Tiny Habits

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Author :
Publisher : Eamon Dolan Books
ISBN 13 : 0358003326
Total Pages : 317 pages
Book Rating : 4.3/5 (58 download)

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Book Synopsis Tiny Habits by : B. J. Fogg

Download or read book Tiny Habits written by B. J. Fogg and published by Eamon Dolan Books. This book was released on 2019 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's leading expert on habit formation shows how you can have a happier, healthier life: by starting small. Myth: Change is hard. Reality: Change can be easy if you know the simple steps of Behavior Design. Myth: It's all about willpower. Reality: Willpower is fickle and finite, and exactly the wrong way to create habits. Myth: You have to make a plan and stick to it. Reality: You transform your life by starting small and being flexible. BJ FOGG is here to change your life--and revolutionize how we think about human behavior. Based on twenty years of research and Fogg's experience coaching more than 40,000 people, Tiny Habits cracks the code of habit formation. With breakthrough discoveries in every chapter, you'll learn the simplest proven ways to transform your life. Fogg shows you how to feel good about your successes instead of bad about your failures. Already the habit guru to companies around the world, Fogg brings his proven method to a global audience for the first time. Whether you want to lose weight, de-stress, sleep better, or be more productive each day, Tiny Habits makes it easy to achieve.

19 Tiny Habits That Lead To Huge Results

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Author :
Publisher :
ISBN 13 : 9781735574806
Total Pages : 130 pages
Book Rating : 4.5/5 (748 download)

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Book Synopsis 19 Tiny Habits That Lead To Huge Results by : Nicolas Cole

Download or read book 19 Tiny Habits That Lead To Huge Results written by Nicolas Cole and published by . This book was released on 2020-08-13 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: ★ Based on Nicolas Cole's viral article with more than 1,000,000 views! ★ Big changes don't happen overnight. They happen day by day, little by little-until all of a sudden, you've arrived. Nicolas Cole, one of the most-read personal development writers on the internet with more than 100 million views on his work, reveals to readers why the secret to success isn't about finding a shortcut-but building tiny habits that compound along the way. Part actionable advice, part vivid storytelling, 19 Tiny Habits is a quick read. Reflecting on the 19 tiny habits that have led to huge results in his own life, Cole credits these small daily actions as being the foundational elements of his successes in his late teens and 20s: "When I was 17 years old, I was one of the highest-ranked World of Warcraft players in North America, as well as one of the first bloggers in the emerging eSports industry with a viral blog." "At 22 years old, I discovered I'd been undiagnosed with Celiac Disease for the first 18 years of my life. I turned to bodybuilding to start over, find a sense of confidence, and turn my newfound boring diet of rice, chicken, and vegetables into an unfair advantage-putting on 70 pounds of muscle and transforming from a skinny, socially awkward teenager into a shredded fitness model." "By 24, I had graduated college with a degree in fiction writing and decided I wanted to start taking my writing more seriously. In less than 2 years, I became one of the most-read writers on the internet, the #1 writer on Quora (a platform with more than 200 million users), and one of Inc Magazine's Top 10 contributing writers." "And by 28 years old, I had quit my 9-5 job as a copywriter and turned my love for writing into a ghostwriting business called Digital Press. In less than 18 months, Digital Press became a multi-million-dollar agency with 20+ full-time employees working with more than 300 different Silicon Valley investors, executives, NYT best-selling authors, Grammy-winning musicians, Olympic athletes, and more." In this book, readers will not only hear Cole's story first hand, but also learn for themselves: Habits for happiness Habits for success Habits to improve focus, discipline, persistence, and drive Habits to change yourself (for the better) Habits to redefine the way you see your life 19 Tiny Habits That Lead To Huge Results will change the way you think about your life journey. Process over destination, mastery over achievement, Cole has found a way to turn relentless goal-setting into a way to know yourself better as a human being-achieving your goals, while being deeply fulfilled in the process. Here's how.

