Think Small

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Author :
Publisher : Michael O'Mara Books
ISBN 13 : 1782436340
Total Pages : 227 pages
Book Rating : 4.7/5 (824 download)

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Book Synopsis Think Small by : Owain Service

Download or read book Think Small written by Owain Service and published by Michael O'Mara Books. This book was released on 2017-04-06 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Governments around the world are using behavioural insights to help people achieve their goals. This great new book shows how you can use the same tools in your own life. Go nudge yourself!'- Richard Thaler, winner of the 2017 Nobel Prize in Economics A simple and accessible plan for success, based on seven scientifically tested steps that really work. We're often told to dream big, the sky's the limit and that nothing is impossible. While it is undoubtedly good advice to set yourself goals that have the potential to make you and those around you healthier and happier, how to reach those goals is often less clear. From getting fit or securing a new job to becoming a better manager or parent, simply setting your mind to something will rarely get you where you want to be, and big plans can quickly become overwhelming, leaving us feeling as though we've failed. Most of us set goals with very good intentions, so why do our best-laid plans so often go awry? When we're so committed to making positive changes and fulfilling our ambition at the outset, is there a way of avoiding the common roadblocks that stand between our goals and us? Thankfully, the answer is yes - and it's much easier to achieve than you might think. Working inside the world's first Nudge Unit, Owain Service and Rory Gallagher know the huge impact that small changes and clear plans, based on a scientific understanding of human behaviour, can have from an individual to an international level. For the first time, Think Smalltakes these successful approaches and translates them into an easy, simple framework that has the potential to make a big difference to all our lives.

Thinking Small

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Author :
Publisher : Ballantine Books
ISBN 13 : 0345521447
Total Pages : 514 pages
Book Rating : 4.3/5 (455 download)

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Book Synopsis Thinking Small by : Andrea Hiott

Download or read book Thinking Small written by Andrea Hiott and published by Ballantine Books. This book was released on 2012-01-17 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.

Dream Big, Think Small

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Author :
Publisher : Zondervan
ISBN 13 : 0310328594
Total Pages : 225 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Dream Big, Think Small by : Jeff Manion

Download or read book Dream Big, Think Small written by Jeff Manion and published by Zondervan. This book was released on 2017-01-31 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you build a life of significance? As pastor and writer Jeff Manion shares in Dream Big, Think Small, truly great lives are built on the foundation of a holy redundancy--a persistence and determination to move faithfully in the right direction. Dream Big, Think Small will provide: The plan for extraordinary living for ordinary life. Big dreams are achievable through steady progress over time. The motivation you need to stick with it for the long haul. The tools necessary for passionate longevity. You can faithfully lead, serve and love others over a lifetime without sacrificing your passion. So many believers want their lives to count, but they are impatient with the slow pace at which goodness grows. Many of us struggle to embrace the faithfulness required to show up day after day after day. In Dream Big, Think Small Manion helps to reveal the joy in the small, seemingly inconsequential actions you take every day. Ultimately, you will learn how small persistent steps lead to tremendous and lasting results. Filled with Manion's trademark inspiring stories and insightful biblical teaching, Dream Big, Think Small challenges you to explore the spiritual prescription of steady faithfulness. Following the principles of perseverance, intentionality, and discipline outlined in this book, you will see lasting and astonishing results in your spiritual health, within your marriage and family, in the quality of your work, and in a more authentic ability to honor God with your life.

