Multimodal Epistemologies

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Author :
Publisher : Routledge
ISBN 13 : 1135020493
Total Pages : 317 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Multimodal Epistemologies by : Arianna Maiorani

Download or read book Multimodal Epistemologies written by Arianna Maiorani and published by Routledge. This book was released on 2014-04-24 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world. It contributes to current theoretical debates in the disciplines of semiotics, linguistics, multimodality, and pragmatics, as well as those aspects of pedagogy and film studies that engage with the notions of text and narrative by addressing questions such as: How do we study multimedia communication? How do we incorporate the impact of new media technologies into the study of Linguistics and Semiotics? How do we construe culture in modern communication? How useful are the current multidisciplinary approaches to multimodal communication? Through the analysis of specific case studies that are developed within diverse academic disciplines and which draw on a range of theoretical frameworks, the goal of this book is to provide a basis for an overarching framework that can be applied by scholars and students with different academic and cultural backgrounds.

Multimodality across Epistemologies in Second Language Research

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1040015573
Total Pages : 347 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Multimodality across Epistemologies in Second Language Research by : Amanda Brown

Download or read book Multimodality across Epistemologies in Second Language Research written by Amanda Brown and published by Taylor & Francis. This book was released on 2024-04-01 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection highlights diverse epistemological perspectives in original research on the important role of multimodality in second language contexts. The volume explores a wide range of theoretical and methodological traditions toward foregrounding the notion that bodily action is not merely an add-on to the modality of talk but an integral part of second language teaching, learning, and interaction. Following an introductory chapter, 18 empirical chapters feature either classroom or non-classroom research, which shed light on different dimensions of multimodality in second language contexts, including learning reflected in gesture, learning gesture across languages, the role of bodily action in language teaching, and the role of movement in configuring space for effective communication. Each empirical chapter follows a consistent structure detailing the research focus, the background to each study, methodology, and findings. A concluding synthesis chapter braids the insights of these chapters, drawing parallels across different methods, and pointing toward crosscutting areas for future research. This book will be of interest to students and scholars in applied linguistics, multilingualism, bilingualism, gesture studies, cognitive science, and psychology. Chapter 10 of this book is available for free in PDF format as Open Access at www.taylorfrancis.com. It has been made available under a Creative Commons Attribution-NonCommercial-ShareAlike (CC-BY-NC-SA) 4.0 International license.

Multimodal Argumentation and Rhetoric in Media Genres

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Author :
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027264694
Total Pages : 313 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Multimodal Argumentation and Rhetoric in Media Genres by : Assimakis Tseronis

Download or read book Multimodal Argumentation and Rhetoric in Media Genres written by Assimakis Tseronis and published by John Benjamins Publishing Company. This book was released on 2017-12-15 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection advances the study of context-dependent characteristics of argumentative discourse by examining a variety of media genres in which text and image (and other semiotic modes) combine to create meaning. The chapters have been written by an international group of senior and junior scholars researching multimodal argumentation in the last two decades. In each chapter, a specific approach to argumentation and rhetoric is combined with insights from visual studies, metaphor theory, scientific visualization, cognitive science, semiotics, conversation analysis, or (documentary) film theory in order to explain how multimodal genres function argumentatively and rhetorically. Together the chapters present a state-of-the-art in the analysis of multimodal argumentation in such diverse genres as print advertisements, news photographs, scientific illustrations, political cartoons, documentaries, film trailers, political TV advertisements, public debates, and political speeches. The volume will be of interest to advanced students and scholars in argumentation studies, rhetoric, and multimodal communication.

The Structure of Multimodal Documents

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Author :
Publisher : Routledge
ISBN 13 : 1317580125
Total Pages : 285 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis The Structure of Multimodal Documents by : Tuomo Hiippala

Download or read book The Structure of Multimodal Documents written by Tuomo Hiippala and published by Routledge. This book was released on 2015-06-05 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between 1967-2008. The book provides multimodal discourse analysts with methodological tools to draw empirically-based conclusions about multimodal documents, and will be a valuable resource for researchers planning to develop and study multimodal corpora.

