No Bullshit Social Media

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Publisher : Pearson Education
ISBN 13 : 0789748010
Total Pages : 272 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis No Bullshit Social Media by : Jason Falls

Download or read book No Bullshit Social Media written by Jason Falls and published by Pearson Education. This book was released on 2012 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency. Specific solutions for brand-building, customer service, R & D, and reputation management. Facts, statistics, real-world case studies, and rock-solid metrics

Social Media Is Bullshit

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Author :
Publisher : St. Martin's Press
ISBN 13 : 1250017505
Total Pages : 239 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Social Media Is Bullshit by : B. J. Mendelson

Download or read book Social Media Is Bullshit written by B. J. Mendelson and published by St. Martin's Press. This book was released on 2012-09-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

No Bullshit Social Media

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Author :
Publisher :
ISBN 13 : 9780132748896
Total Pages : pages
Book Rating : 4.7/5 (488 download)

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Book Synopsis No Bullshit Social Media by : Jason Falls. Erik Deckers

Download or read book No Bullshit Social Media written by Jason Falls. Erik Deckers and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first no-holds-barred, no B.S., no "Kumbaya" guide to social media marketing for business. It's the perfect book for every decision-maker who's ready to move beyond soft platitudes about social media "conversations," and achieve results: measurable improvements in sales, profitability, efficiency, and brand value. Top social media marketing consultants Jason Fells and Eric Decker take a relentlessly practical business value of social marketing, focusing on business drivers and effective metrics. They systematically address common executive objections to social media, offer realistic guidance on reducing its risks, and present up-to-date statistics and case studies demonstrating its business value. You will find the expert help you need to apply social media to drive business, achieve quantifiable improvements in brand value, deliver superior customer service, improve R and D, strengthen corporate reputation and customer communication, and much more.

No Bullsh*t Leadership

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Author :
Publisher : Profile Books
ISBN 13 : 1782835458
Total Pages : pages
Book Rating : 4.7/5 (828 download)

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Book Synopsis No Bullsh*t Leadership by : Chris Hirst

Download or read book No Bullsh*t Leadership written by Chris Hirst and published by Profile Books. This book was released on 2019-05-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER OF BUSINESS BOOK OF THE YEAR AWARD 2020: LEADERSHIP FOR THE FUTURE A Financial Times Business Book of the Month 'A brilliant set of leadership tools that will help you succeed whatever your goal' - Sir Clive Woodward 'A punchy, plainly written guide, offering a readable and enlightened view of what leaders do and how they should do it' - Financial Times 'A new rubric on leadership' - Evening Standard Inspiration behind the No Bullsh*t Leadership Intelligence Squared podcast Leadership is not some special club, open only to elites. It's not a gold star given only to those with expensive degrees. Leadership is for everyone. Based on the author's hard-won experience as a Global CEO, this smart, fun book delivers a step-by-step working manual on how to lead - for anyone. Full of simple and direct approaches, it demystifies an over-analysed subject to get to the heart of modern leadership: the life-changing, career-transforming power to get stuff done. These principles and actionable steps apply to every field, from small businesses to community initiatives, from schools to sports teams to global enterprises. No matter your goal, this book will show you how to: - make effective decisions - build a world-class team - take care of yourself and others - achieve results

No B.S. Direct Marketing

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613082320
Total Pages : 196 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis No B.S. Direct Marketing by : Dan S. Kennedy

Download or read book No B.S. Direct Marketing written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2013-04-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

Bitcoin Pizza

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Publisher :
ISBN 13 : 9781544504414
Total Pages : 356 pages
Book Rating : 4.5/5 (44 download)

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Book Synopsis Bitcoin Pizza by : Samantha Radocchia

Download or read book Bitcoin Pizza written by Samantha Radocchia and published by . This book was released on 2019-08-09 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you hear the word blockchain, what's your reaction? Do you think it's a fad that's been overhyped but will soon be forgotten? Or maybe you have a vague understanding of how the technology works, but you're unsure of how it will impact your life.Neither reaction is wrong. Blockchain and cryptocurrencies like Bitcoin are still in their infancy-but they will soon fuel a worldwide cultural and technological paradigm shift that will disrupt every major industry: finance, supply chain, film and arts distribution, digital rights, automotive, social media, data security, real estate, and more.In Bitcoin Pizza, Sam Radocchia offers an eye-opening exploration of what blockchain is and how it will radically change our world. Whether you're an executive looking to prepare your business for a decentralized future or a newcomer curious about the blockchain hype, this fun and relatable guide will give you the confidence to explore this technology in more detail by first showing you the big picture. Instead of looking at blockchain with trepidation, you'll come away thrilled by the possibilities.

