The Sympathetic Consumer

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The Sympathetic Consumer

Author : Tad Skotnicki
Publisher : Stanford University Press
ISBN 13 : 1503627748
Total Pages : 372 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis The Sympathetic Consumer by : Tad Skotnicki

Download or read book The Sympathetic Consumer written by Tad Skotnicki and published by Stanford University Press. This book was released on 2021-05-11 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: When people encounter consumer goods—sugar, clothes, phones—they find little to no information about their origins. The goods will thus remain anonymous, and the labor that went into making them, the supply chain through which they traveled, will remain obscured. In this book, Tad Skotnicki argues that this encounter is an endemic feature of capitalist societies, and one with which consumers have struggled for centuries in the form of activist movements constructed around what he calls The Sympathetic Consumer. This book documents the uncanny similarities shared by such movements over the course of three centuries: the transatlantic abolitionist movement, US and English consumer movements around the turn of the twentieth century, and contemporary Fair Trade activism. Offering a comparative historical study of consumer activism the book shows, in vivid detail, how activists wrestled with the broader implications of commodity exchange. These activists arrived at a common understanding of the relationship between consumers, producers, and commodities, and concluded that consumers were responsible for sympathizing with invisible laborers. Ultimately, Skotnicki provides a framework to identify a capitalist culture by examining how people interpret everyday phenomena essential to it.

Body of Truth

Author : Dan Hill
Publisher : John Wiley & Sons
ISBN 13 : 9780471444398
Total Pages : 280 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis Body of Truth by : Dan Hill

Download or read book Body of Truth written by Dan Hill and published by John Wiley & Sons. This book was released on 2003-08-28 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition and communication to help marketers tap into consumers’ real needs and wants. Hill backs his argument with new technology such as biofeedback and facial coding to measure and record consumers’ true sensory responses to products and advertisements, providing a framework for developing marketing initiatives that elicit the optimal emotional response.

Selling Mrs. Consumer

Author : Janice Williams Rutherford
Publisher : University of Georgia Press
ISBN 13 : 0820327271
Total Pages : 316 pages
Book Rating : 4.8/5 (23 download)

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Book Synopsis Selling Mrs. Consumer by : Janice Williams Rutherford

Download or read book Selling Mrs. Consumer written by Janice Williams Rutherford and published by University of Georgia Press. This book was released on 2010-07-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first book-length treatment of the life and work of Christine Frederick (1883-1970) reveals an important dilemma that faced educated women of the early twentieth century. Contrary to her professional role as home efficiency expert, advertising consultant, and consumer advocate, Christine Frederick espoused the nineteenth-century ideal of preserving the virtuous home--and a woman's place in it. In an effort to reconcile her desire to succeed in the public sphere of modernization and consumerism with the knowledge that most middle-class Americans still held traditional beliefs about gender roles, Frederick fashioned a career for herself that encouraged other women to remain at home. With the rise of home economics and scientific management, Frederick--college-educated but confined to the drudgery of housework--devised a plan for bringing the public sphere into the domestic. Her home would become her factory. She learned how to standardize tasks by observing labor-saving devices in industry and then applied this knowledge to housework. She standardized dishwashing, for example, by breaking the job into three separate operations: scraping and stacking, washing, and drying and putting away. Determined to train women to become proficient homemakers and efficient managers, Frederick secured a job writing articles for the Ladies' Home Journal. A professional career as home efficiency expert later expanded to include advertising consultant and consumer advocate. Frederick assured male advertisers that she knew women well and promised to help them sell to "Mrs. Consumer." While Frederick sought the power and influence available only to men, she promoted a division of labor by gender and therefore served the fall of the early-twentieth-century wave of feminism. Rutherford's engaging account of Christine Frederick's life reflects a dilemma that continues to affect women today--whether to seek professional gratification or adhere to traditional family values.

Diana Thater

Author : Giuliana Bruno
Publisher : Prestel
ISBN 13 : 9783791354736
Total Pages : 0 pages
Book Rating : 4.3/5 (547 download)

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Book Synopsis Diana Thater by : Giuliana Bruno

Download or read book Diana Thater written by Giuliana Bruno and published by Prestel. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Published in conjunction with the exhibition Diana Thater: The Sympathetic Imagination, at the Los Angeles County Museum of Art, Los Angeles, California (November 22, 2015-February 21, 2016)"-- Colophon.

