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Author : Mark R. Gould
Publisher :
ISBN 13 : 9788170006138
Total Pages : 113 pages
Book Rating : 4.0/5 (61 download)
Download or read book The Library Pr Handbook High-Impact Communications written by Mark R. Gould and published by . This book was released on 2010-09-10 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mark Gould
Publisher : American Library Association
ISBN 13 : 0838910025
Total Pages : 125 pages
Book Rating : 4.8/5 (389 download)
Download or read book The Library PR Handbook written by Mark Gould and published by American Library Association. This book was released on 2009-07-02 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. Written by high-profile experts in the PR field, The Library PR Handbook is the essential reader for those looking to spice up their library's message and get the word out.
Author : Brett W. Lear
Publisher : American Library Association
ISBN 13 : 0838911404
Total Pages : 280 pages
Book Rating : 4.8/5 (389 download)
Download or read book Adult Programs in the Library, Second Edition written by Brett W. Lear and published by American Library Association. This book was released on 2013 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Programming is an important means of not only drawing new people to the library but also better serving existing patrons. Lear’s invaluable guide to adult programs is back—and better than ever, with refreshed, expanded content and new ideas to reinvigorate programs and give them a 21st-century spin. This edition includes Updated chapters on basics such as funding, crafting guidelines, topic selection, publicity, post-program evaluations, and more A new section on technology, with ideas for online book discussions, offering programs via Skype, and turning programs into podcasts Methods for tailoring programs for specific groups, such as men, baby boomers, and seniors A collection of "five-star" programs from libraries around the country that can be easily adapted Walking the reader through every aspect of adult programming, this new edition of a tried-and-true book is truly a librarian’s best friend.
Author : Popp, Mary Pagliero
Publisher : IGI Global
ISBN 13 : 1466618221
Total Pages : 753 pages
Book Rating : 4.4/5 (666 download)
Download or read book Planning and Implementing Resource Discovery Tools in Academic Libraries written by Popp, Mary Pagliero and published by IGI Global. This book was released on 2012-06-30 with total page 753 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book addresses the many new resource discovery tools and products in existence as well as their potential uses and applications"--Provided by publisher.
Author : Carol Alabaster
Publisher : American Library Association
ISBN 13 : 0838910408
Total Pages : 420 pages
Book Rating : 4.8/5 (389 download)
Download or read book Developing an Outstanding Core Collection written by Carol Alabaster and published by American Library Association. This book was released on 2010-02-26 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carol Alabaster focuses on developing a collection with high-quality materials while saving time and money.
Author : David Bawden
Publisher : Facet Publishing
ISBN 13 : 1856048101
Total Pages : 385 pages
Book Rating : 4.8/5 (56 download)
Download or read book Introduction to Information Science written by David Bawden and published by Facet Publishing. This book was released on 2015-06-10 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: This landmark textbook takes a whole subject approach to Information Science as a discipline. Introduced by leading international scholars and offering a global perspective on the discipline, this is designed to be the standard text for students worldwide. The authors' expert narrative guides you through each of the essential building blocks of information science offering a concise introduction and expertly chosen further reading and resources. Critical topics covered include: foundations: - concepts, theories and historical perspectives - organising and retrieving information - information behaviour, domain analysis and digital literacies - technologies, digital libraries and information management - information research methods and informetrics - changing contexts: information society, publishing, e-science and digital humanities - the future of the discipline. Readership: Students of information science, information and knowledge management, librarianship, archives and records management worldwide. Students of other information-related disciplines such as museum studies, publishing, and information systems and practitioners in all of these disciplines.
Author : Michael Levine-Clark
Publisher : American Library Association
ISBN 13 : 0838911110
Total Pages : 288 pages
Book Rating : 4.8/5 (389 download)
Download or read book ALA Glossary of Library and Information Science, Fourth Edition written by Michael Levine-Clark and published by American Library Association. This book was released on 2013 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only things librarians seem to encounter more often than acronyms are strings of jargon and arcane technical phrases—and there are so many floating around that even just reading an article in a professional journal can bewilder experienced librarians, to say nothing of those new to the profession! Featuring thousands of revised and brand new entries, the fourth edition of ALA Glossary of Library and Information Science presents a thorough yet concise guide to the specific words that describe the materials, processes and systems relevant to the field of librarianship. A panel of experts from across the LIS world have thoroughly updated the glossary to include the latest technology- and internet-related terms, covering metadata, licensing, electronic resources, instruction, assessment, readers’ advisory, and electronic workflow. This book will become an essential part of every library’s and librarian’s reference collection and will also be a blessing for LIS students and recent graduates.