Calling Bullshit

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Publisher : Random House Trade Paperbacks
ISBN 13 : 0525509208
Total Pages : 338 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Calling Bullshit by : Carl T. Bergstrom

Download or read book Calling Bullshit written by Carl T. Bergstrom and published by Random House Trade Paperbacks. This book was released on 2021-04-20 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bullshit isn’t what it used to be. Now, two science professors give us the tools to dismantle misinformation and think clearly in a world of fake news and bad data. “A modern classic . . . a straight-talking survival guide to the mean streets of a dying democracy and a global pandemic.”—Wired Misinformation, disinformation, and fake news abound and it’s increasingly difficult to know what’s true. Our media environment has become hyperpartisan. Science is conducted by press release. Startup culture elevates bullshit to high art. We are fairly well equipped to spot the sort of old-school bullshit that is based in fancy rhetoric and weasel words, but most of us don’t feel qualified to challenge the avalanche of new-school bullshit presented in the language of math, science, or statistics. In Calling Bullshit, Professors Carl Bergstrom and Jevin West give us a set of powerful tools to cut through the most intimidating data. You don’t need a lot of technical expertise to call out problems with data. Are the numbers or results too good or too dramatic to be true? Is the claim comparing like with like? Is it confirming your personal bias? Drawing on a deep well of expertise in statistics and computational biology, Bergstrom and West exuberantly unpack examples of selection bias and muddled data visualization, distinguish between correlation and causation, and examine the susceptibility of science to modern bullshit. We have always needed people who call bullshit when necessary, whether within a circle of friends, a community of scholars, or the citizenry of a nation. Now that bullshit has evolved, we need to relearn the art of skepticism.

Writing Without Bullshit

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Author :
Publisher : HarperCollins
ISBN 13 : 006247717X
Total Pages : 216 pages
Book Rating : 4.0/5 (624 download)

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Book Synopsis Writing Without Bullshit by : Josh Bernoff

Download or read book Writing Without Bullshit written by Josh Bernoff and published by HarperCollins. This book was released on 2016-09-13 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead. It’s time for Writing Without Bullshit. Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don’t stand a chance. In this practical and witty book, you’ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You’ll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you’ll get used to writing directly to the reader to make every word count. At the center of it all is the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking. Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format from emails and social media to reports and press releases. Stop writing to fit in. Start writing to stand out. Boost your career by writing without bullshit.

On Bullshit

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Publisher : Princeton University Press
ISBN 13 : 1400826535
Total Pages : 80 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis On Bullshit by : Harry G. Frankfurt

Download or read book On Bullshit written by Harry G. Frankfurt and published by Princeton University Press. This book was released on 2009-01-10 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestseller that explains why bullshit is far more dangerous than lying One of the most salient features of our culture is that there is so much bullshit. Everyone knows this. Each of us contributes his share. But we tend to take the situation for granted. Most people are rather confident of their ability to recognize bullshit and to avoid being taken in by it. So the phenomenon has not aroused much deliberate concern. We have no clear understanding of what bullshit is, why there is so much of it, or what functions it serves. And we lack a conscientiously developed appreciation of what it means to us. In other words, as Harry Frankfurt writes, "we have no theory." Frankfurt, one of the world's most influential moral philosophers, attempts to build such a theory here. With his characteristic combination of philosophical acuity, psychological insight, and wry humor, Frankfurt proceeds by exploring how bullshit and the related concept of humbug are distinct from lying. He argues that bullshitters misrepresent themselves to their audience not as liars do, that is, by deliberately making false claims about what is true. In fact, bullshit need not be untrue at all. Rather, bullshitters seek to convey a certain impression of themselves without being concerned about whether anything at all is true. They quietly change the rules governing their end of the conversation so that claims about truth and falsity are irrelevant. Frankfurt concludes that although bullshit can take many innocent forms, excessive indulgence in it can eventually undermine the practitioner's capacity to tell the truth in a way that lying does not. Liars at least acknowledge that it matters what is true. By virtue of this, Frankfurt writes, bullshit is a greater enemy of the truth than lies are.

