The Patagonia Business Library: Including Let My People Go Surfing, the Responsible Company, and Patagonia's Tools for Grassroots Activists

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Publisher :
ISBN 13 : 9781938340598
Total Pages : 0 pages
Book Rating : 4.3/5 (45 download)

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Book Synopsis The Patagonia Business Library: Including Let My People Go Surfing, the Responsible Company, and Patagonia's Tools for Grassroots Activists by : Yvon Chouinard

Download or read book The Patagonia Business Library: Including Let My People Go Surfing, the Responsible Company, and Patagonia's Tools for Grassroots Activists written by Yvon Chouinard and published by . This book was released on 2017-02-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Let My People Go Surfing

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Publisher : Penguin
ISBN 13 : 1101992530
Total Pages : 272 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Let My People Go Surfing by : Yvon Chouinard

Download or read book Let My People Go Surfing written by Yvon Chouinard and published by Penguin. This book was released on 2016-09-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Wonderful . . . a moving autobiography, the story of a unique business, and a detailed blueprint for hope." —Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel In this newly revised 10th anniversary edition, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

The Responsible Company

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Publisher : Patagonia
ISBN 13 : 1938340108
Total Pages : 160 pages
Book Rating : 4.9/5 (383 download)

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Book Synopsis The Responsible Company by : Yvon Chouinard

Download or read book The Responsible Company written by Yvon Chouinard and published by Patagonia. This book was released on 2013-10-06 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Responsible Company, by Yvon Chouinard, founder and owner of Patagonia, and Vincent Stanley, co-editor of its Footprint Chronicles, draw on the their 40 years' experience at Patagonia – and knowledge of current efforts by other companies – to articulate the elements of responsible business for our time. Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery. In plain, compelling prose, the authors describe the current impact of manufacturing and commerce on the planet’s natural systems and human communities, and how that impact now forces business to change its ways. The Responsible Company shows companies how to reduce the harm they cause, improve the quality of their business, and provide the kind of meaningful work everyone seeks. It concludes with specific, practical steps every business can undertake, as well as advice on what to do, in what order. This is the first book to show companies how to thread their way through economic sea change and slow the drift toward ecological bankruptcy. Its advice is simple but powerful: reduce your environmental footprint (and its skyrocketing cost), make legitimate products that last, reclaim deep knowledge of your business and its supply chain to make the most of opportunities in the years to come, and earn the trust you’ll need by treating your workers, customers and communities with respect.

Let My People Go Surfing

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Publisher : Penguin
ISBN 13 : 1101201223
Total Pages : 284 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Let My People Go Surfing by : Yvon Chouinard

Download or read book Let My People Go Surfing written by Yvon Chouinard and published by Penguin. This book was released on 2006-09-05 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. A newly revised edition of Let My People Go Surfing is available now. From the Trade Paperback edition.

SUMMARY - Let My People Go Surfing: The Education Of A Reluctant Businessman By Yvon Chouinard

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Author :
Publisher : Shortcut Edition
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4./5 ( download)

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Book Synopsis SUMMARY - Let My People Go Surfing: The Education Of A Reluctant Businessman By Yvon Chouinard by : Shortcut Edition

Download or read book SUMMARY - Let My People Go Surfing: The Education Of A Reluctant Businessman By Yvon Chouinard written by Shortcut Edition and published by Shortcut Edition. This book was released on 2021-06-01 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover the extraordinary destiny of the founder of Patagonia, Yvon Chouinard, who managed to reconcile passion for sport, preservation of the planet and business. You will also learn that : Doing business while respecting humans and nature is possible; Business can be a good place to work; Business can rhyme with ethics and ecology; Patagonia is a model for companies that want to preserve the planet. Do you know Patagonia outdoor clothing? Yvon Chouinard is the creator. He who dreamed of being a trapper tells his story, that of an entrepreneur in spite of himself. In his confessions, he explains how he was able to combine his passion for climbing and surfing with business, without losing his sense of ethics. After a biography of his company, he explains the main principles of the Patagonia Charter of Conduct. *Buy now the summary of this book for the modest price of a cup of coffee!