Big Money Thinks Small

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Author :
Publisher : Columbia University Press
ISBN 13 : 0231544693
Total Pages : 422 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Big Money Thinks Small by : Joel Tillinghast

Download or read book Big Money Thinks Small written by Joel Tillinghast and published by Columbia University Press. This book was released on 2017-08-15 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market mistakes to avoid: “Written for investors at all levels…[a] practical, no-nonsense guide.”—Publishers Weekly One of Money Week’s Five Best Books of the Year Investors are tempted daily by misleading or incomplete information. They may make a lucky bet, realize a sizable profit, and find themselves full of confidence. Their next high-stakes gamble might backfire, not only hitting them in the balance sheet but also taking a mental and emotional toll. Even veteran investors can be caught off guard: a news item may suddenly cause havoc for an industry they’ve invested in; crowd mentality among fellow investors may skew the market; a CEO may turn out to be unprepared to effectively guide a company. How can one stay focused in such a volatile world? If you can’t trust your past successes to plan and predict, how can you avoid risky situations in the future? Patience and methodical planning will pay far greater dividends than flashy investments. In Big Money Thinks Small, veteran fund manager Joel Tillinghast shows investors how to avoid making these mistakes. He offers a set of simple but crucial steps to successful investing, including: · Know yourself, how you arrive at decisions, and how you might be susceptible to self-deception · Make decisions based on your own expertise, and do not invest in what you don’t understand · Select only trustworthy and capable colleagues and collaborators · Learn how to identify and avoid investments with inherent flaws · Always search for bargains, and never forget that the first responsibility of an investor is to identify mispriced stocks

Think Small

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Author :
Publisher : Chronicle Books
ISBN 13 : 9781452156965
Total Pages : 0 pages
Book Rating : 4.1/5 (569 download)

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Book Synopsis Think Small by : Eva Katz

Download or read book Think Small written by Eva Katz and published by Chronicle Books. This book was released on 2018-04-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the astounding to the downright unbelievable, this little volume of mind-blowingly tiny artworks showcases the talents of 24 artists from around the globe. Makers, crafters, art enthusiasts, and fans of tiny works will delight in this homage to all things infinitesimally small. Replete with more than 200 images of miniature masterpieces— including intricately carved pencil leads, fantastical dioramas floating in test tubes, ceramic vases smaller than a sixsided die, crystal cityscape shells designed for hermit crabs, and more—Think Small is sure to make a big impression.

Think Big, Start Small

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Author :
Publisher : Solution Tree Press
ISBN 13 : 1935543083
Total Pages : 192 pages
Book Rating : 4.9/5 (355 download)

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Book Synopsis Think Big, Start Small by : Gayle Gregory

Download or read book Think Big, Start Small written by Gayle Gregory and published by Solution Tree Press. This book was released on 2011-09-21 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: You no longer have to be a neuroscientist to understand how your students absorb knowledge. This easy-to-comprehend guide pares down the vast field of neuroscience and covers the brain basics that affect your classroom the most—attention, memory, emotions, and stress. With a variety of simple brain-compatible strategies, you’ll see a measurable difference in your differentiated classrooms.

Frenemies

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Publisher : Penguin
ISBN 13 : 0735220883
Total Pages : 386 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Frenemies by : Ken Auletta

Download or read book Frenemies written by Ken Auletta and published by Penguin. This book was released on 2019-06-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.

The Complete Book of Classic Volkswagens

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Publisher : Complete Book
ISBN 13 : 0760349878
Total Pages : 275 pages
Book Rating : 4.7/5 (63 download)

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Book Synopsis The Complete Book of Classic Volkswagens by : John Gunnell

Download or read book The Complete Book of Classic Volkswagens written by John Gunnell and published by Complete Book. This book was released on 2017-06-20 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: See the entire chronology of air-cooled Volkswagens in The Complete Book of Classic Volkswagens, a beautifully illustrated overview of one of the oldest and best-known foreign car brands in America.

