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Author : J. Christopher Holloway
Publisher :
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.:/5 (115 download)
Download or read book Marketing for Tourism written by J. Christopher Holloway and published by . This book was released on 1990 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Pearson Education India
ISBN 13 : 9788131731826
Total Pages : 304 pages
Book Rating : 4.7/5 (318 download)
Download or read book Tourism Marketing written by and published by Pearson Education India. This book was released on 2011 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bonita Kolb
Publisher : Routledge
ISBN 13 : 1136352996
Total Pages : 328 pages
Book Rating : 4.1/5 (363 download)
Download or read book Tourism Marketing for Cities and Towns written by Bonita Kolb and published by Routledge. This book was released on 2006-08-14 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.
Author : Nilanjan Ray
Publisher : CRC Press
ISBN 13 : 1771884711
Total Pages : 330 pages
Book Rating : 4.7/5 (718 download)
Download or read book Tourism Marketing written by Nilanjan Ray and published by CRC Press. This book was released on 2017-09-01 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.
Author : Mark Anthony Camilleri
Publisher : Emerald Group Publishing
ISBN 13 : 1804558907
Total Pages : 335 pages
Book Rating : 4.8/5 (45 download)
Download or read book Tourism Planning and Destination Marketing written by Mark Anthony Camilleri and published by Emerald Group Publishing. This book was released on 2024-01-16 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authored by more than 20 leading academics and providing in-depth coverage of a wide array of economic, social, technological and environmental realities in tourism planning and development, this volume is the latest in the field of tourism, theory and practice.
Author : Seongseop (Sam) Kim
Publisher : Routledge
ISBN 13 : 1000403963
Total Pages : 198 pages
Book Rating : 4.0/5 (4 download)
Download or read book Future of Tourism Marketing written by Seongseop (Sam) Kim and published by Routledge. This book was released on 2021-06-14 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence, virtual reality, robots, and new GIS systems has created more possibilities for marketing innovations. Advancements in information technology are leading to changes in business processes, service standards, and management mindsets. Meanwhile, consumers are also adapting to the new marketing paradigm. Researchers are interested in studying this newly-emerging and unpredictable business environment, customer decision making, new management tactics, and business analytic strategies. Future of Tourism Marketing aims to assess the role of modern technologies in marketing tourism destinations and their effects on potential visitors. This book will provide an update on research into the new marketing paradigm that is developing as a result of new technologies in a post-modern era. The chapters in this book were originally published in Journal of Travel & Tourism Marketing.
Author : Alan Fyall
Publisher : Channel View Publications
ISBN 13 : 9781873150894
Total Pages : 406 pages
Book Rating : 4.1/5 (58 download)
Download or read book Tourism Marketing written by Alan Fyall and published by Channel View Publications. This book was released on 2005 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter- organisational collaboration.
Author : Bonita Kolb
Publisher : Routledge
ISBN 13 : 1134858159
Total Pages : 265 pages
Book Rating : 4.1/5 (348 download)
Download or read book Tourism Marketing for Cities and Towns written by Bonita Kolb and published by Routledge. This book was released on 2017-02-10 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creating and promoting a unique branded destination, the successful marketer can attract new visitors to their city or tourism attraction. With the rise of social media, there is even more scope to explore how tourism marketers can use their own and other social media sites to communicate with today’s tech connected traveler. In a new updated volume, Tourism Marketing for Cities and Towns provides thorough and succinct coverage of place marketing theory specific to the tourism industry. It focuses on clearly explaining how to develop the branded destination with special emphasis on product analysis, promoting authenticity and, new to this edition, the use of social media to create the personalized experiences desired by visitors. In addition, it contains a wide range of international examples and perspectives from a large variety of different stakeholders, alongside discussion questions and strategic planning worksheets. This book provides both practical advice with real-world application and a theoretical background to the field as a whole. Written in an engaging style, this book will be valuable reading for upper level students and business practitioners of Tourism, Marketing, Urban Studies, Business Management and Leisure Studies.
Author : Rodoula H. Tsiotsou
Publisher : Emerald Group Publishing
ISBN 13 : 1780520700
Total Pages : 418 pages
Book Rating : 4.7/5 (85 download)
Download or read book Strategic Marketing in Tourism Services written by Rodoula H. Tsiotsou and published by Emerald Group Publishing. This book was released on 2012-05-10 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
Author : Stephen F. Witt
Publisher :
ISBN 13 :
Total Pages : 648 pages
Book Rating : 4.:/5 (89 download)
Download or read book Tourism Marketing and Management Handbook written by Stephen F. Witt and published by . This book was released on 1994 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a detailed guide to marketing and management in tourism in the 1990s. This second edition features 100 contributions from international authorities on the subject; new chapters reflecting the issues of increasing importance in tourism; greater emphasis on management and internationally applicable topics; and major revisions of all existing chapters. The contents have been reorganized by subject area for convenience. Designed to provide a user-friendly reference, the topics covered include cost-benefit analysis, hotel marketing, international tourism trends, financial analysis and planning, quality management and pricing and promotional strategy. This edition shows the application of marketing and mangement techniques within the tourism industry, and is appropriate for use in tourism businesses of any size.
