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Marketing For Sustainable Tourism
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Book Synopsis Marketing for Sustainable Tourism by : Xavier Font
Download or read book Marketing for Sustainable Tourism written by Xavier Font and published by Routledge. This book was released on 2019-12-13 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use. This book was originally published as a special issue of the Journal of Sustainable Tourism.
Book Synopsis Marketing for Sustainable Tourism by : Umberto Martini
Download or read book Marketing for Sustainable Tourism written by Umberto Martini and published by MDPI. This book was released on 2020-05-13 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.
Book Synopsis Sustainable Tourism Marketing by : Eduard Cristobal-Fransi
Download or read book Sustainable Tourism Marketing written by Eduard Cristobal-Fransi and published by MDPI. This book was released on 2020-04-28 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.
Book Synopsis Marketing for Sustainable Tourism by : Xavier Font
Download or read book Marketing for Sustainable Tourism written by Xavier Font and published by Routledge. This book was released on 2019-12-13 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use. This book was originally published as a special issue of the Journal of Sustainable Tourism.
Book Synopsis Sustainable Marketing of Cultural and Heritage Tourism by : Deepak Chhabra
Download or read book Sustainable Marketing of Cultural and Heritage Tourism written by Deepak Chhabra and published by Routledge. This book was released on 2010-04-19 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. This book draws together and links ideas of tourism from sustainable marketing perspectives and embeds it within a heritage management setting. Through a discussion and analysis of existing literature and practices this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future generations, whilst appealing to the suppliers, the regulators, and the consumers. The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles. This is followed by a pragmatic examination of the proposed framework from the shaper’s (provider’s) perspective. The material presented in this book is not merely an agglomeration of documented secondary research, but the theoretical concepts are grounded in empirical research and interactive discussions with students and the travel and tourism industry. A variety of heritage institutions across the globe are used as starting points to test the applicability of the proposed paradigm: these include museums, historic house museums, heritage hotels/resorts, festivals, and heritage merchandize. This is a timely offering to a growing and vibrant area of research; what is most pertinent is that it is a thorough and fresh take on the topic with primary research included. It will find a place in student materials for a variety of courses and it should be read by practicing academics and researchers.
Book Synopsis Sustainable Destination Branding and Marketing by : Anukrati Sharma
Download or read book Sustainable Destination Branding and Marketing written by Anukrati Sharma and published by CABI. This book was released on 2019-12-21 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development.
Book Synopsis Emerging Innovative Marketing Strategies in the Tourism Industry by : Ray, Nilanjan
Download or read book Emerging Innovative Marketing Strategies in the Tourism Industry written by Ray, Nilanjan and published by IGI Global. This book was released on 2015-08-03 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.
Book Synopsis Sustainable Tourism by : Rebecca Hawkins
Download or read book Sustainable Tourism written by Rebecca Hawkins and published by Taylor & Francis. This book was released on 2009-11-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustainable development in travel and tourism. Using international illustrations it draws on experience and good practice as they are being increasingly applied around the world in the late 1990s. In sharp contrast to the problem analysis approach adopted by so many authors to this subject, this book is focused on the pro-active role the private sector industry can play in partnership with the public sector to achieve solutions through its day-to-day operations and marketing, expecially in product enhancement and quality controls. Case material, contributed by senior professionals in the industry, include: *Kruger National Park, South Africa *Quicksilver Connections, Barrier Reef, Australia *Edinburgh's Old Town, UK *Ironbridge Gorge Museum, UK *Rutland Water, UK. Industry illustrations are drawn from British Airways, Grecotel, Inter-Continental Hotels and Resorts, the International Federation of Tour Operators, P&O and TUI. Professor Victor Middleton has had some thirty years' international experience of marketing practice covering most of the private and public sectors of travel and tourism. He holds appointments as Visiting Professor at Oxford Brookes University and University of Central Lancashire. Dr Rebecca Hawkins runs her own business specialising in environmental aspects of tourism projects and has undertaken a number of pioneering programmes in this role. She was Deputy Director of the World Travel and Tourism Environment Research Centre at Oxford Brookes University, where she worked with Victor Middleton.
