Tiktok Boom

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TikTok Boom

Author : Chris Stokel-Walker
Publisher : Canbury Press
ISBN 13 : 1912454807
Total Pages : 242 pages
Book Rating : 4.9/5 (124 download)

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Book Synopsis TikTok Boom by : Chris Stokel-Walker

Download or read book TikTok Boom written by Chris Stokel-Walker and published by Canbury Press. This book was released on 2021-07-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: TikTok has taken over the world in just a few short years. What does its success mean for the future of technology? Journalist and author Chris Stokel-Walker tells the inside story of the Chinese app, with unprecedented access to key company figures, along with the superpower battle with the US over its future. 'A careful, detailed teardown of the people, culture and technology behind the world's most dynamic social network, TikTok. It is rare for a business analysis to read like a thriller – this one does.' Azeem Azhar, Founder, Exponential View 'TikTok is perhaps the fastest growing and most addictive social media tool yet created. This book is vital to understanding how it works and the impact it's having.' – Damian Collins MP, former chairman of the House of Commons Digital, Culture, Media and Sport Select Committee 'In TikTok Boom, Stokel-Walker matches the unparalleled breadth and scale of growth of the Chinese platform with remarkable depth and spectacular wisdom. Blending journalistic narrative with state-of-the-art academic research, no other author comes close to weaving this epic tale of the rise of China’s first global platform threatening Silicon’s Valley hegemony while operating as inflection point around the rise of one globe two Internet systems. This is a must read for students, scholars, and policy makers.' – David Craig, Clinical Professor, USC Annenberg 'It's clear that Stokel-Walker's strength is that he's not just TikTok-literate, he's TikTok-fluent. He knows the product, the people, and the entire ecosystem inside and out, and it is this familiarity that makes his telling so compelling, because he knows how to make you feel like you, too, are an insider in this strange new world.' - Rui Ma, founder, Tech Buzz China 'This book charts the story of an app on the rise that's changing the world of tech, charting the future of culture, and creating a new world of work: the creator economy... it breaks down some of the biggest questions for the future of work and culture.' - Li Jin, Atelier Ventures TikTok is the fastest growing app in the world, and the first to challenge Silicon Valley's dominance of social media. Donald Trump claimed it was a threat to US security tried to outlaw it. India has banned TikTok. Do the concerns about TikTok's Chinese ownership justify TikTok's treatment in the West? How has it taken over the world in just a few years, and what does its success mean for the future of technology? In TikTok Boom, journalist and author of YouTubers, Chris Stokel-Walker has interviewed scores of people connected to the world’s hottest app, including current and former employees, as well as some of TikTok’s biggest names in front of and behind the lens, gleaning never-before-seen insights as to how the new influencer ecosystem works. And he goes behind the scenes at its ambitious Chinese owner, ByteDance, which wants to become Beijing's answer to Google, and finds out what has happened to its founder, Yiming Zhang. TikTok Boom presents a nuanced, informed and incisive read on the characters and strategies behind the world's new tech order.

Renegades

Author : Trevor Boffone
Publisher : Oxford University Press
ISBN 13 : 0197577679
Total Pages : 193 pages
Book Rating : 4.1/5 (975 download)

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Book Synopsis Renegades by : Trevor Boffone

Download or read book Renegades written by Trevor Boffone and published by Oxford University Press. This book was released on 2021 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital communities : from Dubsmash to TikTok -- This bridge called Dubsmash : Renegades call it home -- The original Renegade : Dubsmash, hip hop culture, and sharing values in a digital space -- Gone viral : creating an identity as a hip hop artist -- Moving as one : unison dancing, muscular bonding, and hip hop pedagogy -- When Karen slides into your DMs : race, language, and Dubsmash -- Revolution will be Dubsmashed.