The Responsbile Company

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Publisher :
ISBN 13 : 9781952338113
Total Pages : 0 pages
Book Rating : 4.3/5 (381 download)

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Book Synopsis The Responsbile Company by : Yvon Chouinard

Download or read book The Responsbile Company written by Yvon Chouinard and published by . This book was released on 2023-09-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now includes the company's last ten years of action and innovation and an explanation of Patagonia's revolutionary new business organization: The Patagonia Purpose Trust and The Holdfast Collective Simple but powerful advice on how and why to rethink your business structure in a time when traditional capitalism is no longer working for people or the planet. Yvon Chouinard, founder and former owner of Patagonia, and Vincent Stanley, Patagonia's Director of Philosophy, draw on 50 years' experience at Patagonia to challenge all business owners and leaders to rethink their businesses in a time of cultural and climate chaos. Patagonia over and over throughout the years has been recognized as much for its ground-breaking environmental, social practices as for the quality of its clothes. And then, in an unprecedented action, in 2022, the Chouinard family gave their company away, converting ownership to a simple structure of trusts and non-profits, so that all the profits from the company can be used to protect our home planet and work to reverse climate chaos. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately challenge other companies, as big as Wal-Mart and as small as the corner bakery, to do the same. In plain, compelling prose, the authors describe the current impact of manufacturing, commerce, and traditional capitalism on the planet's natural systems and human communities, and how that impact is forcing business to change its ways. The Future of the Responsible Company shows companies how to reduce the harm they cause, improve the quality of their business, and provide the kind of meaningful work everyone seeks. It concludes with specific, practical steps every business can undertake, as well as advice on what to do, in what order. This is the first book to show companies how to thread their way through economic sea change and slow the drift toward ecological bankruptcy. Its advice is simple but powerful: reduce your environmental footprint (and its skyrocketing cost), make legitimate products that last, reclaim deep knowledge of your business and its supply chain to make the most of opportunities in the years to come, and earn the trust you'll need by treating your workers, customers and communities with respect. This updated edition also describes the threats of traditional capitalism and why the owners of Patagonia chose to hack the system to ensure that the company will still exist and have impact in 100 years.

Let My People Go Surfing

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Publisher :
ISBN 13 : 9781524752118
Total Pages : pages
Book Rating : 4.7/5 (521 download)

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Book Synopsis Let My People Go Surfing by : Yvon Chouinard

Download or read book Let My People Go Surfing written by Yvon Chouinard and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In his long-awaited memoir, Yvon Chouinard-legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.-shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. With a Preface to the Second Edition, Introduction, and Epilogue read by the Author.

Corporate Sustainability & Responsibility

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Publisher : Lulu.com
ISBN 13 : 1908875119
Total Pages : 270 pages
Book Rating : 4.9/5 (88 download)

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Book Synopsis Corporate Sustainability & Responsibility by : Wayne Visser

Download or read book Corporate Sustainability & Responsibility written by Wayne Visser and published by Lulu.com. This book was released on 2013 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Sustainability & Responsibility (CSR) - incorporating corporate responsibility, sustainable development, business ethics and corporate citizenship - has become a widely taught subject in business schools and practiced in companies around the world. Presented here is a comprehensive textbook that introduces students and practitioners to CSR theory and practice, looking at the past, present and future. The text includes 25 case studies and over 60 sets of discussion questions (nearly 200 questions), which allow teachers, students and practitioners to reflect on the presented content and to discuss, debate and dig deeper into the issues. The text itself is written in a highly readable style, without sacrificing academic rigour (there are over 200 references cited). The result is an inexpensive, accessible and searchable introduction to a management discipline that has become critical to the future of business, written by one of the world's leading authorities on the subject.

The Shock Doctrine

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Publisher : Metropolitan Books
ISBN 13 : 1429919485
Total Pages : 576 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis The Shock Doctrine by : Naomi Klein

Download or read book The Shock Doctrine written by Naomi Klein and published by Metropolitan Books. This book was released on 2010-04-01 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling author of No Logo shows how the global "free market" has exploited crises and shock for three decades, from Chile to Iraq In her groundbreaking reporting, Naomi Klein introduced the term "disaster capitalism." Whether covering Baghdad after the U.S. occupation, Sri Lanka in the wake of the tsunami, or New Orleans post-Katrina, she witnessed something remarkably similar. People still reeling from catastrophe were being hit again, this time with economic "shock treatment," losing their land and homes to rapid-fire corporate makeovers. The Shock Doctrine retells the story of the most dominant ideology of our time, Milton Friedman's free market economic revolution. In contrast to the popular myth of this movement's peaceful global victory, Klein shows how it has exploited moments of shock and extreme violence in order to implement its economic policies in so many parts of the world from Latin America and Eastern Europe to South Africa, Russia, and Iraq. At the core of disaster capitalism is the use of cataclysmic events to advance radical privatization combined with the privatization of the disaster response itself. Klein argues that by capitalizing on crises, created by nature or war, the disaster capitalism complex now exists as a booming new economy, and is the violent culmination of a radical economic project that has been incubating for fifty years.