Author : Regina M. Luttrell
Publisher : SAGE Publications
ISBN 13 : 1506329071
Total Pages : 432 pages
Book Rating : 4.5/5 (63 download)
Download or read book The PR Agency Handbook written by Regina M. Luttrell and published by SAGE Publications. This book was released on 2018-03-26 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Practical and Concise Introduction to Agency Life The PR Agency Handbook guides you through the day-to-day operations of a professional PR firm and offers best practices for creating a successful career in the industry. Authors Regina Luttrell and Luke Capizzo highlight real-world examples from the field as well as interviews with PR experts to help you bridge the critical gap between college and professional life. Throughout the book, you are introduced to many of the sub-fields of integrated communication practice, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). You will not develop a fundamental understanding of the different components found within an agency, but you will also gain an appreciation for the positive impact that excellent agency work can have on organizations. Key Features: Real-world examples from the field ensure that the practical concepts presented become concrete for you. Numerous interviews with industry professionals from across the country and around the world are included at the end of each chapter to provide you with snapshots of the agency experience. A chapter dedicated to social media (Chapter 6) offers you a comprehensive look at how companies utilize these important platforms An introduction to the PESO and ROSTIR models shows you how to adapt your campaigns to meet the needs of today’s integrated agency environment. A chapter dedicated to tools and templates gives you exposure to real documents you will need in your career.
Author : Guy A. Marco
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1591589118
Total Pages : 562 pages
Book Rating : 4.5/5 (915 download)
Download or read book The American Public Library Handbook written by Guy A. Marco and published by Bloomsbury Publishing USA. This book was released on 2011-11-29 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: A detailed reference work that documents every aspect of the American public library experience through topical entries, statistics, biographies, and profiles. The American Public Library Handbook is the first reference work to focus on all aspects of the American public library experience, providing a topical perspective through comprehensive essays and biographical information on important public librarians. Based upon the author's own notes and extensive experience, as well as library periodicals, library reference books, monographs, textbooks, Internet sources, and correspondence with individual libraries, this book comprises nearly 1,000 entries addressing all aspects of public library service. Each topical essay considers terminology of the area covered, its historical context, and current concerns and issues. Biographies highlight the philosophical perspective of the individuals covered, while entries on specific libraries present timely data and interesting facts about each facility. This unique handbook also offers up-to-date statistics, historical highlights, and information about programs and events of individual libraries.
Author : Lisa A. Wolfe
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (91 download)
Download or read book Library Public Relations, Promotions, and Communications written by Lisa A. Wolfe and published by . This book was released on 1997 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This step-by-step guide shows how to best incorporate public relations techniques into the library and reap the benefits of well-planned and executed campaign. Chapters explain how to write, review and update a communications plan; develop a corporate identity; make the most of media coverage; use volunteers; get a message out at programmes and events; create effective newsletters, brochures, posters, and other print communications; and use the Internet World Wide Web, online services, and local bulletin board services for publicity. Throughout, examples and case studies illustrate effective communication techniques and strategies for all kinds of libraries. Appendices offering sample news releases, lists of library press, state and national public relations networking opportunities, and online services appropriate for library publicity are also included.
