Marketing Your City Usa

Download Marketing Your City Usa full books in PDF, epub, and Kindle. Read online Marketing Your City Usa ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Marketing Your City, U.S.A.

Author : Kaye Sung Chon
Publisher : Routledge
ISBN 13 : 1136381872
Total Pages : 122 pages
Book Rating : 4.1/5 (363 download)

DOWNLOAD NOW!

Book Synopsis Marketing Your City, U.S.A. by : Kaye Sung Chon

Download or read book Marketing Your City, U.S.A. written by Kaye Sung Chon and published by Routledge. This book was released on 2012-10-12 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You’ll learn ways to improve the ”packaging” of your community, while at the same time improving its visible appeal to tourists. Marketing Your City, U.S.A. gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism. In Marketing Your City, U.S.A., you’ll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: “Your City, U.S.A.” You will learn how to arrange a sample “calendar of events,” how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations. Marketing Your City, U.S.A. is written in such a way that you can either implement all the strategic marketing steps or just the ones that particularly pertain to your hometown. The five easily applied marketing objectives you’ll find outlined in the book include: how to enhance your city’s overall environment how to broaden your city’s economic base while providing for new revenues how to develop your city’s infrastructure to be visitor-friendly and to increase the length of visitors’stays how to effectively market your city’s resources for tourism how to communicate with both audiences--the public and local residents After reading Marketing Your City, U.S.A., you’ll find tourism a win-win situation: the more you attract tourists the more outside revenue you’ll gain. You’ll approach tourism with a confident strategy that guarantees your hometown’s success. Tourism can be difficult and overwhelming, so let Marketing Your City, U.S.A. guide you every step of the way.

Marketing Your City, U.S.A.

Author : Kaye Sung Chon
Publisher : Routledge
ISBN 13 : 1136381805
Total Pages : 109 pages
Book Rating : 4.1/5 (363 download)

DOWNLOAD NOW!

Book Synopsis Marketing Your City, U.S.A. by : Kaye Sung Chon

Download or read book Marketing Your City, U.S.A. written by Kaye Sung Chon and published by Routledge. This book was released on 2012-10-12 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You’ll learn ways to improve the ”packaging” of your community, while at the same time improving its visible appeal to tourists. Marketing Your City, U.S.A. gives you the guidelines for developing and selecting objectives, key strategies, and tactics that will help you produce or increase revenue through increased tourism. In Marketing Your City, U.S.A., you’ll find the marketing process broken down into easy steps that are outlined and completely explained for a theoretical destination: “Your City, U.S.A.” You will learn how to arrange a sample “calendar of events,” how to effectively plan a yearly series of promotions, and how to formulate a proposed budget for advertising, promotions, and public relations. Marketing Your City, U.S.A. is written in such a way that you can either implement all the strategic marketing steps or just the ones that particularly pertain to your hometown. The five easily applied marketing objectives you’ll find outlined in the book include: how to enhance your city’s overall environment how to broaden your city’s economic base while providing for new revenues how to develop your city’s infrastructure to be visitor-friendly and to increase the length of visitors’stays how to effectively market your city’s resources for tourism how to communicate with both audiences--the public and local residents After reading Marketing Your City, U.S.A., you’ll find tourism a win-win situation: the more you attract tourists the more outside revenue you’ll gain. You’ll approach tourism with a confident strategy that guarantees your hometown’s success. Tourism can be difficult and overwhelming, so let Marketing Your City, U.S.A. guide you every step of the way.

Marketing Your Business

Author : Robert E Stevens
Publisher : Routledge
ISBN 13 : 1135186634
Total Pages : 273 pages
Book Rating : 4.1/5 (351 download)

DOWNLOAD NOW!

Book Synopsis Marketing Your Business by : Robert E Stevens

Download or read book Marketing Your Business written by Robert E Stevens and published by Routledge. This book was released on 2013-10-31 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examine essential marketing disciplines and weapons! This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of “marketing intelligence” and professional marketing associations. This single volume provides a step-by-step process (with short, clear examples) of how to develop a custom plan to fit any business. In addition, it defines all of the business terms you’ll find inside and lists additional resources to draw upon. With Marketing Your Business: A Guide to Developing a Strategic Marketing Plan, you will explore: the process of selecting the right strategy by defining your business strategy, assessing the most relevant focal points, and choosing the marketing strategy that will work best for you the arsenal of current marketing weaponry--advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, legal issues, and more! the nature of strategic marketing plans-competitive and environmental assessments, mission statements, slogans, budgeting, goals and objectives, etc. key checklists and 13 sample work forms that will help you formulate your plan and much more! Ideal for use by educators and students as well as businesspeople, Marketing Your Business brings together everything you need to know to develop an effective strategic marketing plan and put it into action!

