Exploring Mass Communication

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Exploring Mass Media for A Changing World

Author : Ray A Hiebert
Publisher : Routledge
ISBN 13 : 1136694129
Total Pages : 456 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Exploring Mass Media for A Changing World by : Ray A Hiebert

Download or read book Exploring Mass Media for A Changing World written by Ray A Hiebert and published by Routledge. This book was released on 2017-10-23 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts, but does so in a tightly written, readable style. Taken together, this information can be thought of as a minimum repertoire that all citizens of the "information age" need in order to become literate consumers and users of mass communication. Features include: *Historical Framework--For ease of comprehension, media processes and individual media are placed in historical context to show their technological evolution and the effects of those changes on society. *Organization--The first seven chapters deal with the evolution of communication theories and processes common to all media. The next five deal with specific media in the chronological order in which they became mass media. Chapters 13 and 14 introduce two non-media institutions (advertising and public relations) whose exploration is essential in order to understand how mass media functions in our society. Finally, chapter 15 returns to the theme of technological evolution and its effects on society with an in-depth discussion of the internet. *Flexibility--Because it is concise, affordable, and comprehensive, it can be used either as a stand-alone text in mass media courses or as part of an instructional package in courses where mass communication is one of several major units. *Themes--The following themes are introduced early and carried throughout: (a) the evolution of media technology and its effects on society, (b) the global and culture-bound characteristics of mass media, and (c) the need for media literacy in the 21st century. *Supplements--An accompanying instructor's manual begins with a chapter-length essay on teaching the mass media course then offers the following items for each chapter: topical outline and key vocabulary; key ideas to be emphasized and pitfalls to be avoided; discussion questions; objective and essay test items; and both print and nonprint resources for further study.

Exploring Media Culture

Author : Michael R. Real
Publisher : SAGE
ISBN 13 : 9780803958777
Total Pages : 340 pages
Book Rating : 4.9/5 (587 download)

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Book Synopsis Exploring Media Culture by : Michael R. Real

Download or read book Exploring Media Culture written by Michael R. Real and published by SAGE. This book was released on 1996-09-26 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A beautifully written, intellectually challenging, and highly readable exploration of the mysteries of contemporary mass media and popular culture. Real does a masterful job of empowering his readers. Students will find this book fascinating, and in some cases terrifying' - Arthur Asa Berger, San Francisco State University

Exploring Mass Communication

Author : Vincent F. Filak
Publisher : SAGE Publications
ISBN 13 : 1544385617
Total Pages : 560 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Exploring Mass Communication by : Vincent F. Filak

Download or read book Exploring Mass Communication written by Vincent F. Filak and published by SAGE Publications. This book was released on 2023-06-26 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring Mass Communication examines the many paths that led to our digital media world and how digital media both connects and disconnects us. While providing the need-to-know concepts, history, and theories, Vincent F. Filak urges students to critically think about how media affects them, and how they can best engage with media to improve their everyday lives. Through Filak′s conversational and personable style, the text interweaves inclusivity and diversity throughout, presenting a modern and fresh approach that today’s students will connect with. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.

Exploring Media Research

Author : Andy Ruddock
Publisher : SAGE
ISBN 13 : 1526421771
Total Pages : 321 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Exploring Media Research by : Andy Ruddock

Download or read book Exploring Media Research written by Andy Ruddock and published by SAGE. This book was released on 2017-08-21 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Donald Trump's use of Twitter, the 'Angelina Effect', social media mourning, cyber-bullying: in today's media environment, evidence of media influence is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do. In Exploring Media Research, Andy Ruddock explains that the only way to learn or teach about media research is to do it. Carefully balancing theory and practice, he demystifies the process, showing you don't need huge amounts of time or money to do meaningful media analysis. This book: Explains how principles of motivation, causation, generalizability, and ethics apply to media research. Outlines different forms of 'reality' created by media stories, media users, and the blending of media and interpersonal communication. Identifies key areas of research, from media industries, content and events to regulation, policy and audiences. Demonstrates how key concepts translate into actual research methods, from archival and field research to the analysis of 'big data'. Brings theory to life throughout with a range of contemporary case studies. Exploring Media Research is a thoughtful, pragmatic approach to both gathering and analysing media data, and so making sense of the chaotic, complex, compelling world of media influence in the 21st century. It is essential reading for students and researchers across media, communication and cultural studies.

Mass Communication

Author : Ralph E. Hanson
Publisher : SAGE Publications
ISBN 13 : 150635856X
Total Pages : 1221 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Mass Communication by : Ralph E. Hanson

Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2016-10-20 with total page 1221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.

The SAGE International Encyclopedia of Mass Media and Society

Author : Debra L. Merskin
Publisher : SAGE Publications
ISBN 13 : 1483375528
Total Pages : 2169 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE International Encyclopedia of Mass Media and Society by : Debra L. Merskin

Download or read book The SAGE International Encyclopedia of Mass Media and Society written by Debra L. Merskin and published by SAGE Publications. This book was released on 2019-11-12 with total page 2169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.