No Bullshit Guide to Self Confidence

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Publisher :
ISBN 13 : 9781710090109
Total Pages : 162 pages
Book Rating : 4.0/5 (91 download)

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Book Synopsis No Bullshit Guide to Self Confidence by : Katrina Bart

Download or read book No Bullshit Guide to Self Confidence written by Katrina Bart and published by . This book was released on 2019-11-27 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: An International Multi Award Winning Author. Are you constantly comparing yourself to other women? Do you find yourself asking, "when I lose weight, will I be happy"? Or "if I lose weight, will I find someone?". Do you often feel lousy, ugly and just not good enough? If you have said YES to any of these, then the No Bullshit Guide to Self Confidence is for you! What if I was to tell you that the secret to being more beautiful is not losing weight, getting a boob job, or even changing the colour of your hair.And what if I was to tell you that the beauty industry has defined who you are! Yes, a billion dollar industry has told you that you are not good enough! That you need to change! Well, I'm here to tell you that what the beauty industry and the media has taught you is bullshit. And I am also here to remind you of how f@cking awesome you really are. Stop feeling awful about yourself. Stop constantly putting yourself down. Stop beating yourself up for not being 'perfect'. In my simple, yet practical No Bullshit Guide I will help you to: Understand how the beauty industry has taken hostage of your self esteem and self confidence. How to create a healthy lifestyle which is based on 'realism'. How to learn to like yourself again. How to take back the REAL YOU! No gimmicks. No fad diets. No crazy exercise regimes. It's about YOU discovering how awesome you are. It's about YOU accepting who you are RIGHT NOW.It's about YOU reclaiming the REAL YOU! This guide is perfect for those of you who are exhausted from constantly trying to change and from constantly comparing yourself to others. Discover a realistic way of changing your life... permanently! --------------- WHAT OTHERS HAVE SAID ------------ "After reading the first 3 pages it became apparent that this book just ripped apart everything I had spent so much time focusing on since I was 16. "Throw out your scales," Katrina says....hm.... OK? Reading that line was quite the shock as daily I'm exposed to a mass of advertising campaigns telling me to do the exact opposite with "weigh in's" and "weight loss 30 day challenges". The more I read, the more I began to actually relax and exhale deeply (I'm not kidding I actually caught myself doing this). I began to feel like I was reinstating my own power in my health journey (both mental and physical). This book is beyond a "self help manual", it broke down society engrained behaviours and identified how I could stop acting in this way. It also included simple but effective solutions to break my bad habits, ones that I can actually see myself using. Very very refreshing. Quick, easy to read but also very informative. And cut through the BS. Absolutely loved it! Stephanie

Branding Yourself

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Author :
Publisher : Que Publishing
ISBN 13 : 0134834895
Total Pages : 494 pages
Book Rating : 4.1/5 (348 download)

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Book Synopsis Branding Yourself by : Erik Deckers

Download or read book Branding Yourself written by Erik Deckers and published by Que Publishing. This book was released on 2017-10-09 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities. From LinkedIn to Facebook, now including Instagram and SnapChat, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships...demonstrate that you are the best solution to employers’ or partners’ toughest problems...become a recognized thought leader...and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career! Discover how to: Choose today’s best social media tools for your personal goals Build an authentic storyline and online identity that gets you the right opportunities Make the most of Facebook, LinkedIn, and Twitter–and leverage new platforms like Snapchat and Instagram Build connections and prove expertise by sharing video on YouTube and Vimeo Find yourself on search engines and then optimize your personal online presence Promote your events, accomplishments, victories...and even defeats and lessons learned Integrate online and offline networking to get more from both Reach people with hiring authority and budgets on LinkedIn Use Twitter to share the ideas and passions that make you uniquely valuable Avoid “killer” social networking mistakes Leverage your online expert status to become a published author or public speaker Measure the success of your social media branding Get new projects or jobs through your online friends and followers

