Multi Platform Advertising Strategies In The Global Marketplace

Download Multi Platform Advertising Strategies In The Global Marketplace full books in PDF, epub, and Kindle. Read online Multi Platform Advertising Strategies In The Global Marketplace ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Multi-Platform Advertising Strategies in the Global Marketplace

Author : Yang, Kenneth C. C.
Publisher : IGI Global
ISBN 13 : 1522531157
Total Pages : 377 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Multi-Platform Advertising Strategies in the Global Marketplace by : Yang, Kenneth C. C.

Download or read book Multi-Platform Advertising Strategies in the Global Marketplace written by Yang, Kenneth C. C. and published by IGI Global. This book was released on 2017-12-01 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 179989021X
Total Pages : 1865 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Research Anthology on Strategies for Using Social Media as a Service and Tool in Business by : Management Association, Information Resources

Download or read book Research Anthology on Strategies for Using Social Media as a Service and Tool in Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-05-28 with total page 1865 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522571175
Total Pages : 1556 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-10-05 with total page 1556 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Modelling and Simulation of Fast-Moving Ad-Hoc Networks (FANETs and VANETs)

Author : Pradeep Kumar, T.S.
Publisher : IGI Global
ISBN 13 : 1668436124
Total Pages : 269 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!

Book Synopsis Modelling and Simulation of Fast-Moving Ad-Hoc Networks (FANETs and VANETs) by : Pradeep Kumar, T.S.

Download or read book Modelling and Simulation of Fast-Moving Ad-Hoc Networks (FANETs and VANETs) written by Pradeep Kumar, T.S. and published by IGI Global. This book was released on 2022-09-30 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the event of a disastrous event leading to the loss of communication networks, ad-hoc networks are a potent wireless communication resource because of their unique features including being quickly deployable and having a distributed nature, large coverage area, reduced cost, and more. Flying ad-hoc networks (FANETS) and vehicular ad-hoc networks (VANETS) are the future technology and can solve many problems in e-commerce delivery through drones, agriculture, vaccine delivery, and more. The unique characteristics of these networks and special requirements have created new challenges for the research community in recent decades. Modelling and Simulation of Fast-Moving Ad-Hoc Networks (FANETs and VANETs) enhances the modelling and simulation aspects of FANETS and VANETS and understands the protocols in mac layer and network layers for fast-moving ad-hoc networks. It presents simulations run using various simulation tools and measures the performance metrics of ad-hoc networks. Covering topics such as emulation tools, secure communication, and modelling software, this premier reference source is an excellent resource for computer scientists, IT specialists, business leaders and managers, supply chain and logistics management, libraries, students, government officials, international organizations, law enforcement, engineers, agriculturalists, researchers, and academicians.

Trends, Experiences, and Perspectives in Immersive Multimedia and Augmented Reality

Author : Simão, Emília
Publisher : IGI Global
ISBN 13 : 1522556974
Total Pages : 277 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Trends, Experiences, and Perspectives in Immersive Multimedia and Augmented Reality by : Simão, Emília

Download or read book Trends, Experiences, and Perspectives in Immersive Multimedia and Augmented Reality written by Simão, Emília and published by IGI Global. This book was released on 2018-07-27 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of immersive multimedia, which is closely related to concepts of augmented reality, brings opportunities in art, education, entertainment, and technology. As such, it is vital to explore the connections between consumers of media content and information parts that come from multimedia platforms. Trends, Experiences, and Perspectives in Immersive Multimedia and Augmented Reality is a critical scholarly resource that offers solutions to the problems that appear in both theoretical and practical dimensions of immersive multimedia experiences on an interdisciplinary platform. Featuring coverage on a broad range of topics such as cyber behavior, human-computer interaction, and transmedia, this book is geared towards digital artists, media professionals, developers, academicians, researchers, and upper-level graduate students seeking current research on the exploration of immersive multimedia through the perspectives of technology, communications, and art.

Evolution of Software-Defined Networking Foundations for IoT and 5G Mobile Networks

Author : Kumar, Sunil
Publisher : IGI Global
ISBN 13 : 1799846865
Total Pages : 235 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Evolution of Software-Defined Networking Foundations for IoT and 5G Mobile Networks by : Kumar, Sunil

Download or read book Evolution of Software-Defined Networking Foundations for IoT and 5G Mobile Networks written by Kumar, Sunil and published by IGI Global. This book was released on 2020-10-23 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: 5G is the upcoming generation of the wireless network that will be the advanced version of 4G LTE+ providing all the features of a 4G LTE network and connectivity for IoT devices with faster speed and lower latency. The 5G network is going to be a service-oriented network, connecting billions of IoT devices and mobile phones through the wireless network, and hence, it needs a special emphasis on security. Security is the necessary enabler for the continuity of the wireless network business, and in 5G, network security for IoT devices is the most important aspect. As IoT is gaining momentum, people can remotely operate or instruct their network devices. Therefore, there is a need for robust security mechanisms to prevent unauthorized access to the devices. Evolution of Software-Defined Networking Foundations for IoT and 5G Mobile Networks is a collection of innovative research on the security challenges and prevention mechanisms in high-speed mobile networks. The book explores the threats to 5G and IoT and how to implement effective security architecture for them. While highlighting topics including artificial intelligence, mobile technology, and ubiquitous computing, this book is ideally designed for cybersecurity experts, network providers, computer scientists, communication technologies experts, academicians, students, and researchers.

