Green Consumerism: Perspectives, Sustainability, and Behavior

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Author :
Publisher : CRC Press
ISBN 13 : 1351138030
Total Pages : 380 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Green Consumerism: Perspectives, Sustainability, and Behavior by : Ruchika Singh Malyan

Download or read book Green Consumerism: Perspectives, Sustainability, and Behavior written by Ruchika Singh Malyan and published by CRC Press. This book was released on 2018-10-26 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: • Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. • Provides insight about current consumer behavior, consumers’ eco-literacy levels, and their desires to go green • Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more

The New Green Consumer Guide

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Author :
Publisher :
ISBN 13 : 9780743295307
Total Pages : 0 pages
Book Rating : 4.2/5 (953 download)

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Book Synopsis The New Green Consumer Guide by : Julia Hailes

Download or read book The New Green Consumer Guide written by Julia Hailes and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green consumerism is on the rise, but many of us are confused by an avalance of information. This text addresses all the questions the general consumer is asking, giving advice on a wide range of issues, explaining which products, brands and companies are getting it right, and which ones are getting it wrong.

Green Marketing as a Positive Driver Toward Business Sustainability

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Author :
Publisher : IGI Global
ISBN 13 : 1522595600
Total Pages : 356 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Green Marketing as a Positive Driver Toward Business Sustainability by : Naidoo, Vannie

Download or read book Green Marketing as a Positive Driver Toward Business Sustainability written by Naidoo, Vannie and published by IGI Global. This book was released on 2019-07-26 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.

Inspiring Green Consumer Choices

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Author :
Publisher : Kogan Page
ISBN 13 : 9781398601000
Total Pages : 256 pages
Book Rating : 4.6/5 (1 download)

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Book Synopsis Inspiring Green Consumer Choices by : Michael E. Smith

Download or read book Inspiring Green Consumer Choices written by Michael E. Smith and published by Kogan Page. This book was released on 2021-09-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shape the consumer's mindset using insights from neuroscience to trigger purchasing behavior that maps to their intention to buy sustainable products and services.

Understanding Green Consumer Behaviour

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Author :
Publisher : Psychology Press
ISBN 13 : 9780415316194
Total Pages : 308 pages
Book Rating : 4.3/5 (161 download)

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Book Synopsis Understanding Green Consumer Behaviour by : Sigmund A. Wagner

Download or read book Understanding Green Consumer Behaviour written by Sigmund A. Wagner and published by Psychology Press. This book was released on 2003 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through the study of green, environmentally friendly consumers, this book incorporates original, groundbreaking anthropological and cognitive research to examine basic aspects of the workings of the human mind.

Green Consumerism

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Author :
Publisher : SAGE
ISBN 13 : 1412996856
Total Pages : 561 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Green Consumerism by : Juliana Mansvelt

Download or read book Green Consumerism written by Juliana Mansvelt and published by SAGE. This book was released on 2011-06-28 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colorful bracelets, funky brooches, and beautiful handmade beads: young crafters learn to make all these and much more with this fantastic step-by-step guide. In 12 exciting projects with simple steps and detailed instructions, budding fashionistas create their own stylish accessories to give as gifts or add a touch of personal flair to any ensemble. Following the successful "Art Smart" series, "Craft Smart" presents a fresh, fun approach to four creative skills: knitting, jewelry-making, papercrafting, and crafting with recycled objects. Each book contains 12 original projects to make, using a range of readily available materials. There are projects for boys and girls, carefully chosen to appeal to readers of all abilities. A special "techniques and materials" section encourages young crafters to try out their own ideas while learning valuable practical skills.

Environmental Marketing

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Author :
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Environmental Marketing by : Walter Coddington

Download or read book Environmental Marketing written by Walter Coddington and published by McGraw-Hill Companies. This book was released on 1993 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for practical use, this guide profiles the experiences of actual companies, among them McDonald's and AT&T, who have successfully capitalized on the unique marketing opportunities inherent in environmentalism. By showing which strategies work and why many backfire, the book establishes a bold new framework for marketing approaches in the competitive 1990s.

