The Bible

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Publisher : Hamilton Books
ISBN 13 : 0761852573
Total Pages : 149 pages
Book Rating : 4.7/5 (618 download)

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Book Synopsis The Bible by : Bernard Beck

Download or read book The Bible written by Bernard Beck and published by Hamilton Books. This book was released on 2010-08-13 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beck demonstrates ways that authors of the Bible chose efficient and effective channels for transmitting their still-relevant message. This historical study and education tool, whose clear explanation of marketing techniques can be applied to the most challenging twenty-first century marketing opportunities, presents points of conversation to individuals of all faiths.

The Marketing Bible

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Author :
Publisher :
ISBN 13 :
Total Pages : 54 pages
Book Rating : 4.6/5 (87 download)

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Book Synopsis The Marketing Bible by : Michelle Winfrey

Download or read book The Marketing Bible written by Michelle Winfrey and published by . This book was released on 2020-02-03 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketers and digital nomads, we pride ourselves on coming up with fresh ideas. This is how we stay relevant, and it's how we grow in our careers.So, where do some of the most brilliant marketing minds get their inspiration? From other brilliant minds, of course.Hopefully, these marketing-related words of wisdom in this book will transform your business and the way you think about marketing, advertising, branding, SEO, lead generation, content creation, storytelling, social media, creativity, innovation, and more.Tags: marketing booksmarketing for dummiesmarketing rebellionmarketing analyticsmarketing a love storymarketing automationmarketing agencymarketing an introduction 13th editiona marketing manual for the millenniummarketing books best sellersmarketing basicsmarketing by grewalmarketing best sellersmarketing calendar 2020marketing communicationsmarketing consultingmarketing calendarmarketing cloudjohn c maxwell the power of five for network marketingglobal marketing warren j. keegan and mark c. greenmarketing digital en españolmarketing digitalmarketing designmarketing data sciencemarketing dummiesmarketing essentialsmarketing engineeringmarketing essentials clowmarketing ethics and societymarketing en españole marketing booksmarketing for small businessmarketing for artistsmarketing funnelmarketing fashionmarketing godmarketing grewal levy 6th editionmarketing grewalmarketing giftsmarketing guidemarketing health servicesmarketing health services 3rd editionmarketing high technologymarketing huntmarketing handbookmarketing ideasmarketing in the age of googlemarketing intromarketing in a nutshell 3marketing intro armstrongi love marketingeverything i know about marketing i learned from googlemarketing journalmarketing kerinmarketing kotlermarketing kerin hartleymarketing kerin 14th editionmarketing kerin 13thmarketing lessons from the grateful deadmarketing like jesusmarketing love storymarketing levensmarketing loose leafmarketing managementmarketing management kotlermarketing metricsmarketing myopiam marketing grewalm marketing 5em marketing 5th edition grewalm marketingm marketing 6th editionmarketing new realitiesmarketing nichemarketing neurosciencemarketing of evilmarketing onlinemarketing on social mediamarketing of agricultural productsmarketing opportunity analysismarketing psychologymarketing plannermarketing plan handbookmarketing principlesmarketing quick studymarketing researchmarketing real people, real choices 10th editionmarketing revolutionr marketingmarketing sidekickmarketing strategy text and casesmarketing strategy based on first principles and data analyticsmarketing small businessmarketing to mindstatesmarketing to the affluentmarketing to gen zmarketing the core 8th editionthis is marketing you can t be seen until you learn to seeunderstanding digital marketingthe ultimate marketing planmarketing visualmarketing writingmarketing warfare by al ries and jack troutmarketing workbookmarketing with social mediamarketing william m. pridex marketing kerinmarketing your bookmarketing yourselfmarketing your artmarketing your inventionmarketing your sewing businessservices marketing zeithamlthe zen of social media marketingmarketing 14th edition kerin hartleymarketing 10th editionessentials of marketing 16th editionmarketing 12th edition1 marketingmarketing 2019marketing 2018 19th edition by pride and ferrellmarketing 2016marketing 2020marketing 2018marketing 3.0marketing 3rd editionmarketing 4.0 moving from traditional to digitalmarketing 4.0 philip kotlermarketing 5th editionmarketing 5emarketing 5.0the power of 5 for network marketing john maxwellthe power of 5 for network marketing

The Fearless Marketing Bible for Life Coaches

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Publisher :
ISBN 13 : 9781736039915
Total Pages : pages
Book Rating : 4.0/5 (399 download)