Handbook of Marketing Research Methodologies for Hospitality and Tourism

Author : Ronald A. Nykiel
Publisher : Routledge
ISBN 13 : 113661088X
Total Pages : 377 pages
Book Rating : 4.1/5 (366 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Marketing Research Methodologies for Hospitality and Tourism by : Ronald A. Nykiel

Download or read book Handbook of Marketing Research Methodologies for Hospitality and Tourism written by Ronald A. Nykiel and published by Routledge. This book was released on 2007-08-13 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease. Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms. Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more! Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.

Destination Marketing Organisations

Author : Steven Pike
Publisher : Routledge
ISBN 13 : 0080443060
Total Pages : 250 pages
Book Rating : 4.0/5 (84 download)

DOWNLOAD NOW!

Book Synopsis Destination Marketing Organisations by : Steven Pike

Download or read book Destination Marketing Organisations written by Steven Pike and published by Routledge. This book was released on 2004 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relating to: The rationale for the establishment of DMOs The structure, roles, goals and functions of DMOs The key opportunities, challenges and constraints facing DMOs The complexities of marketing destinations as tourism brands The Author Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.

Destination Marketing

Author : Steven Pike
Publisher : Routledge
ISBN 13 : 1136002650
Total Pages : 424 pages
Book Rating : 4.1/5 (36 download)

DOWNLOAD NOW!

Book Synopsis Destination Marketing by : Steven Pike

Download or read book Destination Marketing written by Steven Pike and published by Routledge. This book was released on 2012-08-06 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.

Career Opportunities in the Travel Industry

Author : Judy Colbert
Publisher : Infobase Publishing
ISBN 13 : 143811088X
Total Pages : 257 pages
Book Rating : 4.4/5 (381 download)

DOWNLOAD NOW!

Book Synopsis Career Opportunities in the Travel Industry by : Judy Colbert

Download or read book Career Opportunities in the Travel Industry written by Judy Colbert and published by Infobase Publishing. This book was released on 2009 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Towards Effective Place Brand Management

Author : Gregory Ashworth
Publisher : Edward Elgar Publishing
ISBN 13 : 184980639X
Total Pages : 295 pages
Book Rating : 4.8/5 (498 download)

DOWNLOAD NOW!

Book Synopsis Towards Effective Place Brand Management by : Gregory Ashworth

Download or read book Towards Effective Place Brand Management written by Gregory Ashworth and published by Edward Elgar Publishing. This book was released on 2010-01-01 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over the world have put branding activities higher than ever in theiragenda. This important new book examines and clarifies key aspects of the recently popularised concept of place branding, expounding many controversies, confusions and discords in the field. The expert contributors clarify several unresolved issues surrounding the application of place branding, in particular its multiple goals. They provide adetailed analysis of the role of local communities in place branding strategies, and illustrate not only how, but also why brand management should be implemented. Case studies from a range of jurisdictions and cultural and political viewpoints are drawn upon, each illustrating an array of issues or techniques in specific economic, cultural and geographical contexts. This book provides a theoretically informed but practically oriented overview and discussion of the increasingly popular field of place branding as an instrument of place management. As such, it will strongly appeal to both academics and practitioners in the fields of place marketing, place branding, local development, tourism planning and development, tourism marketing, cultural geography, urban and regional planning. Consultants in local authorities, national and regional tourism boards will also find this to be a fascinating read.

The International Hospitality Business

Author : Kaye Sung Chon
Publisher : Routledge
ISBN 13 : 1136751807
Total Pages : 422 pages
Book Rating : 4.1/5 (367 download)

DOWNLOAD NOW!

