Social Media For Business

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Social Media For Small Business

Author : Franziska Iseli
Publisher : John Wiley & Sons
ISBN 13 : 0730390322
Total Pages : 240 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis Social Media For Small Business by : Franziska Iseli

Download or read book Social Media For Small Business written by Franziska Iseli and published by John Wiley & Sons. This book was released on 2021-04-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how social media can transform your business and help you attract more customers Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with: Effective marketing strategies to get more out of your social media efforts. Systems to bring structure into your entire marketing approach. Tools to make your brand irresistible across your customer touchpoints. Case studies to highlight the application of the book’s principles to the real-world Practical strategies you can put in place immediately to see a rapid return on investment Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.

Maximize Your Social

Author : Neal Schaffer
Publisher : John Wiley & Sons
ISBN 13 : 1118756681
Total Pages : 224 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Maximize Your Social by : Neal Schaffer

Download or read book Maximize Your Social written by Neal Schaffer and published by John Wiley & Sons. This book was released on 2013-09-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create and maintain a successful social media strategy foryour business Today, a large number of companies still don't have a strategicapproach to social media. Others fail to calculate how effectivethey are at social media, one of the critical components ofimplementing any social media strategy. When companies startspending time and money on their social media efforts, they need tocreate an internal plan that everyone can understand. MaximizeYour Social offers a clear vision of what businesses need to doto create—and execute upon—their social media forbusiness road map. Explains the evolution of social media and the absolutenecessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of asuccessful social media strategy Author Neal Schaffer was named a Forbes Top 30 SocialMedia Power Influencer, is the creator of the AdAge Top 100Global Marketing Blog, Windmill Networking, and a global socialmedia speaker Maximize Your Social will guide you to mastery ofsocial media marketing strategies, saving you from spending a chunkof your budget on a social media consultant. Follow Neal Schaffer'sadvice, and you'll be able to do it yourself—and do itright.

Social Media for Business

Author : Linda Coles
Publisher : John Wiley & Sons
ISBN 13 : 0730345777
Total Pages : 264 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis Social Media for Business by : Linda Coles

Download or read book Social Media for Business written by Linda Coles and published by John Wiley & Sons. This book was released on 2017-10-23 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The quick-and-easy guide to effective social media marketing Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You'll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool. You'll learn about the recent changes to Facebook, LinkedIn, YouTube and Pinterest and how to factor them into your strategy — as well as when to decide to transition toward or away from any specific platform. Social media can help you expand your networks, engage with your customers and help you grow your business, but not all platforms work for all businesses. The best results come from directed effort and stellar execution, and this book shows you how to make it happen from setup to sale. Learn where to focus your efforts for maximum gain Discover the newest platforms, their demographics and their potential Understand key changes that can affect the way you use major platforms Build an effective social media presence that translates into business Not every business needs a Facebook page, but every business does need some sort of online presence — and social media can be a high-impact, cost-effective way to reach thousands of potential customers. From building a profile to creating and curating content, Social Media for Business is packed with guidance every business owner needs.

Social Media for Business

Author : Anora McGaha
Publisher :
ISBN 13 : 9780982993187
Total Pages : 6 pages
Book Rating : 4.9/5 (931 download)

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Book Synopsis Social Media for Business by : Anora McGaha

Download or read book Social Media for Business written by Anora McGaha and published by . This book was released on 2011-06-01 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Business is an insider's guide to online marketing for the small business owner, manager or entrepreneur who wants to build the right multidimensional Web presence. Guaranteed to boost your social networking IQ, this book invests in your future with tips for sustainable tactics and savvy communications that are proven to deliver the real social media ROI - higher levels of customer engagement. Co-authors Martin Brossman and Anora McGaha speak from experience in educating small businesses and solo-professionals in the everyday strategies that drive social media results. In all, more than twenty experts contribute their perspectives on Web marketing and social media management. Social Media for Business: Explains the competitive advantage for small and micro-business owners Clarifies how businesses attract, engage and retain new customers Demystifies social media strategy, implementation and content creation Helps you define and evaluate your social media management program Alerts you to the risks of not monitoring the online conversation Discusses the value of fully integrating social media into your business Guides you through the exciting cultural changes and paradigm shifts

