TikTok Stars

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Author :
Publisher : Penguin
ISBN 13 : 0593383842
Total Pages : 96 pages
Book Rating : 4.5/5 (933 download)

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Book Synopsis TikTok Stars by : C. D. Bangs

Download or read book TikTok Stars written by C. D. Bangs and published by Penguin. This book was released on 2020-10-06 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new series of unauthorized biographies on the world's biggest names and rising stars in entertainment, sports, and pop culture! Complete with quizzes, listicles, trivia, and a full-color pull-out poster of the star, this is the definitive collection to get the full Scoop! and more on your favorite celebrities. What's the hype? Charli D'Amelio was your average high school sophomore. You know, like algebra, social studies, and after-school dance class. But when she posted a duet video to TikTok in August of 2019 that went viral, she became a literal overnight internet sensation. In less than a week, she had 17 million followers. Even Charli admits that she doesn't get the hype either! A year later, Charli is still at it with her sister Dixie and her fellow Hype House stars creating some of the most watched content on the internet. So what's next? Get the full Scoop! and more on Charli D'Amelio and all your favorite TikTok stars!

An Influencer's World

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Author :
Publisher : University of Iowa Press
ISBN 13 : 160938895X
Total Pages : 303 pages
Book Rating : 4.6/5 (93 download)

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Book Synopsis An Influencer's World by : Caroline Baker

Download or read book An Influencer's World written by Caroline Baker and published by University of Iowa Press. This book was released on 2023-06-26 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do influencers win their fight for relevance and create a brand that catches fire, while still leading an authentic, healthy life? An Influencer's World pulls back the curtain and shines a light on the often-misunderstood realities of this dynamic industry. Featuring dozens of interviews with trending influencers, CEOs, leading industry insiders, brands, mental health professionals, and celebrities, this book provides an unconventional look at both the business side of influencing and the personal lives of influencers and creators.

The story of TikTok

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Author :
Publisher : BookRix
ISBN 13 : 3755462680
Total Pages : 31 pages
Book Rating : 4.7/5 (554 download)

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Book Synopsis The story of TikTok by : Marcos Schneider

Download or read book The story of TikTok written by Marcos Schneider and published by BookRix. This book was released on 2023-12-04 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a time where the digital permeates our daily lives, TikTok has become an indispensable phenomenon that redefines the boundaries of culture, creativity, and communication. "The Story of TikTok: From Chinese Phenomenon to Global Trend" delves deep into the genesis and meteoric rise of this unique platform that has captivated billions in just a few years, revolutionizing the social media landscape. From its humble beginnings as Douyin in China to its global dominance, this book narrates the captivating story of innovation, strategy, and unexpected success. Discover how 15 seconds have the power to ignite talents, set trends, and unite cultures. Immerse yourself in the world of algorithms reading our preferences and witness how TikTok became a playground for creative minds while also entering the focal point of political and societal debates. However, beneath the frenzy of viral dances and challenges lies a deeper story about the future of digital communication and the unstoppable human urge for connection and expression. This book is not just a chronicle of TikTok's journey but also a reflection of our time and a glimpse into what may come in the digital world. Join us on a fascinating journey through the world of TikTok and explore how an app shapes our global society and what it reveals about us, our desires, and our dreams.

Influencer Marketing Strategy

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 1789667267
Total Pages : 305 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis Influencer Marketing Strategy by : Gordon Glenister

Download or read book Influencer Marketing Strategy written by Gordon Glenister and published by Kogan Page Publishers. This book was released on 2021-03-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: SHORTLISTED: Business Book Awards 2022 - Sales & Marketing category Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style. This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy. It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy. This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.

TikTok Boom

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Author :
Publisher : Canbury Press
ISBN 13 : 1912454807
Total Pages : 242 pages
Book Rating : 4.9/5 (124 download)

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Book Synopsis TikTok Boom by : Chris Stokel-Walker