Tiny Habits Massive Results

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Author :
Publisher : Jaishree Nenwani
ISBN 13 : 935668619X
Total Pages : 162 pages
Book Rating : 4.3/5 (566 download)

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Book Synopsis Tiny Habits Massive Results by : Jaishree Nenwani

Download or read book Tiny Habits Massive Results written by Jaishree Nenwani and published by Jaishree Nenwani. This book was released on 2022-11-19 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: 7 (plus a pro-habit) Tiny Everyday Habits that have Powerful Impact on our Lives Other than the random element of luck, what differentiates successful people from the rest are their Habits. They cultivate certain habits which contribute to their happier and healthy life. Learning these habits and how to use them in your life is rewarding. In this book, you will learn about simple yet impactful lifestyle habits that separate achievers from regular people. These tiny habits have a transformative effect on your physical and mental health, career, your relationships, and life. Ready to EXPLORE? Get Your Copy Now!

Mini Habits

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Author :
Publisher : Selective Entertainment LLC
ISBN 13 : 0996435425
Total Pages : 206 pages
Book Rating : 4.9/5 (964 download)

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Book Synopsis Mini Habits by : Stephen Guise

Download or read book Mini Habits written by Stephen Guise and published by Selective Entertainment LLC. This book was released on 2013-12-22 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Life-Changing Strategy of This Worldwide Bestseller in 17 Languages! Lasting Change For Early Quitters, Burnouts, The Unmotivated, And Everyone Else Too When I decided to start exercising consistently 10 years ago, this is what actually happened: I tried "getting motivated." It worked sometimes.I tried setting audacious big goals. I almost always failed them.I tried to make changes last. They didn't. Like most people who try to change and fail, I assumed that I was the problem. Then one afternoon--after another failed attempt to get motivated to exercise--I (accidentally) started my first mini habit. I initially committed to do one push-up, and it turned into a full workout. I was shocked. This "stupid idea" wasn't supposed to work. I was shocked again when my success with this strategy continued for months (and to this day). I had to consider that maybe I wasn't the problem in those 10 years of mediocre results. Maybe it was my prior strategies that were ineffective, despite being oft-repeated as "the way to change" in countless books and blogs. My suspicions were correct. Is There A Scientific Explanation For This? As I sought understanding, I found a plethora of scientific studies that had answers, with nobody to interpret them correctly. Based on the science--which you'll find peppered throughout Mini Habits--we've been doing it all wrong. You can succeed without the guilt, intimidation, and repeated failure associated with such strategies as "getting motivated," New Year's Resolutions, or even "just doing it." In fact, you need to stop using those strategies if they aren't giving you great results. Most popular strategies don't work well because they require you to fight against your subconscious brain (a fight not easily won). It's only when you start playing by your brain's rules and taking your human limitations seriously--as mini habits show you how to do--that you can achieve lasting change. What's A Mini Habit? A mini habit is a very small positive behavior that you force yourself to do every day; its "too small to fail" nature makes it weightless, deceptively powerful, and a superior habit-building strategy. You will have no choice but to believe in yourself when you're always moving forward. The barrier to the first step is so low that even depressed or "stuck" people can find early success and begin to reverse their lives right away. And if you think one push-up a day is too small to matter, I've got one heck of a story for you! Aim For The First Step They say when you aim for the moon, you'll land among the stars. Well, that doesn't make sense, as the moon is closer than the stars. I digress. The message is that you should aim very high and even if you fall short, you'll still get somewhere. I've found the opposite to be true in regards to productivity and healthy behaviors. When you aim for the moon, you won't do anything because it's too far away. But when you aim for the step in front of you, you might keep going and reach the moon. I've used the Mini Habits strategy to get into the best shape of my life, read 10x more books, and write 4x as many words. It started from requiring one push-up from myself every day. How ridiculous is that? Not so ridiculous when you consider the science of the brain, habits, and willpower. The Mini Habits system works because it's how our brains are designed to change. Note: This book isn't for eliminating bad habits (some principles could be useful for breaking habits). Mini Habits is a strategy to create permanent healthy habits in: exercise, writing, reading, thinking positively, meditating, drinking water, eating healthy foods, etc. Lasting change won't happen until you take that first step into a strategy that works. Give Mini Habits a try. You won't look back.

Atomic Habits

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Author :
Publisher : Penguin
ISBN 13 : 0735211302
Total Pages : 321 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Atomic Habits by : James Clear

Download or read book Atomic Habits written by James Clear and published by Penguin. This book was released on 2018-10-16 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestseller. Over 20 million copies sold! Translated into 60+ languages! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: make time for new habits (even when life gets crazy); overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.

