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Bmw Exploring Customer Attitudes
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Book Synopsis A Case Analysis - Exploring Customer Attitudes on BMW by : Marion Maguire, geb. Weiler
Download or read book A Case Analysis - Exploring Customer Attitudes on BMW written by Marion Maguire, geb. Weiler and published by diplom.de. This book was released on 2006-02-09 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Giving the powerful means of branding and brand-based differentiation for creating and sustaining a competitive advantage especially in highly competitive markets such as the automobile market, this study explores brand attitudes of existing and potential customers towards the brand BMW. Moreover, this study analyzes the level and source of customer satisfaction as well as the level and source of customer loyalty of existing and potential customers. While this study considers five different factors for the degree of customer satisfaction, there is only one factor considered for the degree of brand loyalty. The factors considered for customer satisfaction are perceived customer service, perceived quality, perceived innovation, perceived technology and perceived price, while the factor considered for brand loyalty is customer satisfaction itself. The analysis of brand loyalty distinguishes between repurchase loyalty and attitudinal loyalty, former being analyzed for existing customers and latter being analyzed for potential customers. The results indicate that (1) BMW has a high level of awareness, both in recognition and recall, (2) the image of BMW is favorable, strong and relevant, and (3) BMW is mainly associated with performance and style by existing customers and status by potential customers. Despite these overall positive results, weaknesses were identified, that contain opportunities for BMW. The regression analysis indicated that there is a strong positive correlation between customer satisfaction and perceived customer service and perceived innovation for existing customers and a strong positive correlation between customer satisfaction and perceived customer service, perceived innovation and perceived price for potential customers. Furthermore, the regression analyses indicated that there is a strong positive correlation between customer satisfaction and brand loyalty, both in form of repurchase as well as attitudinal loyalty. Branding has been around for centuries as a means to distinguish the goods of one producer from those of another. More and more companies have come to the realization that one of their most valuable assets is the brand name associated with their products. Highly competitive markets like the automotive market make powerful brands essential to accomplishing growth. By using the underlying concept of brand equity, this paper investigates in which areas brand equity has been created for the [...]
Download or read book A Case Analysis written by Marion Maguire and published by GRIN Verlag. This book was released on 2007-08 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: "1.1 Objective of the Studies[.] The objective of this research paper is to find out attitudes of US consumers towards the brand BMW. Specifically, the objective is to uncover associations and attitudes of existing and potential customers towards the brand BMW. Furthermore, the objective of this study is to explore customer satisfaction and brand loyalty for existing customers, while to investigate willingness to purchase, expected satisfaction and attitudinal loyalty for potential customers. This paper will begin by introducing the concept of brand equity and what makes a strong brand. Furthermore, the researcher will discuss why building a strong brand equity is a competitive advantage in the marketplace, especially in highly competitive markets like the automotive markets."--GRIN Publishing GmbH website, viewed 31 May 2010.
Book Synopsis Riding The Wave: Exploring The Realms Of Autonomous Vehicles by : Hassan Qudrat-ullah
Download or read book Riding The Wave: Exploring The Realms Of Autonomous Vehicles written by Hassan Qudrat-ullah and published by World Scientific. This book was released on 2024-09-20 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative volume offers a thought-provoking and comprehensive examination of the present and future of autonomous vehicles (AVs), providing readers with a robust understanding of the transformative forces shaping the automotive landscape.Riding the Wave: Exploring the Realms of Autonomous Vehicles navigates through the historical evolution of AVs, untangling the intricate web of technological advancements, and delving into the complex legal, regulatory, and ethical considerations surrounding autonomous transportation. This comprehensive exploration spans various dimensions, from the foundational concepts and technological intricacies to the legal and regulatory landscapes, industry innovations, and the profound societal and economic impacts of AVs.Grounded in rigorous research and real-world case studies, each chapter unfolds a new layer of the AV narrative, shedding light on the industry's key players, breakthrough innovations, and the challenges and opportunities that lie ahead. From exploring the technological foundations that power AVs to dissecting the legal frameworks that govern them, this book serves as a comprehensive guide for readers seeking a nuanced understanding of the autonomous vehicle landscape.Riding the Wave promises to be an indispensable companion for anyone curious about the future of transportation. By transcending myths and realities, it empowers readers to navigate the dynamic landscape of autonomous vehicles with confidence and clarity, shedding light on advancements and societal impacts along the way.