Multimodal Analysis in Academic Settings

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Author :
Publisher : Routledge
ISBN 13 : 1317574672
Total Pages : 252 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Multimodal Analysis in Academic Settings by : Belinda Crawford Camiciottoli

Download or read book Multimodal Analysis in Academic Settings written by Belinda Crawford Camiciottoli and published by Routledge. This book was released on 2015-05-22 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents innovative research on the multimodal dimension of discourse specific to academic settings, with a particular focus on the interaction between the verbal and non-verbal in constructing meaning. Contributions by experienced and emerging researchers provide in-depth analyses in both research and teaching contexts, and consider the ways in which multimodal strategies can be leveraged to enhance the effectiveness of academic communication. Contributors employ both quantitative and qualitative analytical methods, and make use of state-of-the-art software for analyzing multimodal features of discourse. The chapters in the first part of the volume focus on the multimodal features of two key research genres: conference presentations and plenary addresses. In the second part, contributors explore the role of multimodality in the classroom through analyses of both instructors’ and students’ speech, as well as the use of multimodal materials for more effective learning. The research presented in this volume is particularly relevant within the context of globalized higher education, where participants represent a wide range of linguistic and cultural backgrounds. Multimodal Analysis in Academic Settings contributes to an emerging field of research with importance to an increasing number of academics and practitioners worldwide.

Mapping Multimodal Performance Studies

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Publisher : Taylor & Francis
ISBN 13 : 1317219198
Total Pages : 212 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Mapping Multimodal Performance Studies by : Maria Grazia Sindoni

Download or read book Mapping Multimodal Performance Studies written by Maria Grazia Sindoni and published by Taylor & Francis. This book was released on 2016-12-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a first attempt to map the broad context of performance studies from a multimodal perspective. It collects original research on traditional performing arts (theatre, dance, opera), live (durational performance) and mediated/recorded performances (films, television shows), as well as performative discursive practices on social media by adopting several theories and methodologies all dealing with the notion of multimodality. As a mostly dynamic and also interactive environment for various text types and genres, the context of performance studies provides many opportunities to produce meaning verbally and non-verbally. All chapters in this book develop frameworks for the analysis of performance-related events and activities and explore empirical case studies in a range of different ages and cultures. A further focus lies on the communicative strategies deployed by different communities of practice, taking into account processes of production, distribution, and consumption of such texts in diverse spatial and temporal contexts.

Multimodality in the Built Environment

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Author :
Publisher : Routledge
ISBN 13 : 113474790X
Total Pages : 180 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Multimodality in the Built Environment by : Louise J. Ravelli

Download or read book Multimodality in the Built Environment written by Louise J. Ravelli and published by Routledge. This book was released on 2015-11-19 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an extended exploration of the multimodal analysis of spatial (three-dimensional) texts of the built environment, culminating in a holistic approach termed Spatial Discourse Analysis (SpDA). Based on existing frameworks of multimodal analysis, this book applies, adapts, and extends these frameworks to spatial texts. The authors argue that choices in spatial design create meanings about what we perceive and how we can or should behave within spatial texts, influence how we feel in and about those spaces, and enable these texts to function as coherent wholes. Importantly, a spatial text, once built, is also a resource which is then used, and an essential aspect of understanding these texts is to consider what users themselves contribute to the meaning potential of these texts. The book takes the metafunctional approach familiar from Systemic-Functional Linguistics (SFL) and foregrounds each metafunction in turn (textual, interpersonal, experiential, and logical), in relation to the detailed analysis of a particular spatial text.

Multimodal Metaphor and Metonymy in Advertising

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Author :
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027264678
Total Pages : 242 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Multimodal Metaphor and Metonymy in Advertising by : Paula Pérez Sobrino

Download or read book Multimodal Metaphor and Metonymy in Advertising written by Paula Pérez Sobrino and published by John Benjamins Publishing Company. This book was released on 2017-12-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyone, and it pervades our everyday social interactions. In particular, advertising offers countless opportunities to explore the way in which people think creatively through metaphor and metonymy. The thorough analysis of a corpus of 210 authentic printed advertisements shows the central role of multimodal metaphor, metonymy, and their patterns of interaction, at the heart of advertising campaigns. This book is the first in-depth research monograph to bring together qualitative and quantitative evidence of metaphor-metonymy combinations in real multimodal discourse. It combines detailed case study analyses with corpus-based analysis and psycholinguistic enquiry to provide the reader with a prismatic approach to the topic of figurative language in multimodal advertising. Besides its theoretical contribution to the field of multimodal figurative language, this monograph has a wide number of practical applications due to its focus on advertising and the communicative impact of creative messages on consumers. This book will pave the way for further qualitative and quantitative research on the ways in which figurative language shapes multimodal discourse, and how it relates to our everyday creative thinking.

