Sustainable Marketing Of Cultural And Heritage Tourism

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Sustainable Marketing of Cultural and Heritage Tourism

Author : Deepak Chhabra
Publisher : Routledge
ISBN 13 : 1136997407
Total Pages : 253 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Sustainable Marketing of Cultural and Heritage Tourism by : Deepak Chhabra

Download or read book Sustainable Marketing of Cultural and Heritage Tourism written by Deepak Chhabra and published by Routledge. This book was released on 2010-04-19 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. This book draws together and links ideas of tourism from sustainable marketing perspectives and embeds it within a heritage management setting. Through a discussion and analysis of existing literature and practices this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future generations, whilst appealing to the suppliers, the regulators, and the consumers. The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles. This is followed by a pragmatic examination of the proposed framework from the shaper’s (provider’s) perspective. The material presented in this book is not merely an agglomeration of documented secondary research, but the theoretical concepts are grounded in empirical research and interactive discussions with students and the travel and tourism industry. A variety of heritage institutions across the globe are used as starting points to test the applicability of the proposed paradigm: these include museums, historic house museums, heritage hotels/resorts, festivals, and heritage merchandize. This is a timely offering to a growing and vibrant area of research; what is most pertinent is that it is a thorough and fresh take on the topic with primary research included. It will find a place in student materials for a variety of courses and it should be read by practicing academics and researchers.

Sustainable Marketing of Cultural and Heritage Tourism

Author : Deepak Chhabra
Publisher : Routledge
ISBN 13 : 1136997393
Total Pages : 256 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Sustainable Marketing of Cultural and Heritage Tourism by : Deepak Chhabra

Download or read book Sustainable Marketing of Cultural and Heritage Tourism written by Deepak Chhabra and published by Routledge. This book was released on 2010-04-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. This book draws together and links ideas of tourism from sustainable marketing perspectives and embeds it within a heritage management setting. Through a discussion and analysis of existing literature and practices this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future generations, whilst appealing to the suppliers, the regulators, and the consumers. The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles. This is followed by a pragmatic examination of the proposed framework from the shaper’s (provider’s) perspective. The material presented in this book is not merely an agglomeration of documented secondary research, but the theoretical concepts are grounded in empirical research and interactive discussions with students and the travel and tourism industry. A variety of heritage institutions across the globe are used as starting points to test the applicability of the proposed paradigm: these include museums, historic house museums, heritage hotels/resorts, festivals, and heritage merchandize. This is a timely offering to a growing and vibrant area of research; what is most pertinent is that it is a thorough and fresh take on the topic with primary research included. It will find a place in student materials for a variety of courses and it should be read by practicing academics and researchers.

Sustainable Marketing of Cultural and Heritage Tourism

Author :
Publisher :
ISBN 13 :
Total Pages : 238 pages
Book Rating : 4.:/5 (922 download)

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Book Synopsis Sustainable Marketing of Cultural and Heritage Tourism by :

Download or read book Sustainable Marketing of Cultural and Heritage Tourism written by and published by . This book was released on 2010 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cultural and Heritage Tourism

Author : Acqwon Fuller
Publisher : Scientific e-Resources
ISBN 13 : 183947436X
Total Pages : 332 pages
Book Rating : 4.8/5 (394 download)

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Book Synopsis Cultural and Heritage Tourism by : Acqwon Fuller

Download or read book Cultural and Heritage Tourism written by Acqwon Fuller and published by Scientific e-Resources. This book was released on 2018-06-11 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, tourism has become one of the largest and fastest growing industries accounting for nearly 700 million people travelling all over the world and spending more than 7.4 trillion US dollars. Besides promoting people-to-people contacts, ethnic and cultural understanding, mutual appreciation and co-operation and thereby promoting peace, tourism provides unlimited opportunities for employment generation, social and economic upliftment of the people and contributing to the economies of the nations. Cultural heritage tourism has a number of objectives that must be met within the context of sustainable development such as; the conservation of cultural resources, accurate interpretation of resources, authentic visitors experience, and the stimulation of the earned revenues of cultural resources. Tourism is an important issue at world heritage sites. Most managers at natural sites regard it as a key issue. Important features of world heritage tourism are local protection, conservation and restoration. Such a tourism also requires special training management skills. Different visitor management strategies, interpretation and site promotional activities have to be organised. Culture and heritage have also become major forces in economic and urban revitalisation. As cultural tourism becomes an increasingly important factor for tourist destinations involved in developing their cultural capital in order to attract more international visitors, there is value in assessing how cultural and heritage tourists can be better understood and serviced through marketing, planning and programming with local and regional communities. This book also provides readers with global charters developed for promoting cultural tourism and for preserving heritage sites. Focus lies on ICOSM and WHC. World Heritage Sites, identified and conserved around the world, have been listed and the initiatives to preserve cultural sites and conserve heritage sites.