Author : C Michael Hall
Publisher : Routledge
ISBN 13 : 1135406707
Total Pages : 194 pages
Book Rating : 4.1/5 (354 download)
Download or read book Wine, Food, and Tourism Marketing written by C Michael Hall and published by Routledge. This book was released on 2013-10-08 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks. Equally valuable as a professional resource for practitioners and as a textbook for upper-level and graduate students in tourism, hospitality, and wine and food studies, Wine, Food, and Tourism Marketing examines the importance of food and wine tourism to rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily adapted and applied to a wider range of wine tourism settings. Tourism marketing researchers and academics address vital issues such as the importance of collective marketing strategies, viticulture, design factors for online tourism information, and the use of food images in promotional material and positioning strategies. The book includes: a 2001 research study on French public sector management of wine tourism an examination of the cider industry in Somerset, England a look at the implications of non resident tourist markets on British Columbia’s emerging wine tourism industry an analysis of the types of food images used in French regional tourism brochures a national study of seasonality issues on wine tourism in New Zealand a look at post-apartheid tourism trends on South Africa’s Western Cape a survey of eight wineries on the Niagara Falls wine route with implications for marketing strategies a study of the use of local and regional food for destination marketing of South Africa a look at how food-related tourism in the United Kingdom is being promoted using the World Wide Web Wine, Food, and Tourism Marketing is an essential read for practitioners and educators involved in tourism and hospitality, marketing, food and wine studies, and rural regional development.
Author : Simon Hudson
Publisher : SAGE
ISBN 13 : 1526414376
Total Pages : 385 pages
Book Rating : 4.5/5 (264 download)
Download or read book Marketing for Tourism, Hospitality & Events written by Simon Hudson and published by SAGE. This book was released on 2017-05-26 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filling a gap in the market, this new title approaches the field through a uniquely international angle, with increased emphasis on the impact of digital technology and supported by international case-studies.
Author : J. Christopher Holloway
Publisher : Pearson Education
ISBN 13 : 9780273682295
Total Pages : 548 pages
Book Rating : 4.6/5 (822 download)
Download or read book Marketing for Tourism written by J. Christopher Holloway and published by Pearson Education. This book was released on 2004 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to be read by students and other starting out their careers in the travel and tourism business. It is ideally suited to those studying for General National Vocational Qualifications in Leisure and Tourism at levels 3 and 4, as well as those on Higher National Diploma (HND) courses.
Author : Xavier Font
Publisher : Routledge
ISBN 13 : 1351361317
Total Pages : 273 pages
Book Rating : 4.3/5 (513 download)
Download or read book Marketing for Sustainable Tourism written by Xavier Font and published by Routledge. This book was released on 2019-12-13 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use. This book was originally published as a special issue of the Journal of Sustainable Tourism.
Author : Steven Pike
Publisher : Routledge
ISBN 13 : 1317430913
Total Pages : 480 pages
Book Rating : 4.3/5 (174 download)
Download or read book Destination Marketing written by Steven Pike and published by Routledge. This book was released on 2015-12-14 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Author : Santos, José Duarte
Publisher : IGI Global
ISBN 13 : 1522597859
Total Pages : 267 pages
Book Rating : 4.5/5 (225 download)
Download or read book Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries written by Santos, José Duarte and published by IGI Global. This book was released on 2019-08-30 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.
Author : Simon Australia
Publisher :
ISBN 13 : 9780176440473
Total Pages : 488 pages
Book Rating : 4.4/5 (44 download)
Download or read book Marketing for Tourism and Hospitality written by Simon Australia and published by . This book was released on 2009 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is a powerful economic force providing employment, foreign exchange, income, and tax revenue for countries all over the world. Tourism is also an increasingly important sector of the Canadian economy. In 2006, Canada attracted over 18 million international overnight visitors who spent nearly $13 billion, making tourism one of Canada's top foreign-exchange earners. Over 10 percent of Canada's labour force works in tourism, accounting for approximately 1.7 million jobs! Marketing for Tourism and Hospitality: A Canadian Perspective, Second Edition continues to be the only text that deals specifically with marketing for tourism and hospitality in Canada. This unique focus makes this very readable text suitable for both academics and marketing practitioners from all sectors of the tourism industry: ranging from travel and destination organizations, to transportation and various other product suppliers.
