Mass Communication

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McQuail′s Mass Communication Theory

Author : Denis McQuail
Publisher : SAGE
ISBN 13 : 1446244024
Total Pages : 633 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis McQuail′s Mass Communication Theory by : Denis McQuail

Download or read book McQuail′s Mass Communication Theory written by Denis McQuail and published by SAGE. This book was released on 2010-02-28 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

Journalism and Mass Communication in Africa

Author : Festus Eribo
Publisher : Lexington Books
ISBN 13 : 9780739103777
Total Pages : 188 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Journalism and Mass Communication in Africa by : Festus Eribo

Download or read book Journalism and Mass Communication in Africa written by Festus Eribo and published by Lexington Books. This book was released on 2002 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism and Mass Communication in Africa provides the first in-depth analysis of the evolution of mass communication and the impact of new media technologies in Cameroon. Written and edited by African scholars, this volume maps out the changing media ecology of Cameroon and provides practical survey methods for communication research. The work details the impact mass public communication has had on the empowerment of Cameroon's 15 million people and the development of grassroots participatory democracy.

Essentials of Mass Communication Theory

Author : Arthur Asa Berger
Publisher : SAGE
ISBN 13 : 9780803973572
Total Pages : 226 pages
Book Rating : 4.9/5 (735 download)

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Book Synopsis Essentials of Mass Communication Theory by : Arthur Asa Berger

Download or read book Essentials of Mass Communication Theory written by Arthur Asa Berger and published by SAGE. This book was released on 1995-07-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound

Mass Communication

Author : Ralph E. Hanson
Publisher : SAGE Publications
ISBN 13 : 1544332351
Total Pages : 529 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Mass Communication by : Ralph E. Hanson

Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2018-11-15 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your students into smart, savvy media consumers. A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today.

Mass Communication

Author : Tyler Miller
Publisher : Scientific e-Resources
ISBN 13 : 1839472073
Total Pages : 332 pages
Book Rating : 4.8/5 (394 download)

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Book Synopsis Mass Communication by : Tyler Miller

Download or read book Mass Communication written by Tyler Miller and published by Scientific e-Resources. This book was released on 2019-04-09 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Communication has taken deep roots in the world. Mass communication research is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences, and even from science disciplines such as mathematics, computing, and engineering. It continually develops and adapts to the changing nature and application of media technologies as well as changing political and social concerns with 'the media'. It influences almost all the aspects of human life viz. medical, education, culture, tradition and fashion etc. Like all other subjects mass communication also is worthy of research so that it can develop in a more understandable form. This book presents an epistemological view of levels of analysis. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis. A comparative analysis is also made as where required. The author is hopeful that this book will be very useful to those who have a flair of learning more about the mass communication.

Women in Mass Communication

Author : Pamela J. Creedon
Publisher : Taylor & Francis
ISBN 13 : 1000823024
Total Pages : 220 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Women in Mass Communication by : Pamela J. Creedon

Download or read book Women in Mass Communication written by Pamela J. Creedon and published by Taylor & Francis. This book was released on 2022-12-30 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fourth edition of Women in Mass Communication addresses the myriad changes in media and mass communication disciplines in relation to women over the last five decades. This volume traces the history of diversity, equity, and inclusion for women in media, enabling greater understanding of global discourses and inequities, exploring transnational feminism, offering criticism of underlying structures, and calling for meaningful changes to media systems. With particular emphasis on educational and professional approaches to media communication, the book brings together a wide variety of specific topics and connects them through an intersectional feminist lens that values diversity, equity, and inclusion while exposing global systemic misogyny. The volume features 23 authors with a variety of backgrounds and perspectives from Australia, Germany, Ghana, Kenya, Korea, New Zealand, Saudi Arabia, United Arab Emirates, United Kingdom, and the United States. This fourth edition focuses on marginalization practices—race, ethnicity, LGBTQ+, social class, and in multiple societies—providing insight into identity and difference in a global context. An important text for students and scholars examining gender in relation to mass communication, media studies, and journalism, as well as those exploring wider issues of diversity, equity, and inclusion within these disciplines.

