Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Adweek full books in PDF, epub, and Kindle. Read online Adweek ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author :
Publisher :
ISBN 13 :
Total Pages : 874 pages
Book Rating : 4.:/5 (319 download)
Download or read book Adweek written by and published by . This book was released on 1995 with total page 874 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 640 pages
Book Rating : 4.:/5 (319 download)
Download or read book Adweek's Marketing Week written by and published by . This book was released on 1989-05 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bülent Akkaya
Publisher : Emerald Group Publishing
ISBN 13 : 1837531900
Total Pages : 385 pages
Book Rating : 4.8/5 (375 download)
Download or read book Digitalization, Sustainable Development, and Industry 5.0 written by Bülent Akkaya and published by Emerald Group Publishing. This book was released on 2023-11-20 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitalization, Sustainable Development, and Industry 5.0 offers cutting-edge multidisciplinary research, with expert insights on the technologies and strategies businesses use in the twin transition process.
Author : Leonard Mogel
Publisher : Leonard Mogel
ISBN 13 : 9780982959602
Total Pages : 388 pages
Book Rating : 4.9/5 (596 download)
Download or read book Careers in Communications and Entertainment written by Leonard Mogel and published by Leonard Mogel. This book was released on 2000-01-02 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Scott Mandel
Publisher : Behrman House, Inc
ISBN 13 : 9780867050707
Total Pages : 338 pages
Book Rating : 4.0/5 (57 download)
Download or read book Wired Into Teaching Jewish Virtues written by Scott Mandel and published by Behrman House, Inc. This book was released on 1990 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kevin Goldman
Publisher : Simon and Schuster
ISBN 13 : 0684835533
Total Pages : 422 pages
Book Rating : 4.6/5 (848 download)
Download or read book Conflicting Accounts written by Kevin Goldman and published by Simon and Schuster. This book was released on 1998-01-06 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conflicting Accounts is the story of the rise, crash, and rebirth of the largest and arguably most significant advertising agency in the world -- Saatchi and Saatchi. Author Kevin Goldman, former daily advertising columnist for the Wall Street Journal, guides us through a lushly detailed account of the feats and foibles of two of the most colorful characters in the ad business: the reclusive Charles Saatchi, a renowned art collector and the creative force behind Saatchi & Saatchi; and his younger brother Maurice, the ever-so-charming rainmaker whose tony lifestyle and questionable management skills eventually led to his downfall.
Author : B. Yasanthi Perera
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 327 pages
Book Rating : 4.2/5 (161 download)
Download or read book Uber written by B. Yasanthi Perera and published by Bloomsbury Publishing USA. This book was released on 2020-01-16 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uber is one of the most innovative companies of our time. This book provides a detailed analysis of the company and its success and goes beyond the headlines about safety and culture. Americans are so accustomed to using Uber today that the name of the innovative ride-sharing company has almost become a verb, as in "to Uber" somewhere, and yet Uber has been around only since 2010. In less than a decade, Uber has disrupted the ride-hailing industry, from making it easier and more affordable to become an Uber driver than a cab driver to rating riders as well as drivers. As an early pioneer in using technology to create a new business model and new efficiencies, Uber is considered one of the most important case studies in the sharing economy. However, little in-depth information exists on this innovative company. This book traces Uber's origin and evolution in the face of competitive pressures, discusses the company leadership and corporate culture, addresses such controversies as rider and driver safety and sexual harassment of female employees, and explores how the company is addressing these challenges. Students of business, entrepreneurs, and anyone interested in the development and exponential growth of the sharing economy will benefit from reading this book.
Author :
Publisher :
ISBN 13 :
Total Pages : 2106 pages
Book Rating : 4.3/5 (91 download)
Download or read book New Serial Titles written by and published by . This book was released on 1990 with total page 2106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Judy Foster Davis
Publisher : Taylor & Francis
ISBN 13 : 1317421671
Total Pages : 236 pages
Book Rating : 4.3/5 (174 download)
Download or read book Pioneering African-American Women in the Advertising Business written by Judy Foster Davis and published by Taylor & Francis. This book was released on 2016-12-08 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.