Think Small, the Story of Those Volkswagen Ads

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Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Think Small, the Story of Those Volkswagen Ads by : Frank Rowsome

Download or read book Think Small, the Story of Those Volkswagen Ads written by Frank Rowsome and published by . This book was released on 1970 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Think Small

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Author :
Publisher : Chronicle Books
ISBN 13 : 1452158177
Total Pages : 211 pages
Book Rating : 4.4/5 (521 download)

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Book Synopsis Think Small by : Eva Katz

Download or read book Think Small written by Eva Katz and published by Chronicle Books. This book was released on 2018-04-03 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-four artists create stunning miniature art with almonds, matchsticks, test tubes, and more in this fabulous collection. From the astounding to the downright unbelievable, this little volume of mind-blowingly tiny artworks showcases the talents of twenty-four artists from around the globe. Makers, crafters, art enthusiasts, and fans of tiny works will delight in this homage to all things infinitesimally small. Replete with more than two hundred images of miniature masterpieces— including intricately carved pencil leads, fantastical dioramas floating in test tubes, ceramic vases smaller than a six-sided die, crystal cityscape shells designed for hermit crabs, and more—Think Small is sure to make a big impression. Praise for Think Small “Marvel at the extreme dexterity and patience of 24 contemporary artists who painstakingly labor to create artworks at minuscule scale in this adorably tiny coffee-table book. From Hasan Kale, who somehow turns halved almonds and matchstick heads into canvases, to Salavat Fidai, who carefully carves pencils into tiny lead sculptures, each diminutive piece offers mind-blowing demonstrations of craft, skill, and artistic vision.” —Artnet “Spectacular . . . . There are embroidered portraits no larger than a quarter, intricate landscapes painted on lockets, and exquisite sculptures carved into the tips of pencils . . . . This is a fun, accessible, and compact book that both casual and enthusiastic art fans will enjoy.” —Publishers Weekly

Grow Small, Think Beautiful

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Publisher : Floris Books
ISBN 13 : 0863159397
Total Pages : 304 pages
Book Rating : 4.8/5 (631 download)

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Book Synopsis Grow Small, Think Beautiful by : Stephen Harding

Download or read book Grow Small, Think Beautiful written by Stephen Harding and published by Floris Books. This book was released on 2012-08-30 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Schumacher College, based near Totnes in Devon, England, opened its doors in the early 1990s and is now an internationally-renowned centre for transformative learning on all aspects of sustainable living. James Lovelock led the first course on Gaia theory. A host of visionary thinkers has followed, including mathematician and biologist Brian Goodwin, who died in 2009. This book is a realisation of his vision for Schumacher College to publish a collection of essays on sustainable solutions to the current global crisis. Themes include the importance of education, science, Transition thinking, economi, energy sources, business and design, in the context of philosophy, spirituality and mythology. The contributors include Satish Kumar, Jules Cashford, Fritjof Capra, Rupert Sheldrake, James Lovelock, Peter Reason, Gideon Kossoff, Craig Holdrege, Helena Norberg-Hodge, Colin Tudge, Nigel Topping and many others. This book is essential reading for anyone concerned about the future of our society and the environment.

Time to Think Small

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Publisher : Charlesbridge Publishing
ISBN 13 : 1623545544
Total Pages : 292 pages
Book Rating : 4.6/5 (235 download)

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Book Synopsis Time to Think Small by : Todd Myers