Disabled People Transforming Media Culture for a More Inclusive World

Author : Beth A. Haller
Publisher : Taylor & Francis
ISBN 13 : 1003814034
Total Pages : 166 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Disabled People Transforming Media Culture for a More Inclusive World by : Beth A. Haller

Download or read book Disabled People Transforming Media Culture for a More Inclusive World written by Beth A. Haller and published by Taylor & Francis. This book was released on 2023-11-02 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tells the stories of disabled people who have been influential in creating modern mass media. Through the voices of key disabled media makers and collaborators, the author highlights the ways in which their contributions are changing society’s understanding of disability and shaping mass media and culture. Spanning a range of media formats – television/streaming productions, performances, podcasts, TED Talks, films, reality TV, graphic novels, and social media channels – the book illustrates how disabled people are confronting the marginalization they have faced in mass media for decades. Modern disabled media creators are leveraging new media platforms to recognize the lived experiences of disability and their authentic place in media culture. This innovative and thought-provoking volume will be an important read for scholars, disability advocates, and students of Disability Studies, Mass Communication/Media Studies, as well as mass media production faculty, disabled people, and their allies The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

Fast Politics

Author : Laura Pérez Rastrilla
Publisher : Springer Nature
ISBN 13 : 9819951100
Total Pages : 205 pages
Book Rating : 4.8/5 (199 download)

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Book Synopsis Fast Politics by : Laura Pérez Rastrilla

Download or read book Fast Politics written by Laura Pérez Rastrilla and published by Springer Nature. This book was released on 2023-11-18 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this book is to show the role of TikTok as a tool for political purposes. To this end, the authors analyse the messages posted on this social medium by political figures and institutions such as politicians and political parties, their impact on political landscapes, as well as the transformation of political communication techniques in order to suit the platform’s features. In the last two years, the exponential growth of TikTok has led an increasing number of politicians and institutions to incorporate it into their communication strategies. The platform displays some very different features from other social media that determine the way in which the content is presented. In addition, it manages to reach an audience that normally does not access or share political messages. Within this context, the volume pursues two main objectives. First, to examine how the communication techniques and the peculiarities of this social medium – where short videos with actors in informal attitudes prevail – affect the political message. A second objective is to analyse the influence of the messages distributed through TikTok that redefine political scenarios, and of the relationships of politicians and parties with voters. The core of the book comprises case studies that are organised into three parts, with nine chapters in all. The authors are scholars and practitioners of political communication, with diverse geographical representation, who approach the topics from a range of methodological perspectives. The first part addresses the state of the art and the influence of TikTok features on the way political communication is performed. The second part discusses the influence of TikTok on electoral scenarios and political culture in India, Bangladesh, the United States, and Ecuador. Finally, in the third part, TikTok is analysed as an instrument for promoting far right politicians and parties in Europe, as in the case of Matteo Salvini in Italy, and AfD in Germany and Vox in Spain. The volume is oriented to both scholars and communication professionals, such as journalists, communication consultants, and speechwriters, who want to become familiar with the platform, learn about its political impact, or wish to deepen their understanding of transformations in communication techniques and their adaptation to this growing social medium.

Douyin, TikTok and China’s Online Screen Industry

Author : Chunmeizi Su
Publisher : Taylor & Francis
ISBN 13 : 1000960390
Total Pages : 140 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Douyin, TikTok and China’s Online Screen Industry by : Chunmeizi Su

Download or read book Douyin, TikTok and China’s Online Screen Industry written by Chunmeizi Su and published by Taylor & Francis. This book was released on 2023-09-22 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: TikTok has drawn attention from all over the world. Even if you have never used it before, you would still be familiar with its name. Many people have assumed that it is a US-generated platform, and normally awed at its real origin – a Chinese born and operated platform, a sister or parallel platform of Douyin. Because of the short-video platform–TikTok, and also its dispute with the US government, people have started to paying attention to what is really happening and changing in China. Two questions that hang over everyone’s mind seem to be: why China? And why TikTok? This book attempted to answer the question of why short-video platforms such as TikTok—the most popular ‘made in China’ product of all the Chinese digital platforms—became a significant competitor on the global stage. This book explores the reasons behind the rise of short video platforms in China, with a focus on the sudden and unexpected success of TikTok and its parallel platform Douyin. Beginning with the historical development of China’s online screen industry, the book goes on to investigate the ICT industry, its business models and impact on the screen industry, to unfold the reasons behind the domestic popularity of Douyin. It draws on a spectrum of sources including policy documents, industry reports and expert analysis, which is supplemented by interviews with key people in the field. It traces the changing dynamics of the Chinese online screen ecology, and shows how a mixture of technological, industrial and cultural factors contributed to the proliferation of short-video platforms in China. This engaging and topical book will be ideal reading for students and scholars of media and communication studies, platform studies, and political economy studies.

