Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Marketing Strategies For Higher Education Institutions Technological Considerations And Practices
Download Marketing Strategies For Higher Education Institutions Technological Considerations And Practices full books in PDF, epub, and Kindle. Read online Marketing Strategies For Higher Education Institutions Technological Considerations And Practices ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices by : Tripathi, Purnendu
Download or read book Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices written by Tripathi, Purnendu and published by IGI Global. This book was released on 2013-05-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
Book Synopsis Marketing Strategies for Higher Education Institutions by : Purnendu Tripathi
Download or read book Marketing Strategies for Higher Education Institutions written by Purnendu Tripathi and published by . This book was released on 2013 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.
Book Synopsis New Strategies in Higher Education Marketing by : James A Burns
Download or read book New Strategies in Higher Education Marketing written by James A Burns and published by Routledge. This book was released on 2012-10-12 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, “how-to” applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application oriented and cases and situations common to most universities and colleges are discussed to illustrate marketing strategies and techniques to make them more easily understood and readily usable. New Strategies in Higher Education Marketing is divided into four sections: Strategy Research and Promotion Enrollment Services Development. It includes informative chapters on topics including perceptions and proper application of marketing in higher education; fund raising; public relations; coordination of intra-organizational efforts; techniques and methods of gathering information and data; and the challenge and management of student enrollment. Directors, presidents, vice-presidents, and others responsible for or interested in the marketing of a college or university will find a wealth of highly practical information in this book.
Book Synopsis Strategic Marketing of Higher Education in Africa by : Emmanuel Mogaji
Download or read book Strategic Marketing of Higher Education in Africa written by Emmanuel Mogaji and published by Routledge. This book was released on 2020-01-20 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher Education landscape around the world is changing. There is global competition for students’ enrolments, universities are competing within their home market as well as in the international market, and as government funding for public universities is reducing there is pressure on universities to seek additional income by increasing their student enrolment. African universities are not an exception in this competitive market. This book is unique in providing a composite overview of strategic marketing and brand communications of higher education institutions in Africa. It recognises that there is a growing need for universities to understand the stakeholders and develop strategies on how best to engage with them effectively. Highlighting the unique characteristics, nature, and challenges of African universities, this book explores the marketisation strategies of African universities, with focus on the strategic digital marketing and brand management. The book provides significant theoretical and marketing practice implications for academics, higher-education administrators, and practitioners on how best to market higher education in Africa and reach out to prospective students. International practitioners aiming to market to Africans and start a partnership with an African university will also find this relevant in understanding the dynamics of the African market.
Book Synopsis Gender Issues in Technical and Vocational Education Programs by : Bala, Shashi
Download or read book Gender Issues in Technical and Vocational Education Programs written by Bala, Shashi and published by IGI Global. This book was released on 2019-05-15 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the economic growth and social development of a nation is reliant on its workforce, it is essential to increase the workforce’s employability through technical and vocational education. Through these programs, the nation’s workers will be able to acquire skills and flexibility in order to navigate across sectors of the economy and industry. However, due to gender disparities and socioeconomic statuses within society, women from a lower economic background are unable to gain access to these programs, hindering their career development and economic independence. Gender Issues in Technical and Vocational Education Programs is an essential critical resource that probes the issue of gender equity in specialized educational programs, such as vocational or technical education programs. It also presents global initiatives that are being undertaken to enhance the access to technical and vocational education programs to all citizens. Divided into two sections, this publication provides comprehensive coverage on understanding human resource skilling through vocational and training programs and promoting gender equity through skill development, making it an ideal resource for academicians, researchers, social scientists, educators, policymakers, government officials, and professionals.
Book Synopsis Examining Student Retention and Engagement Strategies at Historically Black Colleges and Universities by : Hinton, Samuel L.