Botswana Cultural Heritage and Sustainable Tourism Development

Author : Byron A. Brown
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527549569
Total Pages : 438 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Botswana Cultural Heritage and Sustainable Tourism Development by : Byron A. Brown

Download or read book Botswana Cultural Heritage and Sustainable Tourism Development written by Byron A. Brown and published by Cambridge Scholars Publishing. This book was released on 2020-04-16 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers cultural heritage and the sustainable development of tourism from an African perspective, with Botswana as the main point of reference. Within the African context, Botswana is renowned for its abundance of cultural heritage and appeal to tourists. The collection reconciles the growing demand to commodify cultural heritages, the quest for cultural heritage preservation and management, and the focus on sustainable tourism development in Botswana. As such, the book is an appraisal of, and meditation on, the business-side of cultural heritage management and the value that cultural heritage resources have at a personal, local and national level. It is an exploration of the nature of Botswana’s cultural heritage, the politics and policies that underpin that heritage, the development of cultural heritage tourism as a sustainable business, the country’s cultural heritage experiences and products, and a confrontation of the hard questions about cultural heritage and the future. As an introductory text, the book gives tourists, tourism students and academics, as well as tourism entrepreneurs, policymakers, and practitioners a basis on which to make decisions.

Cultural Heritage Tourism

Author : Cheryl M. Hargrove
Publisher : Rowman & Littlefield
ISBN 13 : 1442278846
Total Pages : 405 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Cultural Heritage Tourism by : Cheryl M. Hargrove

Download or read book Cultural Heritage Tourism written by Cheryl M. Hargrove and published by Rowman & Littlefield. This book was released on 2017-05-05 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every place has a story to tell, often found in historic sites or cultural traditions of the people who settled or currently live in a community, city, region or state. When these stories and places are shared with visitors, this activity becomes what is known as cultural heritage tourism. Success and sustainability in this growing industry segment requires careful planning and adequate resources. Cultural Heritage Tourism: Five Steps for Success and Sustainability provides detailed instruction through a proven five-step process to help planners, managers and community leaders attract visitors and their spending to your cultural heritage site, attraction, event or destination. Learn how to assess, plan for, develop, market, fund, manage, and measure cultural heritage for growth and sustainability. Refer to the best practices and case studies from across the country as examples for replication and reference. Use the sample documents and resource lists to jumpstart your cultural heritage tourism program, and monitor and measure the efforts. This book walks you through every step, from inception to evaluation.

Sustainable Marketing of Cultural and Heritage Tourism

Author : Sandeep Bhardwaj
Publisher :
ISBN 13 : 9789381031483
Total Pages : 248 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis Sustainable Marketing of Cultural and Heritage Tourism by : Sandeep Bhardwaj

Download or read book Sustainable Marketing of Cultural and Heritage Tourism written by Sandeep Bhardwaj and published by . This book was released on 2012 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research on Cultural Tourism and Sustainability

Author : Ribeiro de Almeida, Claudia
Publisher : IGI Global
ISBN 13 : 1799892182
Total Pages : 482 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Cultural Tourism and Sustainability by : Ribeiro de Almeida, Claudia

Download or read book Handbook of Research on Cultural Tourism and Sustainability written by Ribeiro de Almeida, Claudia and published by IGI Global. This book was released on 2022-04-22 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of globalization based on major forms of entertainment consumption has promoted the interest of enlarged social actors toward cultural experiencing. Disseminated by social media, new forms of information and knowledge about exotic tourism destinations have endorsed an increasing interest in forms of cultural tourism. This cultural tourism turnout results from a significant change in the traveler’s demands and behaviors and has led to a new and renovated interest in cultural heritage that must be studied further. The Handbook of Research on Cultural Tourism and Sustainability explores theoretical concepts related to cultural tourism and cultural routes and provides original viewpoints and empirical research with case studies and best practices for the future of cultural tourism. Covering a range of topics such as creative tourism and sustainable tourism, this major reference work is ideal for academicians, practitioners, professionals, policymakers, government officials, instructors, and students.