No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1599184001
Total Pages : 266 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity by : Dan S. Kennedy

Download or read book No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2011-04-18 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millionaire maker Dan S. Kennedy and marketing strategist Jason Marrs dare you to re-examine your every belief about pricing and empower you to take a more creative, more effective, bold approach to your price-and prosperity. Kennedy and Marrs don't offer little tricks, like new ways to say 50% off, half off, or 2 for 1. They tell you the secret to setting prices for the greatest gain. Then they teach you how to avoid the ultimate price and fee failures-like attracting customers who buy by price. You'll discover how to compete with FREE, learn how to discount without damage, and uncover the key to price elasticity. Most importantly, you'll grasp how to use price to your extreme advantage and grant yourself the power to be as profitable as possible. Reveals: The 9 ultimate price and fee failures The trick behind discounting without devaluing The 5 price-related propositions to be concerned with The million-dollar secret behind "FREE" How to win price wars with competitors Why price cutting isn't the cure for the recession and what is Book jacket.

No BS Marketing to Seniors and Leading Edge Boomers

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1599184508
Total Pages : 284 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis No BS Marketing to Seniors and Leading Edge Boomers by : Dan S. Kennedy

Download or read book No BS Marketing to Seniors and Leading Edge Boomers written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2012-10-08 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go Where the Money Is BOOMERS & SENIORS: Hold over 50% of the nation’s wealth and more of its discretionary spending 46% have net worths exceeding $2-million Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers. Covers: What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65 The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably The New American Family: 2 and 3 generations under one roof: what does this mean to your business? The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands How to incorporate the power of…frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others

No B.s. Time Management for Entrepreneurs

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Author :
Publisher : North Vancouver, B.C. : International Self-Counsel Press Limited
ISBN 13 : 9781551800332
Total Pages : 126 pages
Book Rating : 4.8/5 (3 download)

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Book Synopsis No B.s. Time Management for Entrepreneurs by : Dan S. Kennedy

Download or read book No B.s. Time Management for Entrepreneurs written by Dan S. Kennedy and published by North Vancouver, B.C. : International Self-Counsel Press Limited. This book was released on 1996 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Never take incoming calls!" and "Use, don't be abused by, technology!" are just two of the dozens of timesaving tips from the Professor of Harsh Reality. In this book, business-success expert Dan Kennedy delivers vital time-management techniques for the super-busy entrepreneur. In his infectiously energetic style, Kennedy, noted author, speaker, and consultant, offers up page after page of time-saving advice -- sometimes tough, sometimes surprising, but always practical. He shows how to: -- Handle the information avalanche -- Turn time into wealth -- Gain the personal discipline that will make you successful

Branding Yourself

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Author :
Publisher : Pearson Education
ISBN 13 : 0789747278
Total Pages : 303 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Branding Yourself by : Erik Deckers