Author : Yang, Kenneth C.C.
Publisher : IGI Global
ISBN 13 : 1522559132
Total Pages : 381 pages
Book Rating : 4.5/5 (225 download)
Download or read book Cases on Immersive Virtual Reality Techniques written by Yang, Kenneth C.C. and published by IGI Global. This book was released on 2019-04-12 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: As virtual reality approaches mainstream consumer use, new research and innovations in the field have impacted how we view and can use this technology across a wide range of industries. Advancements in this technology have led to recent breakthroughs in sound, perception, and visual processing that take virtual reality to new dimensions. As such, research is needed to support the adoption of these new methods and applications. Cases on Immersive Virtual Reality Techniques is an essential reference source that discusses new applications of virtual reality and how they can be integrated with immersive techniques and computer resources. Featuring research on topics such as 3D modeling, cognitive load, and motion cueing, this book is ideally designed for educators, academicians, researchers, and students seeking coverage on the applications of collaborative virtual environments.
Author : Martha Laham
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 1538138050
Total Pages : 301 pages
Book Rating : 4.5/5 (381 download)
Download or read book Made Up written by Martha Laham and published by Rowman & Littlefield Publishers. This book was released on 2020-10-15 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the “looks industry.” Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won’t tell women the truth about beauty.
Author :
Publisher :
ISBN 13 :
Total Pages : 1338 pages
Book Rating : 4.F/5 ( download)
Download or read book News Media Yellow Book written by and published by . This book was released on 2006 with total page 1338 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lorna M. Daniells
Publisher : Univ of California Press
ISBN 13 : 9780520081802
Total Pages : 754 pages
Book Rating : 4.0/5 (818 download)
Download or read book Business Information Sources written by Lorna M. Daniells and published by Univ of California Press. This book was released on 1993 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the reference work that librarians and business people have been waiting for--Lorna Daniells's updated guide to selected business books and reference sources. Completely revised, with the best, most recent information available, this edition contains several new sections covering such topics as competitive intelligence, economic and financial measures, and health care marketing. Handbooks, bibliographies, indexes and abstracts, online databases, dictionaries, directories, statistical sources, and periodicals are also included. Speedy access to up-to-date information is essential in the competitive, computerized business world. This classic guide will be indispensable to anyone doing business research today.
Author : Baker Library
Publisher :
ISBN 13 :
Total Pages : 606 pages
Book Rating : 4.3/5 (512 download)
Download or read book Current Periodical Publications in Baker Library written by Baker Library and published by . This book was released on 1989 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Magazines, journals, newspapers, bulletins, statistical annuals, loose leaf business services, governmental agency annual reports, directories, proceedings of annual conferences, yearbooks.
Author : John Philip Jones
Publisher : SAGE
ISBN 13 : 0761912371
Total Pages : 366 pages
Book Rating : 4.7/5 (619 download)
Download or read book Advertising Organizations and Publications written by John Philip Jones and published by SAGE. This book was released on 2000-02-25 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Philip Jones, has compiled a comprehensive guide to the seventy-seven key organizations and publications in the field of advertising and marketing communications.Entries are arranged alphabetically and include a thorough description of each organization's purpose, activity and contact information. The book covers industry trade organizations, research organizations, academic organizations and pro-social organizations.The collection is global in scope, with twenty seven enteries from outside the United States. Key publications such as AdWeek, Advertising Age and AdMap are icluded.
Author : Hong Cheng
Publisher : John Wiley & Sons
ISBN 13 : 1118378458
Total Pages : 656 pages
Book Rating : 4.1/5 (183 download)
Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Author : Yilmaz, Recep
Publisher : IGI Global
ISBN 13 : 1522597913
Total Pages : 400 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Narrative Advertising written by Yilmaz, Recep and published by IGI Global. This book was released on 2019-06-28 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.
