Marketing Island Destinations

Download Marketing Island Destinations PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 0123849098
Total Pages : 187 pages
Book Rating : 4.1/5 (238 download)

DOWNLOAD NOW!


Book Synopsis Marketing Island Destinations by : Acolla Lewis-Cameron

Download or read book Marketing Island Destinations written by Acolla Lewis-Cameron and published by Routledge. This book was released on 2010 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world's leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline, and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality.This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.

Marketing Island Destinations

Download Marketing Island Destinations PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 113644498X
Total Pages : 172 pages
Book Rating : 4.1/5 (364 download)

DOWNLOAD NOW!


Book Synopsis Marketing Island Destinations by : Acolla Lewis-Cameron

Download or read book Marketing Island Destinations written by Acolla Lewis-Cameron and published by Routledge. This book was released on 2010-10-13 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has intensified as rapid tourism developments have been undertaken by various destinations in an attempt to reap those economic benefits from one of the world’s leading industries. The growth in tourism has propelled significant changes in the way in which destinations are managed and marketed. The challenge for many small island destinations is how to become or remain competitive. It is against this background that destination marketing has assumed the critical role of ensuring that the destination lifecycle does not enter into a stage of saturation and decline and the destination is able to adapt to the changing marketplace, seize opportunities and sustain its vitality.This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.

Destination Marketing

Download Destination Marketing PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1136002669
Total Pages : 423 pages
Book Rating : 4.1/5 (36 download)

DOWNLOAD NOW!


Book Synopsis Destination Marketing by : Steven Pike

Download or read book Destination Marketing written by Steven Pike and published by Routledge. This book was released on 2012-08-06 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.

Geography and Tourism Marketing

Download Geography and Tourism Marketing PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 9780789003362
Total Pages : 0 pages
Book Rating : 4.0/5 (33 download)

DOWNLOAD NOW!


Book Synopsis Geography and Tourism Marketing by : Martin Oppermann

Download or read book Geography and Tourism Marketing written by Martin Oppermann and published by Routledge. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents case studies and articles which illustrate how insights from geography can be used to conquer market segmentation and improve tourism marketing approaches. Topics include the World Wide Web in travel and tourism marketing; the advantages of understanding the impact that a tourist's country of origin has on small island destinations; pinpointing problems in a specific business venture in order to avoid similar mistakes; providing interactive maps to potential consumers through GIS; determining the effectiveness of brochures; and the fast-growing market of nature travelers. Paper edition (0-7890-0336-8), $19.95. Annotation copyrighted by Book News, Inc., Portland, OR

Destination Marketing

Download Destination Marketing PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1317430913
Total Pages : 480 pages
Book Rating : 4.3/5 (174 download)

DOWNLOAD NOW!


Book Synopsis Destination Marketing by : Steven Pike

Download or read book Destination Marketing written by Steven Pike and published by Routledge. This book was released on 2015-12-14 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

Island Tourism

Download Island Tourism PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.:/5 (128 download)

DOWNLOAD NOW!


Book Synopsis Island Tourism by :

Download or read book Island Tourism written by and published by . This book was released on 2010 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Geography and Tourism Marketing

Download Geography and Tourism Marketing PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1136377395
Total Pages : 202 pages
Book Rating : 4.1/5 (363 download)

DOWNLOAD NOW!


Book Synopsis Geography and Tourism Marketing by : Kaye Sung Chon

Download or read book Geography and Tourism Marketing written by Kaye Sung Chon and published by Routledge. This book was released on 2013-07-04 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this without doing a lot of research. Geography and Tourism Marketing will provide you with diverse studies through which you will gain a better understanding of what excites and entices all types of consumers along with new strategies in your field to keep you up-to-date in the unpredictable business of tourism. Geography and Tourism Marketing is a compilation of greatly varied and valuable case studies and articles. In it you’ll explore thought-provoking topics such as these: the World Wide Web as one of the most significant technological developments in travel and tourism marketing the advantages of understanding the impact that a tourist’s country of origin has on small island destinations pinpointing problems in a specific business venture so you can avoid similar mistakes providing interactive maps to potential consumers through Geographic Information Systems determining the effectiveness of brochures reformulating and promoting a consistent image of a destination in order to better serve consumers the fast-growing market of nature travelers and how they can be targeted more effectively In this book, you will get current information on the link between geography and tourism marketing, which is an important aspect in conquering market segmentation and improving tourism marketing approaches. You will see the necessity of acknowledging this connection and be prepared to respond to it when you read Geography and Tourism Marketing.

Destination Management and Marketing: Breakthroughs in Research and Practice

Download Destination Management and Marketing: Breakthroughs in Research and Practice PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1799824705
Total Pages : 1214 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!


Book Synopsis Destination Management and Marketing: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Destination Management and Marketing: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-03-06 with total page 1214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.

Destination Marketing Organisations

Download Destination Marketing Organisations PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 0080443060
Total Pages : 250 pages
Book Rating : 4.0/5 (84 download)

DOWNLOAD NOW!


Book Synopsis Destination Marketing Organisations by : Steven Pike

Download or read book Destination Marketing Organisations written by Steven Pike and published by Routledge. This book was released on 2004 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relating to: The rationale for the establishment of DMOs The structure, roles, goals and functions of DMOs The key opportunities, challenges and constraints facing DMOs The complexities of marketing destinations as tourism brands The Author Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.