Social Media for Business

Author : Susan Sweeney
Publisher : Maximum Press
ISBN 13 : 1931644918
Total Pages : 217 pages
Book Rating : 4.9/5 (316 download)

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Book Synopsis Social Media for Business by : Susan Sweeney

Download or read book Social Media for Business written by Susan Sweeney and published by Maximum Press. This book was released on 2010 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with the latest information on Facebook, LinkedIn, YouTube, and other key social-media sites, this all-purpose guide provides specific strategies and tactics that focus on building business. In addition to marketing and PR, this resource addresses recruiting, risk management, cost, and other key business issues. Marketing, sales, public relations, and customer-service professionals within any business will learn how to save time and develop a weekly checklist of social-media priorities, connect social-media sites together, attract the right job candidates, and help improve customer satisfaction and brand loyalty. Keeping a close eye on return-on-investment, this clever resource promises to help market-savvy businesses outpace their competition.

Make Your Business Social

Author : Lindsay Chambers
Publisher : Business Expert Press
ISBN 13 : 1952538017
Total Pages : 116 pages
Book Rating : 4.9/5 (525 download)

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Book Synopsis Make Your Business Social by : Lindsay Chambers

Download or read book Make Your Business Social written by Lindsay Chambers and published by Business Expert Press. This book was released on 2020-07-13 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, readers will find the inspiration needed to expand social media presence and add an appealing new dimension to branding and marketing efforts. Social media has exploded, not only for individuals but for businesses too. Today, more than 83% of small business owners say they believe social media is essential for their companies. Make Your Business Social provides actionable solutions for business owners to create and sustain a successful social media presence. In this book you will learn how to: build or expand a social media audience for your business; create graphics, even if you’re not a designer; choose the right platforms for your business; cultivate strategies for present and future social media; and use real-life experience from current business owners. Make Your Business Social brings fresh insights from its three authors, who have spent years creating and managing social media for businesses. Within these pages, you will find the inspiration you need to expand your social media presence and add an appealing new dimension to your branding and marketing efforts.

Social Boom!

Author : Jeffrey Gitomer
Publisher : FT Press
ISBN 13 : 0132686058
Total Pages : 201 pages
Book Rating : 4.1/5 (326 download)

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Book Synopsis Social Boom! by : Jeffrey Gitomer

Download or read book Social Boom! written by Jeffrey Gitomer and published by FT Press. This book was released on 2011 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What's your company's social media policy? Probably shortsighted. Business social media, or, social networking, has become more than a global phenomenon. When combined with your online presence and online outreach, it's a global business phenomenon and a revenue generating phenomenon..."--Dust jacket flap.

Social Media Marketing for Your Business

Author : Carol L. Morgan
Publisher : Builderbooks
ISBN 13 : 9780867187649
Total Pages : 144 pages
Book Rating : 4.1/5 (876 download)

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Book Synopsis Social Media Marketing for Your Business by : Carol L. Morgan

Download or read book Social Media Marketing for Your Business written by Carol L. Morgan and published by Builderbooks. This book was released on 2018 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is everywhere -- The big picture -- Goal setting -- Reputation management -- Mobile, visuals, and hashtags : social media must-haves -- Facebook -- Twitter -- Google+ and google my business -- Linkedin -- Pinterest -- Houzz -- Instagram -- Snapchat -- Youtube -- Other digital marketing -- Managing your social media program -- Evaluating your program : tracking and measuring results -- What's next? -- Notes -- Index

Social Media Marketing

Author : Dave Evans
Publisher : John Wiley & Sons
ISBN 13 : 0470944218
Total Pages : 401 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Social Media Marketing by : Dave Evans