Chronic Pain

Author : Hooshang Hooshmand
Publisher : CRC Press
ISBN 13 : 9780849386671
Total Pages : 236 pages
Book Rating : 4.3/5 (866 download)

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Book Synopsis Chronic Pain by : Hooshang Hooshmand

Download or read book Chronic Pain written by Hooshang Hooshmand and published by CRC Press. This book was released on 1993-03-26 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most misunderstood and complex subject in medicine is the hyperpathic pain of sympathetic dystrophy. More common than previously thought, it comprises between 10 and 20 percent of chronic pain patients. Understanding this self-perpetuating pain -- which "never stops" -- requires unbiased knowledge of physiology and pathology. Chronic Pain: Reflex Sympathetic Dystrophy, Prevention, and Management is devoted to the subject of Reflex Sympathetic Dystrophy (RSD). The book classifies the different stages of RSD and describes the qualitative and quantitative differences between natural endorphins and synthetic narcotics. Included are long-term follow-ups on sympathectomy patients. This important reference explains why sympathectomy fails, but nerve block and physiotherapy is successful in the treatment of RSD. In addition, the mechanism of development of RSD is clarified through an extensive collection of drawings and anatomical pictures as well. Other topics include thermographic methods for the diagnosis of RSD, the role of ACTH in the management of chronic pain, and comparisons between the effects of ACTH and those of corticosteroids. Features Classifies the different stages of RSD Features the most comprehensive coverage of the literature on RSD and its related aspects Describes qualitative and quantitative differences between natural endorphins and systemic narcotics Examines the role of ACTH in the management of chronic pain Clarifies the mechanism of development of RSD through an extensive collection of drawings and anatomical pictures Explains why sympathectomy fails, but nerve block and physiotherapy is successful in the treatment of RSD

Buying Power

Author : Lawrence B. Glickman
Publisher : University of Chicago Press
ISBN 13 : 0226298663
Total Pages : 424 pages
Book Rating : 4.2/5 (262 download)

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Book Synopsis Buying Power by : Lawrence B. Glickman

Download or read book Buying Power written by Lawrence B. Glickman and published by University of Chicago Press. This book was released on 2009-06-10 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: A definitive history of consumer activism, Buying Power traces the lineage of this political tradition back to our nation’s founding, revealing that Americans used purchasing power to support causes and punish enemies long before the word boycott even entered our lexicon. Taking the Boston Tea Party as his starting point, Lawrence Glickman argues that the rejection of British imports by revolutionary patriots inaugurated a continuous series of consumer boycotts, campaigns for safe and ethical consumption, and efforts to make goods more broadly accessible. He explores abolitionist-led efforts to eschew slave-made goods, African American consumer campaigns against Jim Crow, a 1930s refusal of silk from fascist Japan, and emerging contemporary movements like slow food. Uncovering previously unknown episodes and analyzing famous events from a fresh perspective, Glickman illuminates moments when consumer activism intersected with political and civil rights movements. He also sheds new light on activists’ relationship with the consumer movement, which gave rise to lobbies like the National Consumers League and Consumers Union as well as ill-fated legislation to create a federal Consumer Protection Agency.

Sympathetic Vibrations

Author : K. C. Cole
Publisher : Bantam
ISBN 13 : 9780553342345
Total Pages : 356 pages
Book Rating : 4.3/5 (423 download)

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Book Synopsis Sympathetic Vibrations by : K. C. Cole

Download or read book Sympathetic Vibrations written by K. C. Cole and published by Bantam. This book was released on 1985 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Nature of Sympathy

Author : Max Scheler
Publisher : Routledge
ISBN 13 : 1351478869
Total Pages : 280 pages
Book Rating : 4.3/5 (514 download)

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Book Synopsis The Nature of Sympathy by : Max Scheler