Media of Mass Communication

Author : John Vivian
Publisher : Pearson Educacion
ISBN 13 : 9780205876457
Total Pages : 504 pages
Book Rating : 4.8/5 (764 download)

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Book Synopsis Media of Mass Communication by : John Vivian

Download or read book Media of Mass Communication written by John Vivian and published by Pearson Educacion. This book was released on 2012-02-03 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

Mass Media

Author : Ray Eldon Hiebert
Publisher : New York : Longman
ISBN 13 :
Total Pages : 556 pages
Book Rating : 4.X/5 ( download)

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Book Synopsis Mass Media by : Ray Eldon Hiebert

Download or read book Mass Media written by Ray Eldon Hiebert and published by New York : Longman. This book was released on 1979 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Exploring Mass Media for a Changing World

Author : Ray Eldon Hiebert
Publisher : Routledge
ISBN 13 : 9780805835434
Total Pages : 80 pages
Book Rating : 4.8/5 (354 download)

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Book Synopsis Exploring Mass Media for a Changing World by : Ray Eldon Hiebert

Download or read book Exploring Mass Media for a Changing World written by Ray Eldon Hiebert and published by Routledge. This book was released on 1999-10 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts, but does so in a tightly written, readable style. Taken together, this information can be thought of as a minimum repertoire that all citizens of the "information age" need in order to become literate consumers and users of mass communication. Features include: *Historical Framework--For ease of comprehension, media processes and individual media are placed in historical context to show their technological evolution and the effects of those changes on society. *Organization--The first seven chapters deal with the evolution of communication theories and processes common to all media. The next five deal with specific media in the chronological order in which they became mass media. Chapters 13 and 14 introduce two non-media institutions (advertising and public relations) whose exploration is essential in order to understand how mass media functions in our society. Finally, chapter 15 returns to the theme of technological evolution and its effects on society with an in-depth discussion of the internet. *Flexibility--Because it is concise, affordable, and comprehensive, it can be used either as a stand-alone text in mass media courses or as part of an instructional package in courses where mass communication is one of several major units. *Themes--The following themes are introduced early and carried throughout: (a) the evolution of media technology and its effects on society, (b) the global and culture-bound characteristics of mass media, and (c) the need for media literacy in the 21st century. *Supplements--An accompanying instructor's manual begins with a chapter-length essay on teaching the mass media course then offers the following items for each chapter: topical outline and key vocabulary; key ideas to be emphasized and pitfalls to be avoided; discussion questions; objective and essay test items; and both print and nonprint resources for further study.

Exploring Mass Media for a Changing World

Author : Ray Eldon Hiebert
Publisher : Routledge
ISBN 13 : 9780805829167
Total Pages : 349 pages
Book Rating : 4.8/5 (291 download)

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Book Synopsis Exploring Mass Media for a Changing World by : Ray Eldon Hiebert

Download or read book Exploring Mass Media for a Changing World written by Ray Eldon Hiebert and published by Routledge. This book was released on 2000 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beautifully written and class tested, Exploring Mass Media for a Changing World provides a comprehensive but modestly priced text around which instructors can develop a customized teaching package. Written for introductory courses, it covers essential information students need in order to understand the media, the mass communication process, and the role of media in society. It summarizes basic, generally agreed-upon principles, theories, significant historical events, and essential facts, but does so in a tightly written, readable style. Taken together, this information can be thought of as a minimum repertoire that all citizens of the "information age" need in order to become literate consumers and users of mass communication. Features include: *Historical Framework--For ease of comprehension, media processes and individual media are placed in historical context to show their technological evolution and the effects of those changes on society. *Organization--The first seven chapters deal with the evolution of communication theories and processes common to all media. The next five deal with specific media in the chronological order in which they became mass media. Chapters 13 and 14 introduce two non-media institutions (advertising and public relations) whose exploration is essential in order to understand how mass media functions in our society. Finally, chapter 15 returns to the theme of technological evolution and its effects on society with an in-depth discussion of the internet. *Flexibility--Because it is concise, affordable, and comprehensive, it can be used either as a stand-alone text in mass media courses or as part of an instructional package in courses where mass communication is one of several major units. *Themes--The following themes are introduced early and carried throughout: (a) the evolution of media technology and its effects on society, (b) the global and culture-bound characteristics of mass media, and (c) the need for media literacy in the 21st century. *Supplements--An accompanying instructor's manual begins with a chapter-length essay on teaching the mass media course then offers the following items for each chapter: topical outline and key vocabulary; key ideas to be emphasized and pitfalls to be avoided; discussion questions; objective and essay test items; and both print and nonprint resources for further study.

