The Social Wave Why Your Business Is Wiping Out With Social Media And How To Fix It

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The Social Wave

Author : Starr Hall
Publisher : Entrepreneur Press
ISBN 13 : 1613081669
Total Pages : 292 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Social Wave by : Starr Hall

Download or read book The Social Wave written by Starr Hall and published by Entrepreneur Press. This book was released on 2011-10-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don’t Sink in the Sea of Social Media—Succeed Presenting a big-picture look beyond status updates, daily tweets, and weekly posts, social media strategist Starr Hall empowers you to break out of your social media comfort zone and start making waves. Includes: • Industry specific strategies including top 5 tips for 25 different industries • Social Site Comparison covers: what they are good for, when to use them, when you shouldn’t, plus which ones impact SEO • How to steer clear of social moves that could sink you • Wave tips: what to do when your social media isn’t working (or when you have a social media wipeout) If you want to learn active, proper social media strategies without the noise, this is the book that filters the best ways to successful metrics. Period. - Charlie Walk, former president of Sony/Epic Starr Hall provides the key insights for understanding the relevance and necessity of this new dynamic of basic existence- social media; like a handbook for the caveman to understand the power of fire. - Wes Stevens, CEO of VOX Inc., a lifestyle and social media agency and production company ‘The Social Wave’ is brilliant and insightful and gave me even more information on how to connect with the masses. Quite honestly, I love it! - Jill Zarin, The Real Housewives of New York, Entrepreneur, Philanthropist Coached by Starr, learn how to stay on top of the rising swell of social media, ride today’s social media wave, and prepare to catch the next big one.

The Social Wave: Why Your Business is Wiping Out with Social Media and How to Fix It

Author : Starr Hall
Publisher : Entrepreneur Press
ISBN 13 : 1599184230
Total Pages : 292 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis The Social Wave: Why Your Business is Wiping Out with Social Media and How to Fix It by : Starr Hall

Download or read book The Social Wave: Why Your Business is Wiping Out with Social Media and How to Fix It written by Starr Hall and published by Entrepreneur Press. This book was released on 2011-08-30 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don’t Sink in the Sea of Social Media—Succeed Presenting a dynamic look beyond status updates, daily tweets, and weekly posts, social media strategist Starr Hall empowers you to break out of your social media comfort zone and start making waves. Includes: The latest strategies for 25 of today’s hottest industries revealing 5 proven tips for each Social Site Comparison—a complete review of strengths, weaknesses, and added values Wave Tips—common social media problems and mistakes and proven fixes Hidden Treasures—the best online sites and resources you’re not using (yet) Case studies illustrating victories and shipwrecks—learn what works and what will sink you Plus, gain access to Starr’s Social Profit Chart and The Social Wave Support Blog "If you want to learn active, proper social media strategies without the noise, this is the book that filters the best ways to successful metrics. Period." -Charlie Walk, former president of Sony/Epic "Starr Hall provides the key insights for understanding the relevance and necessity of this new dynamic of basic existence- social media; like a handbook for the caveman to understand the power of fire." -Wes Stevens, CEO of VOX Inc., a lifestyle and social media agency and production company "The Social Wave is brilliant and insightful and gave me even more information on how to connect with the masses. Quite honestly, I love it!" -Jill Zarin, The Real Housewives of New York, Entrepreneur, Philanthropist Coached by Starr, learn how to stay on top of the rising swell of social media, ride today’s social media wave, and prepare to catch the next big one.

The Social Wave

Author : Starr Hall
Publisher :
ISBN 13 : 9786613304957
Total Pages : 268 pages
Book Rating : 4.3/5 (49 download)

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Book Synopsis The Social Wave by : Starr Hall

Download or read book The Social Wave written by Starr Hall and published by . This book was released on 2011 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Presenting a dynamic look beyond status updates, daily tweets, and weekly posts, social media strategist Starr Hall empowers you to break out of your social media comfort zone and start making waves. Includes: The latest strategies for 25 of today's hottest industries revealing 5 proven tips for each; Social Site Comparison--a complete review of strengths, weaknesses, and added values; Wave Tips--common social media problems and mistakes and proven fixes; Hidden Treasures--the best online sites and resources you're not using (yet); Case studies illustrating victories and shipwrecks--learn what works and what will sink you"--Provided by publisher.

