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Selling Mrs Consumer
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Book Synopsis Selling Mrs. Consumer by : Janice Williams Rutherford
Download or read book Selling Mrs. Consumer written by Janice Williams Rutherford and published by University of Georgia Press. This book was released on 2010-07-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first book-length treatment of the life and work of Christine Frederick (1883-1970) reveals an important dilemma that faced educated women of the early twentieth century. Contrary to her professional role as home efficiency expert, advertising consultant, and consumer advocate, Christine Frederick espoused the nineteenth-century ideal of preserving the virtuous home--and a woman's place in it. In an effort to reconcile her desire to succeed in the public sphere of modernization and consumerism with the knowledge that most middle-class Americans still held traditional beliefs about gender roles, Frederick fashioned a career for herself that encouraged other women to remain at home. With the rise of home economics and scientific management, Frederick--college-educated but confined to the drudgery of housework--devised a plan for bringing the public sphere into the domestic. Her home would become her factory. She learned how to standardize tasks by observing labor-saving devices in industry and then applied this knowledge to housework. She standardized dishwashing, for example, by breaking the job into three separate operations: scraping and stacking, washing, and drying and putting away. Determined to train women to become proficient homemakers and efficient managers, Frederick secured a job writing articles for the Ladies' Home Journal. A professional career as home efficiency expert later expanded to include advertising consultant and consumer advocate. Frederick assured male advertisers that she knew women well and promised to help them sell to "Mrs. Consumer." While Frederick sought the power and influence available only to men, she promoted a division of labor by gender and therefore served the fall of the early-twentieth-century wave of feminism. Rutherford's engaging account of Christine Frederick's life reflects a dilemma that continues to affect women today--whether to seek professional gratification or adhere to traditional family values.
Book Synopsis Selling Mrs. Consumer by : Christine McGaffey Frederick
Download or read book Selling Mrs. Consumer written by Christine McGaffey Frederick and published by Franklin Classics Trade Press. This book was released on 2018-11-10 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Book Synopsis Selling Mrs. Consumer by : Christine Frederick
Download or read book Selling Mrs. Consumer written by Christine Frederick and published by . This book was released on 1929 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Selling Mrs. Consumer by : Christine McGaffey Frederick
Download or read book Selling Mrs. Consumer written by Christine McGaffey Frederick and published by Franklin Classics. This book was released on 2018-10-14 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Book Synopsis A Consumers' Republic by : Lizabeth Cohen
Download or read book A Consumers' Republic written by Lizabeth Cohen and published by Vintage. This book was released on 2008-12-24 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.
Book Synopsis Advertising and Selling by : Harry Levi Hollingworth
Download or read book Advertising and Selling written by Harry Levi Hollingworth and published by . This book was released on 1913 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Living Up to the Ads by : Simone Weil Davis
Download or read book Living Up to the Ads written by Simone Weil Davis and published by Duke University Press. This book was released on 2000 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores interactions between novels and advertising in the construction of subjectivity in the early part of the twentieth century.
Book Synopsis Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture by : Stuart Ewen
Download or read book Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture written by Stuart Ewen and published by Basic Books. This book was released on 2008-08-01 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.
Book Synopsis Sold American by : Charles F. McGovern
Download or read book Sold American written by Charles F. McGovern and published by Univ of North Carolina Press. This book was released on 2009-01-06 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. Advertisers, McGovern shows, used nationalist ideals, icons, and political language to define consumption as the foundation of the pursuit of happiness. Consumer advocates, on the other hand, viewed the market with a republican-inspired skepticism and fought commercial incursions on consumer independence. The result, says McGovern, was a redefinition of the citizen as consumer. The articulation of an "American Way of Life" in the Depression and World War II ratified consumer abundance as the basis of a distinct American culture and history.
Book Synopsis Mrs. Lincoln's Dressmaker by : Jennifer Chiaverini
Download or read book Mrs. Lincoln's Dressmaker written by Jennifer Chiaverini and published by Dutton. This book was released on 2013-09-24 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author Jennifer Chiaverini's compelling historical novel unveils the private lives of Abraham and Mary Lincoln through the perspective of the First Lady's most trusted confidante and friend, her dressmaker, Elizabeth Keckley. In a life that spanned nearly a century and witnessed some of the most momentous events in American history, Elizabeth Hobbs Keckley was born a slave. A gifted seamstress, she earned her freedom by the skill of her needle, and won the friendship of First Lady Mary Todd Lincoln by her devotion. A sweeping historical novel, Mrs. Lincoln's Dressmaker illuminates the extraordinary relationship the two women shared, beginning in the hallowed halls of the White House during the trials of the Civil War and enduring almost, but not quite, to the end of Mrs. Lincoln's days.