Download or read book The Nature of Sympathy written by Max Scheler and published by Routledge. This book was released on 2017-07-28 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Nature of Sympathy explores, at different levels, the social emotions of fellow-feeling, the sense of identity, love and hatred, and traces their relationship to one another and to the values with which they are associated. Scheler criticizes other writers, from Adam Smith to Freud, who have argued that the sympathetic emotions derive from self-interested feelings or instincts. He reviews the evaluations of love and sympathy current in different historical periods and in different social and religious environments, and concludes by outlining a theory of fellow-feeling as the primary source of our knowledge of one another.A prolific writer and a stimulating thinker, Max Scheler ranks second only to Husserl as a leading member of the German phenomenological school. Scheler's work lies mostly in the fields of ethics, politics, sociology, and religion. He looked to the emotions, believing them capable, in their own quality, of revealing the nature of the objects, and more especially the values, to which they are in principle directed.

Consumer Neuroscience

Author : Moran Cerf
Publisher : MIT Press
ISBN 13 : 0262341611
Total Pages : 362 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Consumer Neuroscience by : Moran Cerf

Download or read book Consumer Neuroscience written by Moran Cerf and published by MIT Press. This book was released on 2017-11-16 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions. This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and marketing practitioners. After an overview of the field, the text offers the background on the brain and physiological systems necessary for understanding how they work in the context of decision making and reviews the sensory and perceptual mechanisms that govern our perception and experience. Chapters by experts in the field investigate tools for studying the brain, including fMRI, EEG, eye-tracking, and biometrics, and their possible use in marketing. The book examines the relation of attention, memory, and emotion to consumer behavior; cognitive factors in decision making; and the brain's reward system. It describes how consumers develop implicit associations with a brand, perceptions of pricing, and how consumer neuroscience can encourage healthy behaviors. Finally, the book considers ethical issues raised by the application of neuroscience tools to marketing. Contributors Fabio Babiloni, Davide Baldo, David Brandt, Moran Cerf, Yuping Chen, Patrizia Cherubino, Kimberly Rose Clark, Maria Cordero-Merecuana, William A. Cunningham, Manuel Garcia-Garcia, Ming Hsu, Ana Iorga, Philip Kotler, Carl Marci, Hans Melo, Kai-Markus Müller, Brendan Murray, Ingrid L. C. Nieuwenhuis, Graham Page, Hirak Parikh, Dante M. Pirouz, Martin Reimann, Neal J. Roese, Irit Shapira-Lichter, Daniela Somarriba, Julia Trabulsi, Arianna Trettel, Giovanni Vecchiato, Thalia Vrantsidis, Sarah Walker

Assembling Consumption

Author : Robin Canniford
Publisher : Routledge
ISBN 13 : 1317589629
Total Pages : 289 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Assembling Consumption by : Robin Canniford

Download or read book Assembling Consumption written by Robin Canniford and published by Routledge. This book was released on 2015-09-16 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research. By gathering leading scholars and educators who study markets, marketing and consumption through the lenses of philosophy, sociology and anthropology, this book clarifies and applies the investigative tools offered by assemblage theory, actor-network theory and non-representational theory. Clear theoretical explanation and methodological innovation, alongside empirical applications of these emerging frameworks will offer readers new and refreshing perspectives on consumer culture and market societies. This is an essential reading for both seasoned scholars and advanced students of markets, economies and social forms of consumption.

Buying into Fair Trade

Author : Keith R. Brown
Publisher : NYU Press
ISBN 13 : 0814725368
Total Pages : 199 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Buying into Fair Trade by : Keith R. Brown

Download or read book Buying into Fair Trade written by Keith R. Brown and published by NYU Press. This book was released on 2013-04-15 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stamped on products from coffee to handicrafts, the term “fair trade” has quickly become one of today’s most seductive consumer buzzwords. Purportedly created through fair labor practices, or in ways that are environmentally sustainable, fair-trade products give buyers peace of mind in knowing that, in theory, how they shop can help make the world a better place. Buying into Fair Trade turns the spotlight onto this growing trend, exploring how fair-trade shoppers think about their own altruism within an increasingly global economy. Using over 100 interviews with fair-trade consumers, national leaders of the movement, coffee farmers, and artisans, author Keith Brown describes both the strategies that consumers use to confront the moral contradictions involved in trying to shop ethically and the ways shopkeepers and suppliers reconcile their need to do good with the ever-present need to turn a profit. Brown also provides a how-to chapter that outlines strategies readers can use to appear altruistic, highlighting the ways that socially responsible markets have been detached from issues of morality. A fascinating account of how consumers first learn about, understand, and sometimes ignore the ethical implications of shopping, Buying into Fair Trade sheds new light on the potential for the fair trade market to reshape the world into a more socially-just place. Keith Brown is Assistant Professor of Sociology at Saint Joseph’s University in Philadelphia, Pennsylvania.