Theory and Research in Mass Communication

Author : David K. Perry
Publisher : Routledge
ISBN 13 : 1135644993
Total Pages : 357 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Theory and Research in Mass Communication by : David K. Perry

Download or read book Theory and Research in Mass Communication written by David K. Perry and published by Routledge. This book was released on 2001-11-01 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.

Mass Communication in the Modern Arab World

Author : Naila Nabil Hamdy
Publisher : Rowman & Littlefield
ISBN 13 : 1538140047
Total Pages : 333 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Mass Communication in the Modern Arab World by : Naila Nabil Hamdy

Download or read book Mass Communication in the Modern Arab World written by Naila Nabil Hamdy and published by Rowman & Littlefield. This book was released on 2022-03 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces, explains, and explores communication in the modern Arab world. Focusing on contemporary times and the lasting effects of the Arab Spring, the book reveals how the unceasing growth of media and communication technologies have acted as agents of change and provides evidence of mass communication’s potential to transform societies and cultures.

A Cognitive Psychology of Mass Communication

Author : Fred W. Sanborn
Publisher : Taylor & Francis
ISBN 13 : 1000640612
Total Pages : 568 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis A Cognitive Psychology of Mass Communication by : Fred W. Sanborn

Download or read book A Cognitive Psychology of Mass Communication written by Fred W. Sanborn and published by Taylor & Francis. This book was released on 2022-09-13 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: The eighth edition of this text remains an indispensable resource for mass communication psychology and media effects courses. This book gives readers an in-depth understanding of how media affect our attitudes, thinking, and behavior. Continuing its academically rigorous yet student-friendly approach to this subject, the new edition has been thoroughly updated to reflect our current media landscape. Updates include new research and examples for an increasingly global perspective, an increased focus on social media, additional graphics, special end-of-chapter application sections, and an expansion in the list of references to reflect the latest research discussed. The book continues to emphasize the power of media, including social media, in affecting our perceptions of reality. There is also a detailed discussion of misinformation, disinformation, and fake news. Written in an engaging, readable style, the text is appropriate for graduate or undergraduate students in media psychology, mass communication psychology, and media effects courses. Accompanying online resources are also available for both students and instructors. For students: chapter outlines, additional review and discussion questions, useful links, and suggested further reading. For instructors: lecture slides, guidelines for in-class discussions, a sample syllabus, chapter summaries, useful links, and suggested further reading. Please visit www.routledge.com/9780367713553.

Public Communication and Behavior

Author : George Comstock
Publisher : Academic Press
ISBN 13 : 1483276139
Total Pages : 380 pages
Book Rating : 4.4/5 (832 download)

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Book Synopsis Public Communication and Behavior by : George Comstock

Download or read book Public Communication and Behavior written by George Comstock and published by Academic Press. This book was released on 2013-09-24 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Communication and Behavior, Volume 2, is devoted to the study of communicatory behavior that has a public or social character. More concretely, it encompasses research and theory designated as ""within a range of disciplines and fields—advertising, child development, education, journalism, political science, sociology, and wherever else such scholarly activity occurs including, of course, social psychology"". The book opens with a chapter on television exposure as a potential cause of aggression. This is followed by separate chapters on barriers to information flow and the manner in which news audiences make use of TV news; various television forms and their impact on children; and the characterization and formalization of some elements of the evolving paradigm of communications research. The final chapter discusses the research findings concerning the public impact of the 1983 television movie about the aftermath of nuclear war, The Day After.

Fundamentals of Public Communication Campaigns

Author : Jonathan Matusitz
Publisher : John Wiley & Sons
ISBN 13 : 1119878071
Total Pages : 580 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Fundamentals of Public Communication Campaigns by : Jonathan Matusitz

Download or read book Fundamentals of Public Communication Campaigns written by Jonathan Matusitz and published by John Wiley & Sons. This book was released on 2022-09-13 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how people’s attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. Describes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant information Covers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United Kingdom Offers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios Incorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and self–determination theory (SDT) Includes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism. Fundamentals of Public Communication Campaigns is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject.