The Handbook of Media and Mass Communication Theory

Author : Robert S. Fortner
Publisher : John Wiley & Sons
ISBN 13 : 1118770005
Total Pages : 1008 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The Handbook of Media and Mass Communication Theory by : Robert S. Fortner

Download or read book The Handbook of Media and Mass Communication Theory written by Robert S. Fortner and published by John Wiley & Sons. This book was released on 2014-03-10 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes Volumes are aslo available for individual purchase

Understanding Media

Author : Marshall McLuhan
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781537430058
Total Pages : 396 pages
Book Rating : 4.4/5 (3 download)

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Book Synopsis Understanding Media by : Marshall McLuhan

Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Applied Mass Communication Theory

Author : Jack Rosenberry
Publisher : Routledge
ISBN 13 : 1000453588
Total Pages : 310 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Applied Mass Communication Theory by : Jack Rosenberry

Download or read book Applied Mass Communication Theory written by Jack Rosenberry and published by Routledge. This book was released on 2021-09-30 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362

Exploring the Relationship Between Media, Libraries, and Archives

Author : Chisita, Collence Takaingenhamo
Publisher : IGI Global
ISBN 13 : 1522558411
Total Pages : 263 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Exploring the Relationship Between Media, Libraries, and Archives by : Chisita, Collence Takaingenhamo

Download or read book Exploring the Relationship Between Media, Libraries, and Archives written by Chisita, Collence Takaingenhamo and published by IGI Global. This book was released on 2018-09-21 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: New forms of digitalization and digital media technologies are positively and negatively disrupting the free flow of information preservation. These new technologies are revolutionizing the way messages are transmitted and breaking the traditional monopolization of information by well-established institutions. Exploring the Relationship Between Media, Libraries, and Archives provides emerging research on new digital trends in information preservation, origination, and sharing. While highlighting the current shift in information sharing from institutional archives to digital platforms, readers will learn how media, librarians, and archivists reinvent their processes to meet the ever-progressing needs of users. This book is an ideal resource for librarians, archivists, information preservers, and media professionals aiming to find a balance among the use of media, new digital technologies, libraries, and archives in preserving and furthering information sharing.

Exploring Science Communication

Author : Ulrike Felt
Publisher : SAGE
ISBN 13 : 1529715512
Total Pages : 266 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Exploring Science Communication by : Ulrike Felt

Download or read book Exploring Science Communication written by Ulrike Felt and published by SAGE. This book was released on 2020-01-27 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring Science Communication demonstrates how science and technology studies approaches can be explicitly integrated into effective, powerful science communication research. Through a range of case studies, from climate change and public parks to Facebook, museums, and media coverage, it helps you to understand and analyse the complex and diverse ways science and society relate in today’s knowledge intensive environments. Notable features include: A focus on showing how to bring academic STS theory into your own science communication research Coverage of a range of topics and case studies illustrating different analyses and approaches Speaks to disciplines across Media & Communication, Science & Technology Studies, Health Sciences, Environmental Sciences and related areas. With this book you will learn how science communication can be more than just about disseminating facts to the public, but actually generative, leading to new understanding, research, and practices.

A History of Mass Communication

Author : Irving Fang
Publisher : Taylor & Francis
ISBN 13 : 113604681X
Total Pages : 348 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis A History of Mass Communication by : Irving Fang

Download or read book A History of Mass Communication written by Irving Fang and published by Taylor & Francis. This book was released on 1997-02-27 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exciting new text traces the common themes in the long and complex history of mass communication. It shows how the means of communicating grew out of their eras, how they developed, how they influenced the societies of those eras, and how they have continued to exert their influence upon subsequent generations. The book is divided into six periods which are identified as 'Information Revolutions' writing, printing, mass media, entertainment, the 'toolshed' (which we call 'home' now), and the Information Highway. In looking at the ways in which the tools of communication have influenced and been influenced by social change, A History of Mass Communication provides students of media and journalism with a strong sense of the way their chosen field affects how society functions. Providing a broad-based approach to media history, Dr. Fang encourages the reader to take a careful look at where our culture is headed through the tools we use to communicate with one another. A History of Mass Communication is not only the most current text on communication history, but also an invaluable resource for anyone interested in how methods of communication affect society.

Mass Communication Theories

Author : Melvin Lawrence DeFleur
Publisher : Routledge
ISBN 13 : 9780205331727
Total Pages : 0 pages
Book Rating : 4.3/5 (317 download)

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Book Synopsis Mass Communication Theories by : Melvin Lawrence DeFleur

Download or read book Mass Communication Theories written by Melvin Lawrence DeFleur and published by Routledge. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intimate examination of the lives and times of prominent mass communication theorists both past and present, Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. Includes four new theories developed specifically for this book to provide readers with a more complete understanding of the processes and effects of contemporary mass media influences.