Book Synopsis The International Hospitality Business by : Kaye Sung Chon

Download or read book The International Hospitality Business written by Kaye Sung Chon and published by Routledge. This book was released on 2012-11-12 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Hospitality Business: Management and Operations will introduce hospitality managers to the most up-to-date developments in hospitality to prepare you for the rapidly changing world of international hospitality. This book is a compilation of the most current research in global operations. It examines new developments, new management concepts, and new corporate mergers. International Hospitality Business analyzes and discusses the complexity of the political, economic, financial, commercial, and cultural environment within which international business takes place to help you become a productive global manager. Through International Hospitality Business, you will learn how an effective global hospitality manager must have a broad trans-disciplinary perspective that includes studies in politics, culture, and geography to better prepare for the complexity of international operations. Expand your knowledge of how to deal with the issues that confront hospitality firms and managers in international development and operations by: understanding the great demand for competent managers to oversee operations in foreign countries because of the explosive growth of the international hospitality industry exploring the complex issues faced by hospitality managers when they are assigned to work overseas gaining insight into international hospitality firms’policies regarding developmental strategy, organizational structure, marketing, finance, accounting, and human resource management recognizing the international hospitality industry as an integral part of the service import and export business to help students gain a better understanding of managerial roles With The International Hospitality Business, you will examine world travel patterns, major hotel chains, and foodservice companies in different regions of the world to expand your knowledge and help you face the dynamic changing world of international hospitality. While this volume provides you with important, comprehensive knowledge that will help you manage the your overseas hospitality operations in a way that keeps the most important person in any business--the customer--contented.

Cultural Tourism

Author : Greg Richards
Publisher : Routledge
ISBN 13 : 0789031167
Total Pages : 362 pages
Book Rating : 4.7/5 (89 download)

DOWNLOAD NOW!

Book Synopsis Cultural Tourism by : Greg Richards

Download or read book Cultural Tourism written by Greg Richards and published by Routledge. This book was released on 2007 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural tourism is not only a major industry but also a support for national identity and a means for preserving heritage. Interdisciplinary explorations of cultural tourism, with essays about tourism between globalization and authenticity, township tourism in Soweto, South Africa, tourism in the culturally regenerated city, the new tourism areas in London, cultural routes, in the footsteps of Goethe, Humbert and Ulysses, tourism in inland Spain, indicators and qualitative observatories of heritage tourism, ecotourism and religious tourism in the North of Portugal, the festivalization of society, the consequences of the European Capitals of Culture, the economic impact of festivals, the future of cultural tourism: grounds for pessimism or optimism? Review in: Journal of cultural economics. 32(2008)3(.231-236).

Standing the Heat

Author : Joseph Hegarty
Publisher : Routledge
ISBN 13 : 1136758119
Total Pages : 174 pages
Book Rating : 4.1/5 (367 download)

DOWNLOAD NOW!

Book Synopsis Standing the Heat by : Joseph Hegarty

Download or read book Standing the Heat written by Joseph Hegarty and published by Routledge. This book was released on 2014-07-10 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make sure your culinary arts students are prepared for the “real world!” Standing the Heat: Assuring Curriculum Quality in Culinary Arts and Gastronomy chronicles the creation and development of an undergraduate degree program in culinary arts at the Dublin Institute of Technology. Written by the head of the institute's School of Culinary Arts and Food Technology, Standing the Heat is a handbook for developing a curriculum that maximizes career opportunities for students as an alternative to the limited path of instructional training offered in hotel management or hospitality degrees. The book details the merger of a vocational education with a more cognitive education that prepares chefs to be more than mere “cooking operatives,” introducing educational concepts that establish the culinary arts as a discipline deserving of serious scholarly attention. Standing the Heat: Assuring Curriculum Quality in Culinary Arts and Gastronomy is a first-hand account of efforts by the School of Culinary Arts and Food Technology to raise culinary arts education to the degree level as a remedy to the traditional formal education and training that have failed to prepare students for life in the “real world.” The book assembles a course of study that produces culinarians who are capable and responsible decision makers, ready to meet the challenges of operating a business while incorporating the values of food safety, customer care, ethics, and passion into the highest quality foodservice. Topics addressed in the book include: admission criteria teaching staff recruitment and development physical resources course management student guidance examinations and syllabuses course review and much more! Standing the Heat: Assuring Curriculum Quality in Culinary Arts and Gastronomy is an important step in establishing the culinary arts as a viable curriculum in higher education. This book is essential for hotel school program directors and practitioners, researchers, academics, and students in the field of culinary arts.

Cases in Sustainable Tourism

Author : Irene M. Herremans
Publisher : Psychology Press
ISBN 13 : 9780789027658
Total Pages : 346 pages
Book Rating : 4.0/5 (276 download)

DOWNLOAD NOW!