Strategic Perspectives in Destination Marketing

Download Strategic Perspectives in Destination Marketing PDF Online Free

Author :
Publisher : Business Science Reference
ISBN 13 : 9781522588092
Total Pages : 436 pages
Book Rating : 4.5/5 (88 download)

DOWNLOAD NOW!


Book Synopsis Strategic Perspectives in Destination Marketing by : Mark Camilleri

Download or read book Strategic Perspectives in Destination Marketing written by Mark Camilleri and published by Business Science Reference. This book was released on 2018-12-14 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a broad knowledge and understanding of destination marketing and branding. It presents conceptual discussions that cover the operational and strategic perspectives of the travel, tourism and hospitality industry sectors. It also highlights the latest trends, including; e-tourism, destination marketing and tourism planning for the future"--

Marketing Tourist Destinations in Emerging Economies

Download Marketing Tourist Destinations in Emerging Economies PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030837114
Total Pages : 315 pages
Book Rating : 4.0/5 (38 download)

DOWNLOAD NOW!


Book Synopsis Marketing Tourist Destinations in Emerging Economies by : Ishmael Mensah

Download or read book Marketing Tourist Destinations in Emerging Economies written by Ishmael Mensah and published by Springer Nature. This book was released on 2021-11-27 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.

Island Tourism

Download Island Tourism PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 302 pages
Book Rating : 4.3/5 (555 download)

DOWNLOAD NOW!


Book Synopsis Island Tourism by : Michael V. Conlin

Download or read book Island Tourism written by Michael V. Conlin and published by John Wiley & Sons. This book was released on 1995-07-05 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The special problems and opportunities presented by island tourism are major new areas of interest for both tourism academics and professionals, prompting much discussion and debate. This is the first book to focus on how management and organisational issues affect small islands and their tourism industries, and to examine the factors which affect tourism on small islands. International contributors, including practitioners and researchers examine this important topic and discuss a diversity of inter-related themes, including policy areas; public/private sector planning partnerships; product development; marketing; human resource management; and sustainability. These general issues are complemented with case studies which illustrate the application of island management principles. For undergraduates, graduates and professionals in the tourism field, this book is an essential guide to island tourism management.

Marketing Places and Spaces

Download Marketing Places and Spaces PDF Online Free

Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1784419397
Total Pages : 352 pages
Book Rating : 4.7/5 (844 download)

DOWNLOAD NOW!


Book Synopsis Marketing Places and Spaces by :

Download or read book Marketing Places and Spaces written by and published by Emerald Group Publishing. This book was released on 2015-07-08 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Places and Spaces brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors--a nonfiction version of Eat Pray Love.

Archipelago Tourism

Download Archipelago Tourism PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1317179625
Total Pages : 292 pages
Book Rating : 4.3/5 (171 download)

DOWNLOAD NOW!


Book Synopsis Archipelago Tourism by : Godfrey Baldacchino

Download or read book Archipelago Tourism written by Godfrey Baldacchino and published by Routledge. This book was released on 2016-03-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the conceptual insights provided by the archipelagic 'twist' in the context of tourism principles, policies and practices, this volume draws on an international series of case studies to analyse best practice in branding, marketing and logistics in archipelago tourist destinations. The book asks and seeks to answer such questions as: How to 'sell' a multi-island destination, without risking a message that may be too complex and diffuse for audiences to grab on to? Does one encourage visitors to do 'island hopping'; and, if so, how and with what logistic facilities? How does one ascribe specific island destinations within an overall archipelago brand? Would smaller islands rebel against a composite branding strategy that actually benefits other islands? How does one read or craft transport policies as a function of the 'reterritorialisation' of a multi-island space? This book pioneers the exploration of the archipelago as tourism study focus (and not just locus); a heuristic device for rendering islands as sites of different tourism practices, industries and policies, but also of challenges and possibilities.

Destination Marketing

Download Destination Marketing PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1317430921
Total Pages : 367 pages
Book Rating : 4.3/5 (174 download)

DOWNLOAD NOW!


Book Synopsis Destination Marketing by : Steven Pike

Download or read book Destination Marketing written by Steven Pike and published by Routledge. This book was released on 2015-12-14 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.

Destination Branding

Download Destination Branding PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 0750659696
Total Pages : 328 pages
Book Rating : 4.7/5 (56 download)

DOWNLOAD NOW!


Book Synopsis Destination Branding by : Nigel Morgan

Download or read book Destination Branding written by Nigel Morgan and published by Routledge. This book was released on 2004 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time. * Includes five completely new chapters authored by brand consultants, destination marketers and academics, including Philip Kotler and Wally Olins. * A more global coverage with new case studies and examples from the US, New Zealand, Australia and Asia. * Considers the web as a channel of place branding/promotion and its effects on the industry

Destination Brands

Download Destination Brands PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 0080969305
Total Pages : 394 pages
Book Rating : 4.0/5 (89 download)

DOWNLOAD NOW!


Book Synopsis Destination Brands by : Nigel Morgan

Download or read book Destination Brands written by Nigel Morgan and published by Routledge. This book was released on 2011 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: By focusing on a range of global case studies, 'Destination Branding' demonstrates how all destinations whether big or small can successfully harness the power of branding.