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Tourism Development Visitor Marketing Strategy
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Book Synopsis Tourism Marketing for Cities and Towns by : Bonita M. Kolb
Download or read book Tourism Marketing for Cities and Towns written by Bonita M. Kolb and published by Routledge. This book was released on 2006 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides coverage of marketing theory specific to the tourism industry. This work focuses on developing the branded destination with emphasis on promotional planning. It contains international examples, discussion questions, and strategic planning worksheets. Comienzo página.
Book Synopsis Tourism Development Visitor Marketing Strategy by : Brookes Laughton Marketing Intelligence (Wash.)
Download or read book Tourism Development Visitor Marketing Strategy written by Brookes Laughton Marketing Intelligence (Wash.) and published by . This book was released on 1991 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Tourist Destinations in Emerging Economies by : Ishmael Mensah
Download or read book Marketing Tourist Destinations in Emerging Economies written by Ishmael Mensah and published by Springer Nature. This book was released on 2021-11-27 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.
Book Synopsis Marketing Your City, U.S.A. by : Kaye Sung Chon
Download or read book Marketing Your City, U.S.A. written by Kaye Sung Chon and published by Routledge. This book was released on 2012-10-12 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You’ll learn ways to improve the ”packaging” of your community, while at the same time improving its visible appeal to tourists. Marketing Your City, U.S.A. gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism. In Marketing Your City, U.S.A., you’ll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: “Your City, U.S.A.” You will learn how to arrange a sample “calendar of events,” how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations. Marketing Your City, U.S.A. is written in such a way that you can either implement all the strategic marketing steps or just the ones that particularly pertain to your hometown. The five easily applied marketing objectives you’ll find outlined in the book include: how to enhance your city’s overall environment how to broaden your city’s economic base while providing for new revenues how to develop your city’s infrastructure to be visitor-friendly and to increase the length of visitors’stays how to effectively market your city’s resources for tourism how to communicate with both audiences--the public and local residents After reading Marketing Your City, U.S.A., you’ll find tourism a win-win situation: the more you attract tourists the more outside revenue you’ll gain. You’ll approach tourism with a confident strategy that guarantees your hometown’s success. Tourism can be difficult and overwhelming, so let Marketing Your City, U.S.A. guide you every step of the way.
Book Synopsis Managing and Marketing Tourist Destinations by : Metin Kozak
Download or read book Managing and Marketing Tourist Destinations written by Metin Kozak and published by Routledge. This book was released on 2010-11 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.
Book Synopsis Strategic Marketing in Tourism Services by : Rodoula H. Tsiotsou
Download or read book Strategic Marketing in Tourism Services written by Rodoula H. Tsiotsou and published by Emerald Group Publishing. This book was released on 2012-05-10 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
Book Synopsis Emerging Innovative Marketing Strategies in the Tourism Industry by : Ray, Nilanjan
Download or read book Emerging Innovative Marketing Strategies in the Tourism Industry written by Ray, Nilanjan and published by IGI Global. This book was released on 2015-08-03 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.
Book Synopsis Tourism Marketing for Cities and Towns by : Bonita Kolb
Download or read book Tourism Marketing for Cities and Towns written by Bonita Kolb and published by Routledge. This book was released on 2006-08-14 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.
Book Synopsis Marketing Island Destinations by : Acolla Lewis-Cameron
Download or read book Marketing Island Destinations written by Acolla Lewis-Cameron and published by Routledge. This book was released on 2010 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world's leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline, and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality.This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.
Book Synopsis Marketing for Sustainable Tourism by : Umberto Martini
Download or read book Marketing for Sustainable Tourism written by Umberto Martini and published by MDPI. This book was released on 2020-05-13 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.
