read book Diversity in U.S. Mass Media written by Catherine A. Luther and published by John Wiley & Sons. This book was released on 2011-09-07 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diversity in U.S. Mass Media provides comprehensive coverage of the evolution and issues surrounding portrayals of social groups within the mass media of the United States. Focuses on past and current mass media representations of social groups Provides an overview of key theories that have guided research in mass media representations and stereotyping Discusses the impact new media has on representation and how technology is giving a new voice to various social groups Includes a chapter on how mass media industries are addressing diversity, complete with specially-commissioned interviews with media professionals Offers helpful supplementary features such as a glossary, questions for reflection, suggestions for projects related to diversity in mass media, and online resources for both instructors and students Accompanying website provides a glossary, links to related sites, recommendations of films to watch in the classroom, ideas for research projects, and an instructor's manual with sample syllabi
Author : Jeffrey Schrank
Publisher :
ISBN 13 :
Total Pages : 35 pages
Book Rating : 4.:/5 (16 download)
Download or read book Understanding Mass Media written by Jeffrey Schrank and published by . This book was released on 1981 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Maxwell McCombs
Publisher : John Wiley & Sons
ISBN 13 : 0745637132
Total Pages : 281 pages
Book Rating : 4.7/5 (456 download)
Download or read book Setting the Agenda written by Maxwell McCombs and published by John Wiley & Sons. This book was released on 2013-05-09 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media’s powerful influence early in the last century with his phrase, “the world outside and the pictures in our heads,” a detailed, empirical elaboration of this agenda-setting role of the mass media did not begin until the final quarter of the 20th century. In this comprehensive book, Maxwell McCombs, one of the founding fathers of agenda-setting tradition of research, synthesizes the hundreds of scientific studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences what the pictures of public affairs "in our heads" are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour.
Author : Kim Walsh-Childers
Publisher : Routledge
ISBN 13 : 1317406907
Total Pages : 410 pages
Book Rating : 4.3/5 (174 download)
Download or read book Mass Media and Health written by Kim Walsh-Childers and published by Routledge. This book was released on 2016-12-01 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Media and Health: Examining Media Impact on Individuals and the Health Environment covers media health influences from a variety of angles, including the impact on individual and public health, the intentionality of these effects, and the nature of the outcomes. Author Kim Walsh-Childers helps readers understand the influence that mass media has on an individual’s health beliefs and, in turn, their behaviors. She explains how public health policy can be affected, altering the environment in which a community’s members make choices, and discusses the unintentional health effects of mass media, examining them through the strategic lens of news framing and advocacy campaigns. Written for students across a variety of disciplines, Mass Media and Health will serve as primary reading for courses examining the broader view of mass media and health impacts, as well as providing supplemental reading for courses on health communication, public health campaigns, health journalism, and media effects.
Author : Lucy Küng
Publisher : SAGE
ISBN 13 : 1446245667
Total Pages : 200 pages
Book Rating : 4.4/5 (462 download)
Download or read book The Internet and the Mass Media written by Lucy Küng and published by SAGE. This book was released on 2008-05-14 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book analyses issues of the internet and mass media in a rapidly changing environment. It covers a wide range of fundamentals which will be in effect for a longer time, and reflects the benefits of international and interdisciplinary collaboration." - Heinz-Werner Nienstedt, President, European Media Management Education Association "This excellent book will be of great use to researchers, teachers and students interested in the relationship between the Internet and the mass media and it offers an invaluable contribution to the literature. The overall picture that emerges from this book is one that is very balanced, stressing both the radical potential of the internet and the ways in which the various media sectors have experienced the impact differently." - Colin Sparks, University of Westminster What impact has the Internet really had on the media industries? What new regulatory policies and business models are driven by the Internet? And what are the effects of the Internet on how we produce, access and consume music, film, television and other media content? After an initial flurry of analysis and prediction of the future of the dot com boom, this is the first book to review the developments of the first Internet era and investigate its actual outcomes. Bringing together sophisticated analyses from leading scholars in the field, The Internet and the Mass Media explores the far-reaching implications of the Internet from economic, regulatory, strategic and organizational perspectives. This cross-disciplinary, international view is essential for a rich, nuanced understanding of the many technological, economic, and social changes the Internet has brought to the way we live and work.