Download or read book Mrs. O written by Mary Tomer and published by Center Street. This book was released on 2009-10-28 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrated for her style and substance, Michelle Obama has transformed the role of first lady and become a 21st century icon, attracting attention from all over the world. The qualities so admired in her - intelligence, strength and charisma - radiate through her personal style, which has united accessibility with high-wattage glamour. The clothes, like the woman, feel both familiar and inspirational. Readily mixing high-end labels with more affordable brands, with a focus on craftsmanship and artistry, Mrs. O has elevated the notion of real value and ushered in a new era of "fashion democracy". Building on the success of Mrs-O.org - the Web site that chronicles Michelle Obama's style -- Mrs. O: The Face of Fashion Democracy takes a closer look at America's modern style icon, featuring more than 120 photographs of the first lady and delving into the back story of her clothes and accessories. It also goes behind the scenes with interviews from her favorite designers, including Isabel Toledo, Jason Wu, Michael Kors, Maria Pinto and Isaac Mizrahi. Opening with a brief overview of Michelle Obama's early years, the book goes on to provide rarely seen photos from behind-the-scenes on the presidential primary trail through the 2008 Democratic National Convention, the monumental events of election night, the inauguration and early chapters of life in the White House. The final chapter hears the opinions of Mrs. O's adoring fans - giving the last word to the people. Original photographs of Michelle Obama's most iconic looks, along with commentary from fashion experts, top off this tactile visual feast. Woven together with sketches and illustration inspired by the first lady, the book reveals the story of a new era of American fashion.
Book Synopsis A Small Price to Pay by : Graham Broad
Download or read book A Small Price to Pay written by Graham Broad and published by UBC Press. This book was released on 2013-10-21 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: We often picture life on the Canadian home front as a time of austerity, as a time when women went to work and men went to war. Graham Broad explodes this myth of home front sacrifice by bringing to light the contradictions of consumer society in wartime. Governments pressured Depression-weary citizens to save for the sake of the nation, but Canadians had money in their pockets, and advertisers tempted them with fresh groceries, glamorous movies, and new cars and appliances. Broad reveals that our "greatest generation" was not impervious to temptation but rather embarked on one of the biggest spending booms in our nation's history.
Book Synopsis Mrs. Watson Wants Your Teeth by : Alison McGhee
Download or read book Mrs. Watson Wants Your Teeth written by Alison McGhee and published by Houghton Mifflin Harcourt. This book was released on 2008-06 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: A first grader is frightened on her first day of school after hearing a rumor that her teacher is a 300-year-old alien with a purple tongue who steals baby teeth from her students.
Book Synopsis Household Engineering by : Christine Frederick
Download or read book Household Engineering written by Christine Frederick and published by . This book was released on 1920 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Unscrewed written by Ron Burley and published by Random House Digital, Inc.. This book was released on 2006 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A practical guide to getting what you paid for from uncaring, unscrupulous, and unavailable companies, including the government, through the creative and legal use of technology"--Provided by publisher.
Download or read book Dinner Roles written by Sherrie A. Inness and published by University of Iowa Press. This book was released on 2001-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who cooks dinner in American homes? It's no surprise that “Mom” remains the overwhelming answer. Cooking and all it entails, from grocery shopping to chopping vegetables to clearing the table, is to this day primarily a woman's responsibility. How this relationship between women and food developed through the twentieth century and why it has endured are the questions Sherrie Inness seeks to answer in Dinner Roles: American Women and Culinary Culture. By exploring a wide range of popular media from the first half of the twentieth century, including cookbooks, women's magazines, and advertisements, Dinner Roles sheds light on the network of sources that helped perpetuate the notion that cooking is women's work. Cookbooks and advertisements provided valuable information about the ideals that American society upheld. A woman who could prepare the perfect Jell-O mold, whip up a cake with her new electric mixer, and still maintain a spotless kitchen and a sunny disposition was the envy of other housewives across the nation. Inness begins her exploration not with women but with men-those individuals often missing from the kitchen who were taught their own set of culinary values. She continues with the study of juvenile cookbooks, which provided children with their first cooking lessons. Chapters on the rise of electronic appliances, ethnic foods, and the 1950s housewife all add to our greater understanding of women's evolving roles in American culinary culture.
Book Synopsis Italian Women's Experiences with American Consumer Culture, 1945–1975 by : Jessica L. Harris
Download or read book Italian Women's Experiences with American Consumer Culture, 1945–1975 written by Jessica L. Harris and published by Palgrave Macmillan. This book was released on 2021-07-15 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the spread of American female consumer culture to Italy and its influence on Italian women in the postwar and Cold War periods, eras marked by the political, economic, social, and cultural battle between the United States and Soviet Union. Focusing on various aspects of this culture—beauty and hygiene products, refrigerators, and department stores, as well as shopping and magazine models—the book examines the reasons for and the methods of American female consumer culture’s arrival in Italy, the democratic, consumer capitalist messages its products sought to “sell” to Italian women, and how Italian women themselves reacted to this new cultural presence in their everyday lives. Did Italian women become the American Mrs. Consumer? As such, the book illustrates how the modern, consuming American woman became a significant figure not only in Italy’s postwar recovery and transformation, but also in the international and domestic cultural and social contests for the hearts and minds of Italian women.
