Global Perspectives On Contemporary Marketing Education

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Global Perspectives on Contemporary Marketing Education

Author : Brent Smith
Publisher : Business Science Reference
ISBN 13 : 9781466697867
Total Pages : 0 pages
Book Rating : 4.6/5 (978 download)

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Book Synopsis Global Perspectives on Contemporary Marketing Education by : Brent Smith

Download or read book Global Perspectives on Contemporary Marketing Education written by Brent Smith and published by Business Science Reference. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competitive in the global market. As companies compete for international standing, the value of marketing professionals with well-rounded experience, exposure, and education has skyrocketed. Global Perspectives on Contemporary Marketing Education addresses this need by considering the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace. This book will be invaluable to marketing or business students and educators, business professionals, and business school administrators.

Global Perspectives on Contemporary Marketing Education

Author : Smith, Brent
Publisher : IGI Global
ISBN 13 : 1466697857
Total Pages : 293 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Global Perspectives on Contemporary Marketing Education by : Smith, Brent

Download or read book Global Perspectives on Contemporary Marketing Education written by Smith, Brent and published by IGI Global. This book was released on 2016-03-17 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competitive in the global market. As companies compete for international standing, the value of marketing professionals with well-rounded experience, exposure, and education has skyrocketed. Global Perspectives on Contemporary Marketing Education addresses this need by considering the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace. This book will be invaluable to marketing or business students and educators, business professionals, and business school administrators.

Global Perspectives on Media Events in Contemporary Society

Author : Fox, Andrew
Publisher : IGI Global
ISBN 13 : 146669968X
Total Pages : 306 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Global Perspectives on Media Events in Contemporary Society by : Fox, Andrew

Download or read book Global Perspectives on Media Events in Contemporary Society written by Fox, Andrew and published by IGI Global. This book was released on 2016-02-25 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media events have been described as broadcasts that involve an engaged audience viewing the same event simultaneously; though this definition is still relevant, the way media outlets interact with and react to their audiences has greatly changed. This is in part due to the emergence of social media platforms which allow a participatory audience, something that genre-specific television channels now rely on. Because these genre-specific, 24-hour channels seek to hook viewers with hyperbolic presentation and the illusion of large media events, the original definition must be adapted. Global Perspectives on Media Events in Contemporary Society seeks to re-define the role of the media in relaying information about current events within a modern context. Determining what constitutes as and the proper presentation of a media event is of great importance given the ubiquity of media consumption. This book approaches the topic from historical, ceremonial, and globally cultural perspectives while addressing news, sports, and other significant current events. It is a vital resource for students and teachers of communication, media, and journalism, professionals in the media industry, policy makers, and sociologists.

Global Perspectives in Management Marketing

Author : Musetescu Adina
Publisher : AuthorHouse
ISBN 13 : 1468583476
Total Pages : 439 pages
Book Rating : 4.4/5 (685 download)

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Book Synopsis Global Perspectives in Management Marketing by : Musetescu Adina

Download or read book Global Perspectives in Management Marketing written by Musetescu Adina and published by AuthorHouse. This book was released on 2012 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book attempts to be a guideline for business students in exploring the particular dimensions of a global approach in marketing. It could also be an occasion for marketing specialists or practitioners in debating the challenges of the new business environment. Marketing specialists wonder whether we still can have a purely national approach in marketing. And they also are not united in concluding whether traditional marketing tools could be applied in a new global business environment. The book is structured in three parts. The first part is dealing with Modern globalization thoughts and it explores the present phenomenon from a historical point of view as well as a contemporary vision of it. The second part approached the issue of Managing the opportunities and challenges of the external environment . It presents the economic, legal and political environments. Meanwhile, it adds the study of the geographical, technological and cultural environments with all of their specific characteristics. The third part advances a contemporary strategic analysis, detailing the competition on a global market, the corporate social responsibility as a possible source of competitive advantage, the activities of the marketing mix, the process of business internalization, as well as the correspondent strategies, the characteristics of the enterprises risk management and the growth strategies in crises conditions. We live in a global world. Such a statement is not only modern but defining our entire human society during its history. Socrates said a long time ago: I am not a citizen of Athens or Greece, but of the entire world .

Sport Management Education

Author : Mike Rayner
Publisher : Routledge
ISBN 13 : 1000537439
Total Pages : 207 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Sport Management Education by : Mike Rayner

Download or read book Sport Management Education written by Mike Rayner and published by Routledge. This book was released on 2022-01-27 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines a range of contemporary issues related to the global delivery of sport management education. At a time of unprecedented change in Higher Education, the book looks closely at how sport management education can and should deliver positive outcomes in sport business and management outside of the university. The book brings together sport management academics from around the globe and examines how their practice in education has been shaped by the cultural, religious, and political context of the national regions in which they work. It aims to identify core principles in sport management education and implementation, and discusses the key aspects of sport management programmes, from curriculum design and pedagogy to issues around unified accreditation and the needs of employers. It also focuses in on what sport management education might look like in an increasingly digital post-COVID world. This is essential reading for all sport management educators and anybody working in sport-related professions looking to understand global educational platforms and their implications for policy at local, regional, national, and international level.