Download or read book Examining Student Retention and Engagement Strategies at Historically Black Colleges and Universities written by Hinton, Samuel L. and published by IGI Global. This book was released on 2018-12-04 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: As higher educational learning enters a new age, Historically Black Colleges and Universities (HBCUs) are seeking innovative ways to establish strategies to compete with other academic institutions. As establishments that have played a pivotal role in transforming the landscape of higher education, HBCUs are facing rapid transformation and various obstacles leading to questions regarding to the cost, quality, and sustainability of these institutions. Examining Student Retention and Engagement Strategies at Historically Black Colleges and Universities is a pivotal reference source that provides vital research on the role of HBCUs in today’s higher education and the various research methods addressing student retention rates, success levels, and engagement. While highlighting topics such as enrollment management, student engagement, and online learning, this publication explores successful engagement strategies that promote educational quality and equality, as well as the methods of social integration and involvement for students. This book is ideally designed for researchers, academicians, scholars, educational administrators, policymakers, graduate students, and curriculum designers.
Book Synopsis Exploring the Technological, Societal, and Institutional Dimensions of College Student Activism by : Miller, Michael T.
Download or read book Exploring the Technological, Societal, and Institutional Dimensions of College Student Activism written by Miller, Michael T. and published by IGI Global. This book was released on 2018-11-23 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social demonstrations that take place on university campuses have profound effects on students as well as the environments in which those students live and learn. These demonstrations, in recent years, have taken on traditional forms such as spontaneous protests, organized marches, and organized rallies, but they have also been affected by technologically mediated strategies that can bring larger sets of students together to support shared beliefs. Exploring the Technological, Societal, and Institutional Dimensions of College Student Activism provides emerging research exploring the theoretical and practical aspects of social demonstrations on university campuses and responses from administrative professionals. Featuring coverage on a broad range of topics such as advocacy, student activism, and free speech, this book is ideally designed for university administrators, policymakers, government officials, academic leaders, researchers, and institutions seeking current research on student engagement in social demonstrations on the campuses of colleges and universities.
Book Synopsis Advanced Web Applications and Progressing E-Learning 2.0 Technologies in Higher Education by : Pelet, Jean-Éric
Download or read book Advanced Web Applications and Progressing E-Learning 2.0 Technologies in Higher Education written by Pelet, Jean-Éric and published by IGI Global. This book was released on 2019-02-22 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the relevant use of internet technologies such as Web 2.0 tools, e-learning can be a way to teach students anywhere at any time. Quality internet connection and a mobile device, such as a smartphone or tablet, offer students the capacities to grow along with knowledge, lectures, and helpful advice for learning in good conditions. Advanced Web Applications and Progressing E-Learning 2.0 Technologies in Higher Education is an essential reference source providing relevant theoretical frameworks and the latest empirical research findings in e-learning and mobile learning in modern higher education and its applications in other professional fields such as medical education. Featuring research on topics such as m-learning, knowledge management technologies, computer graphics, image processing, and web-based communities, this book is ideally designed for professionals and researchers seeking coverage on education, adult education, sociology, computer science, and information technology.
Book Synopsis Optimizing Instructional Design Methods in Higher Education by : Vovides, Yianna
Download or read book Optimizing Instructional Design Methods in Higher Education written by Vovides, Yianna and published by IGI Global. This book was released on 2018-11-09 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Higher learning has seen an increase in web-based distance education programs, which coincides with advancements made in educational technologies. As these programs are on the rise, it becomes increasingly more important to ensure that instructional designers are prepared to accommodate the needs of these academic institutions. Developing a culture of collaboration through the optimization of instructional design methods is part of the profession’s identity but has gotten overshadowed by the pressures of thinking of courses as products. Optimizing Instructional Design Methods in Higher Education is an essential reference source that discusses the importance of collaboration, training, and the use of new and existing models in supporting instructional designers to formalize and optimize curriculum development in higher education. It covers the importance of adapting, adjusting, and re-evaluating models based on learner needs in relation to both the process of learning and outcomes. Featuring research on topics such as human resource development, academic programs, and faculty development, this book is ideally designed for educators, academicians, researchers, and administrators seeking coverage to support design thinking and innovation that encourages student learning.