Book Synopsis Cases in Sustainable Tourism by : Irene M. Herremans

Download or read book Cases in Sustainable Tourism written by Irene M. Herremans and published by Psychology Press. This book was released on 2006 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Available on Hospitality and Tourism Complete Publications via EBSCOHOST via internet. A password may be needed off campus.

Thailand Tourism

Author : Arthur Asa Berger
Publisher : Routledge
ISBN 13 : 1317824784
Total Pages : 174 pages
Book Rating : 4.3/5 (178 download)

DOWNLOAD NOW!

Book Synopsis Thailand Tourism by : Arthur Asa Berger

Download or read book Thailand Tourism written by Arthur Asa Berger and published by Routledge. This book was released on 2014-03-18 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand Thailand’s important symbols, icons, and social practices Thailand’s culture is unlike any other. Travelers attempting to fully immerse themselves in all that this tourist destination has to offer find it essential to become culturally sensitive. Thailand Tourism provides readers with an indispensable overview of this remarkable land of contrasts. This invaluable text reveals the South East Asian country, its history, its culture, and its people’s fun-loving perspective of life. The importance of Thai symbols and their meaning, icons and social practices, its proud history of its constitutional monarchy, and its numerous religious temples are examined in detail. This book offers tourists and students of tourism an informative, realistic view of the people, food, entertainment, and scenery of one of the most exotic lands in the world. Thailand was never colonized by a foreign power. Because of the lack of outside influence, this South East Asian nation has fostered a culture thrillingly different from others. Thailand Tourism offers a rare, in-depth look at this unique country and provides the information travelers need to know to easily move about and make their trip memorable. The guide includes helpful typical tourist itineraries illustrating what to expect when booking plans. The Thai viewpoints on sexuality, marriage, and societal changes are analyzed in detail. The issue of violence is discussed, including its ingrained presence in everyday life. Helpful tables detail demographic information from several countries to shed light not only on where travelers originate, but also to study the contrasts with the Thai culture. The book also presents a primer on the semiotics of tourism, and then discusses significant signs and symbols infused in Thai culture including Thai smiles, the royal kingdom of Thailand, Buddhist monks, Buddha statues, and Wats (temples). The importance of elephants in modern Thailand is explored, as well as the importance of the nation’s ethnic tribes and the cultural significance of the Wai. Thai food, the Thai sex industry, and a comparison between Thailand and America are also examined. The final section presents author Arthur Asa Berger’s own notes of his travels throughout Thailand with cogent perspectives of the country as a ’monoculture’. Topics in Thailand Tourism include: a theoretical discussion of tourism statistical data on tourism in Thailand typical tourist itineraries in Thailand perceptions of Thailand in travel literature violence in Thai society analysis of Thai culture such as Thai smile, Wats, Buddha statues Discover an exotic, spiritual, sensual country like no other. Thailand Tourism is a must read for anyone planning to visit Thailand, students of tourism, and students of Thailand’s culture.

The Tourism and Leisure Industry

Author : Kaye Sung Chon
Publisher : Routledge
ISBN 13 : 1136412883
Total Pages : 390 pages
Book Rating : 4.1/5 (364 download)

DOWNLOAD NOW!

Book Synopsis The Tourism and Leisure Industry by : Kaye Sung Chon

Download or read book The Tourism and Leisure Industry written by Kaye Sung Chon and published by Routledge. This book was released on 2012-10-12 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out how the ways we live and work are changing the ways in which we play! As populations grow and urbanization increases, social class, income, and ethnicity are influencing where and when people travel. The Tourism and Leisure Industry: Shaping the Future gives you the knowledge and skills you need to keep your business on top of this competitive field. An essential read for all leisure and tourism experts, this book analyzes and explains demographics, global supply and demand, globalization, intercultural behavior, and mobility to help you forecast future consumer needs. This insightful book also predicts new markets and products to help you tailor your business to the tourism and leisure trends of the next generation. The Tourism and Leisure Industry: Shaping the Future evaluates traditional leisure time activities, such as theme parks and sporting events as well as the fastest growing activities, such as leisure-based wellness resorts. Find out what the populations of different countries are expecting from their free time in terms of temporal aspects, benefits, and location. Get up-to-date advice on information technology and see how it will be changing the way you do business. The Tourism and Leisure Industry: Shaping the Future focuses on a variety of factors impacting tourism today, including: changes in social values intercultural technology races changed economic market conditions changing lifestyle trends population growth networked economies the growing market for senior travelers The Tourism and Leisure Industry: Shaping the Future is your contemporary guide to the next steps in the evolution of tourism and leisure. Filled with tables and figures to help you organize and understand the information it presents, this book is easy to read yet suitable for any expert in the leisure field. With case studies, research reports, and extensive bibliographies, it is a vital resource for destination managers, consultants, and teachers alike.

