Advertising Education Around The World

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Advertising Education Around the World

Author : Jef I. Richards
Publisher :
ISBN 13 : 9780931030444
Total Pages : 524 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Advertising Education Around the World by : Jef I. Richards

Download or read book Advertising Education Around the World written by Jef I. Richards and published by . This book was released on 2014 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Advertising resides at the hub of most countries' economy, so advertising education is by necessity, a global experience and practice. There are degree programs, tracks, concentrations, specializations or courses in advertising to be found in almost every corner of the globe. Most of them draw, or drew, from programs in the United States, but each of them has its own unique character and hurdles, and each has learned its own lessons. To advance standards everywhere, the hard-learned experiences of educators in one country must be shared with those in other places. This book is a small step toward building a global network among people who share a common interest: advertising." -- Back cover.

Global Perspectives on Contemporary Marketing Education

Author : Smith, Brent
Publisher : IGI Global
ISBN 13 : 1466697857
Total Pages : 293 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Global Perspectives on Contemporary Marketing Education by : Smith, Brent

Download or read book Global Perspectives on Contemporary Marketing Education written by Smith, Brent and published by IGI Global. This book was released on 2016-03-17 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competitive in the global market. As companies compete for international standing, the value of marketing professionals with well-rounded experience, exposure, and education has skyrocketed. Global Perspectives on Contemporary Marketing Education addresses this need by considering the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace. This book will be invaluable to marketing or business students and educators, business professionals, and business school administrators.

Education Around the World

Author : Colin Brock
Publisher : A&C Black
ISBN 13 : 1441169407
Total Pages : 225 pages
Book Rating : 4.4/5 (411 download)

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Book Synopsis Education Around the World by : Colin Brock

Download or read book Education Around the World written by Colin Brock and published by A&C Black. This book was released on 2013-04-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise comparative introduction to education in each major geographical region of the world and the major issues in international education today.

The Advertising Age Encyclopedia of Advertising

Author : John McDonough
Publisher : Routledge
ISBN 13 : 1135949069
Total Pages : 2000 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis The Advertising Age Encyclopedia of Advertising by : John McDonough

Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 2000 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Multi-Platform Advertising Strategies in the Global Marketplace

Author : Yang, Kenneth C. C.
Publisher : IGI Global
ISBN 13 : 1522531157
Total Pages : 377 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Multi-Platform Advertising Strategies in the Global Marketplace by : Yang, Kenneth C. C.

Download or read book Multi-Platform Advertising Strategies in the Global Marketplace written by Yang, Kenneth C. C. and published by IGI Global. This book was released on 2017-12-01 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.

Arts-Based Methods in Education Around the World

Author : Xiangyun Du
Publisher : CRC Press
ISBN 13 : 1000796183
Total Pages : 185 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Arts-Based Methods in Education Around the World by : Xiangyun Du

Download or read book Arts-Based Methods in Education Around the World written by Xiangyun Du and published by CRC Press. This book was released on 2022-09-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arts-Based Methods in Education Around the World aims to investigate arts-based encounters in educational settings in response to a global need for studies that connect the cultural, inter-cultural, cross-cultural, and global elements of arts-based methods in education. In this extraordinary collection, contributions are collected from experts all over the world and involve a multiplicity of arts genres and traditions. These contributions bring together diverse cultural and educational perspectives and include a large variety of artistic genres and research methodologies.The topics covered in the book range from policies to pedagogies, from social impact to philosophical conceptualisations. They are informative on specific topics, but also offer a clear monitoring of the ways in which the general attention to the arts in education evolves through time.

Managing Education for Business and Commerce in a Globalized World

Author :
Publisher : Allied Publishers
ISBN 13 : 9788184246001
Total Pages : 280 pages
Book Rating : 4.2/5 (46 download)

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Book Synopsis Managing Education for Business and Commerce in a Globalized World by :

Download or read book Managing Education for Business and Commerce in a Globalized World written by and published by Allied Publishers. This book was released on with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising and Societies

Author : Katherine Toland Frith
Publisher : Peter Lang
ISBN 13 : 9781433103858
Total Pages : 282 pages
Book Rating : 4.1/5 (38 download)

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Book Synopsis Advertising and Societies by : Katherine Toland Frith

Download or read book Advertising and Societies written by Katherine Toland Frith and published by Peter Lang. This book was released on 2010 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.