Author : Ralph E. Hanson
Publisher : SAGE Publications
ISBN 13 : 150635856X
Total Pages : 1221 pages
Book Rating : 4.5/5 (63 download)
Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2016-10-20 with total page 1221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Author : Debra L. Merskin
Publisher : SAGE Publications
ISBN 13 : 1483375528
Total Pages : 2169 pages
Book Rating : 4.4/5 (833 download)
Download or read book The SAGE International Encyclopedia of Mass Media and Society written by Debra L. Merskin and published by SAGE Publications. This book was released on 2019-11-12 with total page 2169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.
Author : Benjamin M. Compaine
Publisher : White Plains, NY : Knowledge Industry Publications
ISBN 13 :
Total Pages : 558 pages
Book Rating : 4.3/5 (91 download)
Download or read book Who Owns the Media? written by Benjamin M. Compaine and published by White Plains, NY : Knowledge Industry Publications. This book was released on 1982 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard Campbell
Publisher : Bedford Books
ISBN 13 : 9780312390709
Total Pages : 613 pages
Book Rating : 4.3/5 (97 download)
Download or read book Media & Culture written by Richard Campbell and published by Bedford Books. This book was released on 2002 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.
Author : James B. Martin
Publisher : Nova Publishers
ISBN 13 : 9781590332627
Total Pages : 292 pages
Book Rating : 4.3/5 (326 download)
Download or read book Mass Media written by James B. Martin and published by Nova Publishers. This book was released on 2002 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.
Author : Raymond W. Preiss
Publisher : Psychology Press
ISBN 13 : 080584998X
Total Pages : 538 pages
Book Rating : 4.8/5 (58 download)
Download or read book Mass Media Effects Research written by Raymond W. Preiss and published by Psychology Press. This book was released on 2007 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description
Author : David Demers
Publisher : Hampton Press (NJ)
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.F/5 ( download)
Download or read book History and Future of Mass Media written by David Demers and published by Hampton Press (NJ). This book was released on 2007 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that the no-Marxists mostly have it wrong. Although corporate media are structurally organized to maximize profits and produce content that generally helps elites achieve their goals, this does not mean corporate media have less capacity to facilitate social change than entrepreneurial or other forms of media. In fact, historical evidence and comparative critical studies presented in this book show that mass media become more, not less, critical of dominant power groups, institutions and value systems as they become more "corporatized."This proposition is part of a larger theoretical model that integrates the role of both social structure and human agency in explaining the persistence of modern capitalism. The structural part of the theory also enables scholars to make predictions about the future of mass media, including the ideas that the Internet is "stealing" some of the mediating power of traditional mass media, and the market power of global media will grow in absolute terms but will shrink in relative terms because of increasing competition from new and traditional media.
Author : Benjamin I. Page
Publisher : University of Chicago Press
ISBN 13 : 9780226644738
Total Pages : 182 pages
Book Rating : 4.6/5 (447 download)
Download or read book Who Deliberates? written by Benjamin I. Page and published by University of Chicago Press. This book was released on 1996-06-15 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public deliberation is essential to democracy, but the public can be fooled as well as enlightened. In three case studies of media coverage in the 1990s, Benjamin Page explores the role of the press in structuring political discussion. Page shows how the New York Times presented a restricted set of opinions on whether to go to war with Iraq, shutting out discussion of compromises favored by many Americans. He then examines the media's negative reaction to the Bush administration's claim that riots in Los Angeles were caused by welfare programs. Finally, he shows how talk shows overcame the elite media's indifference to widespread concern about Zoe Baird's hiring of illegal aliens. Page's provocative conclusion identifies the conditions under which media outlets become political actors and actively shape and limit the ideas and information available to the public. Arguing persuasively that a diversity of viewpoints is essential to true public deliberation, this book will interest students of American politics, communications, and media studies.
Author : Colin Sparks
Publisher : SAGE
ISBN 13 : 1446228894
Total Pages : 264 pages
Book Rating : 4.4/5 (462 download)
Download or read book Globalization, Development and the Mass Media written by Colin Sparks and published by SAGE. This book was released on 2007-11-20 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread 'modernity' by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.