Book Synopsis Gender Considerations and Influence in the Digital Media and Gaming Industry by : Prescott, Julie
Download or read book Gender Considerations and Influence in the Digital Media and Gaming Industry written by Prescott, Julie and published by IGI Global. This book was released on 2014-06-30 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Occupational segregation is an important issue and can be detrimental to women. There is a strong need for more women in science, engineering, and information technology, which are traditionally male dominated fields. Female representation in the computer gaming industry is a potential way to increase the presence of women in other computer-related fields. Gender Considerations and Influence in the Digital Media and Gaming Industry provides a collection of high-quality empirical studies and personal experiences of women working in male-dominated fields with a particular focus on the media and gaming industries. Providing insight on best methods for attracting and retaining women in these fields, this volume is a valuable reference for executives and members of professional bodies who wish to encourage women in their career progression.
Book Synopsis The Formation of Intellectual Capital and Its Ability to Transform Higher Education Institutions and the Knowledge Society by : Cardoso Espinosa, Edgar Oliver
Download or read book The Formation of Intellectual Capital and Its Ability to Transform Higher Education Institutions and the Knowledge Society written by Cardoso Espinosa, Edgar Oliver and published by IGI Global. This book was released on 2019-06-28 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The knowledge society arises from the combination of four interdependent elements: the production of knowledge through research, its transmission through education, its dissemination through information and communication technologies, and its exploitation through innovation. For this reason, higher education institutions (HEIs) are the main component of the formation of intellectual capital because they are the key element of the knowledge society, so it is necessary that they continue to be the main source of the necessary skills that allow the increase of economic competitiveness, sustainability, and citizen welfare within the framework of quality education and equity. The Formation of Intellectual Capital and Its Ability to Transform Higher Education Institutions and the Knowledge Society is an essential research publication that provides systemic research on the formation of intellectual capital in higher education and its impact on the knowledge society. Highlighting topics such as educational programs, management strategy, and educational studies, this book is meant for educators, educational technologists, students, researchers, professionals, and administrators.
Book Synopsis Preparing the Higher Education Space for Gen Z by : Schnackenberg, Heidi Lee
Download or read book Preparing the Higher Education Space for Gen Z written by Schnackenberg, Heidi Lee and published by IGI Global. This book was released on 2019-05-15 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generation Z views participatory technological interfaces as an integral part of their lives. Every experience in which they engage, particularly schooling, is viewed and experienced through that highly technological lens. At no other time in higher education has the nature of teaching and learning experiences been so defined by the technological interactivity of its student population. Thus, higher education needs to change to meet the needs of the incoming groups of students and expand upon ways in which they learn, communicate, and experience information. Preparing the Higher Education Space for Gen Z is an essential scholarly publication that delves into the specific challenges, issues, strategies, and solutions that are associated with using participatory social media, virtual communication, and other Web 2.0 innovations in higher education, and its particular implications for Generation Z. Including topics such as digital participation, learning environments, and mobile technologies, this book is ideally designed for higher education faculty, administrators, counselors, professionals, students, researchers, and academicians.
Book Synopsis Policies, Practices, and Protocols for the Implementation of Technology Into Language Learning by : El Shaban, Abir
Download or read book Policies, Practices, and Protocols for the Implementation of Technology Into Language Learning written by El Shaban, Abir and published by IGI Global. This book was released on 2021-11-19 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many research studies show that the use of technology inside and outside classrooms makes teaching and learning more engaging and motivating. Technology can provide learners with endless opportunities and can improve the learning experience, simplify access to educational resources, enhance autonomous learning, meet individual learning needs, and prepare the learners for future career success when using it to foster 21st-century skills. However, the range and number of technologies currently available can yield challenges for educators if they do not know how to effectively integrate them into their teaching pedagogy. Policies, Practices, and Protocols for the Implementation of Technology Into Language Learning discusses the skills necessary for successful technology use in education and examines technology tools that assist in teaching different languages with a focus on English as a Foreign Language (EFL). Covering a range of topics such as reading, writing, and integrated language skills, this book is ideal for instructors, policymakers, administrators, researchers, practitioners, academicians, and students.
Book Synopsis Prevention and Detection of Academic Misconduct in Higher Education by : Velliaris, Donna M.