Empirical Evidences and Theoretical Assumptions in Functional Linguistics

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Author :
Publisher : Taylor & Francis
ISBN 13 : 0429633351
Total Pages : 197 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Empirical Evidences and Theoretical Assumptions in Functional Linguistics by : Elissa Asp

Download or read book Empirical Evidences and Theoretical Assumptions in Functional Linguistics written by Elissa Asp and published by Taylor & Francis. This book was released on 2022-07-28 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection explores the relationships between theory and evidences in functional linguistics, bringing together perspectives from both established and emerging scholars. The volume begins by establishing theoretical common ground for functional approaches to language, critically discussing empirical inquiry in functional linguistics and the challenges and opportunities of using new technologies in linguistic investigations. Building on this foundation, the second part of the volume explores the challenges involved in using different data sources as evidence for theorizing language and linguistic processes, drawing on work on lexical cohesion in language variation, neuroimaging and neuropathological data, and keystroke logging and eye-tracking. The final section of the volume examines the ways in which evidences from a wide range of data sources can offer new perspectives toward challenging established theoretical claims, employing empirical evidences from corpus linguistic analysis, keystroke logging, and multimodal communication. This pioneering collection synthesizes perspectives and addresses fundamental questions in the investigation of the relationships between theory and evidences in functional linguistics and will be of particular interest to researchers working in the field, as well as linguists working in experimental and interdisciplinary approaches which seek to bridge this gap.

Multimodal Literacy

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Publisher : New Literacies and Digital Epistemologies
ISBN 13 : 9780820452241
Total Pages : 0 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Multimodal Literacy by : Carey Jewitt

Download or read book Multimodal Literacy written by Carey Jewitt and published by New Literacies and Digital Epistemologies. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multimodal Literacy challenges dominant ideas around language, learning, and representation. Using a rich variety of examples, it shows the range of representational and communicational modes involved in learning through image, animated movement, writing, speech, gesture, or gaze. The effect of these modes on learning is explored in different sites including formal learning across the curriculum in primary, secondary, and higher education classrooms, as well as learning in the home. The notion of literacy and learning as a primary linguistic accomplishment is questioned in favor of the multimodal character of learning and literacy. By illustrating how a range of modes contributes to the shaping of knowledge and what it means to be a learner, Multimodal Literacy provides a multimodal framework and conceptual tools for a fundamental rethinking of literacy and learning.

The Discourse of YouTube

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1317295129
Total Pages : 134 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis The Discourse of YouTube by : Phil Benson

Download or read book The Discourse of YouTube written by Phil Benson and published by Taylor & Francis. This book was released on 2016-10-26 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Discourse of YouTube explores the cutting edge of contemporary multimodal discourse through an in-depth analysis of structures, processes and content in YouTube discourse. YouTube is often seen as no more than a place to watch videos, but this book argues that YouTube and YouTube pages can also be read and analysed as complex, multi-authored, multimodal texts, emerging dynamically from processes of textually-mediated social interaction. The objective of the book is to show how multimodal discourse analysis tools can help us to understand the structures and processes involved in the production of YouTube texts. Philip Benson develops a framework for the analysis of multimodality in the structure of YouTube pages and of the multimodal interactions from which their content emerges. A second, and equally important, objective is to show how the globalization of YouTube is central to much of its discourse. The book identifies translingual practice as a key element in the global discourse of YouTube and discusses its roles in the negotiation of identities and intercultural learning in videos and comments. Focusing on YouTube as a key example of new digital media, The Discourse of YouTube makes a substantial contribution to conversations about new ways of producing multimodal text in a digital world.

Parallaxic Praxis: Multimodal Interdisciplinary Pedagogical Research Design

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Author :
Publisher : Vernon Press
ISBN 13 : 1622735889
Total Pages : 326 pages
Book Rating : 4.6/5 (227 download)

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Book Synopsis Parallaxic Praxis: Multimodal Interdisciplinary Pedagogical Research Design by : Pauline Sameshima

Download or read book Parallaxic Praxis: Multimodal Interdisciplinary Pedagogical Research Design written by Pauline Sameshima and published by Vernon Press. This book was released on 2019-10-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Parallaxic Praxis' is a research framework utilized by interdisciplinary teams to collect, interpret, transmediate, analyze, and mobilize data generatively. The methodology leverages the researchers’ personal strengths and the collective expertise of the team including the participants and community when possible. Benefits include the use of multi-perspective analyses, multi-modal investigations, informal and directed dialogic conversations, innovative knowledge creation, and models of residual and reparative research. Relying on difference, dialogue, and creativity propulsion processes; and drawing on post-qualitative, new materiality, multiliteracies, and combinatorial, even juxtaposing theoretical frames; this model offers extensive research possibilities across disciplines and content areas to mobilize knowledge to broad audiences. This book explains methods, theories, and perspectives, and provides examples for developing creative research design in order to innovate new understandings. This model is especially useful for interdisciplinary partnerships or cross-sector collaborations. This book specifically addresses issues of research design, methodology, knowledge generation, knowledge mobilization, and dissemination for academics, students, and community partners. Examples include possibilities for scholars interested in doing projects in social justice, community engagement, teacher education, Indigenous research, and health and wellness.