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Book Synopsis The Fearless Marketing Bible for Life Coaches by : Simone Seol

Download or read book The Fearless Marketing Bible for Life Coaches written by Simone Seol and published by . This book was released on 2020-11-16 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the marketing book that life coaches have been waiting for. Simone is like your best friend, big sister, and business coach rolled into one. With straight-shooting insight and irreverent humor, she takes the mystery out of marketing and infuses it with joy.In these pages, Simone doesn't tell you how to follow a formula. Instead, she teaches how to create clients by being your authentic self, loving others, and making the world a better place. A compendium of the best wisdom that Simone has shared with her community, it will turn marketing from a stressful obligation to something you can't wait to do.Simone created a fully-booked life coaching practice and scaled it to 7-figures, and she teaches other coaches how to do the same.

The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071801146
Total Pages : 256 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing by : Lon Safko

Download or read book The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing written by Lon Safko and published by McGraw Hill Professional. This book was released on 2012-08-31 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues. Praise for the The Fusion Marketing Bible “As many marketers get attached to social media ‘tools,’ they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon’s techniques will teach you how to ‘fuse’ traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue.” —Carmine Gallo, author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs “Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!” —Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business “Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D.” —Erik Qualman, bestselling author of Socialnomics and Digital Leader Includes 21 videos accessible through QR codes

The Restaurant Marketing Bible

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Author :
Publisher : Booksurge Publishing
ISBN 13 : 9781439242414
Total Pages : 0 pages
Book Rating : 4.2/5 (424 download)

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Book Synopsis The Restaurant Marketing Bible by : Jerry Minchey

Download or read book The Restaurant Marketing Bible written by Jerry Minchey and published by Booksurge Publishing. This book was released on 2009-07-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reveals the proven inside secrets that the really successful restaurants are using to drive starving crowds to their restaurants while drastically cutting their marketing expenses.

The Hotel and Resort Marketing Bible

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781546494409
Total Pages : 454 pages
Book Rating : 4.4/5 (944 download)

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Book Synopsis The Hotel and Resort Marketing Bible by : Andrew Wood

Download or read book The Hotel and Resort Marketing Bible written by Andrew Wood and published by Createspace Independent Publishing Platform. This book was released on 2017-09-06 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's Mid-October... I have already spent over five months this year in hotels, and I have another month to go. In the last few years, those hotel and resort stays have included properties in United States, Canada, Scotland, England, France, Wales, Switzerland, Germany, Austria, Belgium, Singapore, Thailand, Spain, Portugal, Holland, Italy, Dominican Republic, Jamaica, Morocco, South Africa, Panama, and Dubai. While I often get to enjoy these as a VIP guest as a consultant or in my role as publisher of World's Best Golf Destinations, the vast majority are as an unheralded paying guest. Add this vast first-hand travel experience to the over twenty years my company Legendary Marketing has been a world leader in golf, resort, and destination marketing, and I could easily claim to have more experience than all but a handful on the planet. That's before I mention that we managed several properties ranging from a thirty-eight-room hotel to a 168-room resort! While I pick up new and innovative hotel marketing ideas all over the world, the vast majority of hotel marketing that I see from the individual entrepreneur with a handful of rooms to the multinational chains and mega resorts is poor and ineffective. They get caught up in style over substance, branding rather than results and mediocre multichannel marketing without actually acing a single one! A simple change in marketing strategy can have a major impact on your income. In recent years we have produced million-dollar turnarounds at two major resorts we worked with, based on marketing strategy alone. We have saved several family-owned resorts from certain death and helped countless small independent hotels all over the world by showing them simple ways to increase their reach on a tiny budget. It's exciting stuff so open up and let's get started...

The Social Media Bible

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Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (18 download)

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Book Synopsis The Social Media Bible by :

Download or read book The Social Media Bible written by and published by . This book was released on 2018 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Marketing Bible for a Digital World

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Author :
Publisher : Lannoo Publishers
ISBN 13 : 9789401462433
Total Pages : 200 pages
Book Rating : 4.4/5 (624 download)

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Book Synopsis The Marketing Bible for a Digital World by : Bert Van Wassenhove

Download or read book The Marketing Bible for a Digital World written by Bert Van Wassenhove and published by Lannoo Publishers. This book was released on 2019-09 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Complete guide to attracting customers in a digital world, with a complete overview of all digital media and their uses* Accessible, thorough and completely up to dateDigitalization has transformed the world of marketing. That evolution has an enormous impact on any full marketing approach. The way you approach your customers as a marketeer is changing rapidly, new media have replaced traditional methods of communication (Medium), messages (Message) have to be delivered in a different way, and the steps you take as a marketeer (Method) have changed entirely. The Marketing Bible for a Digital World puts forward a method for adjusting your marketing strategy to the digital world, and sets you up with all the basic principles of the three new M's of marketing transformation: Medium, Message & Method.