Book Synopsis Sustainable and Collaborative Tourism in a Digital World by : Alain Decrop
Download or read book Sustainable and Collaborative Tourism in a Digital World written by Alain Decrop and published by Goodfellow Publishers Ltd. This book was released on 2021-04-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents theories, methods and results for enhancing techniques for more sustainable marketing and explores how sharing practices in business raises new social challenges and the ethical questions that arise as a consequence. It offers insights from some of the world experts in the area as to how tourism marketing can evolve and advance.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522575057 Total Pages :522 pages Book Rating :4.5/5 (225 download)
Book Synopsis Sustainable Tourism: Breakthroughs in Research and Practice by : Management Association, Information Resources
Download or read book Sustainable Tourism: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-12-07 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many countries rely on cultural sites and destinations to support their economies. However, they are faced with the ongoing challenge of sustaining tourist attractions and maintaining the equilibrium between the local community and tourist populations. Sustainable Tourism: Breakthroughs in Research and Practice features current research that takes an in-depth look at cooperative strategies and governance for conserving and promoting tourism within both developed and developing economies. Highlighting a range of topics such as tourism development, environmental protection, and responsible hospitality, this publication is an ideal reference source for entrepreneurs, business managers, economists, business professionals, policymakers, academicians, researchers, and graduate-level students interested in the latest research on sustainable tourism.
Book Synopsis Sustainable Tourism Development by : Anukrati Sharma
Download or read book Sustainable Tourism Development written by Anukrati Sharma and published by CRC Press. This book was released on 2019-08-05 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the topic through the lens of destination image, taking into account the large influence of appearance on tourist attraction. With consideration to various stakeholders in sustainable tourism development, this book incorporates ideas for new techniques in destination branding and marketing in order to maximize economic impact. The book also discusses the rising influence of social media on tourists’ interest. Emphasizing sustainability in tourism development, the chapters address a number of important issues, such as post-disaster tourism marketing, culture and heritage tourism, eco-tourism, community-based nature tourism, community involvement in destination development, benchmarking for destination performance evaluation, sustainable food practices in tourism, and more. Each chapter of this book incorporates a quantifiable trend in tourism development, including various paradigms and studies that relay different statistics about certain areas of tourism. The book makes use of case studies for specific destinations and integrates strategies, evidence, and analyses to offer a holistic understanding of the myriad factors involved in sustainable tourism development.
Book Synopsis Tourism and Social Marketing by : C. Michael Hall
Download or read book Tourism and Social Marketing written by C. Michael Hall and published by Routledge. This book was released on 2014-02-24 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate and desirable behaviours by tourists and the tourism industry. Tourism and Social Marketing is the first book to comprehensively detail the relevance of social marketing principles and practice to tourism, destination management and marketing. By considering this relationship and application of social marketing approaches to key issues facing contemporary tourism development, such as the environment, this book provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities. It further provides a powerful impetus to the development of tourism related forms of sustainable consumption and the promotion of ethical tourism and marketing. This innovative book is comprehensive in scope by considering a variety of relevant fields relevant to tourism and social marketing practice including, health, non - profit organisations, governance, the politics of marketing and consumption, consumer advocacy and environmental and sustainable marketing. It integrates selected international cases studies to help tourism students engage with the broader debates in social marketing, governance and the politics of behaviour change and shows the relationship of theory to practice. Written by a leading authority in the field, topical and integrative, this book will be valuable reading for students, scholars and researchers in tourism.