Download or read book TikTok Boom written by Chris Stokel-Walker and published by Canbury Press. This book was released on 2021-07-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: TikTok has taken over the world in just a few short years. What does its success mean for the future of technology? Journalist and author Chris Stokel-Walker tells the inside story of the Chinese app, with unprecedented access to key company figures, along with the superpower battle with the US over its future. 'A careful, detailed teardown of the people, culture and technology behind the world's most dynamic social network, TikTok. It is rare for a business analysis to read like a thriller – this one does.' Azeem Azhar, Founder, Exponential View 'TikTok is perhaps the fastest growing and most addictive social media tool yet created. This book is vital to understanding how it works and the impact it's having.' – Damian Collins MP, former chairman of the House of Commons Digital, Culture, Media and Sport Select Committee 'In TikTok Boom, Stokel-Walker matches the unparalleled breadth and scale of growth of the Chinese platform with remarkable depth and spectacular wisdom. Blending journalistic narrative with state-of-the-art academic research, no other author comes close to weaving this epic tale of the rise of China’s first global platform threatening Silicon’s Valley hegemony while operating as inflection point around the rise of one globe two Internet systems. This is a must read for students, scholars, and policy makers.' – David Craig, Clinical Professor, USC Annenberg 'It's clear that Stokel-Walker's strength is that he's not just TikTok-literate, he's TikTok-fluent. He knows the product, the people, and the entire ecosystem inside and out, and it is this familiarity that makes his telling so compelling, because he knows how to make you feel like you, too, are an insider in this strange new world.' - Rui Ma, founder, Tech Buzz China 'This book charts the story of an app on the rise that's changing the world of tech, charting the future of culture, and creating a new world of work: the creator economy... it breaks down some of the biggest questions for the future of work and culture.' - Li Jin, Atelier Ventures TikTok is the fastest growing app in the world, and the first to challenge Silicon Valley's dominance of social media. Donald Trump claimed it was a threat to US security tried to outlaw it. India has banned TikTok. Do the concerns about TikTok's Chinese ownership justify TikTok's treatment in the West? How has it taken over the world in just a few years, and what does its success mean for the future of technology? In TikTok Boom, journalist and author of YouTubers, Chris Stokel-Walker has interviewed scores of people connected to the world’s hottest app, including current and former employees, as well as some of TikTok’s biggest names in front of and behind the lens, gleaning never-before-seen insights as to how the new influencer ecosystem works. And he goes behind the scenes at its ambitious Chinese owner, ByteDance, which wants to become Beijing's answer to Google, and finds out what has happened to its founder, Yiming Zhang. TikTok Boom presents a nuanced, informed and incisive read on the characters and strategies behind the world's new tech order.

Become A Successful Social Media Influencer

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Author :
Publisher : Cedenheim Publishing
ISBN 13 :
Total Pages : 74 pages
Book Rating : 4./5 ( download)

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Book Synopsis Become A Successful Social Media Influencer by : Cedenheim

Download or read book Become A Successful Social Media Influencer written by Cedenheim and published by Cedenheim Publishing. This book was released on 2020-06-23 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influencer marketing is a new digital marketing strategy that consists of achieving a series of collaborative links between brands and companies and those people with high visibility and prominence on the Internet, known as 'influencers.' Becoming an influencer or being considered an influencer is not only about having many followers. It is about having your opinion followed and considered by a particular audience. And at the same time, this implies a lot of hard work that involves a lot of learning, perseverance, and dedication. Brands love social media influencers because they encourage their followers to buy products they promote. 2020 will be the best year for influencers. Here is what you'll learn in this step by step guide: How Influencers Generate Their Income ​How To Go Viral On TikTok ​How To Use Hashtags & Challenges The Right Way On TikTok ​TikTok Analytics - The Best Tool For An Influencer What's The Most Important Things When Selecting Your Niche How To Use Captions And Hashtags Like A Pro On Instagram ​How To Use Analyze Your Audience And Create Viral Posts ​How To Set Yourself Ready To Be Contacted By Brands For Promotions ​Things You Should Never Do As An Influencer ​How To Setup Your Youtube Channel The Right Way ​Analyzing Your Channel Data For Maximum Exposure

Exploring Mass Communication

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Author :
Publisher : SAGE Publications
ISBN 13 : 1544385617
Total Pages : 560 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Exploring Mass Communication by : Vincent F. Filak

Download or read book Exploring Mass Communication written by Vincent F. Filak and published by SAGE Publications. This book was released on 2023-06-26 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring Mass Communication examines the many paths that led to our digital media world and how digital media both connects and disconnects us. While providing the need-to-know concepts, history, and theories, Vincent F. Filak urges students to critically think about how media affects them, and how they can best engage with media to improve their everyday lives. Through Filak′s conversational and personable style, the text interweaves inclusivity and diversity throughout, presenting a modern and fresh approach that today’s students will connect with. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.