Digital Transformation and Corporate Branding

Author : Maria Teresa Cuomo
Publisher : Taylor & Francis
ISBN 13 : 1000953025
Total Pages : 288 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Digital Transformation and Corporate Branding by : Maria Teresa Cuomo

Download or read book Digital Transformation and Corporate Branding written by Maria Teresa Cuomo and published by Taylor & Francis. This book was released on 2023-09-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity, and reputation. The book brings together international contributors to provide examples from a wide range of industries and fi rms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks, and technologies 4.0 as well the limitations and challenges they might deliver. Using a combination of theory, primary research findings, and practice, the book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an importance resource for researchers, scholars, and postgraduate students of marketing, brand management, and corporate communications, and those interested in the emerging relationship with technology.

The Oxford Handbook of Digital Diplomacy

Author : Associate Professor of Diplomatic Studies Corneliu Bjola
Publisher : Oxford University Press
ISBN 13 : 0192859196
Total Pages : 705 pages
Book Rating : 4.1/5 (928 download)

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Book Synopsis The Oxford Handbook of Digital Diplomacy by : Associate Professor of Diplomatic Studies Corneliu Bjola

Download or read book The Oxford Handbook of Digital Diplomacy written by Associate Professor of Diplomatic Studies Corneliu Bjola and published by Oxford University Press. This book was released on 2024-01-04 with total page 705 pages. Available in PDF, EPUB and Kindle. Book excerpt: The handbook delves into the shifting power dynamics in diplomacy, exploring the establishment of embassies in technology hubs, the challenges faced by foreign affairs departments in adapting to digital technologies, and the utilization of digital tools as a means of exerting influence.

Engineering Mathematics and Artificial Intelligence

Author : Herb Kunze
Publisher : CRC Press
ISBN 13 : 1000907899
Total Pages : 717 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Engineering Mathematics and Artificial Intelligence by : Herb Kunze

Download or read book Engineering Mathematics and Artificial Intelligence written by Herb Kunze and published by CRC Press. This book was released on 2023-07-26 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fields of Artificial Intelligence (AI) and Machine Learning (ML) have grown dramatically in recent years, with an increasingly impressive spectrum of successful applications. This book represents a key reference for anybody interested in the intersection between mathematics and AI/ML and provides an overview of the current research streams. Engineering Mathematics and Artificial Intelligence: Foundations, Methods, and Applications discusses the theory behind ML and shows how mathematics can be used in AI. The book illustrates how to improve existing algorithms by using advanced mathematics and offers cutting-edge AI technologies. The book goes on to discuss how ML can support mathematical modeling and how to simulate data by using artificial neural networks. Future integration between ML and complex mathematical techniques is also highlighted within the book. This book is written for researchers, practitioners, engineers, and AI consultants.

Social Media in Musical Theatre

Author : Trevor Boffone
Publisher : Bloomsbury Publishing
ISBN 13 : 1350358576
Total Pages : 83 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis Social Media in Musical Theatre by : Trevor Boffone

Download or read book Social Media in Musical Theatre written by Trevor Boffone and published by Bloomsbury Publishing. This book was released on 2023-11-16 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces readers to the widespread phenomenon of how social media platforms such as YouTube, Twitter, and TikTok become an extension of long-standing aspects of musical theatre engagement. Although casual observers may dismiss social media's import, social media has revolutionized the field of musical theatre since the early days of Web 2.0 with spaces such as AOL, LiveJournal, and Myspace. Now, as social media continues to grow in relevance, the nuanced ways in which digital platforms influence musical culture remain ripe for study. Social Media in Musical Theatre moves beyond viewing social media merely as a passing fad or a space free from critical engagement. Rather, this volume takes a serious look at the critical role social media play in musicals, thus challenging how social media users and musical theatre-makers alike approach digital spaces. This book introduces the relationship between musical theatre and social media in the 21st century as well as methods to study social media's influence on musicals through three in-depth case studies organized around marketing on YouTube, fan engagement on Twitter, and new musical development on TikTok.

