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Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture
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Book Synopsis Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture by : Stuart Ewen
Download or read book Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture written by Stuart Ewen and published by Basic Books. This book was released on 2008-08-01 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.
Book Synopsis Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture by : Stuart Ewen
Download or read book Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture written by Stuart Ewen and published by Hachette UK. This book was released on 2008-08-01 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.
Book Synopsis Captains of Consciousness by : Stuart Ewen
Download or read book Captains of Consciousness written by Stuart Ewen and published by McGraw-Hill Companies. This book was released on 1976 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture." Amazon.com viewed 8/10/2020
Book Synopsis All Consuming Images by : Stuart Ewen
Download or read book All Consuming Images written by Stuart Ewen and published by Basic Books. This book was released on 1999 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative, compelling, and entertaining look at how the power of images dominates every aspect of our lives.
Download or read book Typecasting written by Stuart Ewen and published by Seven Stories Press. This book was released on 2011-01-04 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typecasting chronicles the emergence of the "science of first impression" and reveals how the work of its creators—early social scientists—continues to shape how we see the world and to inform our most fundamental and unconscious judgments of beauty, humanity, and degeneracy. In this groundbreaking exploration of the growth of stereotyping amidst the rise of modern society, authors Ewen & Ewen demonstrate "typecasting" as a persistent cultural practice. Drawing on fields as diverse as history, pop culture, racial science, and film, and including over one hundred images, many published here for the first time, the authors present a vivid portrait of stereotyping as it was forged by colonialism, industrialization, mass media, urban life, and the global economy.
Download or read book Pr! written by Stuart Ewen and published by Basic Books. This book was released on 1998-10-23 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses.“The crowd is now in the saddle,” warned Ivy Lee, one of America's first corporate public relations men. “The people now rule. We have substituted for the divine right of kings, the divine right of the multitude.” Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee's words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as AT&T, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about; the ideas that inspired the strategies of public relations specialists; the growing use of images as tools of persuasion; and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself. He takes us on a vivid journey into the thinking of PR practitioners—from Edward Bernays to George Gallup—exploring some of the most significant campaigns to mold the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium.
Book Synopsis A Companion to Popular Culture by : Gary Burns
Download or read book A Companion to Popular Culture written by Gary Burns and published by John Wiley & Sons. This book was released on 2016-03-08 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Companion to Popular Culture is a landmark survey of contemporary research in popular culture studies that offers a comprehensive and engaging introduction to the field. Includes over two dozen essays covering the spectrum of popular culture studies from food to folklore and from TV to technology Features contributions from established and up-and-coming scholars from a range of disciplines Offers a detailed history of the study of popular culture Balances new perspectives on the politics of culture with in-depth analysis of topics at the forefront of popular culture studies
Download or read book Channels of Desire written by Stuart Ewen and published by U of Minnesota Press. This book was released on with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Crystallizing Public Opinion by : Edward L. Bernays
Download or read book Crystallizing Public Opinion written by Edward L. Bernays and published by . This book was released on 1923 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Culture Jam written by Kalle Lasn and published by Harper Collins. This book was released on 2000-11-07 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: America is no longer a country but a multimillion-dollar brand, says Kalle Lasn and his fellow "culture jammers". The founder of Adbusters magazine, Lasn aims to stop the branding of America by changing the way information flows; the way institutions wield power; the way television stations are run; and the way the food, fashion, automobile, sports, music, and culture industries set agendas. With a courageous and compelling voice, Lasn deconstructs the advertising culture and our fixation on icons and brand names. And he shows how to organize resistance against the power trust that manages the brands by "uncooling" consumer items, by "dermarketing" fashions and celebrities, and by breaking the "media trance" of our TV-addicted age. A powerful manifesto by a leading media activist, Culture Jam lays the foundations for the most significant social movement of the early twenty-first century -- a movement that can change the world and the way we think and live.