Global Politics of Celebrity

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000894193
Total Pages : 189 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Global Politics of Celebrity by : Mehdi Semati

Download or read book Global Politics of Celebrity written by Mehdi Semati and published by Taylor & Francis. This book was released on 2023-06-20 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the age of networked publics and global viral publicity, celebrity is transnational. Its circulation illuminates global, national, and local dynamics of power and resistance. Celebrity shapes concepts of race, gender, class, and national identity on a global scale. Governments use transnational celebrity as evidence of their country’s cultural power, transmuting cultural influence into economic and political power. Meanwhile, celebrities who cross borders become potent and contested icons of national identity. At the grassroots level, citizens in diverse geographic contexts are becoming increasingly fluent in the global language of celebrity and are mobilizing it in new ways for personal and political projects. Reaching beyond the Global North, this book showcases research on transnational celebrity as a technology of soft power and counter-hegemonic organizing, and as a driver of discourses of race and migration. It also explores self-presentation and self-branding in the globalized attention economy. This book demonstrates the need for a renewed politicized treatment of the topic of celebrity in its transnational and globalizing reach. The chapters in this book were originally published in the journal Popular Communication.

The Future of Creative Work

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1839101105
Total Pages : 288 pages
Book Rating : 4.8/5 (391 download)

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Book Synopsis The Future of Creative Work by : Greg Hearn

Download or read book The Future of Creative Work written by Greg Hearn and published by Edward Elgar Publishing. This book was released on 2020-09-25 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Future of Creative Work provides a unique overview of the changing nature of creative work, examining how digital developments and the rise of intangible capital are causing an upheaval in the social institutions of work. It offers a profound insight into how this technological and social evolution will affect creative professions.

ABC互動英語 2022 年 10 月號 No.244 【有聲版】【基礎、活用】

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Author :
Publisher : 希伯崙股份有限公司
ISBN 13 :
Total Pages : 89 pages
Book Rating : 4./5 ( download)

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Book Synopsis ABC互動英語 2022 年 10 月號 No.244 【有聲版】【基礎、活用】 by : LiveABC編輯群

Download or read book ABC互動英語 2022 年 10 月號 No.244 【有聲版】【基礎、活用】 written by LiveABC編輯群 and published by 希伯崙股份有限公司. This book was released on 2022-09-30 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: ABC Interactive English No. 244 October, 2022 Contents 每日一句 Doing Housework 做家事的英語好用句 本月焦點 School Supplies 學用品 The Right Tools for School 開學必備文具 品格英語 Make You and Your Life Better 成為更好的自己 玩味生活 Celebrating Double Tenth Day 歡慶雙十節 短篇故事集 Ex Poser 〈偽裝者〉 畫中有話 Going for a Jog 來慢跑吧 文法補給站 In a Class 在課堂上 At an Interview 面試 活用ABC Talking About the Weather 生活英語:用英語聊天氣 世界好望角 Bedouins: People of the Desert 貝都因人:沙漠中的游牧民族 流行最前線 Let’s LARP! 你一定不能錯過的實境角色扮演遊戲 安妮信箱 My School 我的學校 悠遊文化 Different Jokes Make Different People Laugh 幽默文化大不同 科技漫遊 Why Is TikTok So Popular? 為什麼抖音這麼紅? ABC長知識 What Does It Mean to Be Tone-Deaf? 何謂音痴? 聽說圖寫 Potluck Party 百樂餐派對 本月之星 曾沛慈

The Oxford Handbook of Digital Diplomacy

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Author :
Publisher : Oxford University Press
ISBN 13 : 0192859196
Total Pages : 705 pages
Book Rating : 4.1/5 (928 download)

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Book Synopsis The Oxford Handbook of Digital Diplomacy by : Associate Professor of Diplomatic Studies Corneliu Bjola

Download or read book The Oxford Handbook of Digital Diplomacy written by Associate Professor of Diplomatic Studies Corneliu Bjola and published by Oxford University Press. This book was released on 2024-01-04 with total page 705 pages. Available in PDF, EPUB and Kindle. Book excerpt: The handbook delves into the shifting power dynamics in diplomacy, exploring the establishment of embassies in technology hubs, the challenges faced by foreign affairs departments in adapting to digital technologies, and the utilization of digital tools as a means of exerting influence.