The Bible of Digital Marketing

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Author :
Publisher : Independently Published
ISBN 13 : 9781728615219
Total Pages : 326 pages
Book Rating : 4.6/5 (152 download)

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Book Synopsis The Bible of Digital Marketing by : Claudio Torres

Download or read book The Bible of Digital Marketing written by Claudio Torres and published by Independently Published. This book was released on 2021-03-22 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Bible of Digital Marketing", the best-seller book of the digital marketing guru Claudio Torres, is used as the textbook in many digital marketing undergraduate and MBA programs in Universities, guiding thousands of consultants and companies around the world.This book presents a comprehensive view of digital marketing, digital technology, and digital transformation. It is useful for marketing and business executives, entrepreneurs, advertising professionals, marketing and business students, and anyone that needs to understand how to work in the digital ecosystem.At this book, you will learn about the Digital Ecosystem, Digital Agents, Digital DNA, and its constructive and functional components. Also about what is and how to build a Digital Identity, as a combination of three digital footprints: the Persona, the Presence, and the Influence. You will see how to develop a Digital Culture for your business and its four dimensions: Consumer, Influencer, Collaborator and Specialist, and the four Digital Strategies to manage the digital culture: Digital marketing; Digital engagement; Digital empowerment; Digital management.Finally, you will dive into the seven digital marketing strategies: Talk, Interact, Spread, Tell, Push, Search and Track, and the Digital Excellence Process to implement and keep them.WHY YOU MUST READ THIS BOOK?Today, in the business world, either you understand what's going at the digital world or you're devoured by the market. Understanding the Internet and the digital environment is no longer a matter of choice. Do not hide behind the idea that it is possible to do marketing without the Internet. Don't make a mistake, thinking that just creating a website solves your problems. As the Sphinx would say: the wrong answer.As you become aware of the importance of the Internet in your marketing strategy and your business, you still have to decipher the riddle, for which without a correct response you do not enter the palace, that is, you do not enter the Internet.When you hear about digital marketing, online advertising, web marketing, mobile marketing, inbound marketing, or any other similarly creative names used to describe this, we are talking about effectively using digital technologies as marketing tools, involving communication, advertising, and the whole arsenal of strategies and concepts already known in marketing theory.And when we talk about marketing, make no mistake, we are also talking about sales, attracting new customers, maintaining customer loyalty, and ultimately doing business. As some companies divide the marketing and sales areas into two departments, many people end up creating the misconception that they are two distinct things when in fact, sales are a part of marketing. It is one of its products, but not the only one. Selling profitably, fostering customer loyalty, expanding the business and valuing the brand in the market - these are all functions of marketing. Effectively using digital technologies as marketing tools means taking action, creating an active marketing strategy, ensuring that it is executed and that its results are effective. It is not enough to act like the man who meets with a friend and asks them: 'what will the weather be like today?' to which the friend responds: 'ask me again at the end of the day.'Doing anything and waiting for the result to then think about whether the strategy was good was the behavior adopted in the early days of the Internet, and what caused the dot-com bubble burst in the 2000s. Today some theorists call it "failing fast" and try to convince us that this is the right way. I do not think so. Creating new experiences and being innovative is important, and they may be one of your business strategies, but the hope is not a strategy. Your planning must be coherent, consistent and based on an effective model, and can also be complemented with experimental and innovative actions.

The Book Marketing Bible

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Author :
Publisher : TCKPublishing.com
ISBN 13 : 9781631619960
Total Pages : 182 pages
Book Rating : 4.6/5 (199 download)

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Book Synopsis The Book Marketing Bible by : Tom Corson-Knowles