Writers' & Artists' Yearbook 2023

Author : Bloomsbury Publishing
Publisher : Bloomsbury Publishing
ISBN 13 : 1399406574
Total Pages : 849 pages
Book Rating : 4.3/5 (994 download)

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Book Synopsis Writers' & Artists' Yearbook 2023 by : Bloomsbury Publishing

Download or read book Writers' & Artists' Yearbook 2023 written by Bloomsbury Publishing and published by Bloomsbury Publishing. This book was released on 2022-07-21 with total page 849 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A definitive guide, in here you'll find everything you need' S. J. Watson With over 4,000 industry contacts and over eighty articles from a wide range of leading authors and publishing industry professionals, the latest edition of this bestselling Yearbook is packed with all of the practical information, inspiration and guidance you need at every stage of your writing and publishing journey. Designed for authors and illustrators across all genres and markets, it is relevant for those looking for a traditional, hybrid or self-publishing route to publication; writers of fiction and non-fiction, poets and playwrights, writers for TV, radio and videogames. If you want to find a literary or illustration agent or publisher, would like to self-publish or crowdfund your creative idea then this Yearbook will help you. As well as sections on publishers and agents, newspapers and magazines, illustration and photography, theatre and screen, there is a wealth of detail on the legal and financial aspects of being a writer or illustrator. Includes advice from writers such as Peter James, Cathy Rentzenbrink, S.J. Watson, Kerry Hudson, and Samantha Shannon. Additional articles, free advice, events information and editorial services at www.writersandartists.co.uk

What Has Religion Studies in Africa Been Up To?

Author : Jaco Beyers
Publisher : Wipf and Stock Publishers
ISBN 13 : 1532668031
Total Pages : 293 pages
Book Rating : 4.5/5 (326 download)

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Book Synopsis What Has Religion Studies in Africa Been Up To? by : Jaco Beyers

Download or read book What Has Religion Studies in Africa Been Up To? written by Jaco Beyers and published by Wipf and Stock Publishers. This book was released on 2023-04-05 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of the book is to provide a collection of perspectives from various parts of Africa on what scholars in religion studies are currently engaged with, whether it refers to topics or methodology. Each chapter is written from the perspective of a scholar working within a particular context on a particular theme or topic related to religion studies. Several methodologies have been implemented in each contribution to the book. Each contribution applies a different methodology for the purpose of investigating a specific topic or research theme. In general, the majority of the contributions follow a method of critical literature review as applied to a specific field. The book is not intended to provide an exhaustive list of all possible topics and themes addressed in current research in Africa. From a decolonized perspective, the book gives voice to African scholars who exhibit their scholarly work as related to religion studies. Topics addressed include curriculum design and pedagogical approaches in teaching religion studies, the relation between religion and culture in an African context, religion and health, religion and gender, interreligious relations in Africa, religion and ecology, and religion and mission.

The Routledge International Handbook of Children, Adolescents, and Media

Author : Dafna Lemish
Publisher : Taylor & Francis
ISBN 13 : 1000574946
Total Pages : 606 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis The Routledge International Handbook of Children, Adolescents, and Media by : Dafna Lemish

Download or read book The Routledge International Handbook of Children, Adolescents, and Media written by Dafna Lemish and published by Taylor & Francis. This book was released on 2022-05-30 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second, thoroughly updated edition of The Routledge International Handbook of Children, Adolescents, and Media analyzes a broad range of complementary areas of study, including children as media consumers, children as active participants in media making, and representations of children in the media. The roles that media play in the lives of children and adolescents, as well as their potential implications for their cognitive, emotional, social, and behavioral development, have attracted growing research attention in a variety of disciplines. This handbook presents a collection that spans a variety of disciplines including developmental psychology, media studies, public health, education, feminist studies, and the sociology of childhood. Chapters provide a unique intellectual mapping of current knowledge, exploring the relationship between children and media in local, national, and global contexts. Divided into five parts, each with an introduction explaining the themes and topics covered, the Handbook features over 50 contributions from leading and upcoming academics from around the globe. The revised and new chapters consider vital questions by analyzing texts, audience, and institutions, including: media and its effects on children’s mental health children and the internet of toys media and digital inequalities news and citizenship in the aftermath of COVID-19 The Handbook’s interdisciplinary approach and comprehensive, current, and international scope make it an authoritative, state-of-the-art guide to the field of children’s media studies. It will be indispensable for media scholars and professionals, policy makers, educators, and parents.