TikTok Ad Training Kit

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Author :
Publisher : Estalontech
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.2/5 (22 download)

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Book Synopsis TikTok Ad Training Kit by : Raymond Wayne

Download or read book TikTok Ad Training Kit written by Raymond Wayne and published by Estalontech. This book was released on 2023-02-28 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you struggling to establish your online presence in this die-hard competitive marketing realm? If you want to double your conversion rates, you need to instantly switch to upgraded social media channels in lieu of other counterparts… Believe it or not, but Social Media Marketing helps to bring your audience together and boosts conversions by establishing stronger customer engagement. So, if you are looking for something like targeting the right audience using age, gender, location, interests, and more. Creating custom and lookalike audiences to reach people like your existing customers. TikTok Ads It Is! TikTok Attracts Gen Z & Young Millennials. Remarkably, In Q2 of 2022, TikTok surpassed 1 billion monthly active users. So, TikTok has a considerable amount of business focus and has an audience worth paying attention to. A 700% increase - 24% of marketers consider TikTok influential for reaching their business goals, which was just 3% last year. Additionally, 65 % of advertisers who buy paid advertisements on social networks use TikTok. Check the Stats below: TikTok has 1 billion global daily active users. In-Feed ads on TikTok achieve 23% higher detail memory than TV ads. 71% of TikTokers say that Top View ads, which have a longer run time, successfully capture their attention. Ad content created for TikTok and in partnership with creators has a 93% higher engagement rate. 67% of users say TikTok inspires them to shop— even when they weren’t planning to do so. 52% of TikTok users in the U.S. said that advertisements they saw on the platform were fun and engaging. 36% of consumers want to learn about products through short-form videos like TikToks or Reels. So, If you haven’t tried TikTok Advertising or do not use it to its full potential, then you need to consider it now! You can expand your company's recognition and increase your success quickly. You can target specific people, choose how much you will spend and when the advertisement will run, then launch your campaign and begin earning. It’s time to get set & tap into this remarkable social media platform to Develop a Strong Reputation, Increase Visibility on the Web and Boost Up your Sales. But The Problem Is… You Can’t Just Create a TikTok Ad or Run campaigns and easily define your target audience or become famous overnight… Despite being user-friendly, TikTok envelops a large marketing base that needs to be correctly comprehended and implemented to leverage optimum benefits… Thus, any loophole or inaccurate technique may land you into trouble or make you throw up the towel… Taking the right approach can lead you to drive innumerable leads and drive higher sales to earn truck-loads of cash…in No Time! This guide contains worthwhile tips and tricks to master all strategies of leveraging TikTok Ad to its fullest potential. It is the latest, fully researched, and enables you to enhance the engagement levels of the audience and drive uninterrupted traffic. If you’ve primarily relied on other social media for your advertising efforts, TikTok is a great alternative to add to your mix. With useful features such as TikTok Ads Campaigns and a range of tools, TikTok has exclusive opportunities. And this awesome training course will help you to make consistent profits from TikTok. Even if you’re setting up your ad from scratch, it should take only a few hours to go from nothing to a money-making magnet.

ARTS & ENTREPRENEURSHIP IN LANGUAGE STUDIES

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Author :
Publisher : SCU Knowledge Media
ISBN 13 : 6237635750
Total Pages : 228 pages
Book Rating : 4.2/5 (376 download)

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Book Synopsis ARTS & ENTREPRENEURSHIP IN LANGUAGE STUDIES by : Ekawati Marhaenny Dukut

Download or read book ARTS & ENTREPRENEURSHIP IN LANGUAGE STUDIES written by Ekawati Marhaenny Dukut and published by SCU Knowledge Media. This book was released on 2021-11-30 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covid-19 has changed our educational landscape. It has created distances, yet at the same time it has also created borderless classrooms. Any student can now jump from one classroom to another classroom – not only from their own department but also to faculties and even to universities from all over the worlds in seconds. An Indonesian student can take courses not only from his/her university but also take courses from Pilipino, Malaysian or U.S.A. University during the course of their studies. This is possible due to the Indonesian’s Kampus Merdeka program, which has promoted that education is now free to take, anyway we like, insofar as the requirements of taking the desired class are met. Students want to learn how to become creative and innovative beings. How can the School of Arts and Language Studies, such as the English study program can become competitive individuals? This book contains insights and results of research done by students, lecturers, teachers, and practitioners, who writes on the theme: “Arts and Entrepreneurship in Language Studies”.