Receptor-Oriented Communication for Hui Muslims in China

Author : Enoch Jinsik Kim
Publisher : Wipf and Stock Publishers
ISBN 13 : 1532602065
Total Pages : 198 pages
Book Rating : 4.5/5 (326 download)

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Book Synopsis Receptor-Oriented Communication for Hui Muslims in China by : Enoch Jinsik Kim

Download or read book Receptor-Oriented Communication for Hui Muslims in China written by Enoch Jinsik Kim and published by Wipf and Stock Publishers. This book was released on 2018-04-18 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many books that highlight the need and importance of mission toward unreached people. Unfortunately, few of them deal with the importance of understanding the real life of unreached people and how to analyze them. This book identifies conceptual issues for the development of receptor-oriented communication strategies among young, educated, urban Hui (YEU-Hui) Muslims in China's northwestern cities in order to achieve culturally relevant churches in those areas. It is written to help not only those who are interested in the unreached, but also those who are interested in Muslim evangelism, urban sociology, biblical exegesis, contextual church planting, communication, and mission strategy. Enoch Jinsik Kim utilizes a new approach--virtual community mission for planting offline churches--that integrates the use of local church-driven Internet community, traditional media, and offline task teams from a multi-ethnic local church. While the research focuses on the Chinese Muslim context, the identification of the young, urban, and educated as a strategic group for mission can be applied in other Muslim and non-Muslim contexts. This research is useful to cross-cultural communicators, church planters, and all those interested in interpersonal relationships.

Library of Congress Subject Headings

Author : Library of Congress
Publisher :
ISBN 13 :
Total Pages : 1396 pages
Book Rating : 4.:/5 (7 download)

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Book Synopsis Library of Congress Subject Headings by : Library of Congress

Download or read book Library of Congress Subject Headings written by Library of Congress and published by . This book was released on 2004 with total page 1396 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media and Power

Author : James Curran
Publisher : Psychology Press
ISBN 13 : 9780415077392
Total Pages : 342 pages
Book Rating : 4.0/5 (773 download)

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Book Synopsis Media and Power by : James Curran

Download or read book Media and Power written by James Curran and published by Psychology Press. This book was released on 2002 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using case studies and overviews, this is a critical guide to the debates that are causing researchers to question old models of understanding the media and to seek new ones.

Students' Britannica India: Careers

Author : Dale Hoiberg
Publisher : Popular Prakashan
ISBN 13 : 9780852297612
Total Pages : 444 pages
Book Rating : 4.2/5 (976 download)

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Book Synopsis Students' Britannica India: Careers by : Dale Hoiberg

Download or read book Students' Britannica India: Careers written by Dale Hoiberg and published by Popular Prakashan. This book was released on 2000 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Health Promotion

Author : Keith Tones
Publisher : Nelson Thornes
ISBN 13 : 9780748745272
Total Pages : 550 pages
Book Rating : 4.7/5 (452 download)

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Book Synopsis Health Promotion by : Keith Tones

Download or read book Health Promotion written by Keith Tones and published by Nelson Thornes. This book was released on 2001 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors have joined forces again to reflect upon the ever changing world of health promotion. As a result, their highly respected textbook has been substantially rewritten to document both theoretical and practical developments within this important sphere of professional activity.

Oxford IB Diploma Programme: English A: Language and Literature Course Companion

Author : Brian Chanen
Publisher : Oxford University Press - Children
ISBN 13 : 0198434596
Total Pages : 412 pages
Book Rating : 4.1/5 (984 download)

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Book Synopsis Oxford IB Diploma Programme: English A: Language and Literature Course Companion by : Brian Chanen

Download or read book Oxford IB Diploma Programme: English A: Language and Literature Course Companion written by Brian Chanen and published by Oxford University Press - Children. This book was released on 2020-02-27 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developed in cooperation with the IB, this student-friendly, concept-based Course Book has been comprehensively updated to support all aspects of the new English A: Language and Literature syllabus, for first teaching in September 2019.