Book Synopsis Social Metacognition by : Pablo Briñol
Download or read book Social Metacognition written by Pablo Briñol and published by Taylor & Francis. This book was released on 2012-04-27 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metacognition refers to thinking about our own thinking. It has assumed a prominent role in social judgment because our thoughts about our thoughts can magnify, attenuate, or even reverse the impact of primary cognition. Metacognitive thoughts can also produce changes in thought, feeling, and behavior, and thus are critical for a complete understanding of human social behavior. The present volume presents the most important and advanced research areas in social psychology where the role of metacognition has been studied. Specifically, the chapters of this book are organized into four substantive content areas: Attitudes and Decision Making, Self and Identity, Experiential, and Interpersonal. Each section consists in several chapters summarizing much of the work done in recent decades on critical topics, such as attitude strength, persuasion, bias correction, self-regulation, subjective feelings, embodiment, and prejudice, among others. This book also emphasizes interpersonal aspects of metacognition as they play an essential role in close relationships, groups, consumer and clinical interactions. Each chapter is written by an expert in the field, and presents a state-of-the-art view of the many ways metacognition has been examined by social psychologists.
Book Synopsis Exploring Employee Relations by : Mike Leat
Download or read book Exploring Employee Relations written by Mike Leat and published by Routledge. This book was released on 2012-10-12 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Exploring Employee Relations' provides students without previous knowledge of the subject with a good grounding in the theory and practice of employee relations. The practical business element is combined with academic underpinning in a student friendly style, emphasising the real-life nature of the subject matter and using learning features such as: * Objectives * Examples and Case Studies * Review and Discussion Questions * Chapter Summaries Straightforward and accessible, Exploring Employee Relations is aimed at students who are taking the subject for the first time. The structure is clear and logical, leading the newcomer through the topics in a way to maximise comprehension. Key issues are highlighted and supported by a small case or example from business. Chapters are structured to enable progressive learning with a logical development of the content. Each chapter ends with a summary of the key points met in the text and these are further reinforced by review and discussion questions, with answers and feedback on the activities included at the end of the book. The chapters are grouped thematically into parts and longer case studies are included that are suitable for assignment and seminar work. The text is accompanied by a lecturer's handbook.
Book Synopsis Consumer Information Systems and Relationship Management: Design, Implementation, and Use by : Lin, Angela
Download or read book Consumer Information Systems and Relationship Management: Design, Implementation, and Use written by Lin, Angela and published by IGI Global. This book was released on 2013-05-31 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.
Book Synopsis Contemporary Research in E-Branding by : Bandyopadhyay, Subir
Download or read book Contemporary Research in E-Branding written by Bandyopadhyay, Subir and published by IGI Global. This book was released on 2008-11-30 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.
Download or read book Brand Management written by Jaywant Singh and published by Kogan Page Publishers. This book was released on 2024-05-03 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and socio-cultural contexts to cover all the key aspects of brand management. Exploring areas such as the key definitions and elements of branding, brand loyalty and positioning and brand communication, it offers an easy-to-follow operationalized focus on areas such as measuring brand equity, co-branding and brand architecture. Featuring case studies and examples from Uber, Guinness, Li-Ning, Arm & Hammer, Balenciaga and Netflix, Brand Management also examines new and emerging topics including managing brand crisis, brands' responsibilities and digital brand analytics. It is supported by a range of features such as learning outcomes, 'in practice' boxes, key concepts and discussion questions and online resources consisting of lecture slides, video links and an instructors' manual containing further case studies and exercises. This is an indispensable textbook for undergraduate and postgraduate students of brand management.