Tiny Habits Massive Results

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Author :
Publisher :
ISBN 13 : 9789356754331
Total Pages : 0 pages
Book Rating : 4.7/5 (543 download)

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Book Synopsis Tiny Habits Massive Results by :

Download or read book Tiny Habits Massive Results written by and published by . This book was released on 2022-10-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 7 (plus a pro-habit) Tiny Everyday Habits that have Powerful Impact on our Lives Other than the random element of luck, what differentiates successful people from the rest are their Habits. They cultivate certain habits which contribute to their happier and healthy life. Learning these habits and how to use them in your life is rewarding. In this book, you will learn about simple yet impactful lifestyle habits that separate achievers from regular people. These tiny habits have a transformative effect on your physical and mental health, career, your relationships, and life.

Persuasive Technology

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Author :
Publisher : Morgan Kaufmann
ISBN 13 : 9781558606432
Total Pages : 318 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Persuasive Technology by : B.J. Fogg

Download or read book Persuasive Technology written by B.J. Fogg and published by Morgan Kaufmann. This book was released on 2003 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: B.J. Fogg proposes conceptual examples of possible new technologies, discusses ethical implications of persuasive computing and offers theoretical insights into persuasion processes.

Atomic Habits Summary (by James Clear)

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Author :
Publisher : James Clear
ISBN 13 :
Total Pages : 39 pages
Book Rating : 4./5 ( download)

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Book Synopsis Atomic Habits Summary (by James Clear) by : James Clear

Download or read book Atomic Habits Summary (by James Clear) written by James Clear and published by James Clear. This book was released on with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: SUMMARY: ATOMIC HABITS: An Easy & Proven Way to Build Good Habits & Break Bad Ones. This book is not meant to replace the original book but to serve as a companion to it. ABOUT ORIGINAL BOOK: Atomic Habits can help you improve every day, no matter what your goals are. As one of the world's leading experts on habit formation, James Clear reveals practical strategies that will help you form good habits, break bad ones, and master tiny behaviors that lead to big changes. If you're having trouble changing your habits, the problem isn't you. Instead, the issue is with your system. There is a reason bad habits repeat themselves over and over again, it's not that you are not willing to change, but that you have the wrong system for changing. “You do not rise to the level of your goals. You fall to the level of your systems” - James Clear I’m a huge fan of this book, and as soon as I read it I knew it was going to make a big difference in my life, so I couldn’t wait to make a video on this book and share my ideas. Here is a link to James Clear’s website, where I found he uploads a tonne of useful posts on motivation, habit formation and human psychology. DISCLAIMER: This is an UNOFFICIAL summary and not the original book. It designed to record all the key points of the original book.

Mobile Persuasion

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Publisher : Mobile Persuasion
ISBN 13 : 9780979502521
Total Pages : 166 pages
Book Rating : 4.5/5 (25 download)

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Book Synopsis Mobile Persuasion by : B. J. Fogg

Download or read book Mobile Persuasion written by B. J. Fogg and published by Mobile Persuasion. This book was released on 2007 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Great Mental Models, Volume 1

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Author :
Publisher : Penguin
ISBN 13 : 0593719972
Total Pages : 0 pages
Book Rating : 4.5/5 (937 download)

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Book Synopsis The Great Mental Models, Volume 1 by : Shane Parrish

Download or read book The Great Mental Models, Volume 1 written by Shane Parrish and published by Penguin. This book was released on 2024-10-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.

Mini Habits for Weight Loss

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Author :
Publisher : Selective Entertainment LLC
ISBN 13 : 0996435433
Total Pages : pages
Book Rating : 4.9/5 (964 download)

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Book Synopsis Mini Habits for Weight Loss by : Stephen Guise

Download or read book Mini Habits for Weight Loss written by Stephen Guise and published by Selective Entertainment LLC. This book was released on 2016-11-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The brain resists dramatic behavioral shifts. Recognizing this and developing a strategy around it made the original Mini Habits the #1 selling self-help book in a number of countries. In Mini Habits for Weight Loss, you’ll discover that we also biologically resist such changes, which explains why most dieters and smoothie-cleanse aficionados lose weight in the short term, only to gain it all back (and more). Mini Habits for Weight Loss will show you how to make dietary changes in a sustainable, permanent way that doesn’t trigger biological or neurological resistance. It’s an advanced version of the method that made the original book a hit in 14 languages. The mini habits remain easy to implement, but the reasoning and supporting strategies are more sophisticated. This is by necessity, as weight loss factors are many and varied. All the suggestions in the book are rooted in extensive biological and neuroscience research.