Download or read book Prevention and Detection of Academic Misconduct in Higher Education written by Velliaris, Donna M. and published by IGI Global. This book was released on 2019-04-30 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cheating in educational institutions and society not only threatens the overall quality of the education, as well as its dissemination of knowledge, but it also affects the current social fabric. With the ever-evolving realm of the internet, the scope of plagiarism has now expanded and presents new detection challenges. As such, methods, strategies, and models need to be employed to preserve the integrity of institutions of higher education (HEIs). Prevention and Detection of Academic Misconduct in Higher Education is an essential research book that analyzes traditional and contemporary methods of cheating, the prevention and detection of academic misconduct, and the cross-cultural implications of academic dishonesty. Edited by an esteemed IGI Global editor in the field of education, this publication highlights related topics including diagnostic testing, mobile technologies, and electronic plagiarism detection, making it a valuable resource for educators, administrators, academicians, researchers, and professionals seeking to maintain the creation, dissemination, and preservation of knowledge.
Book Synopsis Policies and Initiatives for the Internationalization of Higher Education by : Silman, Fato?
Download or read book Policies and Initiatives for the Internationalization of Higher Education written by Silman, Fato? and published by IGI Global. This book was released on 2018-10-05 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, globalization highlights the importance of cultural diversity within countries, communities, and institutions while providing a better understanding of individuals and groups. By encouraging a focus on international perspectives in learning, teaching, and recruitment, educational institutions are able to adapt to a globalized society. Policies and Initiatives for the Internationalization of Higher Education in Developing Nations provides emerging research exploring the theoretical and practical aspects of implementing the processes of internationalization, as well as its political, economic, historic, and organizational barriers. Featuring coverage on a broad range of topics such as systems theory, student mobility, and risk management, this publication is ideally designed for education researchers, academicians, policymakers, graduate-level students, and administrators seeking current research on the policies and initiatives practiced by institutions and individuals in order to compete with the influences of globalization.
Book Synopsis Higher Education and the Evolution of Management, Applied Sciences, and Engineering Curricula by : Machado, Carolina F.
Download or read book Higher Education and the Evolution of Management, Applied Sciences, and Engineering Curricula written by Machado, Carolina F. and published by IGI Global. This book was released on 2019-02-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly complex, competitive, and global world, organizations require highly skilled professionals who have the capacity to proactively answer challenges. Thus, educational institutions must update the curricula of their courses to better contribute to the training and development of professionals in order to ensure that they are prepared to face increasing levels of organizational competitiveness. Higher Education and the Evolution of Management, Applied Sciences, and Engineering Curricula is a collection of innovative research that fosters discussion on the evolution of higher-education in management, applied sciences, and engineering with an emphasis on curriculum development, pedagogy, didactic aspects, and sustainable education. This publication presents models, theories, and tools that allow individuals to take a more strategic role in their organizations. It is ideally designed for managers, engineers, human resource officials, academicians, researchers, administrators, and lecturers.
Book Synopsis Competency-Based and Social-Situational Approaches for Facilitating Learning in Higher Education by : Strohschen, Gabriele I.E.
Download or read book Competency-Based and Social-Situational Approaches for Facilitating Learning in Higher Education written by Strohschen, Gabriele I.E. and published by IGI Global. This book was released on 2019-05-15 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the paradigm of education in academia continues to shift towards more diversity and inclusion, educators need to consider incorporating a “both-and” mindset when designing relevant education models in adult education. In order to attain a cross-sector collaboration among diverse stakeholders, innovative education practice settings with instructional strategies that meet the learning needs of every student need to be evaluated and implemented. Competency-Based and Social-Situational Approaches for Facilitating Learning in Higher Education is a critical research resource that discusses project-based and social-situational instructional practices within community engagement as a method for educating adults. The approaches to designing and implementing learning activities show how to optimize community and business knowledge assets to collaboratively design and implement curricula in order to work toward social justice and community development. Divided into three sections, this publication provides extensive coverage on the design and delivery of academic programs, instructional approaches, and more, making it an ideal resource for professionals, adult education practitioners, faculty, administrators, community activists, researchers, and academicians.