Author :Edmund Jerome McCarthy Publisher :Irwin Professional Publishing ISBN 13 :9780256127461 Total Pages :580 pages Book Rating :4.1/5 (274 download)
Book Synopsis Essentials of Marketing by : Edmund Jerome McCarthy
Download or read book Essentials of Marketing written by Edmund Jerome McCarthy and published by Irwin Professional Publishing. This book was released on 1994 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The SAGE Handbook of Applied Memory by : Timothy J Perfect
Download or read book The SAGE Handbook of Applied Memory written by Timothy J Perfect and published by SAGE. This book was released on 2013-12-18 with total page 1102 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fabulous collection of essays on memory in the real world. The leading scholars have been assembled to produce a volume that is intellectually rich, up-to-date, and truly important. - Elizabeth F. Loftus, Distinguished Professor, University of California, Irvine "An invaluable resource for anyone wishing to access the current state of knowledge of, or contemplating research into, the growing area of applied memory research." - Graham Davies, Editor, Applied Cognitive Psychology The SAGE Handbook of Applied Memory is the first of its kind to focus specifically on this vibrant and progressive field. It offers a broad and comprehensive coverage of recent theoretical and empirical research advances in the psychology of memory as they apply to a range of applied issues, and offers advanced students and researchers the opportunity to survey the literature in the psychology of memory across a range of applied domains. Arranged into four sections: Everyday Memory; Social and Individual Differences in Memory; Subjective Experience of Memory; and Eyewitness Memory, this handbook provides a comprehensive summary and evaluation of scientific memory research as well as theory in a broad range of applied topics including those in cognitive, forensic and experimental psychology. Brought together by world-leading scholars from across the globe, The SAGE Handbook of Applied Memory will be of great interest to all advanced students and academics with an interest in all aspects of applied memory.
Download or read book Adweek written by and published by . This book was released on 2003-01-06 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The BMW Century, 2nd Edition by : Tony Lewin
Download or read book The BMW Century, 2nd Edition written by Tony Lewin and published by Motorbooks International. This book was released on 2022-07-19 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The BMW Century details more than one hundred years of BMW from its historic aviation roots to today’s trend-setting cars and motorcycles.
Book Synopsis Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era by : Michael W. Obal
Download or read book Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era written by Michael W. Obal and published by Springer. This book was released on 2015-12-12 with total page 821 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. The volume includes manuscripts relevant to marketing strategy, consumer behaviour, quantitative modelling, among others.
Book Synopsis The Power Report on Automotive Marketing by :
Download or read book The Power Report on Automotive Marketing written by and published by . This book was released on 1993 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Memory and Cognition in Its Social Context by : Robert S. Wyer, Jr.
Download or read book Memory and Cognition in Its Social Context written by Robert S. Wyer, Jr. and published by Psychology Press. This book was released on 2014-02-04 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive theoretical formulation of the way people use information they receive about their social environments to make judgments and behavioral decisions, this volume focuses on the cognitive processes that underlie the use of social information. These include initial interpretation, the representations used to make inferences, and the transformation of these subjective inferences into overt judgment and behavior. In addition, it specifies the role of affect and emotion in information processing, and the role of self-knowledge at different stages of processing. The theoretical model presented here is the first to provide a conceptual integration of existing theory and research in all phases of social information processing. It not only accounts for the major portion of existing research findings, but permits several hypotheses to be generated concerning phenomena that have not yet been empirically investigated. Although focused here on the processing of information about people and events, the formulation proposed has implications for other domains such as personnel appraisal, political decision making, and consumer behavior.
Book Synopsis Designing with Natural Materials by : Graham A. Ormondroyd
Download or read book Designing with Natural Materials written by Graham A. Ormondroyd and published by CRC Press. This book was released on 2018-09-03 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world now forced to address the issues of sustainability, environmental impact, and the widespread pollution of land and oceans with manmade materials, alternative resources must be considered for the future of the planet. A vast array of natural materials is available throughout the world with properties that are often superior to the man-made alternatives. Designing with Natural Materials fills the gap between the current scientific knowledge of the use of natural materials and product design and acts as a bridge between the two disciplines. The book serves as an introduction to natural materials within the context of design. The chapters include case studies, research, and a historical perspective. It develops ideas of designing with natural materials in specific areas and looks to the future of new biobased materials and how these will influence design. The work offers insight to designers of biobased materials across a range of different design disciplines while also providing insights to scientists on the process of design, production, and the needs of a material beyond those traditionally analyzed in the laboratory. The final chapters touch on the use of bioinspiration and biomimicry in the development and use of biobased materials and how natural design will influence both material design and products in the future. The book will be of interest to engineers, scientific researchers, professional designers, students, those working in industry who are considering using natural materials as an alternative to current unsustainable options, and anyone who has an interest in the subject.
Book Synopsis The New Marketing by : Steven M. Burgess
Download or read book The New Marketing written by Steven M. Burgess and published by Zabra Press. This book was released on 1998 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