Social Selling Mastery

Author : Jamie Shanks
Publisher : John Wiley & Sons
ISBN 13 : 1119280869
Total Pages : 224 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Social Selling Mastery by : Jamie Shanks

Download or read book Social Selling Mastery written by Jamie Shanks and published by John Wiley & Sons. This book was released on 2016-08-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence—online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer. Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands. Reach and engage customers online Provide value and insight into the buying process Learn more effective Social Selling tactics Develop the relationships that lead to sales Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change—top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing "random acts of social," unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer.

Social Media for Business

Author : Susan Sweeney
Publisher : Maximum Press
ISBN 13 : 1931644918
Total Pages : 217 pages
Book Rating : 4.9/5 (316 download)

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Book Synopsis Social Media for Business by : Susan Sweeney

Download or read book Social Media for Business written by Susan Sweeney and published by Maximum Press. This book was released on 2010 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with the latest information on Facebook, LinkedIn, YouTube, and other key social-media sites, this all-purpose guide provides specific strategies and tactics that focus on building business. In addition to marketing and PR, this resource addresses recruiting, risk management, cost, and other key business issues. Marketing, sales, public relations, and customer-service professionals within any business will learn how to save time and develop a weekly checklist of social-media priorities, connect social-media sites together, attract the right job candidates, and help improve customer satisfaction and brand loyalty. Keeping a close eye on return-on-investment, this clever resource promises to help market-savvy businesses outpace their competition.

Social Media and Small Business Marketing

Author : Stephen Wilson
Publisher : Sell Photos on IStockphoto
ISBN 13 : 0557977932
Total Pages : 106 pages
Book Rating : 4.5/5 (579 download)

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Book Synopsis Social Media and Small Business Marketing by : Stephen Wilson

Download or read book Social Media and Small Business Marketing written by Stephen Wilson and published by Sell Photos on IStockphoto. This book was released on 2010-12-15 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use social media marketing to make your business more profitable and measure your results. Find your best customers in your market through this easy to follow, step by step process.

The Executive's Guide to Enterprise Social Media Strategy

Author : Mike Barlow
Publisher : John Wiley & Sons
ISBN 13 : 0470886021
Total Pages : 229 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis The Executive's Guide to Enterprise Social Media Strategy by : Mike Barlow

Download or read book The Executive's Guide to Enterprise Social Media Strategy written by Mike Barlow and published by John Wiley & Sons. This book was released on 2011-02-08 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.

The Social Media Management Handbook

Author : Robert Wollan
Publisher : John Wiley & Sons
ISBN 13 : 0470651245
Total Pages : 352 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The Social Media Management Handbook by : Robert Wollan

Download or read book The Social Media Management Handbook written by Robert Wollan and published by John Wiley & Sons. This book was released on 2011-01-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

The Hype Machine

Author : Sinan Aral
Publisher : Currency
ISBN 13 : 0525574522
Total Pages : 417 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Hype Machine by : Sinan Aral

Download or read book The Hype Machine written by Sinan Aral and published by Currency. This book was released on 2020-09-15 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

Social Media Marketing Mastery

Author : Graham Fisher
Publisher : Graham Fisher
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis Social Media Marketing Mastery by : Graham Fisher

Download or read book Social Media Marketing Mastery written by Graham Fisher and published by Graham Fisher. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to learn the most up to date social media marketing strategies? If so then keep reading… Do you have problems getting started with social media marketing? Not knowing what social media platform you should focus on? Being unaware of how to create the most profitable ad campaigns? Or using marketing methods that are outdated and do not work? If you do, within this book many of the top leaders in the field have shared their knowledge on how to overcome these problems and more, most of which have 10+ years worth of experience. In Social Media Marketing Mastery, you will discover: - A simple trick you can do to increase sales with your ad campaigns profitably! - The best social media platforms you should be marketing on today! - The one method that you should follow when creating your customer profiles! - Why using these specific social media marketing software can help you in making money with social media marketing! - Understanding why some people will fail social media marketing and why others will not! - And much, much more. The proven methods and pieces of knowledge are so easy to follow. Even if you’ve never tried social media marketing before, you will still be able to get to a high level of success. So, if you don’t just want to transform your bank account but instead revolutionize your life, then click “Buy Now” in the top right corner NOW!