Marketing Higher and Further Education

Author : Paul Gibbs
Publisher : Psychology Press
ISBN 13 : 0749432942
Total Pages : 149 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Marketing Higher and Further Education by : Paul Gibbs

Download or read book Marketing Higher and Further Education written by Paul Gibbs and published by Psychology Press. This book was released on 2002 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2001. Routledge is an imprint of Taylor & Francis, an informa company.

DIGITAL MARKETING IN CURRENT EDUCATION INSTITUTION

Author : Dr. P. Jeyabharathy
Publisher : SK Research Group of Companies
ISBN 13 : 9395341262
Total Pages : 93 pages
Book Rating : 4.3/5 (953 download)

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Book Synopsis DIGITAL MARKETING IN CURRENT EDUCATION INSTITUTION by : Dr. P. Jeyabharathy

Download or read book DIGITAL MARKETING IN CURRENT EDUCATION INSTITUTION written by Dr. P. Jeyabharathy and published by SK Research Group of Companies. This book was released on 2023-01-25 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. P. Jeyabharathy, Assistant Professor, School of Youth Empowerment, Madurai Kamaraj University, Madurai, Tamil Nadu, India

Three Decades of Peace Education around the World

Author : Robin J. Burns
Publisher : Routledge
ISBN 13 : 1135783098
Total Pages : 440 pages
Book Rating : 4.1/5 (357 download)

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Book Synopsis Three Decades of Peace Education around the World by : Robin J. Burns

Download or read book Three Decades of Peace Education around the World written by Robin J. Burns and published by Routledge. This book was released on 2014-01-14 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1996. The current world order poses new challenges to the theory and practice of peace education. Drawing on data gathered from around the world, Burns and Aspeslagh focus on how peace is presented in formal and informal educational settings and what effects ideologies have in shaping that presentation. The book views peace education in the context of education about other major social and political issues and in a variety of geopolitical settings, exploring factors that affect the generation, selection, organization, transmission, and evaluation of knowledge for peace. Following a review of major approaches to policy and praxis in peace education, the editors draw on original research to offer interpretations based on pragmatic, normative, and conceptual approaches to the individual, the state, and the role of political literacy. The use of a comparative educational framework that goes beyond curriculum studies and descriptive case studies presents a perspective that is innovative, and timely. The volume includes both bibliography and index.

Ebook: Advertising and Promotion

Author : Belch
Publisher : McGraw Hill
ISBN 13 : 0077170474
Total Pages : 881 pages
Book Rating : 4.0/5 (771 download)

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Book Synopsis Ebook: Advertising and Promotion by : Belch

Download or read book Ebook: Advertising and Promotion written by Belch and published by McGraw Hill. This book was released on 2014-09-16 with total page 881 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ebook: Advertising and Promotion

Management and Leadership of Educational Marketing

Author : Izhar Oplatka
Publisher : Emerald Group Publishing
ISBN 13 : 1781902437
Total Pages : 300 pages
Book Rating : 4.7/5 (819 download)

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Book Synopsis Management and Leadership of Educational Marketing by : Izhar Oplatka

Download or read book Management and Leadership of Educational Marketing written by Izhar Oplatka and published by Emerald Group Publishing. This book was released on 2012-09-25 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The introduction of educational markets into public and higher education in many countries has led to competitive environments for schools and higher education institutions. This book presents the works of leading scholars and researchers in the field of educational marketing who handle issues of student retention.

Chief Marketing Officers at Work

Author : Josh Steimle
Publisher : Apress
ISBN 13 : 1484219317
Total Pages : 330 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Chief Marketing Officers at Work by : Josh Steimle

Download or read book Chief Marketing Officers at Work written by Josh Steimle and published by Apress. This book was released on 2016-08-04 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.

A Century of Advertising Education

Author : Billy I. Ross
Publisher :
ISBN 13 : 9780931030369
Total Pages : 348 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis A Century of Advertising Education by : Billy I. Ross

Download or read book A Century of Advertising Education written by Billy I. Ross and published by . This book was released on 2008-01-01 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: In depth look at the diversity of forces, people, and programs responsible for the development and success of advertising education.

Advertising Education

Author : Billy I. Ross
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Advertising Education by : Billy I. Ross

Download or read book Advertising Education written by Billy I. Ross and published by . This book was released on 2006 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices

Author : Tripathi, Purnendu
Publisher : IGI Global
ISBN 13 : 1466640154
Total Pages : 388 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices by : Tripathi, Purnendu

Download or read book Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices written by Tripathi, Purnendu and published by IGI Global. This book was released on 2013-05-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.