Download or read book Social Media Marketing written by Dave Evans and published by John Wiley & Sons. This book was released on 2010-09-16 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Collaboration and innovation, driven by social technology, are “what’s next.” Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement, and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization. This book: Details how to develop, implement, monitor and measure successful social media activities, and how to successfully act on feedback from the social web Discusses conversation-monitoring tools and platforms to accelerate the business innovation cycle along with the metrics required to prove the success of social technology adoption Connects the social dots more deeply across the entire organization, moving beyond marketing and into product development, customer service and customer-driven innovation, and the benefits of encouraging employee collaboration. Social media has become a central component of marketing: Collaborative, social technology is now moving across the organization, into business functions ranging from HR and legal to product management and the supply chain. Social Media Marketing: The Next Generation of Business Engagement is the perfect book for marketers, business unit managers and owners, HR professionals and anyone else looking to better understand how to use social technologies and platforms to build loyalty in customers, employees, partners and suppliers to drive long term growth and profits.

Smart Business, Social Business

Author : Michael Brito
Publisher : Pearson Education
ISBN 13 : 0132731363
Total Pages : 232 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Smart Business, Social Business by : Michael Brito

Download or read book Smart Business, Social Business written by Michael Brito and published by Pearson Education. This book was released on 2011-07-07 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen: Proven solutions for the real people, process, and technology obstacles businesses face in using social media behind the firewall. How to have the successful internal conversations with stakeholders, partners and global teams that lead to successful external conversations with the social customer Strategies for improving organizational dynamics, collaboration, governance, training, engagement, policies, technology integration, workflows, social CRM, and metrics Many organizations today have already evolved into social brands. They may be active on Twitter and Facebook; they may have corporate blogs and communities and they are trying hard to engage effectively with the social customer. However, behind the firewall, chaos, anarchy, and conflict reign. In Smart Business, Social Business, leading enterprise social business consultant shows how to build an internal framework based on change management that will lead to success with social media: one that will make external engagement more effective, meaningful, and sustainable. Michael Brito systematically identifies the internal culture, process and technology obstacles to long-term success with social media, and offer best practice solutions. He discusses a wide spectrum of issues, offering actionable intelligence and helping decision-makers build strategies and plans that deliver value. Topics addressed include change management, organizational models and dynamics, internal communications, collaboration, governance, metrics, training, employee activation, policies, technology integration, workflows, social CRM, and much more. Drawing on his own experience working for Silicon Valley companies, HP, Yahoo! and Intel, Brito presents dozens of examples and case studies. Using this book, companies can begin to transform their organizations from just a "social brand" to a fully collaborative and dynamic "social business.”

No Bullshit Social Media

Author : Jason Falls
Publisher : Pearson Education
ISBN 13 : 0789748010
Total Pages : 272 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis No Bullshit Social Media by : Jason Falls

Download or read book No Bullshit Social Media written by Jason Falls and published by Pearson Education. This book was released on 2012 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency. Specific solutions for brand-building, customer service, R & D, and reputation management. Facts, statistics, real-world case studies, and rock-solid metrics

Social Media Marketing Workbook

Author : Jason McDonald
Publisher :
ISBN 13 : 9781539598145
Total Pages : 456 pages
Book Rating : 4.5/5 (981 download)

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Book Synopsis Social Media Marketing Workbook by : Jason McDonald

Download or read book Social Media Marketing Workbook written by Jason McDonald and published by . This book was released on 2020 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Social Media Business Equation

Author : Eve Mayer Orsburn
Publisher : Course Technology
ISBN 13 : 9781435459861
Total Pages : 0 pages
Book Rating : 4.4/5 (598 download)

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Book Synopsis The Social Media Business Equation by : Eve Mayer Orsburn

Download or read book The Social Media Business Equation written by Eve Mayer Orsburn and published by Course Technology. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook®, Twitter, LinkedIn®, and YouTube(tm) have changed the way consumers communicate today and businesses today must be a part of this social phenomenon or risk losing significant marketing opportunities. THE SOCIAL MEDIA BUSINESS EQUATION: USING ONLINE CONNECTIONS TO GROW YOUR BOTTOM LINE clearly demonstrates how you and your organization can use social media to unlock exponential growth and immediate opportunities, no matter what your business size or industry.Author Eve Mayer Orsburn, CEO of one of the largest social media optimization companies in the world, introduces a proven, step-by-step methodology -- The Social Media Equation(tm) -- in this quick, practical read. Fourteen case studies highlight social media at work in companies large and small, including the Mayo Clinic and General Motors. This book focuses on results-oriented strategies as the author dispels the myths and reveals the true secrets of using social media for amazing business growth.