No Bullshit Social Media

Author : Jason Falls
Publisher : Pearson Education
ISBN 13 : 0789748010
Total Pages : 272 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis No Bullshit Social Media by : Jason Falls

Download or read book No Bullshit Social Media written by Jason Falls and published by Pearson Education. This book was released on 2012 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency. Specific solutions for brand-building, customer service, R & D, and reputation management. Facts, statistics, real-world case studies, and rock-solid metrics

Success Secrets of the Social Media Marketing Superstars

Author : Mitch Meyerson
Publisher : Entrepreneur Press
ISBN 13 : 1613080085
Total Pages : 354 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Success Secrets of the Social Media Marketing Superstars by : Mitch Meyerson

Download or read book Success Secrets of the Social Media Marketing Superstars written by Mitch Meyerson and published by Entrepreneur Press. This book was released on 2010-08-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your business. Features: • Proven tips and tactics from 20+ top social media marketers • The biggest mistakes businesses make with social media and how to fix them • Actionable plans for all areas including social networks, blogs, web TV and mobile marketing • Real-world case studies, best practices and proven techniques from the experts • Detailed list of resources

Social Media Marketing Power Mindset

Author : Rory Ames-Hyatt
Publisher : Rory Ames-Hyatt
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4./5 ( download)

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Book Synopsis Social Media Marketing Power Mindset by : Rory Ames-Hyatt

Download or read book Social Media Marketing Power Mindset written by Rory Ames-Hyatt and published by Rory Ames-Hyatt. This book was released on 2019-04-01 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do You Want More Sales? Do You Want More Website Traffic? Do You Want To Build Your Own Personal Influencer Brand? Of course you do! Whether you're an established entrepreneur, a business start-up, or an aspiring online influencer, social media marketing can help you achieve incredible results! Yet if you want to grow your business or brand, there are so many different (and confusing!) social platforms and ad products to choose from; whether they be Facebook Lead Ads, to Instagram Stories, to YouTube TrueView Videos. But if you want to build a social media marketing plan that is both cost-effective and profitable, then you need to realize that online marketing is more than simply picking the right ad product or platform… social media marketing is all about having a multi-platform mindset. By leveraging the attention-grabbing power of Facebook, YouTube, Instagram and LinkedIn collectively, you can create your own incredible marketing engine — one that can grow your follower count, generate sales, capture clients, and drive traffic towards your ecommerce store or website. You see, it is easy to get confused when you first decide to tackle online digital marketing. And even with all the time in the world, you won't be able to grow your brand on every single media platform out there. But if you streamline your attention towards a few key platforms — taking the time to fully utilize just a couple of key advertising products — you could get some amazing results. This is where Social Media Marketing Power Mindset comes in! You see, almost anyone with a Facebook account could run a Facebook ad. But what does it take to run a successful Facebook Advertising campaign? Instagram Story Ads, on the other hand, are one of the most effective branding tools available to entrepreneurs and influencer's alike. And yet so few people even realize just how to take advantage of these incredibly low-cost, high-converting adverts. Well, in Social Media Marketing Power Mindset, you are going to learn how to use these marketing tools and products — plus so much more — to full effect. Broken down into a series of information-packed mindset-building snippets and sound-bites, Social Media Marketing Power Mindset is a book designed to help you change your mentality from that of an Ordinary Social Media User into a Smart Social Media Master. Inside This Book: - Why Social Media Marketing Is So Effective At Capturing Peoples Attention… … and how you can use the psychology of social media for your own personal brand. - Learn How To Avoid These Common Digital Advertising Mistakes… … helping you to keep your advertising spend low, and profits high. - Find Out How To Turn Instagram 'Likes' Into 'Leads'… … and make your profile feed your own personal cash-cow. - Discover How You Can Use LinkedIn's Organic Reach To Generate A Flood Of Free Traffic… … without needing to spend a single advertising dollar. - And So Much More!

The Social Organization

Author : Anthony J. Bradley
Publisher : Harvard Business Press
ISBN 13 : 1422172368
Total Pages : 268 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Social Organization by : Anthony J. Bradley

Download or read book The Social Organization written by Anthony J. Bradley and published by Harvard Business Press. This book was released on 2011 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes how businesses can capitalize on the use of social media, offering details of a variety of firms, including Xilinx and the Ford Motor Company, that have utilized social technologies effectively.

