Advertising And Societies

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Advertising and Societies

Author : Katherine Toland Frith
Publisher : Peter Lang
ISBN 13 : 9781433103858
Total Pages : 282 pages
Book Rating : 4.1/5 (38 download)

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Book Synopsis Advertising and Societies by : Katherine Toland Frith

Download or read book Advertising and Societies written by Katherine Toland Frith and published by Peter Lang. This book was released on 2010 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.

Advertising and Society

Author : Carol J. Pardun
Publisher : John Wiley & Sons
ISBN 13 : 1118587626
Total Pages : 346 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Advertising and Society by : Carol J. Pardun

Download or read book Advertising and Society written by Carol J. Pardun and published by John Wiley & Sons. This book was released on 2013-06-26 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion

Advertising in Society

Author : Roxanne Hovland
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 562 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Advertising in Society by : Roxanne Hovland

Download or read book Advertising in Society written by Roxanne Hovland and published by N T C Business Books. This book was released on 1989 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising, Gender and Society

Author : Magdalena Zawisza-Riley
Publisher : Routledge
ISBN 13 : 1351386093
Total Pages : 227 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Advertising, Gender and Society by : Magdalena Zawisza-Riley

Download or read book Advertising, Gender and Society written by Magdalena Zawisza-Riley and published by Routledge. This book was released on 2019-07-03 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules. Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising. Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.

Advertising, Society, and Consumer Culture

Author : Roxanne Hovland
Publisher : Routledge
ISBN 13 : 1317477529
Total Pages : 211 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Advertising, Society, and Consumer Culture by : Roxanne Hovland

Download or read book Advertising, Society, and Consumer Culture written by Roxanne Hovland and published by Routledge. This book was released on 2014-12-18 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".

Readings in Advertising, Society, and Consumer Culture

Author : Roxanne Hovland
Publisher : Routledge
ISBN 13 : 1317461363
Total Pages : 440 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Readings in Advertising, Society, and Consumer Culture by : Roxanne Hovland

Download or read book Readings in Advertising, Society, and Consumer Culture written by Roxanne Hovland and published by Routledge. This book was released on 2014-12-18 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

Advertising, The Uneasy Persuasion (RLE Advertising)

Author : Michael Schudson
Publisher : Routledge
ISBN 13 : 113666825X
Total Pages : 308 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Advertising, The Uneasy Persuasion (RLE Advertising) by : Michael Schudson

Download or read book Advertising, The Uneasy Persuasion (RLE Advertising) written by Michael Schudson and published by Routledge. This book was released on 2013-06-26 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.

Advertising in Contemporary Society

Author : Kim B. Rotzoll
Publisher : University of Illinois Press
ISBN 13 : 9780252065422
Total Pages : 228 pages
Book Rating : 4.0/5 (654 download)

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Book Synopsis Advertising in Contemporary Society by : Kim B. Rotzoll

Download or read book Advertising in Contemporary Society written by Kim B. Rotzoll and published by University of Illinois Press. This book was released on 1996 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique perspectives that will help the reader understand how and why the controversial American phenomenon of advertising generates so much heat and--though much of it is passive--so much acceptance.

Advertising and Society

Author : Carol J. Pardun
Publisher : Wiley-Blackwell
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Advertising and Society by : Carol J. Pardun

Download or read book Advertising and Society written by Carol J. Pardun and published by Wiley-Blackwell. This book was released on 2009 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organized in a “point/counterpoint” format, this up-to-date text examines the impact of advertising on society. It is designed to spark discussion and help students understand the complexities of the issues being presented. Ideal for the undergraduate and graduate alike, it features a unique balance between criticism and practice that is rarely found on the market today. Organized in a unique, yet effective debate format designed to spark discussion -- even among audiences with little or no previous knowledge of the subject Each chapter begins with an overview of the history and central issues surrounding a topic, and concludes with a summary of the arguments presented Includes suggestions for further research, questions for discussion, paper topics, and a bibliography of additional readings Offers an industry-based prospective, as opposed to a solely critical one Written in an accessible style that lends substantial clarity to complex issues

Advertising and Consumer Society

Author : Nicholas Holm
Publisher : Taylor & Francis
ISBN 13 : 100085471X
Total Pages : 279 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Advertising and Consumer Society by : Nicholas Holm

Download or read book Advertising and Consumer Society written by Nicholas Holm and published by Taylor & Francis. This book was released on 2023-04-03 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods, and debates needed to analyse and understand advertising. From an investigation of advertising’s crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to: make sense of advertising’s powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another. This revised second edition includes a new chapter on branding and promotional culture, and substantially updated content on topics like digital and online advertising, surveillance and empowerment, as well as brand new topics like self-branding/influencers and using technology to evade advertising. Equipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies.