One Small Step Can Change Your Life

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Author :
Publisher : Workman Publishing Company
ISBN 13 : 0761181342
Total Pages : 229 pages
Book Rating : 4.7/5 (611 download)

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Book Synopsis One Small Step Can Change Your Life by : Robert Maurer Ph.D.

Download or read book One Small Step Can Change Your Life written by Robert Maurer Ph.D. and published by Workman Publishing Company. This book was released on 2014-04-22 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Improve your life fearlessly with this essential guide to kaizen—the art of making great and lasting change through small, steady steps. The philosophy is simple: Great change is made through small steps. And the science is irrefutable: Small steps circumvent the brain's built-in resistance to new behavior. No matter what the goal—losing weight, quitting smoking, writing a novel, starting an exercise program, or meeting the love of your life—the powerful technique of kaizen is the way to achieve it. Written by psychologist and kaizen expert Dr. Robert Maurer, One Small Step Can Change Your Life is the simple but potent guide to easing into new habits—and turning your life around. Learn how to overcome fear and procrastination with his 7 Small Steps—including how to Think Small Thoughts, Take Small Actions, and Solve Small Problems—to steadily build your confidence and make insurmountable-seeming goals suddenly feel doable. Dr. Maurer also shows how to visualize virtual change so that real change can come more easily. Why small rewards lead to big returns. And how great discoveries are made by paying attention to the little details most of us overlook. His simple regiment is your path to continuous improvement for anything from losing weight to quitting smoking, paying off debt, or conquering shyness and meeting new people. Rooted in the two-thousand-year-old wisdom of the Tao Te Ching—“The journey of a thousand miles begins with a single step”—here is the way to change your life without fear, without failure, and start on a new path of easy, continuous improvement.

Think Small

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Author :
Publisher : Michael O'Mara Books
ISBN 13 : 1782436340
Total Pages : 227 pages
Book Rating : 4.7/5 (824 download)

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Book Synopsis Think Small by : Owain Service

Download or read book Think Small written by Owain Service and published by Michael O'Mara Books. This book was released on 2017-04-06 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Governments around the world are using behavioural insights to help people achieve their goals. This great new book shows how you can use the same tools in your own life. Go nudge yourself!'- Richard Thaler, winner of the 2017 Nobel Prize in Economics A simple and accessible plan for success, based on seven scientifically tested steps that really work. We're often told to dream big, the sky's the limit and that nothing is impossible. While it is undoubtedly good advice to set yourself goals that have the potential to make you and those around you healthier and happier, how to reach those goals is often less clear. From getting fit or securing a new job to becoming a better manager or parent, simply setting your mind to something will rarely get you where you want to be, and big plans can quickly become overwhelming, leaving us feeling as though we've failed. Most of us set goals with very good intentions, so why do our best-laid plans so often go awry? When we're so committed to making positive changes and fulfilling our ambition at the outset, is there a way of avoiding the common roadblocks that stand between our goals and us? Thankfully, the answer is yes - and it's much easier to achieve than you might think. Working inside the world's first Nudge Unit, Owain Service and Rory Gallagher know the huge impact that small changes and clear plans, based on a scientific understanding of human behaviour, can have from an individual to an international level. For the first time, Think Smalltakes these successful approaches and translates them into an easy, simple framework that has the potential to make a big difference to all our lives.