Book Synopsis The Captains of Consciousness by : Stuart Ewen
Download or read book The Captains of Consciousness written by Stuart Ewen and published by . This book was released on 1976 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book China Made written by Karl Gerth and published by BRILL. This book was released on 2020-05-11 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: "“Chinese people should consume Chinese products!” This slogan was the catchphrase of a movement in early twentieth-century China that sought to link consumption and nationalism by instilling a concept of China as a modern “nation” with its own “national products.” From fashions in clothing to food additives, from museums to department stores, from product fairs to advertising, this movement influenced all aspects of China’s burgeoning consumer culture. Anti-imperialist boycotts, commemorations of national humiliations, exhibitions of Chinese products, the vilification of treasonous consumers, and the promotion of Chinese captains of industry helped enforce nationalistic consumption and spread the message—patriotic Chinese bought goods made of Chinese materials by Chinese workers in factories owned and run by Chinese. In China Made, Karl Gerth argues that two key forces shaping the modern world—nationalism and consumerism—developed in tandem in China. Early in the twentieth century, nationalism branded every commodity as either “Chinese” or “foreign,” and consumer culture became the place where the notion of nationality was articulated, institutionalized, and practiced. Based on Chinese, Japanese, and English-language archives, magazines, newspapers, and books, this first exploration of the historical ties between nationalism and consumerism reinterprets fundamental aspects of modern Chinese history and suggests ways of discerning such ties in all modern nations."
Book Synopsis Fables Of Abundance by : Jackson Lears
Download or read book Fables Of Abundance written by Jackson Lears and published by Hachette UK. This book was released on 1995-11-03 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural institutions to produce the dominant aspirations and anxieties in the modern United States.
Book Synopsis Consumer Culture Theory by : Eric J. Arnould
Download or read book Consumer Culture Theory written by Eric J. Arnould and published by SAGE. This book was released on 2018-06-21 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.
Book Synopsis A Renegade History of the United States by : Thaddeus Russell
Download or read book A Renegade History of the United States written by Thaddeus Russell and published by Simon and Schuster. This book was released on 2011-07-05 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Publisher: In this groundbreaking book, noted historian Thaddeus Russell tells a new and surprising story about the origins of American freedom. Rather than crediting the standard textbook icons, Russell demonstrates that it was those on the fringes of society whose subversive lifestyles helped legitimize the taboo and made America the land of the free. In vivid portraits of renegades and their "respectable" adversaries, Russell shows that the nation's history has been driven by clashes between those interested in preserving social order and those more interested in pursuing their own desires - insiders versus outsiders, good citizens versus bad. The more these accidental revolutionaries existed, resisted, and persevered, the more receptive society became to change. Russell brilliantly and vibrantly argues that it was history's iconoclasts who established many of our most cherished liberties. Russell finds these pioneers of personal freedom in the places that usually go unexamined - saloons and speakeasies, brothels and gambling halls, and even behind the Iron Curtain. He introduces a fascinating array of antiheroes: drunken workers who created the weekend; prostitutes who set the precedent for women's liberation, including "Diamond Jessie" Hayman, a madam who owned her own land, used her own guns, provided her employees with clothes on the cutting-edge of fashion, and gave food and shelter to the thousands left homeless by the 1906 San Francisco earthquake; there are also the criminals who pioneered racial integration, unassimilated immigrants who gave us birth control, and brazen homosexuals who broke open America's sexual culture. Among Russell's most controversial points is his argument that the enemies of the renegade freedoms we now hold dear are the very heroes of our history books - he not only takes on traditional idols like John Adams, Thomas Jefferson, Andrew Carnegie, John Rockefeller, Thomas Edison, Franklin Roosevelt, and John F. Kennedy, but he also shows that some of the most famous and revered abolitionists, progressive activists, and leaders of the feminist, civil rights, and gay rights movements worked to suppress the vibrant energies of working-class women, immigrants, African Americans, and the drag queens who founded Gay Liberation. This is not history that can be found in textbooks - it is a highly original and provocative portrayal of the American past as it has never been written before.
Book Synopsis Consumer Culture and Postmodernism by : Mike Featherstone
Download or read book Consumer Culture and Postmodernism written by Mike Featherstone and published by SAGE. This book was released on 1991 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Implicit within claims that society itself is in some sense postmodern is an argument about the priority of consumption as a determinant of everyday life. In this view, mass media advertising and market dynamics lead to a constant search for new fashions, new styles, new sensations and experiences. Material goods are consumed as `communicators'; they are valued as signifiers of taste and of lifestyle. This volume examines the viability of this portrait of contemporary society. Mike Featherstone explores the roots of consumer culture, how it is defined and differentiated and the extent to which it represents the arrival of a `postmodern' world. He examines the theories of consumption and postmodernism among contemporary social theorists such
Book Synopsis Bourgeois Utopias by : Robert Fishman
Download or read book Bourgeois Utopias written by Robert Fishman and published by Basic Books. This book was released on 2008-08-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A noted urban historian traces the story of the suburb from its origins in nineteenth-century London to its twentieth-century demise in decentralized cities like Los Angeles.