TikTok Boom

Author : Chris Stokel-Walker
Publisher :
ISBN 13 : 9781912454822
Total Pages : 0 pages
Book Rating : 4.4/5 (548 download)

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Book Synopsis TikTok Boom by : Chris Stokel-Walker

Download or read book TikTok Boom written by Chris Stokel-Walker and published by . This book was released on 2023-06-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A careful, detailed teardown of the people, culture and technology behind the world's most dynamic social network, TikTok. It is rare for a business analysis to read like a thriller - this one does." - Azeem Azhar, Founder, Exponential View In April 2022, TikTok overtook Instagram and WhatsApp to become the world's favourite app. A whole generation informs, entertains and expresses itself on TikTok. How has it outshone its rivals in just a few years? Journalist and author Chris Stokel-Walker tells the inside story of the app for the first time in TIKTOK BOOM. He has interviewed scores of people connected to the short-form video platform, including current and ex-employees and some of its biggest stars, gleaning never-before-seen insights into its influencer ecosystem. Unlike the vast majority of apps popular in the West, TikTok is Chinese, not American. TIKTOK BOOM deals with the impact of TikTok's Chinese owners, ByteDance, have had including enforcing content guidelines that may surprise many users - and the geopolitical battle between East and West for social media. Most of all, this is a gripping read about a roller coaster tech story. Praise for TikTok Boom: "TikTok is perhaps the fastest growing and most addictive social media tool yet created. This book is vital to understanding how it works and the impact it's having." - Damian Collins, former chairman of the House of CommonsDigital, Culture, Media and Sport Select Committee In TikTok Boom, Stokel-Walker matches the unparalleled breadth and scale of growth of the Chinese platform with remarkable depth and spectacular wisdom. Blending journalistic narrative with state-of-the-art academic research, no other author comes close to weaving this epic tale of the rise of China's first global platform threatening Silicon's Valley hegemony while operating as inflection point around the rise of one globe two Internet systems. This is a must read for students, scholars, and policy makers. - David Craig, Clinical Professor, USC Annenberg "It's clear that Stokel-Walker's strength is that he's not just TikTok-literate, he's TikTok-fluent. He knows the product, the people, and the entire ecosystem inside and out, and it is this familiarity that makes his telling so compelling, because he knows how to make you feel like you, too, are an insider in this strange new world." - Rui Ma, founder, Tech Buzz China" This book charts the story of an app on the rise that's changing the world of tech, charting the future of culture, and creating a new world of work: the creator economy. Deeply researched and engaging, it breaks down some of the biggest questions for the future of work and culture." - Li Jin, Atelier Ventures

A New Global Geometry?

Author : Greg Albo
Publisher : NYU Press
ISBN 13 : 1685900402
Total Pages : 239 pages
Book Rating : 4.6/5 (859 download)

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Book Synopsis A New Global Geometry? by : Greg Albo

Download or read book A New Global Geometry? written by Greg Albo and published by NYU Press. This book was released on 2024-06-18 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scrutinizes possibilities for an equalised global order, in light of recent conflicts between the world’s major powers The “post-Cold War era is definitively over,” asserted US President Joe Biden as he launched the new National Security Strategy, warning in late 2022 that “a competition is underway between the major powers to shape what comes next.” American leadership, the document declared, would be more necessary than ever to define "the future of the international order,” insisting that the US must marshal its unparalleled economic, military, and diplomatic resources to confront its geopolitical rivals. Socialist Register 2024: A New Global Geometry? takes stock of momentous changes on the horizon: Even if these geopolitical shifts do not spell the end of globalization, how might they alter its historical trajectory? While it is it premature to speak of the end of the liberal economic order, let alone the development of a multipolar international system, can we begin to assess the dimensions of a new global geometry? And, how might we assess the potential vulnerabilities of socialist movements worldwide, alongside the potential resistance our movements might manage to present, grounded in our historical demands for a democratic and equalizing world order?

New York Dexy - The Capitol Taken

Author : Tapio Tiihonen
Publisher : BoD - Books on Demand
ISBN 13 : 9528044026
Total Pages : 971 pages
Book Rating : 4.5/5 (28 download)

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Book Synopsis New York Dexy - The Capitol Taken by : Tapio Tiihonen