Download or read book The Book Marketing Bible written by Tom Corson-Knowles and published by TCKPublishing.com. This book was released on 2014-12-10 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Do You Sell More Books and Build Your Author Platform Without a Huge Marketing Budget? I Believe Every Author Can Learn to Sell More Books Without Spending a Fortune on Marketing Using These Proven Promotion Strategies If you want to live the lifestyle of your dreams as a writer and author, pay attention because you're about to learn: 39 Proven Strategies for Marketing Your Book on a Budget Whether you're a self-published author, traditionally published or just starting out writing your first book, these proven marketing strategies in The Book Marketing Bible will work for you when you put them into action. Wouldn't it be great to know that your time spent marketing your book would actually be time well-spent instead of an expensive waste of time? Detailed Step-by-Step Tutorials on Every Marketing Tool and Strategy The Book Marketing Bible is loaded with step-by-step tutorials so you don't have to spend hours trying to figure out how to actually implement it. All the tutorials and step-by-step instructions are included with each marketing strategy! Bonus Training Videos and Content for Additional Learning Included with your purchase of The Book Marketing Bible, you'll receive free access to several hours of free training videos. Even if you're technologically challenged, you'll find implementing these online marketing strategies for authors easy because you can literally just watch the video and follow along on your own computer as you set up your own podcast show, upload a book trailer to YouTube, and build your author platform. With The Book Marketing Bible, you'll never have to worry about marketing again. After selling over 100,000 books in the past three years, I've included only the most effective and usable marketing strategies in the book. If you're looking for a way to sell more books on a budget, The Book Marketing Bible is for you. About The Author My poetry was first published at age 16 in Teen Ink magazine and I started writing books at age 19 but had no idea how to get my message out to anyone other than my friends and family. Finally, I discovered Amazon's Kindle Publishing platform and published my first book on Kindle on February 10, 2012. Since then, I've sold over 100,000 ebooks alone on Kindle and now earn a full-time income as an author. I've since helped thousands of self-published authors like myself sell more books through my video training courses, seminars, workshops and webinars. If I can do it, you can too! Start studying The Book Marketing Bible today to start selling more books right away. Scroll up and click buy now to grab your copy.

Internet Marketing Bible for Accountants

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Author :
Publisher : Anchor Books
ISBN 13 : 9780956144829
Total Pages : 304 pages
Book Rating : 4.1/5 (448 download)

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Book Synopsis Internet Marketing Bible for Accountants by : Nick Pendrell

Download or read book Internet Marketing Bible for Accountants written by Nick Pendrell and published by Anchor Books. This book was released on 2012 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses how to make the most of internet marketing techniques to promote your accounting firm. Discusses social media, building and improving your web site, newsletters, search engine optimisation and Google AdWords.

The Marketing Bible

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Author :
Publisher : BoD – Books on Demand
ISBN 13 : 3735737250
Total Pages : 249 pages
Book Rating : 4.7/5 (357 download)

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Book Synopsis The Marketing Bible by : Michael Wenkart

Download or read book The Marketing Bible written by Michael Wenkart and published by BoD – Books on Demand. This book was released on 2014-06-12 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s competitive environment no business can afford to ignore marketing. The discipline, which was devised as a business adjunct in the 1950s but didn’t really start spreading until the 60s, now forms a crucial pillar of business management, planning and strategy. It is woven into the fabric of all business function, whether we realize it or not, and successful companies leverage its effect by applying the principles right throughout the business process. Some of it might be seen as commonsense (though commonsense is actually quite uncommon!) but the structure, concepts and systems required to make it happen in a coordinated and successful way can often be quite complex. Nobody could be expected to be expert in every single aspect of the discipline but it as well to know at least the rudiments of the different elements so that, when you make a decision you at least have some idea of its likely impact. This book will help you get to grips with those basics and set you on the road to being a marketing led – and hopefully more effective – business.

The Marketer's Bible

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781460945780
Total Pages : 0 pages
Book Rating : 4.9/5 (457 download)

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Book Synopsis The Marketer's Bible by : Richard C. Wilson

Download or read book The Marketer's Bible written by Richard C. Wilson and published by Createspace Independent Publishing Platform. This book was released on 2011-02-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Bible is the marketers and small business owners guide to Marketing. This resource covers Marketing, Sales, Influence & Persuasion, Public Relations, Competitive Intelligence, International Business Building, Copywriting, and Internet Marketing.