Author : Kivi Leroux Miller
Publisher : John Wiley & Sons
ISBN 13 : 047061983X
Total Pages : 260 pages
Book Rating : 4.4/5 (76 download)
Download or read book The Nonprofit Marketing Guide written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2010-04-29 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
Author : Arthur James Wells
Publisher :
ISBN 13 :
Total Pages : 1922 pages
Book Rating : 4.F/5 ( download)
Download or read book The British National Bibliography written by Arthur James Wells and published by . This book was released on 2009 with total page 1922 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : ISAM YAHIA AL-FILALI
Publisher : Trafford Publishing
ISBN 13 : 1490741623
Total Pages : 215 pages
Book Rating : 4.4/5 (97 download)
Download or read book A GUIDE TO STRATEGIC PLANNING FOR MEDIA OUTREACH written by ISAM YAHIA AL-FILALI and published by Trafford Publishing. This book was released on 2014-12-17 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is acknowledged that the introduction of communication technology and computers of all kinds to the Kingdom of Saudi Arabia in recent decades has contributed significantly to bringing about a quantum leap in the employment of information to improve the lives of Saudis and to spur their development and well-being. It has also assisted in the transition of many sectors in the Kingdom from traditional patterns of knowledge to new patterns. The information society is a prerequisite for the establishment of the knowledge society, which we are striving to build in our country. The transition to a knowledge society has many requirements. Most notably, these requirements, with regard to the University, are: An educational system that provides pillars and mechanisms for knowledge and makes full use of them Effective bodies for research and development across all public and private sectors A strategic plan for making a radical change in the structure and regulations of higher education
Author : González, Katia
Publisher : IGI Global
ISBN 13 : 146669954X
Total Pages : 477 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on Effective Communication in Culturally Diverse Classrooms written by González, Katia and published by IGI Global. This book was released on 2016-02-17 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meaningful interaction between teachers and students is crucial to any educational environment, and particularly so in intercultural settings. When educators take steps to incorporate culturally responsive teaching into their classrooms, student learning is enriched and improved. The Handbook of Research on Effective Communication in Culturally Diverse Classrooms focuses on the significance of cultural sensitivity toward diverse students and the importance of communication to increase the overall educational experience. Highlighting key concepts relating to curriculum design, teaching models, and critical pedagogies in transcultural classrooms, this book is a pivotal reference source for teachers, teacher educators, and researchers interested in the impact of intercultural communication in learning environments.
Author : Yildiz, Melda N.
Publisher : IGI Global
ISBN 13 : 1522592636
Total Pages : 433 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Media Literacy Research and Applications Across Disciplines written by Yildiz, Melda N. and published by IGI Global. This book was released on 2019-06-28 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital age has made it easy for anyone, even those with limited technology proficiency, to create some form of media. With so many different types of media and the sheer volume of information coming from a wide array of sources, media literacy has become an essential skill that can be very difficult to learn and teach. The Handbook of Research on Media Literacy Research and Applications Across Disciplines aims to present cross-disciplinary examinations of media literacy, specifically investigating its challenges and solutions and its implications for P-20 education. An assemblage of innovative findings centered on national and international perspectives, with topics including critical thinking and decision-making processes, smart consumerism, recognizing point-of-view, media influence, responsible media creation, cyber threats, media literacy instruction, among others, this book is ideally designed for educators, researchers, activists, instructional designers, media specialists, and professionals.
Author : Alison Theaker
Publisher : Routledge
ISBN 13 : 1134369220
Total Pages : 377 pages
Book Rating : 4.1/5 (343 download)
Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2004-08-02 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Author : Robert L. Dilenschneider
Publisher : BenBella Books
ISBN 13 : 163774062X
Total Pages : 282 pages
Book Rating : 4.6/5 (377 download)
Download or read book The Public Relations Handbook written by Robert L. Dilenschneider and published by BenBella Books. This book was released on 2022-02-15 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: To be a successful public relations professional, it’s no longer enough to be great at writing press releases and establishing media contacts. You must also expertly navigate the digital world and be prepared to dovetail your skills with those of other professionals. The Public Relations Handbook is a comprehensive and invaluable guide for public relations practitioners in the 2020s and beyond, covering the multitude of skills needed in the current environment, including: Supporting a company’s marketing and sales Leveraging social media Managing government relations Working with the media effectively Communicating with the investment community Supporting top management in the event of a crisis or scandal Positively positioning the company’s commitment to environmental, social, and governance issues The Public Relations Handbook has been an indispensable guide for public relations professionals since the first edition was published in 1967. This new fifth edition explains how to navigate a far more complex and constantly changing digital world while facing new challenges in financial, economic, political, public health, and societal issues. Editor Robert L. Dilenschneider is a communications executive who has called on leading practitioners in the field to address the specific skill sets, strategies, and execution that public relations practitioners need today. The scope of public relations is always expanding. Today’s professionals must be prepared to deal with a wide variety of people, issues, and topics. The Public Relations Handbook will help all practitioners in the field advance their personal growth, success and careers.