Social Media Branding For Small Business

Author : Robert Davis
Publisher : Business Expert Press
ISBN 13 : 1631570994
Total Pages : 118 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Social Media Branding For Small Business by : Robert Davis

Download or read book Social Media Branding For Small Business written by Robert Davis and published by Business Expert Press. This book was released on 2014-12-17 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and of ine communities. It provides a starting point, as one of the biggest issues for small businesses is where to start. Social Media Branding For Small Businesses provides a framework to guide your strategy and implementation. The approach is called the 5-Sources Model. The resources are the have fundamental branding principles that focus on simply outsourcing your brand. Putting the customer back in control while focusing on the community and this group of dedicated customers and other stakeholders. The 5-Sources Model simply says that the social media brand for small businesses needs to play an important role in your customers’ functional and emotional existence. It is both the serious and the fun experience of your brand.

Mastering Business Social Media Marketing in Theory & Practice

Author : Neil Hoechlin
Publisher : JNR via PublishDrive
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis Mastering Business Social Media Marketing in Theory & Practice by : Neil Hoechlin

Download or read book Mastering Business Social Media Marketing in Theory & Practice written by Neil Hoechlin and published by JNR via PublishDrive. This book was released on 2018-03-12 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When Individuals and Businesses Want to Dominate Social Media, This is the Book They Read..." (Includes $89 worth of BONUS Social Marketing Courses) While social media may have changed the way people communicate all over the world, it has also revolutionized marketing of products and services. Armed with the latest technology, using the right social media channels and adopting and implementing the right strategies will help you market your products and services like never before! If you've always wanted to promote your business on social media for a while, yet haven’t taken the step due to the complex marketing strategies that thismedium involves, then this book will help you take that first, but most important step. Clear all your doubts, understand the concept and plunge into the world of social media marketing, armed with this book, to see your business grow in leaps and bounds in the coming future. Features of this book: Its all about doing social media marketing the right way. Reader-friendly: The simple sentences and to-the-point approach makes the book a rather easy one to read and understand for almost anybody. It is not a very lengthy book either. So you will be saving quite a lot of time and using it effectively to carry out your marketing efforts (and succeeding) on social media. Categorically impressive: Readers can read the different sections of the book if they feel that they are weak in one specific area. The book is written and organized in such a way, that reading only one section will help you get an idea of what is going wrong in your marketing efforts in that concerned field. If you have hired someone to carry out your social media activities but he is not making use of the tools available on the different channels of social media, then just read about the tools section and that should help you solve your problem. Comprehensive approach: Marketing has been approached as a comprehensive practice in this book, which means that each and every aspect has been discussed in detail - right from preparing your strategies to responding to negative comments - there is no section that the author has missed out on. This book will teach you the following: Prepare for social media marketing Practice social media marketing Types of social media campaigns The Social Media Marketing Voice Pillars of a successful SMM campaign How to respond to criticism Social media marketing platforms Facebook How to market using a Facebook page How to market using Facebook ads How to market using a group on Facebook How to market using Facebook apps Facebook live Bottom line Twitter Sponsored marketing on Twitter YouTube How to promote your product Types of YouTube videos you can use LinkedIn Getting started LinkedIn tips Integrating social media marketing with other forms of marketing Website Marketing through your website Email marketing Ways to integrate Email marketing with social media marketing Mobile marketing Influencer marketing Why an influencer Tips to help you put up a successful influencer Marketing strategy Create the actual influencer campaign Evaluate your social media marketing strategy Why is measuring ROI important Track your following Identify the best times to engage Evaluate reactions to your posts Track mentions Know the demographics of your audience Know your reach Analyze replies and comments on your posts much,much more... Get your copy today!

Like, Follow, Share

Author : Suse Barnes
Publisher : Tycho Press
ISBN 13 : 9781623155728
Total Pages : 0 pages
Book Rating : 4.1/5 (557 download)

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Book Synopsis Like, Follow, Share by : Suse Barnes

Download or read book Like, Follow, Share written by Suse Barnes and published by Tycho Press. This book was released on 2015-05-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Tips and Strategies for Entrepreneurs, Creatives and Freelancers In the past decade, the options for building a brand, attracting new fans, and keeping long-time customers loyal have exploded. Knowing how to optimize your business’s social media efforts and keeping all these balls in the air can be challenging. Like, Follow, Share will show you how to use social media to establish an online persona to reach your audience and includes information on: • Choosing the best social media tool(s) for your business • Creating and adding value to your social media activities • The 12 principles of social media • The best tips and tricks for getting the most out of the major social networks Don’t let your business get left behind.