Big Little Breakthroughs

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Author :
Publisher : Post Hill Press
ISBN 13 : 1642936782
Total Pages : 262 pages
Book Rating : 4.6/5 (429 download)

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Book Synopsis Big Little Breakthroughs by : Josh Linkner

Download or read book Big Little Breakthroughs written by Josh Linkner and published by Post Hill Press. This book was released on 2021-04-20 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pressure to generate big ideas can feel overwhelming. We know that bold innovations are critical in these disruptive and competitive times, but when it comes to breakthrough thinking, we often freeze up. Instead of shooting for a $10-billion payday or a Nobel Prize, the most prolific innovators focus on Big Little Breakthroughs—small creative acts that unlock massive rewards over time. By cultivating daily micro-innovations, individuals and organizations are better equipped to tackle tough challenges and seize transformational opportunities. How did a convicted drug dealer launch and scale a massively successful fitness company? What core mindset drove LEGO to become the largest toy company in the world? How did a Pakistani couple challenge the global athletic shoe industry? What simple habits led Lady Gaga, Banksy, and Lin-Manuel Miranda to their remarkable success? Big Little Breakthroughs isn’t just for propeller-head inventors, fancy-pants CEOs, or hoodie-donning tech billionaires. Rather, it’s a surpassingly simple system to help everyday people become everyday innovators.

The Compound Effect

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Author :
Publisher : Vanguard Press
ISBN 13 : 1593157142
Total Pages : 195 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis The Compound Effect by : Darren Hardy

Download or read book The Compound Effect written by Darren Hardy and published by Vanguard Press. This book was released on 2011-11-01 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times and Wall Street Journal bestseller, based on the principle that little, everyday decisions will either take you to the life you desire or to disaster by default. No gimmicks. No Hyperbole. No Magic Bullet. The Compound Effect is a distillation of the fundamental principles that have guided the most phenomenal achievements in business, relationships, and beyond. This easy-to-use, step-by-step operating system allows you to multiply your success, chart your progress, and achieve any desire. If you're serious about living an extraordinary life, use the power of The Compound Effect to create the success you want. You will find strategies including: How to win--every time! The No. 1 strategy to achieve any goal and triumph over any competitor, even if they're smarter, more talented or more experienced. Eradicating your bad habits (some you might be unaware of!) that are derailing your progress. The real, lasting keys to motivation--how to get yourself to do things you don't feel like doing. Capturing the elusive, awesome force of momentum. Catch this, and you'll be unstoppable. The acceleration secrets of superachievers. Do they have an unfair advantage? Yes they do, and now you can too!

Good Habits, Bad Habits

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Author :
Publisher : Farrar, Straus and Giroux
ISBN 13 : 1250159083
Total Pages : 199 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Good Habits, Bad Habits by : Wendy Wood

Download or read book Good Habits, Bad Habits written by Wendy Wood and published by Farrar, Straus and Giroux. This book was released on 2019-10-01 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark book about how we form habits, and what we can do with this knowledge to make positive change We spend a shocking 43 percent of our day doing things without thinking about them. That means that almost half of our actions aren’t conscious choices but the result of our non-conscious mind nudging our body to act along learned behaviors. How we respond to the people around us; the way we conduct ourselves in a meeting; what we buy; when and how we exercise, eat, and drink—a truly remarkable number of things we do every day, regardless of their complexity, operate outside of our awareness. We do them automatically. We do them by habit. And yet, whenever we want to change something about ourselves, we rely on willpower. We keep turning to our conscious selves, hoping that our determination and intention will be enough to effect positive change. And that is why almost all of us fail. But what if you could harness the extraordinary power of your unconscious mind, which already determines so much of what you do, to truly reach your goals? Wendy Wood draws on three decades of original research to explain the fascinating science of how we form habits, and offers the key to unlocking our habitual mind in order to make the changes we seek. A potent mix of neuroscience, case studies, and experiments conducted in her lab, Good Habits, Bad Habits is a comprehensive, accessible, and above all deeply practical book that will change the way you think about almost every aspect of your life. By explaining how our brains are wired to respond to rewards, receive cues from our surroundings, and shut down when faced with too much friction, Wood skillfully dissects habit formation, demonstrating how we can take advantage of this knowledge to form better habits. Her clear and incisive work shows why willpower alone is woefully inadequate when we’re working toward building the life we truly want, and offers real hope for those who want to make positive change.

Switch

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Author :
Publisher : Crown Currency
ISBN 13 : 030759016X
Total Pages : 322 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis Switch by : Chip Heath

Download or read book Switch written by Chip Heath and published by Crown Currency. This book was released on 2010-02-16 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.