Book Synopsis Sustainable Tourism by : Carol Patterson
Download or read book Sustainable Tourism written by Carol Patterson and published by Human Kinetics. This book was released on 2015-09-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Tourism: Business Development, Operations, and Management lays out a road map to launching and building a business in one of today’s most exciting industries. It simplifies the process and outlines real-life requirements while clearing the path to new business success in the cultural, heritage, nature, and adventure fields. Written by an eco-development pioneer, the book offers guidance on developing and implementing a comprehensive sustainable-business plan. From analyzing the market all the way through hiring and training the right people, the text focuses on the principles of both tourism and business. It prepares those embarking on new careers to tackle the complexity of sustainability issues by thinking like entrepreneurs and acting like business owners. Students and professionals can rely on this text as both a start-up and ongoing implementation reference that will stack the odds of success in their favor. Sustainable Tourism provides an overview of exciting developments in the sustainable-tourism industry. It helps new entrepreneurs assess the viability of ideas and products against sustainable criteria. Through sequential chapters, it delivers step-by-step instructions for minimizing environmental impact, establishing sustainability practices, obtaining financing, and marketing to and reaching customers. The standards-based text also examines how the United Nations World Tourism Organization (UNWTO) Sustainability Guidelines shape sustainable tourism, providing a global framework from which to build the skills needed for success. Key features include the following: • 13 online video case studies of sustainable tourism destinations from around the world give students a global text from which to build their own businesses and provide a model for how sustainable tourism works. • An online workbook guides learners through the completion of a business plan by the end of the term. • An online image bank presents photos, figures, and tables from the book that may be downloaded for use in presentations. • Forms and worksheets from the book are available for download. • A professional development workbook, “Creating a Tourism Career from Scratch” (appendix B), is a reference for entrepreneurs starting or advancing in their careers. Loaded with case studies, the book illustrates what works and what doesn’t when starting a sustainable tourism business. It describes how to integrate sustainability practices into daily operations, maximize the use of the web and social media in marketing, and overcome challenges in sustainable tourism. The text covers every important topic in a business start-up, including financial forecasting and analysis, customer service systems, hiring, training, and managing turnover. Sustainable Tourism: Business Development, Operations and Management is the starting point for all who want to develop an eco-friendly product, integrate sustainability principles into their businesses, and turn their dreams into a business reality.
Book Synopsis Managing Sustainable Tourism by : David L. Edgell Sr
Download or read book Managing Sustainable Tourism written by David L. Edgell Sr and published by Routledge. This book was released on 2019-12-05 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Sustainable Tourism tackles the tough issues within the tourism industry, such as impacts on the natural and built environment and concerns for the history, heritage, and culture of local communities to provide answers that produce positive and quality economic growth for the tourism industry. It offers practical policies and plans for fostering harmonious relationships among local communities, the private sector, not-for-profit organizations academic institutions, and governments at all levels, as well as developing management practices and philosophies for the protection of natural, built, and cultural environments while reinforcing positive and orderly economic growth. It also confronts and explains the challenges on the tourism industry with respect to overtourism, climate change and global warming. Since the second edition, there have been many important developments in the field of sustainable tourism, and this third edition presents updated research and information in the following ways: Updated content to reflect issues and trends, including new directions in sustainable tourism development; New and updated international case studies of successes and failures to reflect current challenges and practices; A partial history of sustainable tourism from ancient times to the present; New concepts in sustainable tourism practices such as overtourism and undertourism; Transformative leadership and policies and their impact on sustainable tourism development. This volume provides a wealth of information and guidance on managing sustainable tourism and it will be invaluable to educators, students, developers, entrepreneurs, strategic planners and policymakers.