Download or read book New York Dexy - The Capitol Taken written by Tapio Tiihonen and published by BoD - Books on Demand. This book was released on 2021-02-18 with total page 971 pages. Available in PDF, EPUB and Kindle. Book excerpt: The thriller continues. The pandemic is its worst and our business goes from Europe back to the states. The peak is the conquering the Capitol. The tension is immense and the text is written in spontaneous form, so nothing is added afterward. So ideas, opinions, and reflexes are fresh. There are no excuses. I wished so that festival shall be on the crossroad of Center République, Koenigshofen, Montagne-Verte, Meinau, Neudorf, Schluthfield, Port du Rhin, but the only performance happens in Luxembourg. We jump on the stage. Layin ́ on da Bryan? Well, if Jay-Z, Memphis Bleek, Beanie Sigel, Amil, Cam ́Ron, and Kanye West have signed to Roc-a-Fella, surely, we can do this. Meanwhile, the BEA-numbers go record high in the U.S., and opening country feeds the virus. The U.S. presidential election and the pandemic take all the attention, and at the same time, the brand new 5-G world ́s tech is melting everywhere. Our love story, business deals, straight gunrunners actions, the pandemics waves, political play, huge gatherings in the U.S., come together and everything goes to the peak of the storm. The wireless cloud system, political trash, our Rikers Island gig, Trump ́s moves among stock market benefits, huge virus case, and death numbers, good market news, everything goes to the Grande Finale. And there comes the day when hundreds of thousands of people gather in Washington D.C. And ... on Capitol Hill, one police officer made a wrong move. He said to one Arkansas someone who wore clothes from Dixie Outfitters, had Confederate Battle Flag on everything, and generally destroys our heritage: "Hey, you, how cool are you?" And the answer was, before history was made: "Pretty eff ́n cool dudie." It is very hard to come out of that chaotic swamp, but still"you are from the Bronx, and yesterday ́s inauguration noice stars Jennifer Lopez is from the Bronx, and Lady Gaga from Upper East Side (of Manhatt), so, there is nothing what we, near, deep Brklners cannot do".

The new online trade

Author : Gerrit Heinemann
Publisher : Springer Nature
ISBN 13 : 3658407573
Total Pages : 519 pages
Book Rating : 4.6/5 (584 download)

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Book Synopsis The new online trade by : Gerrit Heinemann

Download or read book The new online trade written by Gerrit Heinemann and published by Springer Nature. This book was released on 2023-03-30 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are. The 13th edition describes which new approaches will shape the future of online retail and which developments will remain long-term issues. While, for example, app and smartphone commerce, including mobile payment, continue to be long-running issues, the environmental issue is coming at online commerce with a concentrated charge. This means that people's growing need for more sustainability and consideration for the environment has now also arrived in e-commerce. This work is therefore devoted to sustainable e-commerce in the context of online logistics, which runs counter to the new trend towards quick commerce. The topics of climate neutrality and returns management are also increasingly coming into focus. In addition, current topics such as the marketplace theme and social commerce will be explored in greater depth. Furthermore, numerous new legal requirements are taken into account, which place increased obligations on marketplace operators in particular. The content - Meta-targeting and business ideas in online retailing - Business model of online trade - Forms of online trade - Business systems and benchmarks in e-commerce - Best practices and risks in online retailing

Extremely Online

Author : Taylor Lorenz
Publisher : Random House
ISBN 13 : 1529925681
Total Pages : 238 pages
Book Rating : 4.5/5 (299 download)

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Book Synopsis Extremely Online by : Taylor Lorenz

Download or read book Extremely Online written by Taylor Lorenz and published by Random House. This book was released on 2023-10-05 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This book is about a revolution. It has radically upended how we've understood and interacted with our world. It has demolished traditional barriers and empowered millions who were previously marginalized. It has created vast new sectors of our economy, while devastating legacy institutions. It is often dismissed by traditionalists as a vacant fad, when in fact it is the greatest and most disruptive change in modern capitalism.' Acclaimed Washington Post reporter Taylor Lorenz presents a groundbreaking social history of the internet-revealing how online influence and the creators who amass it have reshaped our world, online and off. For over a decade, Taylor Lorenz has been the authority on internet culture, documenting its far-reaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the lives we create online. In her debut book, Extremely Online, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. By tracing how the internet has changed what we want and how we go about getting it, Lorenz unearths how social platforms' power users radically altered our expectations of content, connection, purchasing, and power. Lorenz documents how moms who started blogging were among the first to monetize their personal brands online, how bored teens who began posting selfie videos reinvented fame as we know it, and how young creators on TikTok are leveraging opportunities to opt out of the traditional career pipeline. It's the real social history of the internet. Emerging seemingly out of nowhere, these shifts in how we use the internet seem easy to dismiss as fads. However, these social and economic transformations created a digital dynamic so unappreciated and insurgent that it ultimately created new approaches to work, entertainment, fame, and ambition in the 21st century. Extremely Online is the inside, untold story of what we have done to the internet, and what it has done to us.