Book Synopsis Incorporating the Principles of Sustainable Tourism into the Strategic Marketing System by : Martina Dirschl
Download or read book Incorporating the Principles of Sustainable Tourism into the Strategic Marketing System written by Martina Dirschl and published by GRIN Verlag. This book was released on 2020-03-23 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2008 in the subject Tourism - Miscellaneous, grade: 1,0, Heilbronn University, language: English, abstract: Tourism is often considered a welcome source of economic development providing employment opportunities, producing means of earning foreign exchange, and stimulating the local economy. The tourism sector is more complex than economic activity alone, since the social, political, technical and ecological environments also have a strong influence on it and vice versa. “Conventional” mass tourism is associated with numerous negative effects, such as environmental destruction and loss of cultural heritage. For this reason, some of the terms that have surfaced over the last decade are “sustainable” tourism and “alternative” tourism. The increasing awareness of consumers about Corporate Social Responsibility and environmental issues has brought forward a new target group named the “morally conscious tourist". Destinations and especially international corporations alike advertise with these terms as a means to differentiate themselves, reaching out for this new, emerging customer segment. However, sustainability should not merely be a marketing ploy to reach new customers or to perform “greenwashing” in order to appear more environmentally friendly. In fact, it is a complex and difficult task to achieve the implementation of sustainable business practices and to develop sustainable tourism products. It is exactly this challenge the research paper will focus on by analyzing how to incorporate the principles of sustainability into the marketing system of tourism businesses or destinations. An exploratory as well as descriptive research design based on external and internal secondary data is used in order to obtain information that can answer the research question. The first aspect to be studied in this research paper is the development of tourism and the tourism industry with regards to the emergence of mass tourism, as well as the criticisms of tourism that have arisen throughout the past and started the ongoing discussion about sustainable tourism. Further, the principles of sustainability and sustainable tourism will be explained and considered critically. Secondly, the aspects that need to be integrated into the marketing concept will be identified on the basis of the strategic marketing system developed by Lewis and Chambers (1989). The findings will provide the basis for analyzing the marketing strategy of Tourism Queensland in the subsequent section. Finally, a conclusion will be drawn on the findings.
Book Synopsis Marketing Tourism Destinations by : Ernie Heath
Download or read book Marketing Tourism Destinations written by Ernie Heath and published by John Wiley & Sons. This book was released on 1992-04-16 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.
Book Synopsis The Tourism Development Handbook by : Kerry Godfrey
Download or read book The Tourism Development Handbook written by Kerry Godfrey and published by Burns & Oates. This book was released on 2000 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.
Book Synopsis Strategic Perspectives in Destination Marketing by : Camilleri, Mark Anthony
Download or read book Strategic Perspectives in Destination Marketing written by Camilleri, Mark Anthony and published by IGI Global. This book was released on 2018-08-17 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.
Download or read book Tourism Marketing written by Nilanjan Ray and published by CRC Press. This book was released on 2017-09-01 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.
Book Synopsis Managing and Marketing Tourist Destinations by : Metin Kozak
Download or read book Managing and Marketing Tourist Destinations written by Metin Kozak and published by Routledge. This book was released on 2010-11-01 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation. This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today's global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries.
Book Synopsis Sustainable Marketing of Cultural and Heritage Tourism by : Deepak Chhabra
Download or read book Sustainable Marketing of Cultural and Heritage Tourism written by Deepak Chhabra and published by Routledge. This book was released on 2010-04-19 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. This book draws together and links ideas of tourism from sustainable marketing perspectives and embeds it within a heritage management setting. Through a discussion and analysis of existing literature and practices this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future generations, whilst appealing to the suppliers, the regulators, and the consumers. The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles. This is followed by a pragmatic examination of the proposed framework from the shaper’s (provider’s) perspective. The material presented in this book is not merely an agglomeration of documented secondary research, but the theoretical concepts are grounded in empirical research and interactive discussions with students and the travel and tourism industry. A variety of heritage institutions across the globe are used as starting points to test the applicability of the proposed paradigm: these include museums, historic house museums, heritage hotels/resorts, festivals, and heritage merchandize. This is a timely offering to a growing and vibrant area of research; what is most pertinent is that it is a thorough and fresh take on the topic with primary research included. It will find a place in student materials for a variety of courses and it should be read by practicing academics and researchers.