Download or read book Branding Yourself written by Erik Deckers and published by Pearson Education. This book was released on 2011 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise forBranding Yourself "Branding Yourselfis a good beginner's guide on how to build an online presence using social networks and blogs that will turn you into a thought leader or expert or just get you a job." –Dan Schawbel, #1 International Bestselling Author ofMe 2.0 "The biggest problem most people have with embracing the power of online networking and personal brand building is they don't know where to start. Erik Deckers and Kyle Lacy take out the guesswork and roll the dice with platforms to find the right combination for you in this book. The book is a recipe for success...your success." –Jason Falls, SocialMediaExplorer.com “In this exceedingly useful book, Erik Deckers and Kyle Lacy provide step-by-step guidance for building and maintaining powerful personas. With wit, wisdom, and numerous expert tips,Branding Yourselfis the new roadmap for navigating the sometimes complex world of personal branding. If your best marketing plan isyou(and it is), thenBranding Yourselfshould be your playbook.” –Jay Baer, Coauthor ofThe NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social "Our parents taught us to find a great job with benefits, put money toward retirement, buy a home, and work hard, and you'll reap the benefits. Our parents werewrong. The job market was downsized; the retirement account was ransacked; the house lost its value; and working hard has only put you in the unemployment line. Those who personally branded themselves were able to capitalize on the down-turned economy, and their businesses exploded. Erik Deckers and Kyle Lacy are providing you the blueprint for kicking off your brand and effectively leveraging online technologies to transform your future. [This book is] a must read." –Douglas Karr, Founder of theMarketing Technologyblog, CEO of DK New Media, and Author ofCorporate Blogging for Dummies "In an environment filled with philosophy, platitudes, and '30,000-foot views,' Erik Deckers and Kyle Lacy give us a refreshing how-to guide for actuallydoingsomething meaningful through social media. Here's a trustworthy book to help you (and me) take real action to leverage emerging tools to create customers and make them happy!" –Trey Pennington, Entrepreneur, Story Prospector, Author ofSpitball Marketing Use Social Media to Build a Great Personal Brand–and a Great Career! Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! InBranding Yourself, two leading social media consultants show how to use today’s social media platforms to attract new business and job opportunities you’ll never find any other way. Erik Deckers and Kyle Lacy show you how to supercharge all your business and personal relationships&demonstrate that you are the best solution to employers’ or partners’ toughest problems&become a recognized thought leader&and translate your online network into great jobs, great projects, and a great career! Discover how to: " Build an authentic storyline and online identity that gets you the right opportunities " Choose the best social media tools for your personal goals " Blog your story boldly and effectively " Promote your events, accomplishments, victories&and even defeats and lessons learned " Integrate online and offline networking to get more from both " Reach people with hiring authority and budgets on LinkedIn " Use Twitter to share the ideas and passions that make you uniquely valuable " Launch an online branding program that really gets noticed " Avoid “killer” social networking mistakes " Leverage your online “expert” status to become a published author or public speaker " Measure the success of your social media branding " Get new projects or jobs through your online friends and followers

The End of Marketing

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749497599
Total Pages : 241 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The End of Marketing by : Carlos Gil

Download or read book The End of Marketing written by Carlos Gil and published by Kogan Page Publishers. This book was released on 2019-10-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

No Bullsh!t Leadership

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1948122782
Total Pages : 293 pages
Book Rating : 4.9/5 (481 download)

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Book Synopsis No Bullsh!t Leadership by : Martin G. Moore

Download or read book No Bullsh!t Leadership written by Martin G. Moore and published by Simon and Schuster. This book was released on 2021-09-28 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes a truly exceptional leader? Discover the practical, fail-proof tools that will help you to fine-tune your leadership skills, solidify respect among your workforce, and ensure your company’s lasting success. When Martin G. Moore was asked to rescue a leading energy corporation from ever-increasing debt and a lack of executive accountability, he faced an uphill battle. Not only had he never before stepped into the role of CEO; he also had no experience in the rapidly evolving energy sector. Relying on the practical leadership principles he had honed throughout his thirty-three-year career, he overhauled the company’s culture, redefined its leadership capability, and increased earnings by a compound annual growth rate of 125 percent. In No Bullsh!t Leadership, Moore outlines these proven leadership principles in a clear, direct way. He sweeps away the mystical fog surrounding leadership today and lays out the essential steps for success. Moore combines this tangible advice with honest, real-world examples from his own career to provide a no-nonsense look at the skills a true leader possesses. Moore’s principles for no bullshit leadership focus on: Creating value by focusing only on the things that matter most Facing conflict, adversity, and ambiguity with decisiveness and confidence Setting uncompromising standards for behavior and performance Selecting and developing great people Making those people accountable, and empowering them to do their best Setting simple, value-driven goals and communicating them relentlessly Though the steps aren’t easy, they are guaranteed, if implemented, to lift your leadership–and your organization–to a higher level. Wherever you are in your career, No Bullsh!t Leadership will help you develop the skills and form the habits needed to become a no bullshit leader.