Download or read book Time to Think Small written by Todd Myers and published by Charlesbridge Publishing. This book was released on 2022-11-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This call to climate action examines ways we can leverage the growing power of smartphones and other technologies to become effective environmental stewards to protect threatened species, reduce the risk from climate change, and stop ocean plastic. Personal technologies are creating what the Environmental Defense Fund calls “a transformational shift” in how we address environmental problems. Time to Think Small explores how these brand-new approaches are already playing a huge role in winning some of the most difficult and important environmental struggles of our day–from fighting climate change, to ensuring drinkable water for everyone, to saving endangered animals, to keeping plastic out of the ocean. Learn how these technologies magnify and multiply the power everyone has as individuals to save our environment and how this tremendous power is not only growing, but also has the huge benefit of being independent of sudden shifts in political leadership. Drawing on two decades of environmental policy and a career working with endangered species mixed with his previous career in tech, Myers looks at the different ways we can be empowered to find environmental solutions. "Time to Think Small reminds me of the first words spoken on the moon, about small steps and giant leaps. Todd Myers does, in fact, describe the giant strides from accumulated small steps that will help solve THE biggest long-term problem facing humanity today. If Big Government won’t act, WE CAN, in our own small ways!" --Donald Kroodsma, Author of Birdsong for the Curious Naturalist "The future of environmental stewardship depends on technology and innovation. Todd Myers is a national leader on environmental policy and technology and understands how to create solutions that sidestep political gridlock." --John Connors, former Microsoft CFO "A much-needed analysis of how we can solve complex global environmental problems by applying human ingenuity. . . and why every step matters along the way." --Benji Backer, President, American Conservation Coalition "Addressing climate change can be such a polarizing issue. Myers's book has found a way to cut right through that with practical, applicable actions that everyone can take to make a difference." --Kevin Wilhelm, CEO, Sustainable Business Consulting "While the positions taken by Todd Myers may be disconcerting to an old-school environmentalist such as myself, his voice is one we need to hear in the conversation about climate change. Myers makes a compelling argument that thinking small stimulates creativity, and that nimble, creative approaches can play a crucial role in achieving sustainability." -- John S. Farnsworth, PhD, Author of Nature Beyond Solitude: Notes from the Field

Make No Small Plans

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Author :
Publisher : Crown Currency
ISBN 13 : 1984822640
Total Pages : 289 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Make No Small Plans by : Elliott Bisnow

Download or read book Make No Small Plans written by Elliott Bisnow and published by Crown Currency. This book was released on 2022-04-12 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the founders of the acclaimed Summit event series and community comes the story of their unconventional journey to business success and the hard lessons they learned along the way. “[Make No Small Plans] neatly crystallizes the teachings and takeaways—basic truths—from the past fifteen years of Summiteering.”—Forbes In 2008, with no event production experience and two college degrees between the four of them, Elliott Bisnow, Brett Leve, Jeff Rosenthal, and Jeremy Schwartz became business partners and set out to build a global events company. With passion and tenacity, they began cold calling as many inspiring company founders as they could and tried to convince them to attend their first event. In the beginning, only nineteen people said yes. Since then, they have grown Summit into a global community with events all over the world, hosting luminaries including Jeff Bezos, Richard Branson, Shonda Rhimes, Brené Brown, Kendrick Lamar, and Al Gore. In 2013, the Summit founders—with help from their behind-the-scenes co-founder and partner Ryan Begelman—acquired Powder Mountain, the largest ski resort in the United States, with a dream of building a mountaintop town of the future. In Make No Small Plans, they reveal the triumphs, mistakes, and cornerstone lessons from their journey, which began during the Great Recession and continues today. Alongside teachings from some of the most inspiring entrepreneurs of our time, the authors offer takeaways such as: • No idea should go unspoken. • Reputations are earned by the drop and lost by the bucket. • The road to success is always under construction. • Become a favor economy millionaire. Entertaining and empowering, Make No Small Plans shows that anyone can think big and—with a thirst for knowledge, a talented team, and a little humility—accomplish the impossible.

The People’s Car

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Author :
Publisher : Harvard University Press
ISBN 13 : 0674075757
Total Pages : 298 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis The People’s Car by : Bernhard Rieger

Download or read book The People’s Car written by Bernhard Rieger and published by Harvard University Press. This book was released on 2013-04-16 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.