Socialnomics

Author : Erik Qualman
Publisher : John Wiley & Sons
ISBN 13 : 0470901225
Total Pages : 322 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Socialnomics by : Erik Qualman

Download or read book Socialnomics written by Erik Qualman and published by John Wiley & Sons. This book was released on 2010-10-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Socialnomics "It's obvious that Erik Qualman's passion is social media." —Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch "People are hot for social media . . . Erik Qualman says it's about listening first, then selling." —Forbes "Erik Qualman has been doing his homework on the social media phenomenon." —The Huffington Post "This is a must-read for anyone trying to leverage the social graph rather than be squashed by it." —Steve Kaufer, CEO, TripAdvisor "You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy." —Chris Brogan, New York Times bestselling author of Trust Agents and Social Media 101 "Qualman is to social media what Demming is to quality and Drucker to management." —Scott Galloway, Professor, Stern School of Business, NYU The newly revised and updated guide to the social media revolution! Welcome to the world of Socialnomics—where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it. Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.

Cutting-edge Social Media Approaches to Business Education

Author : Charles Wankel
Publisher : IAP
ISBN 13 : 1617351180
Total Pages : 353 pages
Book Rating : 4.6/5 (173 download)

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Book Synopsis Cutting-edge Social Media Approaches to Business Education by : Charles Wankel

Download or read book Cutting-edge Social Media Approaches to Business Education written by Charles Wankel and published by IAP. This book was released on 2010-09-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our current students are digital natives, born into a world of widespread online sharing. Aligning the technologies we use in our courses with their skills and approaches to collaborative learning is an opportunity we should take. The new media share text, images, audio and video material rapidly and interactively. This volume will provide an overview of these new social media including Skype, YouTube, Flickr, blogging, LinkedIn, Facebook, and Twitter. Examples and cases of how instructors around the world are meaningfully incorporating them into their management, marketing, and other business courses are provided. One of the more robust trends is the use of three-dimensional immersive virtual world interfaces for teaching and learning. The leading one is Second Life. Examples of the use of Second Life in business courses will be discussed. The use of wikis to foster collaborative development of course related material by learners will be presented with case examples. Faculty members are co-creators of course content with their learners. Among the topics covered is how faculty members can be supported in their deployment of social media projects and course structures. How social media can enable the structuring of course activities involving students, prospective students, alumni, employers, businesspersons, and others in rich sharing and support with each other will be discussed. Indeed seeing courses as networking venues beyond learning forums will be parsed.

Social Media Marketing for Business

Author : Andrew Jenkins
Publisher : Kogan Page Publishers
ISBN 13 : 1398603708
Total Pages : 249 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Social Media Marketing for Business by : Andrew Jenkins

Download or read book Social Media Marketing for Business written by Andrew Jenkins and published by Kogan Page Publishers. This book was released on 2022-03-03 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence. Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring content and social media campaigns that have the competitive edge. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit. Containing an array of international case study examples from organizations such as The World Wildlife Fund (WWF), Deloitte Digital, Dell, Burger King and LVMH, Social Media Marketing for Business explores how to build a supportive culture, get buy-in and the common pitfalls to avoid. Supported by a content calendar templates, content marketing framework and online presentation slides, this book is a one-stop-shop for developing effective social media marketing strategies and integrating them within your business.

Understanding Social Media

Author : Damian Ryan
Publisher : Kogan Page Publishers
ISBN 13 : 0749473576
Total Pages : 304 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Understanding Social Media by : Damian Ryan

Download or read book Understanding Social Media written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2015-04-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.