Impacts of Online Advertising on Business Performance

Author : Semerádová, Tereza
Publisher : IGI Global
ISBN 13 : 1799816206
Total Pages : 262 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Impacts of Online Advertising on Business Performance by : Semerádová, Tereza

Download or read book Impacts of Online Advertising on Business Performance written by Semerádová, Tereza and published by IGI Global. This book was released on 2019-11-22 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a brand´s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many companies. In order to expand fan bases, promote company culture, and engage in communication with current customers, business professionals have made monitoring the impact of their advertisements a fundamental priority. Impacts of Online Advertising on Business Performance is a collection of innovative research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. While highlighting topics including data analytics, digital advertising, and consumer behavior, this book is ideally designed for managers, marketers, advertisers, business administrations, researchers, industry professionals, investors, academicians, and students concerned with the management of online marketing activities.

Modern Perspectives on Virtual Communications and Social Networking

Author : Thakur, Jyotsana
Publisher : IGI Global
ISBN 13 : 1522557164
Total Pages : 273 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Modern Perspectives on Virtual Communications and Social Networking by : Thakur, Jyotsana

Download or read book Modern Perspectives on Virtual Communications and Social Networking written by Thakur, Jyotsana and published by IGI Global. This book was released on 2018-10-12 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the prevalence of social media, businesses and other organizations have a growing need to utilize various online media platforms and sites to engage and interact with their potential consumer base. Virtual communities and social networking can provide an effective escape route from the limits imposed by traditional media. Using optimal strategies can lead to more successful outcomes when using these platforms. Modern Perspectives on Virtual Communications and Social Networking provides innovative insights into connection and conversation through internet media that foster trust, commitment, and transparency in business. The content within this publication represents the potential to create virtual bonds with consumers through the observation of buying behavior, social media best practices, and digital marketing strategies. It is designed for business professionals, academicians, consultants, managers, marketers, and researchers and covers topics centered on the use of online media as a method of reaching a wider population.

Multidisciplinary Perspectives on New Media Art

Author : Soares, Celia
Publisher : IGI Global
ISBN 13 : 1799836711
Total Pages : 279 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Multidisciplinary Perspectives on New Media Art by : Soares, Celia

Download or read book Multidisciplinary Perspectives on New Media Art written by Soares, Celia and published by IGI Global. This book was released on 2020-06-26 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: New media has been gaining importance in the academic world as well as the artistic world through the concept of new media art. As the connections between art and communication technologies grow and further embrace a wide range of concepts, interpretations, and applications, the number of disciplines that will be touched will likewise continue to expand. Multidisciplinary Perspectives on New Media Art is a collection of innovative research on the methods and intersections between new media, artistic practices, and digital technologies. While highlighting topics including audience relationship, digital art, and computer animation, this book is ideally designed for academicians, researchers, high-level art students, and art professionals.

Information Manipulation and Its Impact Across All Industries

Author : Ebrahimi, Maryam
Publisher : IGI Global
ISBN 13 : 1799882373
Total Pages : 234 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Information Manipulation and Its Impact Across All Industries by : Ebrahimi, Maryam

Download or read book Information Manipulation and Its Impact Across All Industries written by Ebrahimi, Maryam and published by IGI Global. This book was released on 2021-11-19 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both misinformation and disinformation lead to lasting misperceptions that can pose dangers to the public. While information manipulation has always existed, modern technology allows for misinformation to spread further and quicker than ever before. Especially during times in which misinformation has a greater potential reach and a more captivated audience, it is important to recognize its impact on society. Information Manipulation and Its Impact Across All Industries focuses on information manipulation in different areas including finance and economy, health, society, and more. It considers the effects of misinformation and disinformation on organizations, human resources, citizens, and governments. Additionally, it describes detection models and approaches of misinformation and disinformation as well as anti-misinformation actions, policies, and laws. Covering topics such as cybersecurity, online health misinformation, and social capital, this book is a dynamic resource for managers, engineers, researchers, lecturers, advanced students, professors, academicians, and professional institutions.

Advancements in Security and Privacy Initiatives for Multimedia Images

Author : Kumar, Ashwani
Publisher : IGI Global
ISBN 13 : 1799827976
Total Pages : 278 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Advancements in Security and Privacy Initiatives for Multimedia Images by : Kumar, Ashwani

Download or read book Advancements in Security and Privacy Initiatives for Multimedia Images written by Kumar, Ashwani and published by IGI Global. This book was released on 2020-09-25 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of digital images in today’s modernized market is rapidly increasing throughout organizations due to the prevalence of social media and digital content. Companies who wish to distribute their content over the internet face numerous security risks such as copyright violation. Advanced methods for the protection and security of digital data are constantly emerging, and up-to-date research in this area is lacking. Advancements in Security and Privacy Initiatives for Multimedia Images is a collection of innovative research on the methods and applications of contemporary techniques for the security and copyright protection of images and their distribution. While highlighting topics including simulation-based security, digital watermarking protocols, and counterfeit prevention, this book is ideally designed for security analysts, researchers, developers, programmers, academicians, practitioners, students, executives, educators, and policymakers seeking current research on modern security improvements for multimedia images.