As Seen in Vogue

Author : Daniel Delis Hill
Publisher : Texas Tech University Press
ISBN 13 : 9780896726161
Total Pages : 256 pages
Book Rating : 4.7/5 (261 download)

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Book Synopsis As Seen in Vogue by : Daniel Delis Hill

Download or read book As Seen in Vogue written by Daniel Delis Hill and published by Texas Tech University Press. This book was released on 2004 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the twentieth century the ready-to-wear industry, fashion journalism, and mass-media advertising fueled one another’s success by identifying an ever-widening consumer class and fanning the desire to be fashionable. Through more than six hundred fashion ads that appeared in Vogue from the magazine’s debut in 1893 through the next ten decades, Hill documents not only this symbiosis but also an evolution in American fashion, society, and culture.In rich progression, the images document metamorphoses: from alabaster Victorian homemaker to painted flapper in just a generation, from conformist fifties mom to miniskirt-clad iconoclast only a decade later, from power-suited yuppie of the eighties to the techno self-stylist of the new millennium. In this long view of interactions that shaped much, much more than the fashion, Hill offers a comprehensive examination and resource for students and professionals in fashion and business history, popular culture, advertising, marketing, and women’s studies.

Advertising Progress

Author : Pamela Walker Laird
Publisher : JHU Press
ISBN 13 : 1421434180
Total Pages : 584 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis Advertising Progress by : Pamela Walker Laird

Download or read book Advertising Progress written by Pamela Walker Laird and published by JHU Press. This book was released on 2020-01-15 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected by Choice Magazine as an Outstanding Academic Title Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why—in the intense competitions for both markets and cultural authority—the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.

Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture

Author : Stuart Ewen
Publisher : Basic Books
ISBN 13 : 0786722878
Total Pages : 416 pages
Book Rating : 4.7/5 (867 download)

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Book Synopsis Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture by : Stuart Ewen

Download or read book Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture written by Stuart Ewen and published by Basic Books. This book was released on 2008-08-01 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

The Codes of Advertising

Author : Sut Jhally
Publisher : Routledge
ISBN 13 : 1135213038
Total Pages : 238 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis The Codes of Advertising by : Sut Jhally

Download or read book The Codes of Advertising written by Sut Jhally and published by Routledge. This book was released on 2014-05-22 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.

Advertising and the Transformation of American Society, 1865-1920

Author : James Norris
Publisher : Praeger
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Advertising and the Transformation of American Society, 1865-1920 by : James Norris

Download or read book Advertising and the Transformation of American Society, 1865-1920 written by James Norris and published by Praeger. This book was released on 1990-10-24 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the period between 1865 to 1920, as America shifted from a rural-farming economy to urban-manufacturing, a major transformation also occurred in the behavior of the country's consumers. This change is perhaps best illustrated in the advertisements that appeared in popular magazines. They began by simply informing consumers of the cost and availability of a product, but, by 1920, they were projecting an image that defined the American dream in terms of a consumption ethic. In this historical analysis of advertisements, James Norris explores this transformation of society and its ads, and the role that advertising played in developing a national market for consumer goods, creating demand for mass-produced items, and shifting the consumption habits of Americans. Focusing primarily on popular journals and magazines with national circulations, Norris traces how, by the 1920s, America had become a society in which consumption and spending had replaced old virtues. He examines a number of issues affecting this change, including how national markets developed, how consumers were convinced to buy products they had never seen before, what appeals manufacturers used to build markets, and how consumers were persuaded to purchase items that had previously been produced locally or in the home. Other factors that played a role in the transformation are also considered, such as the breakdown of localism, an increasingly educated citizenry, the potential for mass production, and a growth in per-capita income. Whenever possible, the advertisements themselves have been quoted and reproduced, fully illustrating Norris' premise that they are mirrors of the society that produced them. This study will be an important resource for courses in business history, economics, women's studies, and the history of advertising, as well as a valuable addition to college, university, and public libraries.

Ads, Fads, and Consumer Culture

Author : Arthur Asa Berger
Publisher : Rowman & Littlefield
ISBN 13 : 9780742527249
Total Pages : 220 pages
Book Rating : 4.5/5 (272 download)

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Book Synopsis Ads, Fads, and Consumer Culture by : Arthur Asa Berger

Download or read book Ads, Fads, and Consumer Culture written by Arthur Asa Berger and published by Rowman & Littlefield. This book was released on 2004 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, second edition is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features additions to flesh out earlier topics as well as new theoretical material. New discussions include classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children.

Digital Media and Society

Author : Simon Lindgren
Publisher : SAGE
ISBN 13 : 1529787076
Total Pages : 326 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Digital Media and Society by : Simon Lindgren

Download or read book Digital Media and Society written by Simon Lindgren and published by SAGE. This book was released on 2021-11-24 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean to live in a digital society? Does social media empower political activism? How do we form and express our identity in a digital age? Do algorithms and search engine results have a social role? How have software and hardware transformed how we interact with each other? In the early 21st century, digital media and the social have become irreversibly intertwined. In this cutting-edge introduction, Simon Lindgren explores what it means to live in a digital society. With succinct explanations of the key concepts, debates and theories you need to know, this is a must-have resource for students exploring digital media, social media, media and society, data and society, and the internet. “An engaging story of the meaning digital media have in societies. The writing is relatable, with diverse and comprehensive references to theories. Above all, this is a fun book on what a contemporary digital society looks like!” - Professor Zizi Papacharissi, University of Illinois at Chicago Simon Lindgren is Professor of Sociology at Umeå University in Sweden. He is also the director of DIGSUM, an interdisciplinary academic research centre studying the social dimensions of digital technology.