Restoring Natural Capital

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Publisher : Island Press
ISBN 13 : 1597267791
Total Pages : 400 pages
Book Rating : 4.5/5 (972 download)

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Book Synopsis Restoring Natural Capital by : James Aronson

Download or read book Restoring Natural Capital written by James Aronson and published by Island Press. This book was released on 2012-09-26 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can environmental degradation be stopped? How can it be reversed? And how can the damage already done be repaired? The authors of this volume argue that a two-pronged approach is needed: reducing demand for ecosystem goods and services and better management of them, coupled with an increase in supply through environmental restoration. Restoring Natural Capital brings together economists and ecologists, theoreticians, practitioners, policy makers, and scientists from the developed and developing worlds to consider the costs and benefits of repairing ecosystem goods and services in natural and socioecological systems. It examines the business and practice of restoring natural capital, and seeks to establish common ground between economists and ecologists with respect to the restoration of degraded ecosystems and landscapes and the still broader task of restoring natural capital. The book focuses on developing strategies that can achieve the best outcomes in the shortest amount of time as it: • considers conceptual and theoretical issues from both an economic and ecological perspective • examines specific strategies to foster the restoration of natural capital and offers a synthesis and a vision of the way forward Nineteen case studies from around the world illustrate challenges and achievements in setting targets, refining approaches to finding and implementing restoration projects, and using restoration of natural capital as an economic opportunity. Throughout, contributors make the case that the restoration of natural capital requires close collaboration among scientists from across disciplines as well as local people, and when successfully executed represents a practical, realistic, and essential tool for achieving lasting sustainable development.

Contemporary Case Studies on Fashion Production, Marketing and Operations

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Publisher : Springer
ISBN 13 : 9811070075
Total Pages : 245 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Contemporary Case Studies on Fashion Production, Marketing and Operations by : Pui-Sze Chow

Download or read book Contemporary Case Studies on Fashion Production, Marketing and Operations written by Pui-Sze Chow and published by Springer. This book was released on 2017-12-04 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.

Patagonia Tools for Grassroots Activists

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Publisher : Patagonia
ISBN 13 : 1938340450
Total Pages : 288 pages
Book Rating : 4.9/5 (383 download)

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Book Synopsis Patagonia Tools for Grassroots Activists by : Nora Gallagher

Download or read book Patagonia Tools for Grassroots Activists written by Nora Gallagher and published by Patagonia. This book was released on 2016-02-09 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools’ best wisdom and advice into a book, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies. Patagonia hopes the book will be dog-eared and scribbled in; a solid, inspiring guide and reliable companion. The book is organized in two sections: Strategies, and Tools. Each chapter, written by a respected expert in the field, covers essential principals as well as best practices. A hands-on case study accompanies each chapter and demonstrates the principles in action. Sprinkled throughout are inspirational thoughts from acclaimed activists, such as Jane Goodall, Bill McKibben, Wade Davis, Annie Leonard, and Terry Tempest Williams. An activist's companion in the environmental movement.

Green Project Management

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Publisher : CRC Press
ISBN 13 : 1466554088
Total Pages : 291 pages
Book Rating : 4.4/5 (665 download)

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Book Synopsis Green Project Management by : Richard Maltzman

Download or read book Green Project Management written by Richard Maltzman and published by CRC Press. This book was released on 2010-08-31 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of PMI's 2011 David I. Cleland Project Management Literature AwardDetailing cutting-edge green techniques and methods, this book teaches project managers how to maximize resources and get the most out of limited budgets. It supplies proven techniques and best practices in green project management, including risk and opportunity assessments.

Some Stories

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Publisher :
ISBN 13 : 9781938340826
Total Pages : 464 pages
Book Rating : 4.3/5 (48 download)

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Book Synopsis Some Stories by : Yvon Chouinard

Download or read book Some Stories written by Yvon Chouinard and published by . This book was released on 2019 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a compilation of his many articles on sports, from falconry to fishing and climbing to surfing, along with musings on the purpose of business and the importance of environmental activism, the author reveals his extraordinary and varied life experiences.