Cultural Tourism

Author : bob Mckercher
Publisher : Routledge
ISBN 13 : 1136615156
Total Pages : 272 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Cultural Tourism by : bob Mckercher

Download or read book Cultural Tourism written by bob Mckercher and published by Routledge. This book was released on 2012-10-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examine cultural tourism issues from both sides of the industry! Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. Sustainable cultural tourism can only occur when the two sides form a true partnership based on understanding and appreciation of each other's merits. The authors--one, a tourism specialist, the other, a cultural heritage management expert--present a model for a working partnership with mutual benefits, integrating management theory and practice from both disciplines. Cultural Tourism is the first book to combine the different perspectives of tourism management and cultural heritage management. It examines the role of tangible (physical evidence of culture) and intangible (continuing cultural practices, knowledge, and living experiences) heritage, describes the differences between cultural tourism products and cultural heritage assets, and develops a number of conceptual models, including a classification system for cultural tourists, indicators of tourism potential at cultural and heritage assets, and assessment criteria for cultural and heritage assets with tourism potential. Cultural Tourism examines the five main constituent elements involved in cultural tourism: cultural and heritage assets in tourism sites such as the Royal Palace in Bangkok, the Cook Islands, and Alcatraz Prison in San Francisco. tourism--what it is, how it works, and what makes it a success five different types of cultural tourists consumption of products, value adding, and commodification integrating the first four elements to satisfy the tourist, meet the needs of the tourism industry, and conserve the intrinsic value of the asset Though tourism and cultural heritage management professionals have mutual interests in the management, conservation, and presentation of cultural and heritage assets, the two sectors operate on parallel planes, maintaining an uneasy partnership with surprisingly little dialogue. Cultural Tourism provides professionals and students in each field with a better understanding of their own roles in the partnership, bridging the gap via sound planning, management, and marketing to produce top-quality, long-lasting cultural tourism products. Now translated into simplified Chinese.

Cultural Tourism

Author : Hilary du Cros
Publisher : Routledge
ISBN 13 : 1135041326
Total Pages : 485 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Cultural Tourism by : Hilary du Cros

Download or read book Cultural Tourism written by Hilary du Cros and published by Routledge. This book was released on 2014-12-05 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An ‘umbrella approach’ to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors. Reflecting the many important developments in the field this new edition has been completely revised and updated in the following ways: • New sections on tangible and intangible cultural heritage and world heritage sites. • Expanded material on cultural tourism product development, the cultural tourism market and consumer behaviour, planning and delivery of exceptional experiences • New case studies throughout drawn from cultural attractions in developing countries such as Southeast Asia, China, South Africa and the Pacific as well as from the developed world, particularly the United States, Britain, Japan, Singapore, Australia and Canada. Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to gain a better understanding of their own and each other’s roles in achieving sustainable cultural tourism. It provides a blueprint for producing top-quality, long-term cultural tourism products.

Conservation and Promotion of Heritage Tourism

Author : Srivastava, Surabhi
Publisher : IGI Global
ISBN 13 : 1522562842
Total Pages : 260 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Conservation and Promotion of Heritage Tourism by : Srivastava, Surabhi

Download or read book Conservation and Promotion of Heritage Tourism written by Srivastava, Surabhi and published by IGI Global. This book was released on 2018-10-05 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture and heritage tourism provide an important direction in sustainable funding and tourism. Assessing the potential of cultural and heritage assets, including physical and experiential values, is crucial for the sustainability of tourism attractions and regional development. Conservation and Promotion of Heritage Tourism is a collection of innovative methods and applications to utilize historical resources to increase tourism for long-term economic security and advancement. Highlighting a range of topics including cultural tourism, community development, and tourism branding, this book is ideally designed for historians, city planners, curators, business professionals, educators, engineers, managers, tourism researchers, graduate-level students, policymakers, and academicians seeking current research on the connections between culture, conservation, sustainable development, and tourism.

Sustainable Tourism Marketing

Author : Eduard Cristobal-Fransi
Publisher : MDPI
ISBN 13 : 303928682X
Total Pages : 204 pages
Book Rating : 4.0/5 (392 download)

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Book Synopsis Sustainable Tourism Marketing by : Eduard Cristobal-Fransi

Download or read book Sustainable Tourism Marketing written by Eduard Cristobal-Fransi and published by MDPI. This book was released on 2020-04-28 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.