Think Small, Grow Big

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Author :
Publisher : Cosimo, Inc.
ISBN 13 : 1616405732
Total Pages : 116 pages
Book Rating : 4.6/5 (164 download)

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Book Synopsis Think Small, Grow Big by : Ab Kuijer

Download or read book Think Small, Grow Big written by Ab Kuijer and published by Cosimo, Inc.. This book was released on 2011-05-01 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advertising industry stands on its head since the arrival of web 2.0. With nearly two billion people online, the role of traditional media is under pressure and the consumer is increasingly dissatisfied with information overload and invasive commercial messaging. Unwilling to trust traditional brand marketing, the consumer is seeking advice online, discovering from other buyers which brands are worth committing to. In this revolutionary atmosphere, how can marketers and advertisers communicate their brand message effectively? Think Small, Grow Big is a survival guide for the marketing professional looking for answers and a clear road map for navigating social media. By reading Think Small, Grow Big, both seasoned and novice marketers and entrepreneurs will learn: how to focus on customer service by using dialogue marketing and social networking to develop businesses. how to appreciate current customers and their needs instead of trying to grab new customers without following through on marketing promises. that when current customers are happy, they will become ambassadors, bringing in others and growing the brand. that success is about relationship building beyond a sale, about using trust dialogue and friendly recommendations to build brand awareness, about keeping customers satisfied, and then growing BIG. "Ab Kuijer has managed to create what many are looking for: a simple and relevant "how to" book for social media."-Maarten Albarda, VP Global Connections, Anheuser-Busch InBev "Mandatory reading for all start-ups (and their investors) who want to grow BIG!"-Candace Johnson, co-initiator of SES ASTRA and SES Global, the world's pre-eminent satellite system AB KUIJER is a (social) media activist. He has broad experience in the communications field as a journalist, radio host, film and television producer, writer, and blogger. He is the founder and creative director of international communication agency JuniorSenior, based in Amsterdam. Kuijer was elected Europe's Best Youth Marketing Expert in 2010 by the Youth Research Partners. He frequently gives lectures and workshops on the innovation and application of social media. You can visit him online at www.abkuijer.com. Follow Ab on Twitter: @abkuijer.com

The World is Too Big To Think Small

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Author :
Publisher : Lulu.com
ISBN 13 : 1329530438
Total Pages : 90 pages
Book Rating : 4.3/5 (295 download)

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Book Synopsis The World is Too Big To Think Small by : Prince Akwarandu

Download or read book The World is Too Big To Think Small written by Prince Akwarandu and published by Lulu.com. This book was released on with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Think Big

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Author :
Publisher : Penguin UK
ISBN 13 : 0241987768
Total Pages : 336 pages
Book Rating : 4.2/5 (419 download)

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Book Synopsis Think Big by : Grace Lordan

Download or read book Think Big written by Grace Lordan and published by Penguin UK. This book was released on 2021-03-25 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are you doing today to make your dream future come true? 'A rare self-help book that's actually informed by evidence. A host of perceptive, practical tips for getting out of your own way and making progress toward your career goals.' Adam Grant, bestselling author of Think Again and Originals 'A practical and accessible guide to using behavioural science in your career.' Caroline Criado Perez, author of Invisible Women ________________ We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small. Drawing on cutting-edge research from behavioural science, Dr Grace Lordan offers immediate actionable solutions and tips that will help you get closer to your dream future, every day. Focusing on six key areas - your time, goal planning, self-narratives, other people, your environment, and resilience - Dr Lordan reveals practical, science-backed hacks that will help you get ahead. Each chapter introduces us to behavioural science concepts like the 'halo effect', 'confirmation bias', 'affect heuristic' and the 'ostrich effect', to help you better understand yourself and others, so that you can get the most out of your career. Whether you fantasise about changing industry, landing that big promotion, writing a screenplay or setting up your own company, Think Big creates a clear pathway to the future you want now. Some of the things you'll learn include how to: · Overcome a fear of failure and throw yourself at opportunity · Craft the optimum environment for work and give yourself ample time for tasks · Rewrite self-narratives and tackle imposter syndrome · Watch out for other people's biases and stop them from holding you back Think Big provides a practical framework to keep you moving in the right direction towards any goal. It will help you get out of your own way and propel you on the path to success, transforming you from dreamer to doer!