Handbook of Engaged Sustainability

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Publisher : Springer
ISBN 13 : 9783319713113
Total Pages : 0 pages
Book Rating : 4.7/5 (131 download)

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Book Synopsis Handbook of Engaged Sustainability by : Joan Marques

Download or read book Handbook of Engaged Sustainability written by Joan Marques and published by Springer. This book was released on 2018-07-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook is based on the premise that in order for sustainability to be sustainable, a profound psychological transformation has to take place at the individual and collective level. Focusing on the practice of environmental sustainability, this handbook will explore the application of sustainability in a wide variety of contemporary contexts—from economics of consumption and growth to government policy, sustainable cities, and sustainable planet. The editors believe that the way to achieve sustainable, harmonious living in all spheres is through lived or engaged sustainability at the personal, team, and organizational levels. It is impossible to separate economic development issues from environment issues. In its most practical aspect, sustainability is about understanding the interconnections among environment, society, and economy. This book aims to provide a comprehensive overview of current theories and approaches in the area of engaged sustainability for academics, researchers and practitioners. Specifically, it will focus on making responsible decisions that will reduce humanity’s negative impact on the environment. While various social and political initiatives for sustainability are welcome, one cannot really enact sustainability into legislative laws. Something has to change fundamentally at the level of a common person in the street. The Handbook of Engaged Sustainability acknowledges the classic literature, theories and principles in the area of sustainability, but also provides new theories and approaches from global scholars and practitioners in the field. It will also provide a well-structured pedagogical framework with real life case examples. The aim of this handbook is to expand the reader’s thinking to one of “big-picture awareness” and a “cosmic vision” of sustainability, a vision that extends from our neighborhoods to our communities, to states, countries, globe, galaxy, and envelops the entire Universe! This book will serve as an essential resource for researchers, scholars and students of sustainability, ethics, corporate social responsibility and environmental economics, as well as consultants, business and team leaders, and anyone interested in engaged sustainability.

Strategic Planning For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 1118050568
Total Pages : 389 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Strategic Planning For Dummies by : Erica Olsen

Download or read book Strategic Planning For Dummies written by Erica Olsen and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you’re in. Written by Erica Olsen, founder and President of a business development firm that helps entrepreneurial-minded businesses plan for a successful future, this handy guide covers all the basics, including: How a strategic plan is different than a business plan Establishing a step-based planning process Planning for and encouraging growth Taking a long-view of your organization Evaluating past performance Defining and refining your mission, values, and vision Sizing up your current situation Examining your industry landscape Setting your strategic priorities Planning for unknown contingencies If you’re in business, you have to plan for everything — especially if you intend your business to grow. Whether you’re planning for a small business, large conglomerate, nonprofit, or even a government agency, this book has the planning specifics you need for your organization. Step-by-step, you’ll learn how to lay the foundations for a plan, understand how your plan will affect your business, form planning teams, discover what your strengths are, see where you are, and, finally, plan where you’re going. And there’s much more: Learn to analyze business trends that will determine your business’s future Set measurable, realistic goals that you can plan for and achieve Make strategic planning a habitual part of the organization Prioritize multiple strategies that you can implement simultaneously Set a defining vision for the organization that guides all your planning and strategy This friendly, simple guide puts the power of strategic planning in the palm of your hand. For small businesses that can’t afford to hire strategic planning consultants, it’s even more imperative. Careful, constant planning is the only way to handle an uncertain business future. With this book, you’ll have all the step-by-step guidance you need to ensure you’re ready for anything that comes.

Social Marketing in Action

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Publisher : Springer
ISBN 13 : 3030130207
Total Pages : 474 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Social Marketing in Action by : Debra Z. Basil

Download or read book Social Marketing in Action written by Debra Z. Basil and published by Springer. This book was released on 2019-05-24 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters: • Upstream vs. downstream social marketing, SWOT, competition • Fundamentals of social marketing, ethics • Formative and Evaluative Research • Theories applied in social marketing • A historical perspective on social marketing Part II features 24 social marketing case studies that demonstrate the application of social marketing principles. All 24 cases follow a consistent structure that includes: • Background • Positioning • SWOT • Research • Objectives • The 4 P’s • Target audience • Evaluation • Barriers and benefits • Discussion • Competition This format allows for students and professors to easily and effectively select individual cases and compare between cases. This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assist professors in teaching from this book.