The Kindle Publishing Bible

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Author :
Publisher : Kindle Marketing Group
ISBN 13 : 9780988433649
Total Pages : 108 pages
Book Rating : 4.4/5 (336 download)

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Book Synopsis The Kindle Publishing Bible by : Tom Corson-Knowles

Download or read book The Kindle Publishing Bible written by Tom Corson-Knowles and published by Kindle Marketing Group. This book was released on 2013 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: How To Sell More Kindle Ebooks In 7 Days I Believe Kindle Publishing Should Be Fun, Profitable And Very, Very Easy If you want your book to become a Kindle best seller I can show you how! In this best selling book with over 25,000 copies sold, you will learn how to: Increase Your Book's Amazon And Google Search Traffic By 423% In 30 Minutes If you're a self-published author without a large platform or following, you will never be able to promote more than the published authors with huge marketing budgets. But you can outrank them on Amazon search every time! Why? Because 99% of Kindle authors don't know how to increase their search engine rankings in Amazon and Google. But I do - and I'm going to show you how in this book (it won't cost you a dime to implement these strategies). Most authors (even the ones with publishers and big marketing budgets) have no idea how to do keyword research, tag their book, add the right search keywords when they publish their book or insert keywords in their book description without it sounding like it was written by a robot. For New Authors: Step-By-Step Instructions With Picture Tutorials If you're a first-time Kindle publisher or technologically challenged then this book is for you! I even had my Grandma Ann Knowles follow the instructions step by step and she gave it a big thumbs up for easy to use instructions. The playing field has been leveled with ebook publishing - and if my Grandma can do it I guarantee you can too! For Existing Authors: How To Sell More Books In 5 Days Than You Did Last Month I'm going to share with you my KDP Select Free Promotion Marketing Formula for getting tens of thousands of readers to download your book in just 5 days. All you have to do is read the Marketing Formula instructions and follow them (it takes about 3 hours of work to get thousands of new readers). How To Sell On Kindle Using Your Book Description If you think your book is going to sell itself think again! If you're a fiction author or novelist, you have to show your readers the story and engage them in it or they won't buy a book from an unknown author. And if you're a non-fiction author, you have to tell potential readers how your book is going to help them solve their problem fast or they'll click away without buying. I'm going to show you the Show And Tell system for selling more books on Kindle by giving you readers what they want and overcoming objections in your book description! Kindle marketing isn't about having a big marketing budget or publisher behind you - but you still need exposure and a great offer. This book will help you with get more exposure with Amazon search and other great marketing tips. You also have to make buying your book an irresistible offer so that when browsers get done reading your book description they say, "I have to buy this book!" You can't do that without a strategic plan and a well-written book description. Bonus! Video interviews with best-selling Kindle authors as they share their coveted book marketing strategies. About The Author My poetry was first published at age 16 in Teen Ink magazine and I started writing books at age 19 but had no idea how to get my message out to anyone other than my friends and family. Finally, I discovered Amazon's Kindle Publishing platform and published my first book on Kindle on February 10, 2012. Since then, I've sold tens of thousands of ebooks on Kindle and now earn a full-time income as a part-time Kindle author. I've since helped hundreds of self-published authors like myself sell more books on Kindle. If I can do it you can too! Learn how to sell more books on Amazon today. Scroll up and grab your copy today.

The Small Business Bible

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111823877X
Total Pages : 592 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The Small Business Bible by : Steven D. Strauss

Download or read book The Small Business Bible written by Steven D. Strauss and published by John Wiley & Sons. This book was released on 2012-02-27 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.

The Business Bible

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Author :
Publisher : Bookbaby
ISBN 13 : 9781483562407
Total Pages : 0 pages
Book Rating : 4.5/5 (624 download)

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Book Synopsis The Business Bible by : Arman Sadeghi

Download or read book The Business Bible written by Arman Sadeghi and published by Bookbaby. This book was released on 2016-04-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding how the human mind works is vital to a successful business, since being able to predict how and why people behave the way they do will fuel your sales, marketing, operations, and finances, and will help you understand your own mindset as a business owner as well as the thoughts of your customers and employees. As you're reading these chapters, every once in a while, think about how a neuroscientist might possibly approach your business. But if you forget this section completely and focus just on the business tools without even thinking about the neuroscience behind them, you'll still get valuable lessons that will fuel your business. I designed these tools in such a way that, whether you understand how they work or not, they will still get you the results. Arman Sadeghi's background is in neuroscience with a degree in molecular and cell biology and neurobiology, and he enjoys the way neuroscience is involved in just about every aspect of life, especially in business.

A New Brand World

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Author :
Publisher : Penguin
ISBN 13 : 9780142001905
Total Pages : 244 pages
Book Rating : 4.0/5 (19 download)

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Book Synopsis A New Brand World by : Scott Bedbury

Download or read book A New Brand World written by Scott Bedbury and published by Penguin. This book was released on 2003-02-25 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.