Monsters of the Market

Author : David McNally
Publisher : BRILL
ISBN 13 : 9004201572
Total Pages : 309 pages
Book Rating : 4.0/5 (42 download)

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Book Synopsis Monsters of the Market by : David McNally

Download or read book Monsters of the Market written by David McNally and published by BRILL. This book was released on 2011-07-12 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Monsters of the Market" investigates modern capitalism through the prism of the body panics it arouses. Examining "Frankenstein," Marx s "Capital" and zombie fables from sub-Saharan Africa, it offers a novel account of the cultural and corporeal economy of global capitalism.

Outside in

Author : Harley Manning
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0547913982
Total Pages : 275 pages
Book Rating : 4.5/5 (479 download)

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Book Synopsis Outside in by : Harley Manning

Download or read book Outside in written by Harley Manning and published by Houghton Mifflin Harcourt. This book was released on 2012 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: For readers of "Delivering Happiness" and "The New Gold Standard"--a revolutionary approach to understanding and mastering the customer experience from Forrester Research.

Emotions as key drivers of consumer behaviors: A multidisciplinary perspective

Author : Debora Bettiga
Publisher : Frontiers Media SA
ISBN 13 : 2832519571
Total Pages : 139 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Emotions as key drivers of consumer behaviors: A multidisciplinary perspective by : Debora Bettiga

Download or read book Emotions as key drivers of consumer behaviors: A multidisciplinary perspective written by Debora Bettiga and published by Frontiers Media SA. This book was released on 2023-04-04 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Eating People is Wrong

Author : Malcolm Bradbury
Publisher : Vintage
ISBN 13 : 9780099184409
Total Pages : 308 pages
Book Rating : 4.1/5 (844 download)

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Book Synopsis Eating People is Wrong by : Malcolm Bradbury

Download or read book Eating People is Wrong written by Malcolm Bradbury and published by Vintage. This book was released on 1978 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Expert Consumer

Author : Alain Chatriot
Publisher : Routledge
ISBN 13 : 135188994X
Total Pages : 220 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis The Expert Consumer by : Alain Chatriot

Download or read book The Expert Consumer written by Alain Chatriot and published by Routledge. This book was released on 2017-09-29 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent work has focused on the politics of consumption and its manifestation in a number of situations. This volume extends these debates, providing a tighter focus and contributing to a noticeable gap in the field that numerous scholars are beginning to turn towards: that is, organizations of consumers themselves who have chosen to speak for all consumers and similar such bodies of experts which act on behalf of consumers. The volume is fortunate in drawing upon a number of scholars who are about to publish major works on the subject, but who are happy to provide summary versions of their work for the volume. The book pays particular attention to specific moments in consumer mobilization and expertise, capturing the range of types of expert consumers across the twentieth century, from ethical consumer groups at the beginning, to intellectuals, housewives, economists and public officials. It addresses questions on the nature of consumer organizing, which bodies can speak for consumers, whether one consumer voice can ever be identified and the relationship between consumption and citizenship. Overview pieces demonstrate the larger narratives involved in the study of the expert consumer, whilst more comparative essays set out the nature of transatlantic exchanges. Other contributions point to the similarities across seemingly different consumption regimes, while case studies of specific organisations and key historical moments draw out the particularities of consumer expertise.

Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture

Author : Stuart Ewen
Publisher : Basic Books
ISBN 13 : 0786722878
Total Pages : 416 pages
Book Rating : 4.7/5 (867 download)

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Book Synopsis Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture by : Stuart Ewen

Download or read book Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture written by Stuart Ewen and published by Basic Books. This book was released on 2008-08-01 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.