Book Synopsis The Business of Sustainable Tourism Development and Management by : Susan L. Slocum
Download or read book The Business of Sustainable Tourism Development and Management written by Susan L. Slocum and published by Routledge. This book was released on 2020-03-31 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Sustainable Tourism Development and Management provides a comprehensive introduction to sustainable tourism, crucially combining both theoretical and practical approaches to equip students with the tools to successfully manage a sustainable tourism business or destination. Covering a range of crucial topics such as mass tourism, alternative tourism, human capital management, and many more, this book incorporates a global curriculum that widens the sustainable tourism debate to include theoretical perspectives, applied research, best-practice frameworks, business tools, and case studies, facilitating a more comprehensive sustainable tourism educational strategy. Information on how to effectively implement strategies that can be applied to business environments, entrepreneurship, and job skills to enhance career preparation is at the forefront of this textbook. Highly illustrated and with an interactive companion website including bonus learning materials, this is the ideal textbook for students of tourism, hospitality, and events management at both undergraduate and postgraduate levels.
Book Synopsis Contemporary Marketing and Consumer Behaviour in Sustainable Tourism by : Maria Palazzo
Download or read book Contemporary Marketing and Consumer Behaviour in Sustainable Tourism written by Maria Palazzo and published by Taylor & Francis. This book was released on 2024-03-11 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into contemporary trends in consumer behaviour and marketing strategies in the field of sustainable tourism. It explores effective promotion methods for sustainable tourism development, emphasizing the involvement of various stakeholders such as communities, local residents, visitors, organizations and governments. With an international perspective, this interdisciplinary book specifically examines the human aspects of environmental change, covering topics like smart growth; heritage; place identity, place image, and reputation; technology and innovation; life-cycle thinking and circular economy; waste management; ecosystems and global change; transitions to low-carbon economy; etc. The book raises several original research questions about the essential nature of sustainable tourism in the post-pandemic era, aiming to fill knowledge gaps and drive transformative change. Offering a blend of theoretical insights and practical case studies, this book is valuable for students, researchers and academics in business management, marketing, communication and tourism, as well as for managers and decision-makers.
Book Synopsis Incorporating the Principles of Sustainable Tourism into the Strategic Marketing System by : Martina Dirschl
Download or read book Incorporating the Principles of Sustainable Tourism into the Strategic Marketing System written by Martina Dirschl and published by GRIN Verlag. This book was released on 2020-03-23 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2008 in the subject Tourism - Miscellaneous, grade: 1,0, Heilbronn University, language: English, abstract: Tourism is often considered a welcome source of economic development providing employment opportunities, producing means of earning foreign exchange, and stimulating the local economy. The tourism sector is more complex than economic activity alone, since the social, political, technical and ecological environments also have a strong influence on it and vice versa. “Conventional” mass tourism is associated with numerous negative effects, such as environmental destruction and loss of cultural heritage. For this reason, some of the terms that have surfaced over the last decade are “sustainable” tourism and “alternative” tourism. The increasing awareness of consumers about Corporate Social Responsibility and environmental issues has brought forward a new target group named the “morally conscious tourist". Destinations and especially international corporations alike advertise with these terms as a means to differentiate themselves, reaching out for this new, emerging customer segment. However, sustainability should not merely be a marketing ploy to reach new customers or to perform “greenwashing” in order to appear more environmentally friendly. In fact, it is a complex and difficult task to achieve the implementation of sustainable business practices and to develop sustainable tourism products. It is exactly this challenge the research paper will focus on by analyzing how to incorporate the principles of sustainability into the marketing system of tourism businesses or destinations. An exploratory as well as descriptive research design based on external and internal secondary data is used in order to obtain information that can answer the research question. The first aspect to be studied in this research paper is the development of tourism and the tourism industry with regards to the emergence of mass tourism, as well as the criticisms of tourism that have arisen throughout the past and started the ongoing discussion about sustainable tourism. Further, the principles of sustainability and sustainable tourism will be explained and considered critically. Secondly, the aspects that need to be integrated into the marketing concept will be identified on the basis of the strategic marketing system developed by Lewis and Chambers (1989). The findings will provide the basis for analyzing the marketing strategy of Tourism Queensland in the subsequent section. Finally, a conclusion will be drawn on the findings.