Strategic Perspectives in Destination Marketing

Author : Camilleri, Mark Anthony
Publisher : IGI Global
ISBN 13 : 1522558365
Total Pages : 411 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Strategic Perspectives in Destination Marketing by : Camilleri, Mark Anthony

Download or read book Strategic Perspectives in Destination Marketing written by Camilleri, Mark Anthony and published by IGI Global. This book was released on 2018-08-17 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.

The Role of Language and Symbols in Promotional Strategies and Marketing Schemes

Author : Epure, Manuela
Publisher : IGI Global
ISBN 13 : 1522557792
Total Pages : 333 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis The Role of Language and Symbols in Promotional Strategies and Marketing Schemes by : Epure, Manuela

Download or read book The Role of Language and Symbols in Promotional Strategies and Marketing Schemes written by Epure, Manuela and published by IGI Global. This book was released on 2018-09-28 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.

Dynamics of Dialogue, Cultural Development, and Peace in the Metaverse

Author : Chakraborty, Swati
Publisher : IGI Global
ISBN 13 : 1668459086
Total Pages : 258 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!

Book Synopsis Dynamics of Dialogue, Cultural Development, and Peace in the Metaverse by : Chakraborty, Swati

Download or read book Dynamics of Dialogue, Cultural Development, and Peace in the Metaverse written by Chakraborty, Swati and published by IGI Global. This book was released on 2022-11-11 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are dramatic global challenges that urge us to examine our identities and the need for intercultural dialogue to overcome differences and bring the world together around the concept of a global human module. Dialogue is important to give the world an agenda for action based on tolerance, mutual respect, and fairness. These actions can only succeed if people are clear about the foundations of cultures and civilizations, which can only be reached through dialogue. It is essential to solve how we can reach the next level of technology with inclusion, peace, and dialogue in the era of the metaverse. Dynamics of Dialogue, Cultural Development, and Peace in the Metaverse provides relevant theoretical frameworks and the latest empirical research findings in the metaverse. It explains the strategic role of trust at different levels of the information and knowledge society. Covering topics such as digital culture, peace training, and religion in the metaverse, this premier reference source is an essential resource for business leaders and executives, politicians, government officials, sociologists, students and faculty of higher education, librarians, researchers, and academicians.

A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves

Author : Sekalala, Seif
Publisher : IGI Global
ISBN 13 : 1799875091
Total Pages : 277 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves by : Sekalala, Seif

Download or read book A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves written by Sekalala, Seif and published by IGI Global. This book was released on 2022-06-17 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intrapersonal communication has been considered and studied less in comparison to general communication and other related topics. Moreover, intrapersonal communication is usually mentioned in the context of studying other topics, as opposed to being studied singularly. To fully understand the complexity and potential uses of this field of study, intrapersonal communication must be researched further. A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves focuses on the concept of intrapersonal communication, discusses how and why we communicate with ourselves, and considers how scholars can help humans improve and harness intrapersonal communication in fields such as artificial intelligence. The book also makes a forceful case for the importance and potential utility of intrapersonal communication. Covering topics such as language, sociology, and cognitive science, this reference work is ideal for sociologists, psychologists, industry professionals, academicians, scholars, researchers, practitioners, instructors, and students.

Marketing Techniques for Financial Inclusion and Development

Author : Jain, Dhiraj
Publisher : IGI Global
ISBN 13 : 1522540369
Total Pages : 311 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Marketing Techniques for Financial Inclusion and Development by : Jain, Dhiraj

Download or read book Marketing Techniques for Financial Inclusion and Development written by Jain, Dhiraj and published by IGI Global. This book was released on 2018-06-01 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.

Corporate Social Responsibility and Strategic Market Positioning for Organizational Success

Author : Brown, Carlton
Publisher : IGI Global
ISBN 13 : 1522554106
Total Pages : 301 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Corporate Social Responsibility and Strategic Market Positioning for Organizational Success by : Brown, Carlton

Download or read book Corporate Social Responsibility and Strategic Market Positioning for Organizational Success written by Brown, Carlton and published by IGI Global. This book was released on 2018-07-20 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: The decisions a corporation makes affect more than just its stakeholders, for they can have wide social, environmental, and economic consequences. The relationship between marketing and corporate social responsibility is important to facing these consequences and providing organizational success. Strategic marketing is a tool that can help to defuse tension between companies and their wider stakeholders as well as fend off criticism. Corporate Social Responsibility and Strategic Market Positioning for Organizational Success is a critical scholarly resource that explores different approaches to understanding the nexus between business, marketing, technology, education, engagement, and sustainability. Featuring research on topics such as business strategy, marketing strategies, and organizational culture, this book is ideally designed for business managers and practitioners, commercial and corporate organizations, researchers, and academicians seeking coverage on the strategic importance of corporate social responsibility and marketing for commercial success.