Global Perspectives on the Strategic Role of Marketing Information Systems

Author : Medina-Quintero, Jose Melchor
Publisher : IGI Global
ISBN 13 : 1668465930
Total Pages : 404 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Global Perspectives on the Strategic Role of Marketing Information Systems by : Medina-Quintero, Jose Melchor

Download or read book Global Perspectives on the Strategic Role of Marketing Information Systems written by Medina-Quintero, Jose Melchor and published by IGI Global. This book was released on 2023-05-08 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: A level of decision making is concerned with deciding the organizations objectives, resources, and policies. A significant problem at this decision-making level is predicting the organizations future and its environment as well as matching the organizations characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.

Marketing Analysis in Sport Business

Author : Kevin K Byon
Publisher : Taylor & Francis
ISBN 13 : 1000618935
Total Pages : 384 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Marketing Analysis in Sport Business by : Kevin K Byon

Download or read book Marketing Analysis in Sport Business written by Kevin K Byon and published by Taylor & Francis. This book was released on 2022-07-15 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and ends with the consumer, so understanding the consumer experience is critical. Marketing Analysis in Sport Business demonstrates how rigorous analytical procedures are the key to developing effective, evidence-based marketing practices that reflect real consumer needs. Presenting cutting-edge case studies of sport marketing analytics in action, the book explores topics such as digital communications, social media, digital ticketing, event marketing, the economic impact of COVID-19, developing sport brands, and conducting research with athletes and event participants. Written by a team of authors from 15 countries, including Australia, China, France, Iran, Italy, Japan, Mexico, New Zealand, Serbia, South Korea, Spain, Taiwan, the United Kingdom, the United States, and Venezuela, the book offers insight from a variety of cultural contexts and new perspectives on the global sport industry. Marketing Analysis in Sport Business is illuminating reading for any advanced student, researcher or professional working in sport business and management, sport development, marketing, strategic management, or international business.

Contemporary Corporate Strategy

Author : John Saee
Publisher : Psychology Press
ISBN 13 : 0415385954
Total Pages : 376 pages
Book Rating : 4.4/5 (153 download)

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Book Synopsis Contemporary Corporate Strategy by : John Saee

Download or read book Contemporary Corporate Strategy written by John Saee and published by Psychology Press. This book was released on 2007 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents an eclectic collection of international research articles and empirical studies on corporate strategy, intended to equip readers with the latest knowledge to understand its theoretical and operational complexity.

Marketing

Author : Harold Chee
Publisher : Financial Times/Prentice Hall
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Marketing by : Harold Chee

Download or read book Marketing written by Harold Chee and published by Financial Times/Prentice Hall. This book was released on 1993 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an introduction to marketing and international marketing taking an applied approach wherever possible. The text relates theory to practice, looks in detail at issues in marketing, services, exporting and points out the full implications of adopting a market-led strategy for organizations.

Principles of Marketing

Author : Philip Kotler
Publisher : Prentice Hall
ISBN 13 : 9789810679521
Total Pages : 670 pages
Book Rating : 4.6/5 (795 download)

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Book Synopsis Principles of Marketing by : Philip Kotler

Download or read book Principles of Marketing written by Philip Kotler and published by Prentice Hall. This book was released on 2009 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has gotten more global, and there is a need to develop marketers who understand marketing in the right context. Principles of Marketing: A Global Perspective seeks to do just that by exposing your students to a wide variety of contexts - whether international or from within Asia - that are presented in the cases, examples and vignettes. To help students to better relate what they are learning to their daily lives, examples comprising recognizable brand names and companies are used. Together with the use of strong visuals, students will find the text an exciting read - motivating and creating in them an interest in marketing. At the same time, non-native speaking Asian students will appreciate the concise language and visual learning aids included to help them grasp marketing concepts easily.Principles of Marketing: A Global Perspective provides a good coverage of contemporary marketing issues like the use of technology in marketing and marketing ethics.

International Marketing

Author : Hans Mühlbacher
Publisher : Cengage Learning
ISBN 13 :
Total Pages : 1016 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis International Marketing by : Hans Mühlbacher

Download or read book International Marketing written by Hans Mühlbacher and published by Cengage Learning. This book was released on 1999 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the age of globalism, international marketers need to adopt a global perspective if they are to compete successfully. International Marketing: A Global Perspective starts from the premise that any firm - regardless of size - can compete globally. The challenge for todayÃ‚'s manager is to identify and seize the opportunities most appropriate to their company. International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines extensive coverage of the relevant theories with a practical approach to the issues. Written in a clear and accessible style, it is divided into several sections covering: assessing a potential market economically, culturally and politically; identifying cultural similarities and differences; deciding which products to market internationally and how to price and promote them; motivating marketing managers to compete globally; building and implementing successful marketing strategies - from making strategic decisions and choosing market positions and entry methods to developing a marketing plan. Using real-world case studies and vignettes centred on contemporary problems and issues, International Marketing: A Global Perspective will be ideal for undergraduates, MBA students and students following executive courses in international marketing or strategy.

Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
ISBN 13 : 1522569812
Total Pages : 339 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies by : Khosrow-Pour, D.B.A., Mehdi

Download or read book Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2019-06-14 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.

Contemporary Management Approaches to the Global Hospitality and Tourism Industry

Author : Pius, Abraham
Publisher : IGI Global
ISBN 13 : 1799822060
Total Pages : 290 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Contemporary Management Approaches to the Global Hospitality and Tourism Industry by : Pius, Abraham

Download or read book Contemporary Management Approaches to the Global Hospitality and Tourism Industry written by Pius, Abraham and published by IGI Global. This book was released on 2020-03-27 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hospitality, travel, and tourism industries play a major role in citizen wellbeing, socio-cultural integration, and the economic advancement of a nation. The industries are increasingly complex in operation, demanding excellence across a far-reaching and diverse set of capabilities and changes in management practices across the board. With growing expectations for a better service quality from the users and endless calls for value-added service, managers are under constant pressure to improve their services across all aspects while growing customer numbers to meet various stakeholder expectations. Contemporary Management Approaches to the Global Hospitality and Tourism Industry is a key reference source that provides crucial knowledge on the application of new management practices and trends in the tourism industry. While highlighting topics such as service quality, culture sensitivity, and brand marketing, this publication explores the influence of globalization and the methods of sustainable business practices. This book is ideally designed for managers, hotel directors, restaurateurs, researchers, industry professionals, professors, and students seeking cutting-edge hospitality and tourism management strategies.

Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management

Author : Batabyal, Debasish
Publisher : IGI Global
ISBN 13 : 1522584951
Total Pages : 318 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management by : Batabyal, Debasish

Download or read book Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management written by Batabyal, Debasish and published by IGI Global. This book was released on 2019-04-05 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the largest service industries serving millions of international and domestic individuals yearly, it is important to understand the current trends, practices, and challenges surrounding tourism. Emphasized by the effects on people, management processes, and technological advancements, this economic and socio-cultural phenomenon’s importance is increasing worldwide. Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management discusses and analyzes the impacts of new trends in the tourism industry, including sub-sectors of tourism, and revisits existing trends, identifies new types and forms of tourism, and discusses the influence and use of technology. Featuring research on topics such as guest retention, predictive analysis, and ecotourism practices, the material collected is ideally designed for managers, travel agents, industry professionals, practitioners, consultants, and researchers.

Marketing

Author : Bronis Verhage
Publisher :
ISBN 13 : 9781408064931
Total Pages : 750 pages
Book Rating : 4.0/5 (649 download)

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Book Synopsis Marketing by : Bronis Verhage

Download or read book Marketing written by Bronis Verhage and published by . This book was released on 2014 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Contemporary Multicultural Orientations and Practices for Global Leadership

Author : Atiku, Sulaiman Olusegun
Publisher : IGI Global
ISBN 13 : 1522562877
Total Pages : 323 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Contemporary Multicultural Orientations and Practices for Global Leadership by : Atiku, Sulaiman Olusegun

Download or read book Contemporary Multicultural Orientations and Practices for Global Leadership written by Atiku, Sulaiman Olusegun and published by IGI Global. This book was released on 2018-11-02 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise of the global economy, business operations and activities are no longer restricted by geographic territory. Therefore, development of diverse and adaptive leadership practices are necessary in order to succeed in a multicultural, complex, and often uncertain global environment. Contemporary Multicultural Orientations and Practices for Global Leadership is an essential reference source that seeks to enhance multicultural competencies and leadership attributes of contemporary global leadership practice to better navigate global business environments. Featuring research on topics such as human resource strategies, social responsibility, and psychological capital, this book is ideally designed for managers, business leaders, and researchers seeking coverage on multicultural intelligence and its relation to leadership development and the success of organizations.

Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession

Author : Pinheiro, Margarida M.
Publisher : IGI Global
ISBN 13 : 1522562966
Total Pages : 252 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession by : Pinheiro, Margarida M.

Download or read book Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession written by Pinheiro, Margarida M. and published by IGI Global. This book was released on 2018-11-23 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. Featuring coverage on a broad range of topics such as business schools, marketing curricula, and professional development, this publication is ideally designed for researchers, business students, marketers, managers, academicians, and employers seeking current research on market expectations and students’ future roles within this discipline.