The Side Hustle Geek

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Author :
Publisher : Hustlegeek66
ISBN 13 :
Total Pages : 142 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Side Hustle Geek by : Shakir Mohamed

Download or read book The Side Hustle Geek written by Shakir Mohamed and published by Hustlegeek66. This book was released on 2020-12-31 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop the living only on single source of income; it is extremely risky to live on single source of income whether you are doing a job or running a business especially in unpredictable economic times. But there are plenty of legitimate ways to make money along with your day job to create multiple streams of income and to build more assets for your financial safety. This is important and shortest step-by-step guide of side hustles, implementing from the scratch to scaling up to next levels. Teaches: ➤ Practically executed hacks, multiple ideas of building side businesses with zero or comparatively low investment of capital and time. ➤ How Shakir is meeting the top decision makers without any prior appointment to develop businesses. ➤ How to test your business idea and get real customer feedbacks without actually investing in the business? ➤ How to brand your company professionally for just $100?

Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022)

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Author :
Publisher : Springer Nature
ISBN 13 : 2494069971
Total Pages : 1614 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022) by : Bootheina Majoul

Download or read book Proceedings of the 2022 4th International Conference on Literature, Art and Human Development (ICLAHD 2022) written by Bootheina Majoul and published by Springer Nature. This book was released on 2023-03-14 with total page 1614 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.The 4th International Conference on Literature, Art and Human Development (ICLAHD 2022) was successfully held on October 28th-30th, 2022 in Xi’an, China (virtual conference). ICLAHD 2022 brought together academics and experts in the field of Literature, Art and Human Development research to a common forum, promoting research and developmental activities in related fields as well as scientific information interchange between researchers, developers, and engineers working all around the world.We were honored to have Assoc. Prof. Chew Fong Peng from University of Malaya, Malaysia to serve as our Conference Chair. The conference covered keynote speeches, oral presentations, and online Q&A discussion, attracting over 300 individuals. Firstly, keynote speakers were each allocated 30-45 minutes to hold their speeches. Then in the oral presentations, the excellent papers selected were presented by their authors in sequence.

Reflections of Dance along the Brahmaputra

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000901483
Total Pages : 247 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Reflections of Dance along the Brahmaputra by : Ralph Buck

Download or read book Reflections of Dance along the Brahmaputra written by Ralph Buck and published by Taylor & Francis. This book was released on 2023-07-18 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings a critical lens to dance and culture within North East India. Through case studies, first-hand accounts, and interviews, it explores unique folk dances of Indigenous communities of North East India that reflect diverse journeys, lifestyles, and connections within their ethnic groups, marking almost every ritual and festival. Dance for people of North East India, as elsewhere, is also a way of declaring, establishing, celebrating, and asserting humans' relationship with nature. The book draws attention to the origins and special circumstances of dances from North East India. It discusses a range of important folk-dance forms alongside classical dance forms in North East India, with a focus on Sattriya dance. The chapters examine how these dance forms play an important role in the region’s socio-cultural, economic, and political life, intertwining religion and the arts through music, dance, and drama. Further, they also explore how folk dance cultures in North East India have never been relegated to the background, never considered secondary, aesthetically, or otherwise, but have become expressions of political and cultural identity. An evocative work, this volume will be of interest to students and researchers of pedagogy, choreography, community dance practice, theatre and performance studies, social and cultural studies, aesthetics, interdisciplinary arts, and more. It will be an invaluable resource for artists and practitioners working in dance schools and communities.

The Influencer Industry

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Author :
Publisher : Princeton University Press
ISBN 13 : 0691231028
Total Pages : 232 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis The Influencer Industry by : Emily Hund

Download or read book The Influencer Industry written by Emily Hund and published by Princeton University Press. This book was released on 2023-02-14 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical history of the social media influencer’s rise to global prominence Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other. Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors—and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs. The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as “real” are merely those who have learned to exploit the industry’s ever-shifting constructions of authenticity.