Green Consumerism: Perspectives, Sustainability, and Behavior

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Author :
Publisher : CRC Press
ISBN 13 : 1351138030
Total Pages : 380 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Green Consumerism: Perspectives, Sustainability, and Behavior by : Ruchika Singh Malyan

Download or read book Green Consumerism: Perspectives, Sustainability, and Behavior written by Ruchika Singh Malyan and published by CRC Press. This book was released on 2018-10-26 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: • Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. • Provides insight about current consumer behavior, consumers’ eco-literacy levels, and their desires to go green • Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more

Sustainability in Innovation and Entrepreneurship

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Author :
Publisher : Springer
ISBN 13 : 3319573187
Total Pages : 178 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Sustainability in Innovation and Entrepreneurship by : Antonio Leal-Millan

Download or read book Sustainability in Innovation and Entrepreneurship written by Antonio Leal-Millan and published by Springer. This book was released on 2017-07-03 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a richly illustrated study of sustainability, innovation and entrepreneurship. Specifically, it examines the ways in which governmental policies and practices modify the social conditions necessary to promote innovation in businesses and by so doing impact economic development. Exploring topics such as green innovation, green customer capital, smart cities, green entrepreneurship and environmental responsibility, this book presents some of the most current research and best practices in the field. In today’s global economy, strategies, policies and practices that address the negative effects of human activity on the environment need to be incorporated into the business framework in order for companies to achieve a sustainable competitive advantage. Around the world, such changes have already resulted in a broad range of products, production methods and technical features that ensure environmental protection. At the same time, the mass media’s communication of a deteriorating earth have motivated a growing number of citizens in both developed and developing nations to modify their consumption habits towards more ecological products. Consequently, an increasing number of companies are reacting to these changes in business and legal frameworks and consumer preferences by investing in new forms of green innovation or “eco-innovation” designed to promote both environmental and corporate sustainability. For example, Hewlett-Packard eliminated lead from its welding process; Wal-Mart reduced the emissions of their suppliers; and Cisco, Dell and IBM are investing in smart grids. This volume showcases pioneering efforts among companies, citizens, and government agencies that are moving from theory to practice by placing sustainability at the core of their development strategies.

The Green Consumer

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Author :
Publisher : Penguin Group
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Green Consumer by : John Elkington

Download or read book The Green Consumer written by John Elkington and published by Penguin Group. This book was released on 1990 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a deadly mistake to think that consumption is the answer to consumption, but for those who aren't ready to switch from surplus to sustenance this is an appealing guide to the environmentally safer but no less attractive consumer products. (RC) Annotation copyrighted by Book News, Inc., Portland, OR

Responsible Citizens and Sustainable Consumer Behavior

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Author :
Publisher : Routledge
ISBN 13 : 135140007X
Total Pages : 113 pages
Book Rating : 4.3/5 (514 download)

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Book Synopsis Responsible Citizens and Sustainable Consumer Behavior by : Pietro Lanzini

Download or read book Responsible Citizens and Sustainable Consumer Behavior written by Pietro Lanzini and published by Routledge. This book was released on 2017-10-24 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is broad consensus on the need to shift to a new paradigm of lifestyles and economic development, given the un-sustainability of current patterns. Given this, research on consumer behavior is to play a crucial role in shedding light on the motives underpinning the adoption of responsible behaviors. Stemming from a thorough discussion of existing approaches, this book argues that the perspective of analysis has to be modified. First, acknowledging that a profile of the responsible consumer does not exist since all of us can be more or less sustainable and environment-friendly: the sustainability of an individual should not be considered as given, being something dynamic that changes according to both subjective and contextual factors. Moreover, the book hypothesises that integrating dimensions and perspectives that have been so far overlooked by mainstream research will help deconstruct responsible behaviors adopting a flexible and holistic approach. Relevant policy implications are discussed, and empirical research on responsible behaviors is illustrated. This book will be of great interest to students and scholars of consumer behavior, sustainable consumption, environmental psychology and environmental studies in general.

Sustainable Consumer Behaviour and the Environment

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Author :
Publisher : Routledge
ISBN 13 : 1000531112
Total Pages : 271 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Sustainable Consumer Behaviour and the Environment by : Heesup Han

Download or read book Sustainable Consumer Behaviour and the Environment written by Heesup Han and published by Routledge. This book was released on 2021-12-19 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book advances the tourism and hospitality industry’s contribution to meeting the United Nations Sustainable Development Goal 12 of responsible consumption and production. It enables a collaboration platform across these sectors in pursuit of common goals for promoting sustainable consumption and environmental protection. Sustainable consumer behavior is a principal topic in the current tourism and hospitality industry as many types of unsustainable consumptions pose a threat to society and the natural environment. Sustainable consumer behavior is a vital facet of protecting the environment that ultimately benefits the entire society. Individuals’ irresponsible consumption activities are undeniably considerable elicitors of harmful environmental, social, economic, and economic impacts throughout the world. Comprehending sustainable consumer behavior is of utmost importance for the tourism and hospitality industry to design innovative and responsible strategies to minimize the negative consequences of tourism. The scope of this book includes various sustainable consumptions, productions, and consumer behaviors in a variety of tourism and hospitality sectors and will be of great value to students, scholars, and researchers interested in areas such as sustainable consumer behaviour, hospitality, sustainable development, and tourism management. The chapters in this book were originally published as a special issue of the Journal of Sustainable Tourism.