The Tourism and Leisure Industry

Author : Klaus Weiermair
Publisher : Psychology Press
ISBN 13 : 9780789021038
Total Pages : 396 pages
Book Rating : 4.0/5 (21 download)

DOWNLOAD NOW!

Book Synopsis The Tourism and Leisure Industry by : Klaus Weiermair

Download or read book The Tourism and Leisure Industry written by Klaus Weiermair and published by Psychology Press. This book was released on 2004 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential read for all leisure and tourism experts, this educational book analyzes and explains demographics, global supply and demand, globalization, intercultural behavior and mobility to help you forecast future consumer needs.

Handbook of Solution-Focused Brief Therapy

Author : Thorana S Nelson
Publisher : Routledge
ISBN 13 : 1136864644
Total Pages : 498 pages
Book Rating : 4.1/5 (368 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Solution-Focused Brief Therapy by : Thorana S Nelson

Download or read book Handbook of Solution-Focused Brief Therapy written by Thorana S Nelson and published by Routledge. This book was released on 2012-03-22 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: An invaluable guide to the history, descriptions of practice strategies, and applications of SFBT! The Handbook of Solution-Focused Brief Therapy is a unique, comprehensive guide that assists clinicians, regardless of experience level, in learning and applying the concepts of Solution-Focused Brief Therapy (SFBT) to particular situations with clients. Noted experts discuss the therapy practices and various uses for the approach in detail, which focuses on encouraging clients to look at exceptions, times when the problem could have occurred and did not, and goals and future possibilities. A history of the practice model and its interventions is discussed, along with limitations, descriptions of practice strategies, applications to specific client populations, and clinical problems and concerns. This useful resource also includes an illustrative case study that uses the SFBT model. The Handbook of Solution-Focused Brief Therapy first lays a foundation of knowledge, providing chapters on the crucial assumptions and practices, history, and epistemology behind the approach. Further chapters use that basis to explain the application of the approach with several clinical issues and various populations, including couples, depression, domestic violence, schools, children, pastoral work, therapist burnout, and a few “outside therapy room” applications. Other chapters focus on the important issues in therapist training and supervision. Extensive references are provided at the end of each chapter. Topics discussed in the Handbook of Solution-Focused Brief Therapy include: assumptions within the SFBT tradition history of the SFBT approach epistemology SFBT with couples depression domestic violence offenders public schools children and young people SFBT in faith-based communities assessing and relieving burnout in mental health practice SFBT beyond the therapy room supervision of training possible limitations, misunderstandings, and misuses of SFBT a tribute to the late Steven de Shazer, co-founder of the SFBT approach The Handbook of Solution-Focused Brief Therapy is an invaluable reference for all types of therapists, including psychologists, counselors, social workers, and family therapists at any level of experience, including students, trainees, and experienced therapists.

Community Destination Management in Developing Economies

Author : Walter Jamieson
Publisher : Psychology Press
ISBN 13 : 9780789023872
Total Pages : 230 pages
Book Rating : 4.0/5 (238 download)

DOWNLOAD NOW!

Book Synopsis Community Destination Management in Developing Economies by : Walter Jamieson

Download or read book Community Destination Management in Developing Economies written by Walter Jamieson and published by Psychology Press. This book was released on 2006 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Community Destination Management in Developing Economies is a user-friendly guide that provides a comprehensive view of the issues facing planners, policymakers, and destination managers who attempt to ensure a sustainable future for community destinations in developing economies. Travel and tourism experts from a wide range of disciplines discuss illustrative case studies and effective practical approaches for various facets of destination management. This book explains in detail the complex task of destination management, making the needed basic knowledge and skills understandable to all readers. The book is extensively referenced and has several helpful figures, tables, and photographs to clarify concepts and topics.