Society in Language, Language in Society

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Author :
Publisher : Springer
ISBN 13 : 1137402865
Total Pages : 452 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Society in Language, Language in Society by : Wendy L. Bowcher

Download or read book Society in Language, Language in Society written by Wendy L. Bowcher and published by Springer. This book was released on 2016-01-26 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of original articles covers a range of research connecting with the work of the eminent linguist Ruqaiya Hasan. It contains contributions from M.A.K. Halliday, G. Williams, D. Butt, D. Miller and M. Berry among others, an interview with Ruqaiya Hasan, and notes from the contributors about their connection with Ruqaiya Hasan's work.

Meaning Making in Text

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Author :
Publisher : Springer
ISBN 13 : 113747730X
Total Pages : 302 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Meaning Making in Text by : S. Starc

Download or read book Meaning Making in Text written by S. Starc and published by Springer. This book was released on 2015-05-05 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meaning Making in Text presents new insights into forms of communication in a range of contexts: cultural, linguistic, multimodal and educational. The thirteen chapters are all linked theoretically by advances in Systemic Functional Linguistics (SFL).

The Semiotics of Movement in Space

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Publisher : Taylor & Francis
ISBN 13 : 1317276523
Total Pages : 268 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis The Semiotics of Movement in Space by : Robert James McMurtrie

Download or read book The Semiotics of Movement in Space written by Robert James McMurtrie and published by Taylor & Francis. This book was released on 2016-12-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Semiotics of Movement in Space explores how people move through buildings and interact with objects in space. Focusing on visitors to the Museum of Contemporary Art in Sydney, McMurtrie analyses and interprets movement and space relations to highlight new developments and applications of spatial semiotics as he proposes that people’s movement options have the potential to transform the meaning of a particular space. He illustrates people’s interaction with microcamera footage of people’s movement through the museum from a first-person point of view, thereby providing an alternative, complementary perspective on how buildings are actually used. The book offers effective tools for practitioners to analyse people’s actual and potential movement patterns to rethink spatial design options from a semiotic perspective. The applicability of the semiotic principles developed in this book is demonstrated by examining movement options in a restaurant and a café, with the hope that the principles can be developed and applied to other sites of displays such as shopping centres and transportation hubs. This book should appeal to scholars of visual communication, semiotics, multimodal discourse analysis and visitor studies.

Film Text Analysis

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Author :
Publisher : Routledge
ISBN 13 : 1317434218
Total Pages : 208 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Film Text Analysis by : Janina Wildfeuer

Download or read book Film Text Analysis written by Janina Wildfeuer and published by Routledge. This book was released on 2016-10-04 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines film as a multimodal text and an audiovisual synthesis, bringing together current work within the fields of narratology, philosophy, multimodal analysis, sound as well as cultural studies in order to cover a wide range of international academic interest. The book provides new insights into current work and turns the discussion towards recent research questions and analyses, representing and constituting in each contribution new work in the discipline of film text analysis. With the help of various example analyses, all showing the methodological applicability of the discussed issues, the collection provides novel ways of considering film as one of the most complex and at the same time broadly comprehensible texts.

The Discourse of Physics

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Author :
Publisher : Routledge
ISBN 13 : 1351721429
Total Pages : 244 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis The Discourse of Physics by : Y. J. Doran

Download or read book The Discourse of Physics written by Y. J. Doran and published by Routledge. This book was released on 2017-09-18 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a detailed model of both the discourse and knowledge of physics and offers insights toward developing pedagogy that improves how physics is taught and learned. Building on a rich history of applying a Systemic Functional Linguistics approach to scientific discourse, the book uses an SFL framework, here extended to encompass the more recently developed Systemic Functional Multimodal Discourse Analysis approach, to explore the field’s multimodal nature and offer detailed descriptions of three of its key semiotic resources – language, image, and mathematics. To complement the book’s SFL underpinnings, Doran draws on the sociological framework of Legitimation Code Theory, which offers tools for understanding the principles of how knowledge is developed and valued, to explore the manifestation of knowledge in physics specifically and its relationship with discourse. Through its detailed descriptions of the key semiotic resources and its analysis of the knowledge structure of physics, this book is an invaluable resource for graduate students and researchers in multimodality, discourse analysis, educational linguistics, and science education.