Greener Products

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Author :
Publisher : CRC Press
ISBN 13 : 1439854998
Total Pages : 222 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Greener Products by : Al Iannuzzi

Download or read book Greener Products written by Al Iannuzzi and published by CRC Press. This book was released on 2016-04-19 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products’ sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing—business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling business case for why companies must provide greener, more sustainable products, Greener Products: The Making and Marketing of Sustainable Brands shares best practices for the design and marketing of greener products. The book examines ecosystem and regulatory pressures as well as market pressures from customers—consumers, business customers, and government purchasers—who have created a demand on manufacturers to bring more sustainable brands to market. How Are Greener Products Made? Through case studies of green design from companies such as GE (EcomaginationTM), Timberland (Green Index®), Philips, Apple Inc., Seventh Generation, Procter & Gamble, BASF, and others, the author explores initiatives in areas ranging from product design, sustainable sourcing, and packaging to energy efficiency, recycling, and end-of-life management. A contribution from guest author James A. Fava, one of the leading thinkers and practitioners in developing greener products, presents a toolbox of environmental management systems, programs, and tools for the development of greener products. Three Keys to Successful Green Marketing Campaigns Providing the backbone for the author’s analysis of green marketing, a contribution from guest authors Lee Ann Head, Karen Barnes, and Suzanne Shelton of the Shelton Group analyzes market trend data and helps marketers understand their customers and what moves them. The author then looks more closely at drivers for green marketing, outlining three keys for successful green marketing campaigns and using them to evaluate the approaches of several leading companies. He also offers advice on how to avoid "greenwashing," create successful cause-marketing partnerships, and use eco-labels wisely. Throughout the book, the author shares best practices and lessons learned from leaders in the field across various industry sectors. Written by the senior director of product stewardship for Johnson & Johnson, this timely book offers real-world experience, valuable insights, and practical tools for the effective design and marketing of greener products. The Best Days of Green Marketing Are Still Ahead See what Al Iannuzzi has to say about making and marketing greener products in an interview at Greenbiz.com.

Green Business: Concepts, Methodologies, Tools, and Applications

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Author :
Publisher : IGI Global
ISBN 13 : 1522579168
Total Pages : 1685 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Green Business: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Green Business: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-02-01 with total page 1685 pages. Available in PDF, EPUB and Kindle. Book excerpt: The issues of sustainability and corporate social responsibility have become vital discussions in many industries within the public and private sectors. In the business realm, incorporating practices that serve the overall community and ecological wellbeing can also allow businesses to flourish economically and socially. Green Business: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations. Highlighting a range of topics such as corporate sustainability, green enterprises, and circular economy, this multi-volume book is ideally designed for business executives, business and marketing professionals, business managers, academicians, and researchers actively involved in the business industry.

Driving Green Consumerism Through Strategic Sustainability Marketing

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Author :
Publisher : IGI Global
ISBN 13 : 1522529136
Total Pages : 301 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Driving Green Consumerism Through Strategic Sustainability Marketing by : Quoquab, Farzana

Download or read book Driving Green Consumerism Through Strategic Sustainability Marketing written by Quoquab, Farzana and published by IGI Global. This book was released on 2017-11-30 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to incorporate green initiatives that will appeal to this fast-growing market. Driving Green Consumerism Through Strategic Sustainability Marketing is an essential reference source for the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for those interested in aspects of green consumerism.

Consumer Behavior and Marketing

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Author :
Publisher : BoD – Books on Demand
ISBN 13 : 1789238552
Total Pages : 144 pages
Book Rating : 4.7/5 (892 download)

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Book Synopsis Consumer Behavior and Marketing by : Matthew Reyes

Download or read book Consumer Behavior and Marketing written by Matthew Reyes and published by BoD – Books on Demand. This book was released on 2020-03-04 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. The book comprises single chapters authored by various researchers and edited by an expert active in the research area. All chapters are complete in itself but united under a common research study topic. This publication aims at providing a thorough overview of the latest research efforts by international authors and open new possible research paths for further novel developments.

The Green Consumer Supermarket Guide

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Author :
Publisher : Penguin Group USA
ISBN 13 : 9780140147759
Total Pages : 187 pages
Book Rating : 4.1/5 (477 download)

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Book Synopsis The Green Consumer Supermarket Guide by : Joel Makower

Download or read book The Green Consumer Supermarket Guide written by Joel Makower and published by Penguin Group USA. This book was released on 1991 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rates and recommends more than one thousand products and their manufacturers for quality and environmental impact