Marketing for Sustainable Tourism

Author : Xavier Font
Publisher : Routledge
ISBN 13 : 1351361317
Total Pages : 273 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Marketing for Sustainable Tourism by : Xavier Font

Download or read book Marketing for Sustainable Tourism written by Xavier Font and published by Routledge. This book was released on 2019-12-13 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use. This book was originally published as a special issue of the Journal of Sustainable Tourism.

Handbook on Heritage, Sustainable Tourism and Digital Media

Author : De Ascaniis, Silvia
Publisher : Edward Elgar Publishing
ISBN 13 : 178897008X
Total Pages : 400 pages
Book Rating : 4.7/5 (889 download)

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Book Synopsis Handbook on Heritage, Sustainable Tourism and Digital Media by : De Ascaniis, Silvia

Download or read book Handbook on Heritage, Sustainable Tourism and Digital Media written by De Ascaniis, Silvia and published by Edward Elgar Publishing. This book was released on 2022-02-04 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the impact of the rise of digital media over the last few decades, this timely Handbook highlights the major role it plays in preserving and protecting heritage as well as its ability to promote and support sustainable tourism at heritage sites. Particularly relevant at this time due to the diffusion of smartphones and use of social media, chapters look at the experience and expectation of being ‘always on’, and how this interacts with heritage and tourism.

Heritage Tourism

Author : Hyung Yu Park
Publisher : Routledge
ISBN 13 : 113470464X
Total Pages : 252 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Heritage Tourism by : Hyung Yu Park

Download or read book Heritage Tourism written by Hyung Yu Park and published by Routledge. This book was released on 2013-11-20 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heritage tourism has become an increasingly significant component of the global tourism industry, particularly in countries striving to diversify away from sea, sand and sun. This growth has had profound influences on the presentation and representation of both tangible and intangible heritage within tourism context. The concept of heritage continues to evolve with its fast-changing political, economic and socio-cultural surroundings. Therefore it is essential that heritage tourism engages with the new form of globalised communities and societies, which have become more assimilated to each other but yet strive to sustain their own distinctive locality. This book aims to offer a thorough critical examination and systematic evaluation of the unique dynamics of heritage and tourism development from both social sciences and management perspectives. It incorporates both global and local perspectives in theorising and managing heritage tourism. While focusing on reviewing and analysing key academic concepts and debates including authenticity, commodification, globalisation and heritage interpretation, this book also discusses and evaluates topical issues such as sustainable development, marketing strategies and digital technologies including social media. It theoretically locates heritage discourses in the analysis of heritage tourism development and management drawing on various perspectives, from tourism, heritage studies, sociology, anthropology, politics and geography to management and marketing studies. Including case studies of topical concerns, controversies and challenges it will encourage readers to develop a new and insightful understanding of the dialectical relationship between heritage and tourism development. This book is essential reading for students studying tourism, heritage studies, cultural studies as well as related disciplines.

Cultural Tourism

Author : Hilary du Cros
Publisher : Routledge
ISBN 13 : 1000056449
Total Pages : 469 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Cultural Tourism by : Hilary du Cros

Download or read book Cultural Tourism written by Hilary du Cros and published by Routledge. This book was released on 2020-04-19 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An ‘umbrella approach’ to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors. Reflecting the many important developments in the field this new edition has been completely revised and updated in the following ways: New content on increasingly relevant topics including sustainability, climate change, the threat of de-globalization, overtourism and social media. New sections on experience creation, accessibility and inclusivity, as well as expanded material on creative industries and new management challenges. New international case studies and tried-and-tested assignment exercises have been added to every chapter. Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to gain a better understanding of their own and each other’s roles in achieving sustainable cultural tourism. It provides a blueprint for producing top-quality, long-term cultural tourism products.

International Cultural Tourism

Author : David Leslie
Publisher : Routledge
ISBN 13 : 113639429X
Total Pages : 266 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis International Cultural Tourism by : David Leslie

Download or read book International Cultural Tourism written by David Leslie and published by Routledge. This book was released on 2006-08-11 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes). * Consumer behaviour, profiles and motivations of cultural tourists. * Environmental performance, management and wider issues of social and cultural sustainability. Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions. * An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context. * Analysis of the demand, profiles and motivation of tourists * An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products * International contributor team provide case studies from first-hand experience and research